Marketing Strategy for the Creative and Cultural Industries (Hardcover, 2nd edition)

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: * taking a strategic approach to developing marketing plans; * bringing together strategic planning, market research, goal setting, and marketing theory and practice; * explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Discovering the Creative Industries
Release date:	September 2020
First published:	2021
Authors:	Bonita Kolb
Dimensions:	234 x 156 x 25mm (L x W x T)
Format:	Hardcover
Pages:	324
Edition:	2nd edition
ISBN-13:	978-0-367-41976-9
Categories:	Books > Arts & Architecture > The arts: general issues > General Books > Business & Economics > Economics > General Books > Arts & Architecture > Performing arts > Theatre, drama > General Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Music industry Books > Sport & Leisure > Sports & outdoor recreation > Sports training & coaching > General Promotions
LSN:	0-367-41976-9
Barcode:	9780367419769

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