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Books > Reference & Interdisciplinary > Communication studies > Data analysis
This book covers several new areas in the growing field of analytics with some innovative applications in different business contexts, and consists of selected presentations at the 6th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence. The book is conceptually divided in seven parts. The first part gives expository briefs on some topics of current academic and practitioner interests, such as data streams, binary prediction and reliability shock models. In the second part, the contributions look at artificial intelligence applications with chapters related to explainable AI, personalized search and recommendation, and customer retention management. The third part deals with credit risk analytics, with chapters on optimization of credit limits and mitigation of agricultural lending risks. In its fourth part, the book explores analytics and data mining in the retail context. In the fifth part, the book presents some applications of analytics to operations management. This part has chapters related to improvement of furnace operations, forecasting food indices and analytics for improving student learning outcomes. The sixth part has contributions related to adaptive designs in clinical trials, stochastic comparisons of systems with heterogeneous components and stacking of models. The seventh and final part contains chapters related to finance and economics topics, such as role of infrastructure and taxation on economic growth of countries and connectedness of markets with heterogenous agents, The different themes ensure that the book would be of great value to practitioners, post-graduate students, research scholars and faculty teaching advanced business analytics courses.
Real-Time Data Analytics for Large-Scale Sensor Data covers the theory and applications of hardware platforms and architectures, the development of software methods, techniques and tools, applications, governance and adoption strategies for the use of massive sensor data in real-time data analytics. It presents the leading-edge research in the field and identifies future challenges in this fledging research area. The book captures the essence of real-time IoT based solutions that require a multidisciplinary approach for catering to on-the-fly processing, including methods for high performance stream processing, adaptively streaming adjustment, uncertainty handling, latency handling, and more.
Be Data Analytical is the book organizations and individuals need to understand how to truly use analytics to turn data into valuable insights and drive smarter decision making. Data needs analytics to turn it into value and for organizations to be truly data-driven, they need to use analytics correctly. However, most organizations do not move beyond the first, most rudimentary stage of analytics. They miss out on the powerful insights and opportunities available with all the four levels of analytics: descriptive, diagnostic, predictive and prescriptive. Be Data Analytical reveals how to supercharge data value through all the four levels of analytics, bringing data to life and enhancing data-driven decision making. Be Data Analytical examines each of these four levels of analytics in-depth: what they are, why they matter, how they can be used strategically and how they can be implemented. The book also explores how individuals and organizations can improve their skills and performance in each of these areas. Written by a global trailblazer in the world of data literacy, the book shows professionals, managers, leaders and organizations how to use analytics for the successful and strategic conversion of data into value, insight and action.
Digital transformation is a vital practice for organizations trying to keep up with competitors, but with new digital approaches constantly promising to revolutionize the workplace it can feel impossible to keep up. Cut through the hype with this accessible guide to making end-to-end digital transformation happen. While technology offers the possibility for business improvement, successful digital transformation also requires an effective strategy, the right culture, change management, the ability to stimulate innovation and the knowledge of where to upskill and where to bring in new talent. The Practical Guide to Digital Transformation covers each of these factors and more by breaking the process down to 17 easy-to-follow and practical steps. Each chapter includes a case study of an organization getting it right, along with advice on putting the principle into action, key tips and tricks, and what you might say in your next meeting. This book also outlines how to start with the foundations of 'doing digital' and build from there, including data science, cyber security, workable technology, minimised stack duplication, data registers and good user experience. Quickly build confidence and make change happen with this actionable guide to the essentials of digital transformation.
Traditionally, research impact has been measured by counting citations, and citation-based indicators, such as impact factors. But in the last few years there has been increasing pressure on research and higher education institutions to move beyond citation metrics, and look instead at different forms of impact - at real world impact.Scholarly impact expert Elaine Lasda brings together a cast of innovative contributors from a variety of sectors to look at how impact is measured in ways that go beyond citations in peer-reviewed journal articles. With case studies from publishers, museums, scientific centers and government agencies, the contributors show how using a different mix of traditional bibliometrics, newer altmetrics, and other new measures can provide vital information to support the mission and vision of their organizations. For librarians and information professionals, it is becoming increasingly more important to be able to provide expertise on research impact, influence, productivity and prestige. This exciting new book shows readers how to clarify the importance and relevance of organizational research output, and therefore increase their professional value. With the growing sophistication of research impact analysis, the need for "impact metric literacy" is rising, and this book is a helpful tool for those looking to improve their understanding of research impact.
Recent years have seen a sharp increase in the application of sophisticated statistical modelling methods to sample survey data. Analysis of Survey Data aims to provide a solid basis for the statistical theory underpinning these applications. This book brings together two key statistical traditions, statistical modelling - such as regression analysis - and sample survey methods, as used for sample design and estimation.
Don't simply show your data tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: * Understand the importance of context and audience * Determine the appropriate type of graph for your situation * Recognize and eliminate the clutter clouding your information * Direct your audience's attention to the most important parts of your data * Think like a designer and utilize concepts of design in data visualization * Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data Storytelling with Data will give you the skills and power to tell it!
Business Intelligence Strategy and Big Data Analytics is written for business leaders, managers, and analysts - people who are involved with advancing the use of BI at their companies or who need to better understand what BI is and how it can be used to improve profitability. It is written from a general management perspective, and it draws on observations at 12 companies whose annual revenues range between $500 million and $20 billion. Over the past 15 years, my company has formulated vendor-neutral business-focused BI strategies and program execution plans in collaboration with manufacturers, distributors, retailers, logistics companies, insurers, investment companies, credit unions, and utilities, among others. It is through these experiences that we have validated business-driven BI strategy formulation methods and identified common enterprise BI program execution challenges. In recent years, terms like "big data" and "big data analytics" have been introduced into the business and technical lexicon. Upon close examination, the newer terminology is about the same thing that BI has always been about: analyzing the vast amounts of data that companies generate and/or purchase in the course of business as a means of improving profitability and competitiveness. Accordingly, we will use the terms BI and business intelligence throughout the book, and we will discuss the newer concepts like big data as appropriate. More broadly, the goal of this book is to share methods and observations that will help companies achieve BI success and thereby increase revenues, reduce costs, or both.
Leverage the power of Talent Intelligence (TI) to make evidence-informed decisions that drive business performance by using data about people, skills, jobs, business functions and geographies. Improved access to people and business data has created huge opportunities for the HR function. However, simply having access to this data is not enough. HR professionals need to know how to analyse the data, know what questions to ask of it and where and how the insights from the data can add the most value. Talent Intelligence is a practical guide that explains everything HR professionals need to know to achieve this. It outlines what Talent Intelligence (TI) is why it's important, how to use it to improve business results and includes guidance on how HR professionals can build the business case for it. This book also explains how and why talent intelligence is different from workforce planning, sourcing research and standard predictive HR analytics and shows how to assess where in the organization talent intelligence can have the biggest impact and how to demonstrate the results to all stakeholders. Most importantly, this book covers KPIs and metrics for success, short-term and long-term TI goals, an outline of what success looks like and the skills needed for effective Talent Intelligence. It also features case studies from organizations including Philips, Barclays and Kimberly-Clark.
1) This book presents a comprehensive overview of the exponential increase in the use of technology in business operations. 2) With case studies from India and Sudan, it showcases the use of data analytics and data mining techniques in business operations. 3) This book will be of interest to departments of business analytics and business management in UK.
Visual displays play a crucial role in knowledge generation and communication. The purpose of the volume is to provide researchers with a framework that helps them use visual displays to organize and interpret data; and to communicate their findings in a comprehensible way within different research (e.g., quantitative, mixed methods) and testing traditions that improves the presentation and understanding of findings. Further, this book includes contributions from leading scholars in testing and quantitative, qualitative, and mixed methods research, and results reporting. The volume's focal question is: What are the best principles and practices for the use of visual displays in the research and testing process, which broadly includes the analysis, organization, interpretation, and communication of data? The volume is organized into four sections. Section I provides a rationale for this volume; namely, that including visual displays in research and testing can enhance comprehension and processing efficiency. Section II includes addresses theoretical frameworks and universal design principles for visual displays. Section III examines the use of visual displays in quantitative, qualitative, and mixed methods research. Section IV focuses on using visual displays to report testing and assessment data.
This book provides a comprehensive introduction by an extraordinary range of experts to the recent and rapidly developing field of learning analytics. Some of the finest current thinkers about ways to interpret and benefit from the increasing amount of evidence from learners' experiences have taken time to explain their methods, describe examples, and point out new underpinnings for the field. Together, they show how this new field has the potential to dramatically increase learner success through deeper understanding of the academic, social-emotional, motivational, identity and meta-cognitive context each learner uniquely brings. Learning analytics is much more than "analyzing learning data"-it is about deeply understanding what learning activities work well, for whom, and when. Learning Analytics in Education provides an essential framework, as well as guidance and examples, for a wide range of professionals interested in the future of learning. If you are already involved in learning analytics, or otherwise trying to use an increasing density of evidence to understand learners' progress, these leading thinkers in the field may give you new insights. If you are engaged in teaching at any level, or training future teachers/faculty for this new, increasingly technology-enhanced learning world, and want some sense of the potential opportunities (and pitfalls) of what technology can bring to your teaching and students, these forward-thinking leaders can spark your imagination. If you are involved in research around uses of technology, improving learning measurements, better ways to use evidence to improve learning, or in more deeply understanding human learning itself, you will find additional ideas and insights from some of the best thinkers in the field here. If you are involved in making administrative or policy decisions about learning, you will find new ideas (and dilemmas) coming your way from inevitable changes in how we design and deliver instruction, how we measure the outcomes, and how we provide feedback to students, teachers, developers, administrators, and policy-makers. For all these players, the trick will be to get the most out of all the new developments to efficiently and effectively improve learning performance, without getting distracted by "shiny" technologies that are disconnected from how human learning and development actually work.
Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use. This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.
Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use. This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.
This book aims to explain Data Analytics towards decision making in terms of models and algorithms, theoretical concepts, applications, experiments in relevant domains or focused on specific issues. It explores the concepts of database technology, machine learning, knowledge-based system, high performance computing, information retrieval, finding patterns hidden in large datasets and data visualization. Also, it presents various paradigms including pattern mining, clustering, classification, and data analysis. Overall aim is to provide technical solutions in the field of data analytics and data mining. Features: Covers descriptive statistics with respect to predictive analytics and business analytics. Discusses different data analytics platforms for real-time applications. Explain SMART business models. Includes algorithms in data sciences alongwith automated methods and models. Explores varied challenges encountered by researchers and businesses in the realm of real-time analytics. This book aims at researchers and graduate students in data analytics, data sciences, data mining, and signal processing.
Explores basic and high-level concepts, thus serving as a manual for those in the industry while also helping beginners to understand both basic and advanced aspects Based on the latest technologies, covering the major challenges, issues, and advances of big data and data analytics in green computing Covers intelligent data management and automated systems through big data and data analytics Presents the use of machine learning using big data Provides advanced system implementation for smart cities
Fundamentals of Data Science is designed for students, academicians and practitioners with a complete walkthrough right from the foundational groundwork required to outlining all the concepts, techniques and tools required to understand Data Science. Data Science is an umbrella term for the non-traditional techniques and technologies that are required to collect, aggregate, process, and gain insights from massive datasets. This book offers all the processes, methodologies, various steps like data acquisition, pre-process, mining, prediction, and visualization tools for extracting insights from vast amounts of data by the use of various scientific methods, algorithms, and processes Readers will learn the steps necessary to create the application with SQl, NoSQL, Python, R, Matlab, Octave and Tablue. This book provides a stepwise approach to building solutions to data science applications right from understanding the fundamentals, performing data analytics to writing source code. All the concepts are discussed in simple English to help the community to become Data Scientist without much pre-requisite knowledge. Features : Simple strategies for developing statistical models that analyze data and detect patterns, trends, and relationships in data sets. Complete roadmap to Data Science approach with dedicatedsections which includes Fundamentals, Methodology and Tools. Focussed approach for learning and practice various Data Science Toolswith Sample code and examples for practice. Information is presented in an accessible way for students, researchers and academicians and professionals.
The construction industry is vital to any national economy; it is also one of the industries most susceptible to workplace incidents. The unacceptably high rates of incidents in construction have huge socio-economic consequences for the victims, their families and friends, co-workers, employers and society at large. Construction safety researchers have introduced numerous strategies, models and tools through scientific inquiries involving primary data collection and analyses. While these efforts are commendable, there is a huge potential to create new knowledge and predictive models to improve construction safety by utilising already existing data about workplace incidents. In this new book, Imriyas Kamardeen argues that more sophisticated approaches need to be deployed to enable improved analyses of incident data sets and the extraction of more valuable insights, patterns and knowledge to prevent work injuries and illnesses. The book aims to apply data mining and analytic techniques to past workplace incident data to discover patterns that facilitate the development of innovative models and strategies, thereby improving work health, safety and well-being in construction, and curtailing the high rate of incidents. It is essential reading for researchers and professionals in construction, health and safety and anyone interested in data analytics.
Presents technologies and algorithms associated with the application of big data for smart cities. Discussion on big data theory modeling and simulation for smart cities Covers applications of smart cities as they relate to smart transportation and intelligent transportation systems (ITS). Discussion on concepts including smart education, smart culture, and smart transformation management for social and societal changes.
Public Policy Analytics: Code & Context for Data Science in Government teaches readers how to address complex public policy problems with data and analytics using reproducible methods in R. Each of the eight chapters provides a detailed case study, showing readers: how to develop exploratory indicators; understand 'spatial process' and develop spatial analytics; how to develop 'useful' predictive analytics; how to convey these outputs to non-technical decision-makers through the medium of data visualization; and why, ultimately, data science and 'Planning' are one and the same. A graduate-level introduction to data science, this book will appeal to researchers and data scientists at the intersection of data analytics and public policy, as well as readers who wish to understand how algorithms will affect the future of government.
For increasingly data-savvy clients, lawyers can no longer give "it depends" answers rooted in anecdata. Clients insist that their lawyers justify their reasoning, and with more than a limited set of war stories. The considered judgment of an experienced lawyer is unquestionably valuable. However, on balance, clients would rather have the considered judgment of an experienced lawyer informed by the most relevant information required to answer their questions. Data-Driven Law: Data Analytics and the New Legal Services helps legal professionals meet the challenges posed by a data-driven approach to delivering legal services. Its chapters are written by leading experts who cover such topics as: Mining legal data Computational law Uncovering bias through the use of Big Data Quantifying the quality of legal services Data mining and decision-making Contract analytics and contract standards In addition to providing clients with data-based insight, legal firms can track a matter with data from beginning to end, from the marketing spend through to the type of matter, hours spent, billed, and collected, including metrics on profitability and success. Firms can organize and collect documents after a matter and even automate them for reuse. Data on marketing related to a matter can be an amazing source of insight about which practice areas are most profitable. Data-driven decision-making requires firms to think differently about their workflow. Most firms warehouse their files, never to be seen again after the matter closes. Running a data-driven firm requires lawyers and their teams to treat information about the work as part of the service, and to collect, standardize, and analyze matter data from cradle to grave. More than anything, using data in a law practice requires a different mindset about the value of this information. This book helps legal professionals to develop this data-driven mindset.
This book introduces readers to a workload-aware methodology for large-scale graph algorithm optimization in graph-computing systems, and proposes several optimization techniques that can enable these systems to handle advanced graph algorithms efficiently. More concretely, it proposes a workload-aware cost model to guide the development of high-performance algorithms. On the basis of the cost model, the book subsequently presents a system-level optimization resulting in a partition-aware graph-computing engine, PAGE. In addition, it presents three efficient and scalable advanced graph algorithms - the subgraph enumeration, cohesive subgraph detection, and graph extraction algorithms. This book offers a valuable reference guide for junior researchers, covering the latest advances in large-scale graph analysis; and for senior researchers, sharing state-of-the-art solutions based on advanced graph algorithms. In addition, all readers will find a workload-aware methodology for designing efficient large-scale graph algorithms.
THE NEW BOOK FROM THE BESTSELLING AUTHOR OF EVERYBODY LIES 'Don't Trust Your Gut is a tour de force - an intoxicating blend of analysis, humor, and humanity' DANIEL H. PINK 'Seth Stephens-Davidowitz is an expert on data-driven thinking, and this engaging book is full of surprising, useful insights for using the information at your fingertips to make better decisions' ADAM GRANT Big decisions are hard. We might consult friends and family, read advice online or turn to self-help books for guidance, but in the end we usually just do what feels right. But what if our gut is wrong? As economist and former Google data scientist Seth Stephens-Davidowitz argues, our gut is actually not that reliable - and data can prove this. In Don't Trust Your Gut, he unearths the startling conclusions that the right data can teach us about who we are and what will make our lives better. Over the past decade, scholars have mined enormous datasets to find remarkable new approaches to life's biggest self-help puzzles, from the boring careers that produce the most wealth, to old-school, data-backed relationship advice. While we often think we know how to better ourselves, the numbers, it turns out, disagree. Telling fascinating stories through the latest big data research, Stephens-Davidowitz reveals just how wrong we really are when it comes to improving our lives, and offers a new way of tackling our most consequential choices. |
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