This book is written for the person who has gained workplace experience and is thinking about striking out on his or her own as a consultant or a service-based entrepreneur. The reader is taken through the steps of deciding on whether they have the tools to start a new business and what they need to do before making the leap. The author focuses on the major steps of a start-up consulting practice, including business formation decisions, verbalizing the business offerings, determining market viability, and much more. Additionally, he dives into less-often discussed topics such as office space, business insurance, business ethics, and the impact on the family unit. Each chapter provides homework that outlines the steps the reader needs to complete to gain confidence they have the tools to succeed. This book also emphasizes the lifestyle implications of any solo proprietor service business.

In the concrete jungle, there are seasons of rain and plenty, followed by seasons of drought and scarcity. Whether or not we survive depends on how prepared we are for these changes, and how willing we are to evolve in order to remain relevant. Leaders who ignore the shifting seasons will soon find themselves and their firms fading into obscurity.

Whether we shy away from it or actively seek it out, change is never easy. In these rapidly changing times, surviving means stepping away from the herd and venturing out onto the road less traveled. It means sharpening your claws and taking a bird’s eye view of where your business is at, and learning and evolving during the times of plenty before the season of drought and hunger returns. This may mean taking down predators, it may mean diversifying or specializing, and it may even mean seeking out new hunting grounds. Whatever it is, the secret is never to lose hope.

Join us on an African safari as Gary Sturisky, a world-renowned transformation consultant, takes you on a journey through the vast open plains of the Serengeti and down the narrow corridors of the concrete jungle to uncover practical tools to help your company evolve into the CPA firm of the future.