0
Your cart

Your cart is empty

Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry

Buy Now

Marketing Strategy for the Creative and Cultural Industries (Hardcover, 2nd edition) Loot Price: R4,793
Discovery Miles 47 930
Marketing Strategy for the Creative and Cultural Industries (Hardcover, 2nd edition): Bonita Kolb

Marketing Strategy for the Creative and Cultural Industries (Hardcover, 2nd edition)

Bonita Kolb

Series: Discovering the Creative Industries

 (sign in to rate)
Loot Price R4,793 Discovery Miles 47 930 | Repayment Terms: R449 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: * taking a strategic approach to developing marketing plans; * bringing together strategic planning, market research, goal setting, and marketing theory and practice; * explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Discovering the Creative Industries
Release date: September 2020
First published: 2021
Authors: Bonita Kolb
Dimensions: 234 x 156 x 25mm (L x W x T)
Format: Hardcover
Pages: 324
Edition: 2nd edition
ISBN-13: 978-0-367-41976-9
Categories: Books > Arts & Architecture > The arts: general issues > General
Books > Business & Economics > Economics > General
Books > Arts & Architecture > Performing arts > Theatre, drama > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Music industry
Books > Sport & Leisure > Sports & outdoor recreation > Sports training & coaching > General
Promotions
LSN: 0-367-41976-9
Barcode: 9780367419769

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Black And White Bioscope - Making Movies…
Neil Parsons Hardcover R433 Discovery Miles 4 330
Locating the Voice in Film - Critical…
Tom Whittaker, Sarah Wright Hardcover R3,761 Discovery Miles 37 610
The Cinematic Influence - Interaction…
Peter C. Pugsley, Ben McCann Hardcover R3,013 Discovery Miles 30 130
Big Picture: Filmmaking Lessons from a…
Tom Reilly Paperback R370 Discovery Miles 3 700
The Endless End of Cinema - A History of…
Gianluca Sergi, Gary Rydstrom Hardcover R3,165 Discovery Miles 31 650
Isabelle Huppert - Stardom, Performance…
Darren Waldron, Nick Rees-Roberts Hardcover R3,183 Discovery Miles 31 830
Dharmendra: A Biography - Not Just a…
Rajiv M. Vijayakar Hardcover R854 Discovery Miles 8 540
Shadow Cinema - The Historical and…
James Fenwick, Kieran Foster, … Hardcover R3,668 Discovery Miles 36 680
City Limits - Filming Belfast, Beirut…
Stephanie Schwerter Hardcover R3,350 Discovery Miles 33 500
Walled Life - Concrete, Cinema, Art
Jenny Stumer Hardcover R3,175 Discovery Miles 31 750
Hollywood in the New Millennium
Tino Balio Hardcover R3,015 Discovery Miles 30 150
Marketing Strategy for the Creative and…
Bonita Kolb Paperback R1,329 Discovery Miles 13 290

See more

Partners