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Books > Reference & Interdisciplinary > Communication studies > Data analysis

An Introduction to R - Data Analysis and Visualization (Paperback): Mark Gardener An Introduction to R - Data Analysis and Visualization (Paperback)
Mark Gardener
R1,326 R1,072 Discovery Miles 10 720 Save R254 (19%) Ships in 10 - 15 working days

The modern world is awash with data. The R Project is a statistical environment and programming language that can help to make sense of it all. A huge open-source project, R has become enormously popular because of its power and flexibility. With R you can organise, analyse and visualise data. This clear and methodical book will help you learn how to use R from the ground up, giving you a start in the world of data science. Learning about data is important in many academic and business settings, and R offers a potent and adaptable programming toolbox. The book covers a range of topics, including: importing/exporting data, summarising data, visualising data, managing and manipulating data objects, data analysis (regression, ANOVA and association among others) and programming functions. Regardless of your background or specialty, you'll find this book the perfect primer on data analysis, data visualisation and data management, and a springboard for further exploration.

Multivariate Analysis of Quality - An Introduction (Hardcover): H. Martens Multivariate Analysis of Quality - An Introduction (Hardcover)
H. Martens
R8,019 Discovery Miles 80 190 Ships in 18 - 22 working days

Multivariate data analysis is a central tool whenever several variables need to be considered at the same time. The present book explains a powerful and versatile way to analyse data tables, suitable also for researchers without formal training in statistics.

This method for extracting useful information from data is demonstrated for various types of quality assessment, ranging from human quality perception via industrial quality monitoring to health quality and its molecular basis.

Key features include:

  • Minimum mathematics; all technical details in appendix form
  • Very accessible style with cartoons, self assessment questions and wide range of practical examples
  • All data sets available FREE online on Chemometrics World (http://www.wiley.co.uk/wileychi/chemometrics).
Essential reading for researchers who need data analysis in practice, it will be of particular interest to chemometricians, sensometricians and food scientists already familiar with Harald's previous book.

The book is written with ISO certified businesses and laboratories in mind, to enhance Total Quality Management (TQM). As yet there are no clear guidelines for realistic data analysis of quality in complex systems - this volume bridges the gap.

Financial Data Analytics - Theory and Application (Hardcover, 1st ed. 2022): Sinem Derindere Koeseoglu Financial Data Analytics - Theory and Application (Hardcover, 1st ed. 2022)
Sinem Derindere Koeseoglu
R4,011 Discovery Miles 40 110 Ships in 9 - 17 working days

This book presents both theory of financial data analytics, as well as comprehensive insights into the application of financial data analytics techniques in real financial world situations. It offers solutions on how to logically analyze the enormous amount of structured and unstructured data generated every moment in the finance sector. This data can be used by companies, organizations, and investors to create strategies, as the finance sector rapidly moves towards data-driven optimization. This book provides an efficient resource, addressing all applications of data analytics in the finance sector. International experts from around the globe cover the most important subjects in finance, including data processing, knowledge management, machine learning models, data modeling, visualization, optimization for financial problems, financial econometrics, financial time series analysis, project management, and decision making. The authors provide empirical evidence as examples of specific topics. By combining both applications and theory, the book offers a holistic approach. Therefore, it is a must-read for researchers and scholars of financial economics and finance, as well as practitioners interested in a better understanding of financial data analytics.

Python for Beginners - A complete beginner's guide to learning Python with a programming-based introduction and a hands-on... Python for Beginners - A complete beginner's guide to learning Python with a programming-based introduction and a hands-on computer coding exercise (Hardcover)
Aiden Phillips
R897 R776 Discovery Miles 7 760 Save R121 (13%) Ships in 18 - 22 working days
Social Networks - Critical Concepts in Sociology (Hardcover): John Scott Social Networks - Critical Concepts in Sociology (Hardcover)
John Scott
R22,939 Discovery Miles 229 390 Ships in 10 - 15 working days


Social networks as a concept was developed through social psychological work on the communication and leadership structures of small groups, and in sociological and anthropological work on kinship and community relations. From the 1960s, this idea came to be extended to a wider range of social relations (especially economic and political relations) through the formulation of mathematical models of networks. Advances in computing technology allowed the construction of more systematic and more powerful network methods.
The aim of this collection is to bring together the principal sources in the development of the techniques of social network analysis, from early metaphorical statements in Simmel and Radcliffe-Brown, through the more systematic explorations in sociology and social anthropology to contemporary formalizations.
A new introduction explores the history of social networks and highlights the arguments of those who treat social network analysis as a loose, qualitative approach, as well as those who see potential in its technical, mathematical uses.

Accelerated Digital Transformation - How Established Organizations Can Gain Competitive Advantage in the Digital Age... Accelerated Digital Transformation - How Established Organizations Can Gain Competitive Advantage in the Digital Age (Hardcover)
Neetan Chopra
R2,505 Discovery Miles 25 050 Ships in 18 - 22 working days

Achieve successful digital transformation with this authoritative guide designed specifically for established organizations. At a time where even the most recognized business models are under threat, organizations risk devastation if they do not transition successfully to the new digital reality. Yet what works for digital natives does not always work for established organizations. Recognized as one of the world's top global executives leading innovative transformation, Neetan Chopra's deep experience of steering organizations through digital disruption drives the practical approach of Accelerated Digital Transformation. Having designed transformation journeys, overcome setbacks and driven outcomes within multiple leading companies, Neetan Chopra tackles key factors for established organizations including inertia, impetus, outcomes, digital capabilities and culture. The book is underpinned by a tried and tested framework that will guide readers step by step through the entire digital transformation journey. This will be an essential resource for leaders, managers and practitioners leading and executing digital transformation.

Introduction to Environmental Data Science (Hardcover): William W. Hsieh Introduction to Environmental Data Science (Hardcover)
William W. Hsieh
R1,845 Discovery Miles 18 450 Ships in 9 - 17 working days

Statistical and machine learning methods have many applications in the environmental sciences, including prediction and data analysis in meteorology, hydrology and oceanography, pattern recognition for satellite images from remote sensing, management of agriculture and forests, assessment of climate change, and much more. With rapid advances in machine learning in the last decade, this book provides an urgently needed, comprehensive guide to machine learning and statistics for students and researchers interested in environmental data science. It includes intuitive explanations covering the relevant background mathematics, with examples drawn from the environmental sciences. A broad range of topics are covered, including correlation, regression, classification, clustering, neural networks, random forests, boosting, kernel methods, evolutionary algorithms, and deep learning, as well as the recent merging of machine learning and physics. End-of-chapter exercises allow readers to develop their problem-solving skills and online data sets allow readers to practise analysis of real data.

Value-Driven Data - Identifying, Communicating and Delivering Effective Business Solutions with Data (Hardcover): Edosa Odaro Value-Driven Data - Identifying, Communicating and Delivering Effective Business Solutions with Data (Hardcover)
Edosa Odaro
R2,958 Discovery Miles 29 580 Ships in 18 - 22 working days

Value-Driven Data explains how data and business leaders can co-create and deploy data-driven solutions for their organizations. Value-Driven Data explores how organizations can understand their problems and come up with better solutions, aligning data storytelling with business needs. The book reviews the main challenges that plague most data-to-business interactions and offers actionable strategies for effective data value implementation, including methods for tackling obstacles and incentivizing change. Value-Driven Data is supported by tried-and-tested frameworks that can be applied to different contexts and organizations. It features cutting-edge examples relating to digital transformation, data strategy, resolving conflicts of interests, building a data P&L and AI value prediction methodology. Recognizing different types of data value, this book presents tangible methodologies for identifying, capturing, communicating, measuring and deploying data-enabled opportunities. This is essential reading for data specialists, business stakeholders and leaders involved in capturing and executing data value opportunities for organizations and for informing data value strategies.

Doing Digital History - A Beginner's Guide to Working with Text as Data (Paperback): Jonathan Blaney, Jane Winters, Sarah... Doing Digital History - A Beginner's Guide to Working with Text as Data (Paperback)
Jonathan Blaney, Jane Winters, Sarah Milligan, Martin Steer
R424 Discovery Miles 4 240 Ships in 9 - 17 working days

This book is a practical introduction to digital history. It offers advice on the scoping of a project, evaluation of existing digital history resources, a detailed introduction to how to work with large text resources, how to manage digital data and how to approach data visualisation. Doing digital history covers the entire life-cycle of a digital project, from conception to digital outputs. It assumes no prior knowledge of digital techniques and shows you how much you can do without writing any code. It will give you the skills to use common formats such as XML. A key message of the book is that data preparation is a central part of most digital history projects, but that work becomes much easier and faster with a few essential tools. -- .

The Multimodal Learning Analytics Handbook (Hardcover, 1st ed. 2022): Michail Giannakos, Daniel Spikol, Daniele Di Mitri,... The Multimodal Learning Analytics Handbook (Hardcover, 1st ed. 2022)
Michail Giannakos, Daniel Spikol, Daniele Di Mitri, Kshitij Sharma, Xavier Ochoa, …
R4,741 Discovery Miles 47 410 Ships in 18 - 22 working days

This handbook is the first book ever covering the area of Multimodal Learning Analytics (MMLA). The field of MMLA is an emerging domain of Learning Analytics and plays an important role in expanding the Learning Analytics goal of understanding and improving learning in all the different environments where it occurs. The challenge for research and practice in this field is how to develop theories about the analysis of human behaviors during diverse learning processes and to create useful tools that could augment the capabilities of learners and instructors in a way that is ethical and sustainable. Behind this area, the CrossMMLA research community exchanges ideas on how we can analyze evidence from multimodal and multisystem data and how we can extract meaning from this increasingly fluid and complex data coming from different kinds of transformative learning situations and how to best feed back the results of these analyses to achieve positive transformative actions on those learning processes. This handbook also describes how MMLA uses the advances in machine learning and affordable sensor technologies to act as a virtual observer/analyst of learning activities. The book describes how this "virtual nature" allows MMLA to provide new insights into learning processes that happen across multiple contexts between stakeholders, devices and resources. Using such technologies in combination with machine learning, Learning Analytics researchers can now perform text, speech, handwriting, sketches, gesture, affective, or eye-gaze analysis, improve the accuracy of their predictions and learned models and provide automated feedback to enable learner self-reflection. However, with this increased complexity in data, new challenges also arise. Conducting the data gathering, pre-processing, analysis, annotation and sense-making, in a way that is meaningful for learning scientists and other stakeholders (e.g., students or teachers), still pose challenges in this emergent field. This handbook aims to serve as a unique resource for state of the art methods and processes. Chapter 11 of this book is available open access under a CC BY 4.0 license at link.springer.com.

Density Estimation for Statistics and Data Analysis (Hardcover, Softcover Repri): Bernard W. Silverman Density Estimation for Statistics and Data Analysis (Hardcover, Softcover Repri)
Bernard W. Silverman
R4,208 Discovery Miles 42 080 Ships in 10 - 15 working days

Although there has been a surge of interest in density estimation in recent years, much of the published research has been concerned with purely technical matters with insufficient emphasis given to the technique's practical value. Furthermore, the subject has been rather inaccessible to the general statistician.

The account presented in this book places emphasis on topics of methodological importance, in the hope that this will facilitate broader practical application of density estimation and also encourage research into relevant theoretical work. The book also provides an introduction to the subject for those with general interests in statistics. The important role of density estimation as a graphical technique is reflected by the inclusion of more than 50 graphs and figures throughout the text.

Several contexts in which density estimation can be used are discussed, including the exploration and presentation of data, nonparametric discriminant analysis, cluster analysis, simulation and the bootstrap, bump hunting, projection pursuit, and the estimation of hazard rates and other quantities that depend on the density. This book includes general survey of methods available for density estimation. The Kernel method, both for univariate and multivariate data, is discussed in detail, with particular emphasis on ways of deciding how much to smooth and on computation aspects. Attention is also given to adaptive methods, which smooth to a greater degree in the tails of the distribution, and to methods based on the idea of penalized likelihood.

Developments in Robust Statistics - International Conference on Robust Statistics 2001 (Hardcover, 2003 ed.): Rudolf Dutter,... Developments in Robust Statistics - International Conference on Robust Statistics 2001 (Hardcover, 2003 ed.)
Rudolf Dutter, Peter Filzmoser, Ursula Gather, Peter J. Rousseeuw
R4,081 Discovery Miles 40 810 Ships in 18 - 22 working days

Aspects of Robust Statistics are important in many areas. Based on the International Conference on Robust Statistics 2001 (ICORS 2001) in Vorau, Austria, this volume discusses future directions of the discipline, bringing together leading scientists, experienced researchers and practitioners, as well as younger researchers. The papers cover a multitude of different aspects of Robust Statistics. For instance, the fundamental problem of data summary (weights of evidence) is considered and its robustness properties are studied. Further theoretical subjects include e.g.: robust methods for skewness, time series, longitudinal data, multivariate methods, and tests. Some papers deal with computational aspects and algorithms. Finally, the aspects of application and programming tools complete the volume.

Delivering Data Analytics - A Step-By-Step Guide to Driving Adoption of Business Intelligence from Planning to Launch... Delivering Data Analytics - A Step-By-Step Guide to Driving Adoption of Business Intelligence from Planning to Launch (Hardcover)
Nicholas Kelly
R2,755 Discovery Miles 27 550 Ships in 18 - 22 working days

The importance of data analytics is well known, but how can you get end users to engage with analytics and business intelligence (BI) when adoption of new technology can be frustratingly slow or may not happen at all? Avoid wasting time on dashboards and reports that no one uses with this practical guide to increasing analytics adoption by focusing on people and process, not technology. Pulling together agile, UX and change management principles, Delivering Data Analytics outlines a step-by-step, technology agnostic process designed to shift the organizational data culture and gain buy-in from users and stakeholders at every stage of the project. This book outlines how to succeed and build trust with stakeholders amid the politics, ambiguity and lack of engagement in business. With case studies, templates, checklists and scripts based on the author's considerable experience in analytics and data visualisation, this book covers the full cycle from requirements gathering and data assessment to training and launch. Ensure lasting adoption, trust and, most importantly, actionable business value with this roadmap to creating user-centric analytics projects.

Advances in Data Science and Management - Proceedings of ICDSM 2021 (Hardcover, 1st ed. 2022): Samarjeet Borah, Sambit Kumar... Advances in Data Science and Management - Proceedings of ICDSM 2021 (Hardcover, 1st ed. 2022)
Samarjeet Borah, Sambit Kumar Mishra, Brojo Kishore Mishra, Valentina Emilia Balas, Zdzislaw Polkowski
R6,625 Discovery Miles 66 250 Ships in 18 - 22 working days

This book includes high-quality papers presented at the Second International Conference on Data Science and Management (ICDSM 2021), organized by the Gandhi Institute for Education and Technology, Bhubaneswar, from 19 to 20 February 2021. It features research in which data science is used to facilitate the decision-making process in various application areas, and also covers a wide range of learning methods and their applications in a number of learning problems. The empirical studies, theoretical analyses and comparisons to psychological phenomena described contribute to the development of products to meet market demands.

Research Data Sharing and Valorization - Developments, Tendencies, Models (Hardcover): J Schoepfel Research Data Sharing and Valorization - Developments, Tendencies, Models (Hardcover)
J Schoepfel
R3,490 Discovery Miles 34 900 Ships in 18 - 22 working days

As platforms for sharing, re-using and storing data, research data repositories are integral to open science policy. This book provides a comprehensive approach to these data repositories, their functionalities, uses, issues and prospects. Taking France as an example, the current landscape of data repositories is considered, including discussion of the idea of a national repository and a comparative study of several national systems. The international re3data directory is outlined and a collection of six case studies of model repositories, both public and private, are detailed (CDS, Data INRAE, SEANOE, Nakala, Figshare and Data Mendeley).Research Data Sharing and Valorization also includes appendices containing a number of websites and reference texts from the French Ministry of Higher Education, Research and Innovation, and the CNRS. To the authors' knowledge, it is the first book to be entirely devoted to these new platforms and is aimed at researchers, teachers, students and professionals working with scientific and technical data and information.

Don't Trust Your Gut - Using Data Instead of Instinct to Make Better Choices (Paperback): Seth Stephens-Davidowitz Don't Trust Your Gut - Using Data Instead of Instinct to Make Better Choices (Paperback)
Seth Stephens-Davidowitz
R316 R287 Discovery Miles 2 870 Save R29 (9%) Ships in 9 - 17 working days

THE NEW BOOK FROM THE BESTSELLING AUTHOR OF EVERYBODY LIES 'Don't Trust Your Gut is a tour de force - an intoxicating blend of analysis, humor, and humanity' DANIEL H. PINK 'Seth Stephens-Davidowitz is an expert on data-driven thinking, and this engaging book is full of surprising, useful insights for using the information at your fingertips to make better decisions' ADAM GRANT Big decisions are hard. We might consult friends and family, read advice online or turn to self-help books for guidance, but in the end we usually just do what feels right. But what if our gut is wrong? As economist and former Google data scientist Seth Stephens-Davidowitz argues, our gut is actually not that reliable - and data can prove this. In Don't Trust Your Gut, he unearths the startling conclusions that the right data can teach us about who we are and what will make our lives better. Over the past decade, scholars have mined enormous datasets to find remarkable new approaches to life's biggest self-help puzzles, from the boring careers that produce the most wealth, to old-school, data-backed relationship advice. While we often think we know how to better ourselves, the numbers, it turns out, disagree. Telling fascinating stories through the latest big data research, Stephens-Davidowitz reveals just how wrong we really are when it comes to improving our lives, and offers a new way of tackling our most consequential choices.

Data-Driven Modeling & Scientific Computation - Methods for Complex Systems & Big Data (Hardcover, New): J. Nathan Kutz Data-Driven Modeling & Scientific Computation - Methods for Complex Systems & Big Data (Hardcover, New)
J. Nathan Kutz
R4,143 Discovery Miles 41 430 Ships in 10 - 15 working days

The burgeoning field of data analysis is expanding at an incredible pace due to the proliferation of data collection in almost every area of science. The enormous data sets now routinely encountered in the sciences provide an incentive to develop mathematical techniques and computational algorithms that help synthesize, interpret and give meaning to the data in the context of its scientific setting. A specific aim of this book is to integrate standard scientific computing methods with data analysis. By doing so, it brings together, in a self-consistent fashion, the key ideas from: * statistics, * time-frequency analysis, and * low-dimensional reductions The blend of these ideas provides meaningful insight into the data sets one is faced with in every scientific subject today, including those generated from complex dynamical systems. This is a particularly exciting field and much of the final part of the book is driven by intuitive examples from it, showing how the three areas can be used in combination to give critical insight into the fundamental workings of various problems. Data-Driven Modeling and Scientific Computation is a survey of practical numerical solution techniques for ordinary and partial differential equations as well as algorithms for data manipulation and analysis. Emphasis is on the implementation of numerical schemes to practical problems in the engineering, biological and physical sciences. An accessible introductory-to-advanced text, this book fully integrates MATLAB and its versatile and high-level programming functionality, while bringing together computational and data skills for both undergraduate and graduate students in scientific computing.

Be Data Driven - How Organizations Can Harness the Power of Data (Hardcover): Jordan Morrow Be Data Driven - How Organizations Can Harness the Power of Data (Hardcover)
Jordan Morrow
R2,432 Discovery Miles 24 320 Ships in 18 - 22 working days

Make any team or business data driven with this practical guide to overcoming common challenges and creating a data culture. Businesses are increasingly focusing on their data and analytics strategy, but a data-driven culture grounded in evidence-based decision making can be difficult to achieve. Be Data Driven outlines a step-by-step roadmap to building a data-driven organization or team, beginning with deciding on outcomes and a strategy before moving onto investing in technology and upskilling where necessary. This practical guide explains what it means to be a data-driven organization and explores which technologies are advancing data and analytics. Crucially, it also examines the most common challenges to becoming data driven, from a foundational skills gap to issues with leadership and strategy and the impact of organizational culture. With case studies of businesses who have successfully used data, Be Data Driven shows managers, leaders and data professionals how to address hurdles, encourage a data culture and become truly data driven.

Marketing Analytics - A Practical Guide to Improving Consumer Insights Using Data Techniques (Paperback, 3rd Revised edition):... Marketing Analytics - A Practical Guide to Improving Consumer Insights Using Data Techniques (Paperback, 3rd Revised edition)
Mike Grigsby
R730 Discovery Miles 7 300 Ships with 15 working days

Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use. This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.

Confident Data Science - Discover the Essential Skills of Data Science (Hardcover): Adam Ross Nelson Confident Data Science - Discover the Essential Skills of Data Science (Hardcover)
Adam Ross Nelson
R1,459 R1,197 Discovery Miles 11 970 Save R262 (18%) Ships in 18 - 22 working days

The global data market is estimated to be worth $64 billion dollars, making it a more valuable resource than oil. But data is useless without the analysis, interpretation and innovations of data scientists. With Confident Data Science, learn the essential skills and build your confidence in this sector through key insights and practical tools for success. In this book, you will discover all of the skills you need to understand this discipline, from primers on the key analytic and visualization tools to tips for pitching to and working with clients. Adam Ross Nelson draws upon his expertise as a data science consultant and, as someone who made moved into the industry late in his career, to provide an overview of data science, including its key concepts, its history and the knowledge required to become a successful data scientist. Whether you are considering a career in this industry or simply looking to expand your knowledge, Confident Data Science is the essential guide to the world of data science. About the Confident series... From coding and data science to cloud and cyber security, the Confident books are perfect for building your technical knowledge and enhancing your professional career.

Analyzing Single System Design Data (Paperback): William Nugent Analyzing Single System Design Data (Paperback)
William Nugent
R1,242 Discovery Miles 12 420 Ships in 10 - 15 working days

Single system, or single case, design studies are a convenient method for evaluating practice, allowing professionals to track clients' response to treatment and change over time. They also allow researchers to gather data where it might be difficult to conduct a study involving treatment and control groups; in a school setting, or a community mental health agency, for example, random assignment may be impossible, whereas individual student or client progress across time can be more easily monitored.
This pocket guide reviews a wide range of techniques for analyzing single system design data, including visual analysis methods, graphical methods, and statistical methods. From basic visual observation to complex ARIMA statistical models for use with interrupted time series designs, numerous data analysis methods are described and illustrated in this unique and handy book. The author frankly describes limitations and strengths of the data analysis methods so that readers can select an appropriate method and use the results responsibly in order to improve practice and client well-being.
This accessible yet in-depth introduction will serve as a highly practical resource for doctoral students and researchers alike.

Fundamentals of Data Mining in Genomics and Proteomics (Hardcover, 2007 ed.): Werner Dubitzky, Martin Granzow, Daniel P. Berrar Fundamentals of Data Mining in Genomics and Proteomics (Hardcover, 2007 ed.)
Werner Dubitzky, Martin Granzow, Daniel P. Berrar
R2,813 Discovery Miles 28 130 Ships in 18 - 22 working days

This book aims to present state-of-the-art analytical methods from statistics and data mining for the analysis of high-throughput data from genomics and proteomics. Research and development in genomics and proteomics depend on the analysis and interpretation of large amounts of data generated by high-throughput techniques. To exploit data obtained from experimental and observational studies, life scientists need to understand the analytical techniques and methods from statistics and data mining. These techniques are not easily accessible to life scientists working on genomics and proteomics problems, as the available material is presented from a highly mathematical perspective, favoring formal rigor over conceptual clarity and assessment of practical relevance. This book addresses these issues by adopting an approach focusing on concepts and applications.

Entertainment Science - Data Analytics and Practical Theory for Movies, Games, Books, and Music (Hardcover, 1st ed. 2019):... Entertainment Science - Data Analytics and Practical Theory for Movies, Games, Books, and Music (Hardcover, 1st ed. 2019)
Thorsten Hennig-Thurau, Mark B Houston
R3,521 Discovery Miles 35 210 Ships in 18 - 22 working days

The entertainment industry has long been dominated by legendary screenwriter William Goldman's "Nobody-Knows-Anything" mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage - the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney's recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to "Nobody-Knows" decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston - two of our finest scholars in the area of entertainment marketing - have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can't be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Koelmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science's winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allegre Hadida, Associate Professor in Strategy, University of Cambridge

Applied Advanced Analytics - 6th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence... Applied Advanced Analytics - 6th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence (Hardcover, 1st ed. 2021)
Arnab Kumar Laha
R4,705 Discovery Miles 47 050 Ships in 18 - 22 working days

This book covers several new areas in the growing field of analytics with some innovative applications in different business contexts, and consists of selected presentations at the 6th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence. The book is conceptually divided in seven parts. The first part gives expository briefs on some topics of current academic and practitioner interests, such as data streams, binary prediction and reliability shock models. In the second part, the contributions look at artificial intelligence applications with chapters related to explainable AI, personalized search and recommendation, and customer retention management. The third part deals with credit risk analytics, with chapters on optimization of credit limits and mitigation of agricultural lending risks. In its fourth part, the book explores analytics and data mining in the retail context. In the fifth part, the book presents some applications of analytics to operations management. This part has chapters related to improvement of furnace operations, forecasting food indices and analytics for improving student learning outcomes. The sixth part has contributions related to adaptive designs in clinical trials, stochastic comparisons of systems with heterogeneous components and stacking of models. The seventh and final part contains chapters related to finance and economics topics, such as role of infrastructure and taxation on economic growth of countries and connectedness of markets with heterogenous agents, The different themes ensure that the book would be of great value to practitioners, post-graduate students, research scholars and faculty teaching advanced business analytics courses.

Real-Time Data Analytics for Large Scale Sensor Data (Paperback): Himansu Das, Nilanjan Dey, Valentina Emilia Balas Real-Time Data Analytics for Large Scale Sensor Data (Paperback)
Himansu Das, Nilanjan Dey, Valentina Emilia Balas
R3,585 R3,396 Discovery Miles 33 960 Save R189 (5%) Ships in 10 - 15 working days

Real-Time Data Analytics for Large-Scale Sensor Data covers the theory and applications of hardware platforms and architectures, the development of software methods, techniques and tools, applications, governance and adoption strategies for the use of massive sensor data in real-time data analytics. It presents the leading-edge research in the field and identifies future challenges in this fledging research area. The book captures the essence of real-time IoT based solutions that require a multidisciplinary approach for catering to on-the-fly processing, including methods for high performance stream processing, adaptively streaming adjustment, uncertainty handling, latency handling, and more.

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