Be Data Driven - How Organizations Can Harness the Power of Data (Hardcover)

Make any team or business data driven with this practical guide to overcoming common challenges and creating a data culture. Businesses are increasingly focusing on their data and analytics strategy, but a data-driven culture grounded in evidence-based decision making can be difficult to achieve. Be Data Driven outlines a step-by-step roadmap to building a data-driven organization or team, beginning with deciding on outcomes and a strategy before moving onto investing in technology and upskilling where necessary. This practical guide explains what it means to be a data-driven organization and explores which technologies are advancing data and analytics. Crucially, it also examines the most common challenges to becoming data driven, from a foundational skills gap to issues with leadership and strategy and the impact of organizational culture. With case studies of businesses who have successfully used data, Be Data Driven shows managers, leaders and data professionals how to address hurdles, encourage a data culture and become truly data driven.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	August 2022
First published:	2022
Authors:	Jordan Morrow
Dimensions:	242 x 164 x 23mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	240
ISBN-13:	978-1-398-60656-2
Categories:	Books > Reference & Interdisciplinary > Communication studies > Data analysis Books > Business & Economics > Business & management > Business strategy
LSN:	1-398-60656-1
Barcode:	9781398606562

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