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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry
In Hollywood's search for cheap, distinctive, and authentic locations, producers and directors are taking their business to foreign soil. Only one of the five 2002 Best Picture nominees was shot in the United States-The Hours, filmed in Hollywood, Florida. Contracting Out Hollywood addresses the American trend of "runaway productions"-the growing practice of producing American films and television programs on foreign shores. Greg Elmer and Mike Gasher have gathered a group of contributors who seek to explain the phenomenon from historical, political, economic, and cultural perspectives, using case studies, challenges to contemporary screen, media, and globalization theories, and analyses of changing government politics toward cultural industries.
In 1947, the Cold War came to Hollywood. Over nine tumultuous days in October, the House Un-American Activities Committee held a notorious round of hearings into alleged Communist subversion in the movie industry. The blowback was profound: the major studios pledged to never again employ a known Communist or unrepentant fellow traveler. The declaration marked the onset of the blacklist era, a time when political allegiances, real or suspected, determined employment opportunities in the entertainment industry. Hundreds of artists were shown the door-or had it shut in their faces. In Show Trial, Thomas Doherty takes us behind the scenes at the first full-on media-political spectacle of the postwar era. He details the theatrical elements of a proceeding that bridged the realms of entertainment and politics, a courtroom drama starring glamorous actors, colorful moguls, on-the-make congressmen, high-priced lawyers, single-minded investigators, and recalcitrant screenwriters, all recorded by newsreel cameras and broadcast over radio. Doherty tells the story of the Hollywood Ten and the other witnesses, friendly and unfriendly, who testified, and chronicles the implementation of the postwar blacklist. Show Trial is a rich, character-driven inquiry into how the HUAC hearings ignited the anti-Communist crackdown in Hollywood, providing a gripping cultural history of one of the most transformative events of the postwar era.
In "More Than a Movie," producer and entertainment attorney F. Miguel Valenti presents a compelling argument for the creative community to consider the consequences of its products, from movies to TV to the Internet. Valenti refrains from attacking the industries in which he himself works, but argues for reflection on the part of those who create media. "More Than a Movie "takes a pioneering first step toward outlining the issues in an insider fashion, and provides the tools to make ethical decisions about creating for the big and small screens. Edited by veteran media writer Les Brown and media consultant Laurie Trotta, "More Than a Movie "is written to stimulate debate in professional and academic arenas, and for the enjoyment of everyone who loves entertainment. The book contains a foreword by noted author and director Peter Bogdanovich, and commentary from producers Christine Vachon and David Brown. Mediascope, a Studio City, California-based media policy organization, commissioned the book upon discovering that ethical discussions seldom occur in film and television schools, although they are staples for studying law, medicine, business and journalism. Issues range from ethnic and gender stereotyping to excessive and gratuitous violence."It's not about censorship -- it's about having a responsibility for what we do," says author Valenti (no relation to MPAA's Jack Valenti). "The book outlines how we are helping to shape societal values and individual behavior with the artistic choices we make." A team of writers from across the nation offer essays: Neil Hickey, editor, "Columbia Journalism Review"; Annette Insdorf, Columbia University; Ted Pease, professor and columnist; Jack Pitman, "Variety"; Martin Koughan, Emmy Award-winning documentarian. The essays in "More Than a Movie "are interspersed with stories of actual ethical dilemmas told by noted screenwriters, directors and other practitioners in interviews by Manhattan writer Laura Blum.
Global Television and Film is the first non-specialist introduction to the economics of the contemporary film and television business. It explains how these global media markets operate taking into account the unique nature of cultural products and the consequences for public policy and business strategy.
This path-breaking book reveals how Hollywood became "Hollywood" and what that meant for the politics of America and American film. "Working-Class Hollywood" tells the story of filmmaking in the first three decades of the twentieth century, a time when going to the movies could transform lives and when the cinema was a battleground for control of American consciousness. Steven Ross documents the rise of a working-class film movement that challenged the dominant political ideas of the day. Between 1907 and 1930, worker filmmakers repeatedly clashed with censors, movie industry leaders, and federal agencies over the kinds of images and subjects audiences would be allowed to see. The outcome of these battles was critical to our own times, for the victors got to shape the meaning of class in twentieth- century America. Surveying several hundred movies made by or about working men and women, Ross shows how filmmakers were far more concerned with class conflict during the silent era than at any subsequent time. Directors like Charlie Chaplin, D. W. Griffith, and William de Mille made movies that defended working people and chastised their enemies. Worker filmmakers went a step further and produced movies from "A Martyr to His Cause" (1911) to "The Gastonia Textile Strike" (1929) that depicted a unified working class using strikes, unions, and socialism to transform a nation. J. Edgar Hoover considered these class-conscious productions so dangerous that he assigned secret agents to spy on worker filmmakers. Liberal and radical films declined in the 1920s as an emerging Hollywood studio system, pressured by censors and Wall Street investors, pushed American film in increasingly conservative directions. Appealing to people's dreams of luxury and upward mobility, studios produced lavish fantasy films that shifted popular attention away from the problems of the workplace and toward the pleasures of the new consumer society. While worker filmmakers were trying to heighten class consciousness, Hollywood producers were suggesting that class no longer mattered. "Working-Class Hollywood" shows how silent films helped shape the modern belief that we are a classless nation.
Two screenwriters once walked into a Hollywood producer's office and said three words 'Jaws in space.' Those three words won them the contract for the blockbuster movie Alien. The ability to pitch well is essential for all writers, directors and producers in cinema and TV. Strong pitching skills will accelerate your career - not only helping you sell your projects, but also developing them in the first place, focusing on what makes a story work, clarifying character and plot, and working more successfully with industry collaborators. This book takes you from the essentials of what makes a good pitch to advanced skills that will help you in all kinds of pitching situations. Charles Harris gives a clear-sighted view of how pitching works in the industry and a series of very practical techniques for developing a gripping and convincing pitch. Drawing on his experience, he examines the problems that can arise with both mainstream and unconventional projects - from a range of different cultures - and explains how to solve them. He also analyses the process of taking a pitch meeting and shows you how to ensure you perform at your best.
For much of the 20th century, the underground pornography industry - made up of amateurs and hobbyists who created hardcore, explicit "stag films" - went about its business hounded by reformers and law enforcement, from local police departments all the way up to the FBI. Rumors of this illicit activity circulated and became the stuff of urban myth, but this period of pornography history remains murky. Let's Go Stag! reveals the secrets of this underground world. Using the archives of civic groups, law enforcement, bygone government studies and similarly neglected evidence, archivist Dan Erdman reconstructs the means by which stag films were produced, distributed and exhibited, as well as demonstrate the way in which these practices changed with the times, eventually paving the way for the pornographic explosion of the 1970s and beyond. Let's Go Stag! is sure to point the way for countless future researchers and remain the standard work of history for this era of adult film for a long time to come.
Motion pictures are made, not mass produced, requiring a remarkable collection of skills, self-discipline, and sociality-all of which are sources of enormous pride among Hollywood's craft and creative workers. The interviews collected here showcase the ingenuity, enthusiasm, and aesthetic pleasures that attract people to careers in the film and television industries. They also reflect critically on changes in the workplace brought about by corporate conglomeration and globalization. Rather than offer publicity-friendly anecdotes by marquee celebrities, Voices of Labor presents off-screen observations about the everyday realities of Global Hollywood. Ranging across job categories-from showrunner to make-up artist to location manager-this collection features voices of labor from Los Angeles, Atlanta, Prague, and Vancouver. Together they show how seemingly abstract concepts like conglomeration, financialization, and globalization are crucial tools for understanding contemporary Hollywood and for reflecting more generally on changes and challenges in the screen media workplace and our culture at large. Despite such formidable concerns, what nevertheless shines through is a commitment to craftwork and collaboration that provides the means to imagine and instigate future alternatives for screen media labor.
After World War II, as cultural and industry changes were reshaping Hollywood, movie studios shifted some production activities overseas, capitalizing on frozen foreign earnings, cheap labor, and appealing locations. Hollywood unions called the phenomenon "runaway" production to underscore the outsourcing of employment opportunities. Examining this period of transition from the late 1940s to the early 1960s, Runaway Hollywood shows how film companies exported production around the world and the effect this conversion had on industry practices and visual style. In this fascinating account, Daniel Steinhart uses an array of historical materials to trace the industry's creation of a more international production operation that merged filmmaking practices from Hollywood and abroad to produce movies with a greater global scope.
"Distribution Revolution" is a collection of interviews with
leading film and TV professionals concerning the many ways that
digital delivery systems are transforming the entertainment
business. These interviews provide lively insider accounts from
studio executives, distribution professionals, and creative talent
of the tumultuous transformation of film and TV in the digital era.
The first section features interviews with top executives at major
Hollywood studios, providing a window into the big-picture concerns
of media conglomerates with respect to changing business models,
revenue streams, and audience behaviors. The second focuses on
innovative enterprises that are providing path-breaking models for
new modes of content creation, curation, and
distribution--creatively meshing the strategies and practices of
Hollywood and Silicon Valley. And the final section offers insights
from creative talent whose professional practices, compensation,
and everyday working conditions have been transformed over the past
ten years. Taken together, these interviews demonstrate that
virtually every aspect of the film and television businesses is
being affected by the digital distribution revolution, a revolution
that has likely just begun.
The works of Shakespeare and Dante or the figures of George Washington and Moses do not often enter into popular conceptions of the silent cinema, yet, between 1907 and 1910, the Vitagraph Company frequently used such material in producing "quality" films that promulgated "respectable" culture. William Uricchio and Roberta Pearson situate these films in an era of immigration, labor unrest, and mainstream American xenophobia, in order to explore the cultural views promoted by the films and the ways the audiences--the middle classes as well as workers and immigrants--related to what they saw. The authors associate the production of quality films with a top-down forging of cultural consensus on issues such as patriotism and morality, and reveal the surprising bottom-up negotiations of these films' "meanings.." Devoting chapters to the literary, historical, and biblical subjects used by Vitagraph, this book draws upon plays, pageants, school textbooks, and even product advertisements to illuminate the conditions of cinematic production and reception. It provides a detailed look at one aspect of the film industry's transformation from "despised cheap amusement" to the nation's dominant mass medium, while showing how cultural elites engaged in a struggle similar to that of today's American academy over the literary canon and national value systems. Originally published in 1993. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These paperback editions preserve the original texts of these important books while presenting them in durable paperback editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Why is the U.S. motion picture industry concentrated in Hollywood and why does it remain there in the age of globalization? Allen Scott uses the tools of economic geography to explore these questions and to provide a number of highly original answers. The conceptual roots of his analysis go back to Alfred Marshall's theory of industrial districts and pick up on modern ideas about business clusters as sites of efficient and innovative production. "On Hollywood" builds on this work by adding major new empirical elements. By examining the history of motion-picture production from the early twentieth century to the present through this analytic lens, Scott is able to show why the industry (which was initially focused on New York) had shifted the majority of its production to Southern California by 1919. He also addresses in detail the bases of Hollywood's long-standing creative energies and competitive advantages. At the same time, the book explores the steady globalization of Hollywood's market reach as well as the cultural and political dilemmas posed by this phenomenon. "On Hollywood" will appeal not only to general readers with an interest in the motion-picture industry, but also to economic geographers, business professionals, regional development practitioners, and cultural theorists as well.
Ukrainian Cinema: Belonging and Identity during the Soviet Thaw is the first concentrated study of Ukrainian cinema in English. In particular, historian Joshua First explores the politics and aesthetics of Ukrainian Poetic Cinema during the Soviet 1960s-70s. He argues that film-makers working at the Alexander Dovzhenko Feature Film Studio in Kiev were obsessed with questions of identity and demanded that the Soviet film industry and audiences alike recognize Ukrainian cultural difference. The first two chapters provide the background on how Soviet cinema since Stalin cultivated an exoticised and domesticated image of Ukrainians, along with how the film studio in Kiev attempted to rebuild its reputation during the early Sixties as a centre of the cultural thaw in the USSR. The next two chapters examine Sergei Paradjanov's highly influential Shadows of Forgotten Ancestors (1965) and its role in reorienting the Dovzhenko studio toward the auteurist (some would say elitist) agenda of Poetic Cinema. In the final three chapters, Ukrainian Cinema looks at the major works of film-makers Yurii Illienko, Leonid Osyka, and Leonid Bykov, among others, who attempted (and were compelled) to bridge the growing gap between a cinema of auteurs and concerns to generate profit for the Soviet film industry.
What has brought about the transformation of the British film industry over the last few decades, to the beginnings of what is arguably a new golden era? In the mid-1980s the industry was in a parlous state. The number of films produced in the UK was tiny. Cinema attendance had dipped to an all-time low, cinema buildings were in a state of disrepair and home video had yet to flourish. Since then, while many business challenges - especially for independent producers and distributors - remain, the industry overall has developed beyond recognition. In recent years, as British films have won Oscars, Cannes Palms and Venice Golden Lions, releases such as Love Actually, Billy Elliot, Skyfall, Paddington and the Harry Potter series have found enormous commercial as well as critical success. The UK industry has encouraged, and benefitted from, a huge amount of inward investment, much of it from the Hollywood studios, but also from the National Lottery via the UK Film Council and BFI. This book portrays the visionaries and officials who were at the helm as a digital media revolution began to reshape the industry. Through vivid accounts based on first-hand interviews of what was happening behind the scenes, film commentator and critic Geoffrey Macnab provides in-depth analysis of how and why the British film industry has risen like a phoenix from the ashes.
Shorlisted for the BAFTSS 2020 Award for Best Monograph Starting out as an independent filmmaker, and despite his films being subjected to censorship in his native China, Jia Zhangke has become the country’s leading film director internationally. Seen as one of world cinema’s foremost auteurs, he has played a crucial role in documenting and reflecting upon China’s era of intense transformations since the 1990s.. CecĂlia Mello provides in-depth analysis of Jia’s unique body of work, from his early films Xiao Wu and Platform, to experimental quasi-documentary 24 City and the audacious Mountains May Depart. Mello suggests that Jia’s particular expression of the realist mode is shaped by the aesthetics of other Chinese artistic traditions, allowing Jia to unearth memories both personal and collective, still lingering within the ever-changing landscapes of contemporary China. Mello’s groundbreaking study opens a door into Chinese cinema and culture, addressing the nature of the so-called â€impure’ cinematographic art and the complex representation of China through the ages. Foreword by Walter Salles and with a new preface by the author.
After World War II, as cultural and industry changes were reshaping Hollywood, movie studios shifted some production activities overseas, capitalizing on frozen foreign earnings, cheap labor, and appealing locations. Hollywood unions called the phenomenon "runaway" production to underscore the outsourcing of employment opportunities. Examining this period of transition from the late 1940s to the early 1960s, Runaway Hollywood shows how film companies exported production around the world and the effect this conversion had on industry practices and visual style. In this fascinating account, Daniel Steinhart uses an array of historical materials to trace the industry's creation of a more international production operation that merged filmmaking practices from Hollywood and abroad to produce movies with a greater global scope.
A Los Angeles Times Bestseller Winner of the Best Non-Fiction Book Prize at the 2018 National Arts & Entertainment Journalism Awards "Ben Fritz crafts an electrifying and essential book that carefully chronicles how Hollywood tradition is collapsing and new models are fueling the future. A must-read."--Ava DuVernay, director of A Wrinkle in Time, Selma, and 13th The stunning metamorphosis of twenty-first-century Hollywood and what lies ahead for the art and commerce of film Ben Fritz chronicles the dramatic shakeup of America's film industry, bringing equal fluency to both the financial and entertainment aspects of Hollywood. He offers us an unprecedented look deep inside a Hollywood studio to explain why sophisticated movies for adults are an endangered species while franchises and super-heroes have come to dominate the cinematic landscape. And through interviews with dozens of key players at Disney, Marvel, Netflix, Amazon, Imax, and others, he reveals how the movie business is being reinvented. Despite the destruction of the studios' traditional playbook, Fritz argues that these seismic shifts signal the dawn of a new heyday for film. The Big Picture shows the first glimmers of this new golden age through the eyes of the creative mavericks who are defining what entertainment will look like in the new era.
To what extent have digital innovations transformed the UK film industry? What new practices and processes are emerging within the contemporary UK filmmaking landscape? What impact is this having upon filmmaking professionals? The business of conventional feature filmmaking is like no other, in that it assembles a huge company of people from a range of disciplines on a temporary basis, all to engage in the collaborative endeavour of producing a unique, one-off piece of work. By focusing on the pivotal year of 2012, and by considering the input of every single contributor to the process, this book illuminates how this period of analogue to digital transition is impacting upon working practices, cultures, opportunities and structures in the industry, and examines the various causative forces behind their adoptions and resistances. With an in-depth case study of Sally Potter's 2012 film Ginger & Rosa, and drawing upon interviews with international film industry practitioners, From Film Practice to Data Process is a groundbreaking examination of film production in its totality, in a moment of profound change.
Examines how Hollywood responded to and reflected the political and social changes that America experienced during the 1930sIn the popular imagination, 1930s Hollywood was a dream factory producing escapist movies to distract the American people from the greatest economic crisis in their nation's history. But while many films of the period conform to this stereotype, there were a significant number that promoted a message, either explicitly or implicitly, in support of the political, social and economic change broadly associated with President Franklin D. Roosevelt's New Deal programme. At the same time, Hollywood was in the forefront of challenging traditional gender roles, both in terms of movie representations of women and the role of women within the studio system. With case studies of actors like Shirley Temple, Cary Grant and Fred Astaire, as well as a selection of films that reflect politics and society in the Depression decade, this fascinating book examines how the challenges of the Great Depression impacted on Hollywood and how it responded to them.Topics covered include:How Hollywood offered positive representations of working womenCongressional investigations of big-studio monopolization over movie distributionHow three different types of musical genres related in different ways to the Great Depression the Warner Bros Great Depression Musicals of 1933, the Astaire/Rogers movies, and the MGM 'kids' musicals of the late 1930sThe problems of independent production exemplified in King Vidor's 'Our Daily Bread'Cary Grant's success in developing a debonair screen persona amid Depression conditionsContributors Harvey G. Cohen, King s College LondonPhilip John Davies, British LibraryDavid Eldridge, University of HullPeter William Evans, Queen Mary, University of LondonMark Glancy, Queen Mary University of LondonIna Rae Hark, University of South CarolinaIwan Morgan, University College LondonBrian Neve, University of BathIan Scott, University of ManchesterAnna Siomopoulos, Bentley UniversityJ. E. Smyth, University of WarwickMelvyn Stokes, University College LondonMark Wheeler, London Metropolitan University
Deriving its name from its American equivalent, Bollywood is the highly successful Indian movie industry predominantly based in Bombay and Madras. Every day more than 14 million people go to the cinema across India to watch films produced by this massive and powerful industry. In India, movies are not just a form of entertainment but practically a religion. Streets in major Indian cities are lined with colourful posters of Indian movies and their stars. Movie stars are treated like demi-gods, no match even for American standards of celebrity obsession. More than any other cultural or political institution of the twentieth century, the cinema has captured the hearts and minds of India's growing population of almost one billion, even against the stark backdrop of the vast country's struggle with poverty and hunger and often tense Muslim-Hindu relations. The experience of actually going to the movies in India is as much a part of the Bollywood phenomenon as are the stars themselves and Bollywood Dreams documents this important aspect of understanding the important role Bollywood plays in contemporary Indian culture. "Going to the cinema" Torgovnik says, "is about going to see the actors larger-than-life. It is about living the glamorous life for a few hours and leaving your daily hardships behind." Once inside the movie theatres, the audience can expect at least three hours of entertainment, including several song and dance numbers, love scenes, action sequences and most surely a happy ending. Each film includes the necessary ingredients for success: action, violence, music, dance, romance and morals. The themes of the movies are often social issues such as communalism, ethnicity, religion and caste, and the movie theatres themselves are often full of lively interaction between viewer and star. Cheers and boos pervade the atmosphere: the audience becomes a part of the film and, likewise, the film becomes a part of them. Bollywood Dreams begins with a vignette of the touring caravans that bring Bollywood on the big screen to India's villages in portable tents. We then follow the Indian film from its creation on the movie set, to the larger-than-life stars, directors and character actors, to the editing chamber, to the city streets where ubiquitous promotional posters abound and, finally, to the multitude of movie theatres that abound in India.
Filmmaking is a business-someone has to pay the bills. For much of the industry's history, that role was shouldered by the studios. The rise of independent filmmakers then led to the rise of independent financiers. But what happens if bad weather closes down a production or a director's vision pays no heed to the limitations of time and money? Enter Film Finances. The company was founded in London in 1950 to insure against the risk that a film would exceed its original budget or not be completed on time. Its pioneering development of the "completion guarantee"-the financial instrument that provides the essential security for investors to support independent filmmaking-ultimately led to the creation of many thousands of films, including some of the most celebrated ever made: Moulin Rouge (1953), Dr. No (1962), The Outsiders (1982), Pulp Fiction (1994), Slumdog Millionaire (2008), La La Land (2016), and more. Film Finances's role in filmmaking was little known outside the industry until 2012, when it opened its historical archive to scholars. Drawing on these previously private documents as well as interviews with its executives, Making Hollywood Happen tells the company's story through seven decades of postwar cinema history and chronicles the growth of the international independent film industry. Focusing on a business that has operated at the meeting point between money and art for more than seventy years, this lavishly illustrated book goes to the heart of how the movie business works.
More than 5,000 film festivals take place globally and many of these have only been established in the last two decades. International Film Festivals collects the leading scholarship on this increasingly prominent phenomenon from both historical and contemporary perspectives, using diverse methods including archival research, interviews and surveys and drawing widely from fields like sociology, urban studies and film criticism to patent technology and history. With contributors from across the world and covering the major festivals - Cannes, Venice, Toronto, Berlin - as well as niche, genre and online film festivals, this book is an authoritative and exemplary guide to the evolution of these key sites for film distribution, exhibition and reception. Chapters unravel topics such as the relationship between corporations and festivals, the soft power function they can perform for their host nations and the changing identities of audiences on arrival at, and during exploration of, a given festival venue. Tricia Jenkins' edited volume reconceives the film festival for the global, digital age whilst drawing out its historic importance and ultimately makes a major intervention in film festival studies as well as film and cultural studies more widely.
Going beyond a discussion of political architecture, Walled Life investigates the mediation of material and imagined border walls through cinema and art practices. The book reads political walls as more than physical obstruction, instead treating the wall as an affective screen, capable of negotiating the messy feelings, personal conflicts, and haunting legacies that make up “walled life” as an evolving signpost in the current global border regime. By exploring the wall as an emotional and visceral presence, the book shows that if we read political walls as forms of affective media, they become legible not simply as shields, impositions, or monuments, but as projective surfaces that negotiate the interaction of psychological barriers with political structures through cinema, art, and, of course, the wall itself. Drawing on the Berlin Wall, the West Bank Separation barrier, and the U.S.-Mexico border, Walled Life discovers each wall through the films and artworks it has inspired, examining a wide array of graffiti, murals, art installations, movies, photography, and paintings. Remediating the silent barriers, we erect between, and often within ourselves, these interventions tell us about the political fantasies and traumatic histories that undergird the politics of walls as they rework the affective settings of political boundaries.
Belfast, Beirut and Berlin are notorious for their internal boundaries and borders. As symbols for political disunion, the three cities have inspired scriptwriters and directors from diverse cultural backgrounds. Despite their different histories, they share a wide range of features central to divided cities. In each city, particular territories take on specific symbolic and psychological meanings. Following a comparative approach, this book concentrates on the cinematographic representations of Belfast, Beirut and Berlin. Filmmakers are in constant search of new ways in order to engage with urban division. Making use of a variety of genres reaching from thriller to comedy, they explore the three cities’ internal and external borders, as well as the psychological boundaries existing between citizens belonging to different communities. Among the characters featuring in films set in Belfast, Berlin and Beirut, we may count dangerous gunmen, prisoners’ wives, soldiers and snipers, but also comic Stasi-members, punk aficionados and fake nuns. The various characters contribute to the creation of a multifaceted image of city limits in troubled times.
This witty and fascinating study reminds us that there was
animation before Disney: about thirty years of creativity and
experimentation flourishing in such extraordinary work as "Girdie
the Dinosaur" and "Felix the Cat." "Before Mickey," the first and
only in-depth history of animation from 1898-1928, includes
accounts of mechanical ingenuity, marketing and art. Crafton is
equally adept at explaining techniques of sketching and camera
work, evoking characteristic styles of such pioneering animators as
Winsor McCay and Ladislas Starevitch, placing work in its social
and economic context, and unraveling the aesthetic impact of
specific cartoons.
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