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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry

Orienting Hollywood - A Century of Film Culture between Los Angeles and Bombay (Hardcover): Nitin Govil Orienting Hollywood - A Century of Film Culture between Los Angeles and Bombay (Hardcover)
Nitin Govil
R2,866 Discovery Miles 28 660 Ships in 18 - 22 working days

A new understanding of the culturally rich and historic relationship between Hollywood and Bollywood. With American cinema facing intense technological and financial challenges both at home and abroad, and with Indian media looking to globalize, there have been numerous high-profile institutional connections between Hollywood and Bombay cinema in the past few years. Many accounts have proclaimed India's transformation in a relatively short period from a Hollywood outpost to a frontier of opportunity. Orienting Hollywood moves beyond the conventional popular wisdom that Hollywood and Bombay cinema have only recently become intertwined because of economic priorities, instead uncovering a longer history of exchange. Through archival research, interviews, industry sources, policy documents, and cultural criticism, Nitin Govil not only documents encounters between Hollywood and India but also shows how connections were imagined over a century of screen exchange. Employing a comparative framework, Govil details the history of influence, traces the nature of interoperability, and textures the contact between Hollywood and Bombay cinema by exploring both the reality and imagination of encounter.

The Political Economy of Hollywood - Capitalist Power and Cultural Production (Paperback): James McMahon The Political Economy of Hollywood - Capitalist Power and Cultural Production (Paperback)
James McMahon
R1,467 Discovery Miles 14 670 Ships in 10 - 15 working days

In Hollywood, the goals of art and business are entangled. Directors, writers, actors, and idealistic producers aspire to make the best films possible. These aspirations often interact with the dominant firms that control Hollywood film distribution. This control of distribution is crucial as it enables the firms and other large businesses involved, such as banks that offer financing, to effectively stand between film production and the market. This book analyses the power structure of the Hollywood film business and its general modes of behaviour. More specifically, the work analyses how the largest Hollywood firms attempt to control social creativity such that they can mitigate the financial risks inherent in the art of filmmaking. Controlling the ways people make or watch films, the book argues, is a key element of Hollywood's capitalist power. Capitalist power-the ability to control, modify, and, sometimes, limit social creation through the rights of ownership-is the foundation of capital accumulation. For the Hollywood film business, capitalist power is about the ability of business concerns to set the terms that will shape the future of cinema. For the major film distributors of Hollywood, these terms include the types of films that will be distributed, the number of films that will be distributed, and the cinematic alternatives that will be made available to the individual moviegoer. Combining theoretical analysis with detailed empirical research on the financial performance of the major Hollywood film companies, the book details how Hollywood's capitalist goals have clashed with the aesthetic potentials of cinema and ultimately stymied creativity in the pursuit of limiting risk. This sharp critique of the Hollywood machine provides vital reading for students and scholars of political economy, political theory, film studies, and cinema.

The Political Economy of Hollywood - Capitalist Power and Cultural Production (Hardcover): James McMahon The Political Economy of Hollywood - Capitalist Power and Cultural Production (Hardcover)
James McMahon
R4,505 Discovery Miles 45 050 Ships in 10 - 15 working days

In Hollywood, the goals of art and business are entangled. Directors, writers, actors, and idealistic producers aspire to make the best films possible. These aspirations often interact with the dominant firms that control Hollywood film distribution. This control of distribution is crucial as it enables the firms and other large businesses involved, such as banks that offer financing, to effectively stand between film production and the market. This book analyses the power structure of the Hollywood film business and its general modes of behaviour. More specifically, the work analyses how the largest Hollywood firms attempt to control social creativity such that they can mitigate the financial risks inherent in the art of filmmaking. Controlling the ways people make or watch films, the book argues, is a key element of Hollywood's capitalist power. Capitalist power-the ability to control, modify, and, sometimes, limit social creation through the rights of ownership-is the foundation of capital accumulation. For the Hollywood film business, capitalist power is about the ability of business concerns to set the terms that will shape the future of cinema. For the major film distributors of Hollywood, these terms include the types of films that will be distributed, the number of films that will be distributed, and the cinematic alternatives that will be made available to the individual moviegoer. Combining theoretical analysis with detailed empirical research on the financial performance of the major Hollywood film companies, the book details how Hollywood's capitalist goals have clashed with the aesthetic potentials of cinema and ultimately stymied creativity in the pursuit of limiting risk. This sharp critique of the Hollywood machine provides vital reading for students and scholars of political economy, political theory, film studies, and cinema.

Italian Cinema (Hardcover, English ed): Mary Wood Italian Cinema (Hardcover, English ed)
Mary Wood
R2,899 Discovery Miles 28 990 Ships in 9 - 17 working days

Italian Cinema presents an overview and analysis of one of the most prolific and influential of national cinemas. Italian film has always drawn on a wide range of popular themes - from ancient history to the mafia, the family, the Risorgimento, terrorism, corruption and immigration - and on an equally diverse range of film genres - from comedy to westerns, horror, soft-porn, epics and thrillers. Commercial constraints, state and European funding, international competition, as much as cultural and political trends, have all influenced the sorts of film that get made and exported. Outlining the artistic, cultural, technical and commercial context of film, Italian Cinema presents a history from silent to contemporary film. As well as illuminating the work of classic directors such as Visconti, Fellini, Rossellini, Antonioni and Rosi, the book explores the interaction between art and popular cinema, visual style and spectacle, space and architecture, gender representations and politics.

Investing in Movies - Strategies for Investors and Producers (Hardcover, 2nd edition): Joseph N. Cohen Investing in Movies - Strategies for Investors and Producers (Hardcover, 2nd edition)
Joseph N. Cohen
R4,491 Discovery Miles 44 910 Ships in 10 - 15 working days

In this second edition of Investing in Movies, industry veteran Joseph N. Cohen provides investors and producers with an analytical framework to assess the opportunities and pitfalls of film investments. The book traces macroeconomic trends and the globalization of the business, including the rise of streamers, as well as the impact these have on potential returns. It offers a broad range of guidelines on how to source interesting projects and advice on what kinds of projects to avoid, as well as numerous ways to maximize risk-adjusted returns. While focusing primarily on investments in independent films, Cohen also provides valuable insights into the studio and independent slate deals that have been marketed to the institutional investment community. As well, this new edition has been updated to fully optimize the current film industry climate including brand new chapters on the Chinese film market, new media/streaming services, and the effects of COVID-19 on the global film market. Written in a detailed and approachable manner, this book is essential for students and aspiring professionals looking to gain an insider perspective against the minefield of film investing.

Investing in Movies - Strategies for Investors and Producers (Paperback, 2nd edition): Joseph N. Cohen Investing in Movies - Strategies for Investors and Producers (Paperback, 2nd edition)
Joseph N. Cohen
R1,293 Discovery Miles 12 930 Ships in 10 - 15 working days

In this second edition of Investing in Movies, industry veteran Joseph N. Cohen provides investors and producers with an analytical framework to assess the opportunities and pitfalls of film investments. The book traces macroeconomic trends and the globalization of the business, including the rise of streamers, as well as the impact these have on potential returns. It offers a broad range of guidelines on how to source interesting projects and advice on what kinds of projects to avoid, as well as numerous ways to maximize risk-adjusted returns. While focusing primarily on investments in independent films, Cohen also provides valuable insights into the studio and independent slate deals that have been marketed to the institutional investment community. As well, this new edition has been updated to fully optimize the current film industry climate including brand new chapters on the Chinese film market, new media/streaming services, and the effects of COVID-19 on the global film market. Written in a detailed and approachable manner, this book is essential for students and aspiring professionals looking to gain an insider perspective against the minefield of film investing.

Almost Hollywood - The Forgotten Story of Jacksonville, Florida (Hardcover, New): Blair Miller Almost Hollywood - The Forgotten Story of Jacksonville, Florida (Hardcover, New)
Blair Miller
R2,041 Discovery Miles 20 410 Ships in 10 - 15 working days

Blair Miller tells the story of the motion picture industry as it developed in Jacksonville after the turn of the twentieth century. Almost Hollywood reveals the meteoric rise of Jacksonville in early silent films. Home to over thirty studios employing actors, directors, and stagehands, Jacksonville became touted as the "winter film capital of the world" by 1915. A myriad of factors contributed to Jacksonville's rise and then fall by the mid 1920s. What were the reasons why Jacksonville missed out as the next mecca for filmmaking? Blair Miller tells the story through primary sources from that remarkable period.

Hollywood and Anti-Semitism - A Cultural History up to World War II (Paperback): Steven Alan Carr Hollywood and Anti-Semitism - A Cultural History up to World War II (Paperback)
Steven Alan Carr
R942 Discovery Miles 9 420 Ships in 10 - 15 working days

American Jews have a powerful cultural narrative that seemingly speaks on their behalf. According to this narrative, Eastern European Jewish immigrants built the film industry in the first decade of this century and dominated it by the second. As opposed to determining a particularly Jewish vision of America, Steven Alan Carr argues that this way of looking at Jews in Hollywood emanates from a particularly American vision of Jews. Like the Jewish Question of the 19th century--which fretted over the full participation of Jews within public life--the Hollywood Question of the 1920s, 30s and 40s fretted over Jewish participation within the mass media. As a whole way of thinking and talking about both Jews and motion pictures, Hollywood and Anti-Semitism reveals a powerful set of assumptions concerning ethnicity, intent and media influence. Steven Alan Carr is an Assistant Professor of Communication at Indiana University-Purdue University, Fort Wayne. His work appears in Cinema Journal and other publications. This is his first book.

Hamilton Babylon - A History of the McMaster Film Board (Hardcover): Stephen Broomer Hamilton Babylon - A History of the McMaster Film Board (Hardcover)
Stephen Broomer
R2,121 Discovery Miles 21 210 Ships in 10 - 15 working days

Founded in 1966 at McMaster University by avant-garde filmmaker John Hofsess and future frat-comedy innovator Ivan Reitman, the McMaster Film Board was a milestone in the development of Canada's commercial and experimental film communities. McMaster's student film society quickly became the site of art filmmaking and an incubator for some of the country's most famous commercial talent - as the well as the birthplace of the first Canadian film to lead to obscenity charges, Hofsess's Columbus of Sex. In Hamilton Babylon, Stephen Broomer traces the history of the MFB from its birth as an organization for producing and exhibiting avant-garde films, through its transformation into a commercial-industrial enterprise, and into its final decline as a show business management style suppressed many of its voices. The first book to highlight the work of Hofsess, an innovative filmmaker whose critical role in the MFB has been almost entirely eclipsed by Reitman's legend, Hamilton Babylon is a fascinating study of the tension between art and business in the growth of the Canadian film industry.

Making Movies Without Losing Money - Practical Lessons in Film Finance (Paperback): Daniel Harlow Making Movies Without Losing Money - Practical Lessons in Film Finance (Paperback)
Daniel Harlow
R801 Discovery Miles 8 010 Ships in 10 - 15 working days

This book is about the practical realities of the film market today and how to make a film while minimizing financial risk. Film is a risky investment and securing that investment is a huge challenge. The best way to get investors is to do everything possible to make the film without losing money. Featuring interviews with film industry veterans - sales agents, producers, distributors, directors, film investors, film authors and accountants - Daniel Harlow explores some of the biggest obstacles to making a commercially successful film and offers best practice advice on making a good film, that will also be a commercial success. The book explores key topics such as smart financing, casting to add value, understanding the film supply chain, the importance of genre, picking the right producer, negotiating pre-sales and much more. By learning how to break even, this book provides invaluable insight into the film industry that will help filmmakers build a real, continuing career. A vital resource for filmmakers serious about sustaining a career in the 21st century film industry.

Asia-Pacific Film Co-productions - Theory, Industry and Aesthetics (Paperback): Dal Yong Jin, Wendy Su Asia-Pacific Film Co-productions - Theory, Industry and Aesthetics (Paperback)
Dal Yong Jin, Wendy Su
R1,396 Discovery Miles 13 960 Ships in 10 - 15 working days

This book examines cross-regional film collaboration within the Asia-Pacific region. Through a mixed methods approach of political economy, industry and market, as well as textual analysis, the book contributes to the understanding of the global fusion of cultural products and the reconfiguration of geographic, political, economic, and cultural relations. Issues covered include cultural globalization and Asian regionalization; identity, regionalism, and industry practices; and inter-Asian and transpacific co-production practices among the U.S.A., China, South Korea, Japan, India, Hong Kong, Taiwan, Argentina, Australia, and New Zealand.

The Limits of #MeToo in Hollywood - Gender and Power in the Entertainment Industry (Paperback): Margaret Tally The Limits of #MeToo in Hollywood - Gender and Power in the Entertainment Industry (Paperback)
Margaret Tally
R860 Discovery Miles 8 600 Ships in 10 - 15 working days

When, in October 2017, actress Alyssa Milano sparked the #MeToo movement, the ensuing protests quickly grew to encompass far more than Harvey Weinstein and the entertainment industry. They expressed women's outrage at decades of male workplace behavior in every sector and social class and even helped elect a new generation of women leaders in the next midterm elections. But what has been the effect of #MeToo in the entertainment industry itself? This book traces #MeToo's influence on the stories being told, on changing representations of women's lives and bodies, and on the slow institutional changes among the producers who shape the stories we consume. Analysing a wide set of TV and film genres--including crime, legal and medical dramas, comedies, horror, and reality programming--it covers the complex ways that media responds to social movements, sometimes giving voice to brand-new or previously silenced stories, but just as often making facile references that can blunt the potential for change, or even fuel cultural backlash.

The B&C Kinematograph Company and British Cinema - Early-Twentieth Century Spectacle and Melodrama (Hardcover): Gerry Turvey The B&C Kinematograph Company and British Cinema - Early-Twentieth Century Spectacle and Melodrama (Hardcover)
Gerry Turvey
R2,864 Discovery Miles 28 640 Ships in 10 - 15 working days

This book sheds new light on the under-researched period of early British cinema through an in-depth history of the British and Colonial Kinematograph Company - also known as 'B&C'- in the years 1908-1916, the period when it became one of Britain's leading film producers. It provides an account of its films and personalities, and explores its production methods, business practices and policy changes. Gerry Turvey examines the range of short film genres B&C manufactured, including newsworthy topicals and comics, and series dramas, and how they often drew on the resources of urban Britain's existing popular culture - from cheap reading matter to East End melodramas. He discusses B&C's first open-air studio in East Finchley, its extensive use of location filming, and its large, state-of-the-art studio at Walthamstow. He also investigates how the films were photographed and 'staged', their developing formal properties, and how the choice of genres shifted radically over time in an attempt to seek new audiences.

Unproduction Studies and the American Film Industry (Hardcover): James Fenwick Unproduction Studies and the American Film Industry (Hardcover)
James Fenwick
R1,654 Discovery Miles 16 540 Ships in 10 - 15 working days

This book makes the case for unproduction studies, the study of films left unmade, unseen, or unreleased, as a radical discipline with the potential to uncover a shadow history of the American film industry. Exploring the archival methods that can be utilised in this endeavour, James Fenwick argues that a revisionist history is needed to understand the logic of the film industry, finding that it has long-been predicated on a system of unmade creativity in which finances, resources, and labour is invested into projects that production companies know will never be produced or have no intention of ever producing. Using the Production Code Administration (PCA) records, housed at the Margaret Herrick Library, as a case study, the book explores the material existence of the unmade and considers how archives and archival methods can be used to construct a shadow history that recovers the forgotten, marginalised, and overlooked figures in film history, providing explanations for structural forces that contributed to the unmade. Given its unique use of the unmade as an analytic for film history, this book will be an essential read for scholars interested in film and media history, performance studies, film production, and creative practice, as well as to archivists and archival researchers.

Silent Features - The Development of Silent Feature Films 1914 - 1934 (Hardcover): Steve Neale Silent Features - The Development of Silent Feature Films 1914 - 1934 (Hardcover)
Steve Neale
R2,400 Discovery Miles 24 000 Ships in 10 - 15 working days

A collection of essays on fifteen feature-length silent films and two silent serial features. The aims of the collection are threefold: to provide detailed accounts of a wide array of films produced between the early 1910s and the early 1930s; to focus principally on films that may be well-known but that have rarely been discussed in detail; and hence to appeal to those interested in film style and its history. Outstanding group of contributors - see details on Author Biography page - all are acknowledged and well-regarded scholars in the field, many of whom have established international reputations for their work in this area and a world-renowned editor.

Media Work, Mothers and Motherhood - Negotiating the International Audio-Visual Industry (Hardcover): Susan Liddy, Anne... Media Work, Mothers and Motherhood - Negotiating the International Audio-Visual Industry (Hardcover)
Susan Liddy, Anne O'Brien
R4,489 Discovery Miles 44 890 Ships in 10 - 15 working days

This interdisciplinary and international volume offers an innovative and critical exploration of the impact of motherhood on the engagement of women in media and creative industries across the globe. Diverse contributions critically engage with the intersections and overlap between the social categories of worker and mother, and the work of media production and maternal caregiving. Conflicting ideas about, and expectations of, mothers are untangled in the context of the working world of radio, film, television and creative media industries. The book teases out commonalities between experiences that are evident across a number of countries, from Hollywood to Bollywood, as well as examining the differences between class, religion, maternal status and cultural frameworks that surround working mothers in various nation states. It also offers some possibilities for ways forward that can improve the lives of women workers who are also mothers. A timely and valuable contribution to international debates on equality, mothers and motherhood in audiovisual industries, this book will be of interest to scholars and students of media, communication, cultural studies and gender, programmes engaged with work inequalities and motherhood studies, and activists, funders, policymakers and practitioners.

Media Work, Mothers and Motherhood - Negotiating the International Audio-Visual Industry (Paperback): Susan Liddy, Anne... Media Work, Mothers and Motherhood - Negotiating the International Audio-Visual Industry (Paperback)
Susan Liddy, Anne O'Brien
R1,402 Discovery Miles 14 020 Ships in 10 - 15 working days

This interdisciplinary and international volume offers an innovative and critical exploration of the impact of motherhood on the engagement of women in media and creative industries across the globe. Diverse contributions critically engage with the intersections and overlap between the social categories of worker and mother, and the work of media production and maternal caregiving. Conflicting ideas about, and expectations of, mothers are untangled in the context of the working world of radio, film, television and creative media industries. The book teases out commonalities between experiences that are evident across a number of countries, from Hollywood to Bollywood, as well as examining the differences between class, religion, maternal status and cultural frameworks that surround working mothers in various nation states. It also offers some possibilities for ways forward that can improve the lives of women workers who are also mothers. A timely and valuable contribution to international debates on equality, mothers and motherhood in audiovisual industries, this book will be of interest to scholars and students of media, communication, cultural studies and gender, programmes engaged with work inequalities and motherhood studies, and activists, funders, policymakers and practitioners.

The New Iranian Cinema - Politics, Representation and Identity (Hardcover, illustrated edition): Richard Tapper The New Iranian Cinema - Politics, Representation and Identity (Hardcover, illustrated edition)
Richard Tapper
R4,639 Discovery Miles 46 390 Ships in 10 - 15 working days

Iranian cinema is today widely recognized not merely as a distinctive national cinema, but as one of the most innovative in the world. Established masters like Abbas Kiarostami and Mohsen Makhmalbaf have been joined by newcomers like Samira Makhmalbaf, Majid Majidi, Ja'far Qobadi and Bahman Qobadi, all directors whose films are screened to increasing acclaim in international festivals. This international stature both fascinates Western observers and appears paradoxical in line with perceptions of Iran as anti-modern. The largely Iranian contributors to this book look in depth at how Iranian cinema became a true 'world cinema'. From a range of perspectives, they explore cinema's development in post Revolution Iran and its place in Iranian culture.

New Wave, New Hollywood - Reassessment, Recovery, and Legacy (Hardcover): Nathan Abrams, Gregory Frame New Wave, New Hollywood - Reassessment, Recovery, and Legacy (Hardcover)
Nathan Abrams, Gregory Frame
R3,345 Discovery Miles 33 450 Ships in 10 - 15 working days

As a period of film history, The American New Wave (ordinarily understood as beginning in 1967 and ending in 1980) remains a preoccupation for scholars and audiences alike. In traditional accounts, it is considered to be bookended by two periods of conservatism, and viewed as a (brief) period of explosive creativity within the Hollywood system. From Bonnie and Clyde to Heaven's Gate, it produced films that continue to be watched, discussed, analysed and poured over. It has, however, also become rigidly defined as a cinema of director-auteurs who made a number of aesthetically and politically significant films. This has led to marginalization and exclusion of many important artists and filmmakers, as well as a temporal rigidity about what and who is considered part of the 'New Wave proper'. This collection seeks to reinvigorate debate around this area of film history. It also looks in part to demonstrate the legacy of aesthetic experimentation and political radicalism after 1980 as part of the 'legacy' of the New Wave. Thanks to important new work that questions received scholarly wisdom, reveals previously marginalised filmmakers (and the films they made), considers new genres, personnel, and films under the banner of 'New Wave, New Hollywood', and reevaluates the traditional approaches and perspectives on the films that have enjoyed most critical attention, New Wave, New Hollywood: Reassessment, Recovery, Legacy looks to begin a new discussion about Hollywood cinema after 1967.

The Insider's Guide to Independent Film Distribution - Second Edition (Paperback, 3rd Edition): Stacey Parks The Insider's Guide to Independent Film Distribution - Second Edition (Paperback, 3rd Edition)
Stacey Parks
R1,039 R922 Discovery Miles 9 220 Save R117 (11%) Ships in 18 - 22 working days

Innovation in technology means that almost anyone can make an independent film these days. Although this may be good news for aspiring filmmakers, it also means that the oversupply of independent films on the market has caused acquisition prices to dramatically decrease. As a result, producers and investors rarely recover their initial investment in the films they make. But don't be discouraged! Use this book to learn the realities of the market in advance and map out a winning distribution plan.

This comprehensive manual for filmmakers and producers dedicated to film distribution and the marketplace could mean the difference between getting your film out to the public and keeping it "in the can.” Learn how to sell your movie to a studio, a cable network, a video distributor, or an international buyer. Self-distribution and other alternatives to traditional distribution are also considered. In addition, you'll hear some success stories from producers and hear exactly what buyers are seeking.

Stacey Parks has worked with hundreds of hungry filmmakers to get their films a distribution deal and knows how frustrating the whole process can be. Let her show you how you can take control of your filmmaking career and start getting your work seen by audiences with a few little-known distribution secrets.

Features include:

. Interviews and case studies with producers and distributors

. Ten ways to market your film for self-distribution

. Sales projections per territory

. Distribution resources listings

. Negotiation tips for distribution agreements

. Sample distribution agreements

. What you must know to get your independent film distributed

. Written by a distributor who knows the process inside and out

. Interviews with buyers and acquisitions executives from every sector of the business on what kinds of films they look for, what they're sick of seeing, and how their acquisitions processes work

. Website features sample distribution agreements, budgets, and more!

New to this edition:

. Completely updated for modern distribution practices (broadcast, DVD, VOD, and other kinds of distribution deals)

. New coverage on crowd-funding, social media, film marketing, and deal memos

. Get the best inside distribution secrets from brand new interviews with an international cast of directors, producers, and distribution experts who share their experiences

. Companion website features helpful downloadable forms and templates, sample distribution memos, and a great resource section

Table of Contents

Chapter 1 A Recent History of Distribution; Chapter 2 Before You Start Production; Chapter 3 Financing Strategies for Distribution; Chapter 4 Production and Post Geared toward Distribution; Chapter 5 It’s in the Can. Now What?; Chapter 6 Getting a Distribution Deal and What to Expect; Chapter 7 After the Distribution Deal;

Cinemas and Cinemagoing in Wartime Britain, 1939–45 - The Utility Dream Palace (Hardcover): Richard Farmer Cinemas and Cinemagoing in Wartime Britain, 1939–45 - The Utility Dream Palace (Hardcover)
Richard Farmer
R2,351 Discovery Miles 23 510 Ships in 10 - 15 working days

During the Second World War, the popularity and importance of the cinema in Britain was at its peak. In this groundbreaking book, Richard Farmer provides a social and cultural history of cinemas and cinemagoing in Britain between 1939 and 1945, and explores the impact that the war had on the places in which British people watched films. Although promising the possibility of escape from the hardships and terrors of wartime life, the cinema was so intimately woven into the fabric of British society that it could not itself escape the war. Drawing on a wealth of contemporary sources, and on the memories of wartime cinemagoers, Cinemagoing in wartime Britain, 1939-45 is the first book to offer an in-depth exploration of the impact that phenomena such as the black out, the blitz, food rationing, evacuation and conscription had on both the exhibition industry and the experiences of the picturegoers themselves. -- .

Marketing Strategy for the Creative and Cultural Industries (Hardcover, 2nd edition): Bonita Kolb Marketing Strategy for the Creative and Cultural Industries (Hardcover, 2nd edition)
Bonita Kolb
R5,076 Discovery Miles 50 760 Ships in 10 - 15 working days

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: * taking a strategic approach to developing marketing plans; * bringing together strategic planning, market research, goal setting, and marketing theory and practice; * explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.

Indian Movie Entrepreneurship - Not just song and dance (Paperback): Rajeev Kamineni, Ruth Rentschler Indian Movie Entrepreneurship - Not just song and dance (Paperback)
Rajeev Kamineni, Ruth Rentschler
R1,456 Discovery Miles 14 560 Ships in 10 - 15 working days

One of the world's most prolific creative industries, the Indian movie industry has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship addresses this omission. For many readers, it might come as a surprise that the Indian movie industry is not just Bollywood and that it has several regional clusters, which are just as vibrant, with a significant output. The authors begin by outlining the contours of Indian cinema and the different regional language hubs that form part of the larger picture. The reader is then offered a glimpse into the actual process of making a film from day zero to release day. The key players in the Indian movie ecosystem are analysed, with the central role of the producer highlighted. Concluding with a look into the future of the entrepreneurial process in the Indian movie industry, the authors illuminate the shifting parameters of distribution and exhibition. Appealing to those interested in understanding the entrepreneurial journey of the Indian movie industry, the book provides a sneak peek into the business landscape of India more broadly.

Framing Piracy - Globalization and Film Distribution in Greater China (Hardcover): Shujen Wang Framing Piracy - Globalization and Film Distribution in Greater China (Hardcover)
Shujen Wang
R3,984 Discovery Miles 39 840 Ships in 10 - 15 working days

Framing Piracy is the first book to systematically examine film distribution-legal and illegal-in the largest and mostly untapped market in the world: Greater China. Tracing networks of optical disc (VCD, DVD) and online piracy, this book tackles issues of policy, international politics, globalization, and technology. It offers in-depth analyses of the unique market structures and copyright governance regimes in the three territories-China, Hong Kong, and Taiwan-and features a wealth of original research, new data on piracy and distribution, and interviews with global film distributors, key government officials, and film pirates. With changes and reforms afoot in China upon its entering the World Trade Organization, this timely book shows that such transformations have far-reaching implications for policy, theory, and practice.

The British Film Institute, the Government and Film Culture, 1933-2000 (Paperback): Geoffrey Nowell-Smith, Christophe Dupin The British Film Institute, the Government and Film Culture, 1933-2000 (Paperback)
Geoffrey Nowell-Smith, Christophe Dupin
R775 Discovery Miles 7 750 Ships in 10 - 15 working days

The British Film Institute (BFI) is one of the UK's oldest and most important government-supported cultural institutions. From a modest start in the 1930s it grew rapidly after the war to encompass every kind of film-related activity from production to archiving to exhibition to education. At the beginning of the twenty-first century its turnover was approaching GBP30m and it had become a central point of reference for anyone whose interest in film stretched beyond what's on at the local multiplex. There was nothing straightforward about this rise to prominence. It was achieved in the face of government indifference, active obstruction from the film trade, internecine warfare within the organisation and fierce contestation on the part of the BFI's own core public. Based on intensive original research in the BFI's own voluminous archives and elsewhere, this book examines the interplay of external and internal forces that led to the BFI's unique development as a multi-faceted public body. This volume will be a treasure trove for anyone interested in film and the workings of cultural institutions, or more generally in twentieth-century British film history. -- .

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