Statistical data and evidence-based claims are increasingly central to our everyday lives. Critically examining 'Big Data', this book charts the recent explosion in sources of data, including those precipitated by global developments and technological change. It sets out changes and controversies related to data harvesting and construction, dissemination and data analytics by a range of private, governmental and social organisations in multiple settings. Analysing the power of data to shape political debate, the presentation of ideas to us by the media, and issues surrounding data ownership and access, the authors suggest how data can be used to uncover injustices and to advance social progress.

Kann man mit E-Government die Verwaltung optimieren? Eine empirische Studie zur Prozessorientierung von E-Government-Initiativen auf Bundes- und Landesebene steht im Mittelpunkt des Buches. Sie zeigt, dass der Nutzen von E-Government-LAsungen entscheidend davon abhAngt, inwiefern die bestehenden VerwaltungsablAufe verbessert werden kAnnen. Obwohl diese Erkenntnis von der Mehrheit der befragten EntscheidungstrAger unterstA1/4tzt wird, ist das Thema Prozessoptimierung in vielen laufenden E-Government-Projekten noch nicht strukturiert umgesetzt. Vielfach dominiert noch die Technikeuphorie.

Neben einer Bestandsaufnahme der laufenden E-Government-Initiativen in Deutschland bietet das Buch ausfA1/4hrliche Empfehlungen, wie ein systematisches Prozessmanagement in die E-Government-Programme der Affentlichen Verwaltung integriert werden kann. Fazit: Kein E-Government-Erfolg ohne ProzessverAnderung

Immer mehr Kreative nutzen die Moglichkeit, eigene dreidimensionale Objekte in Kunststoff, Metall oder Keramik schnell und preisgunstig herstellen zu lassen. Der 3D-Druck ist eine revolutionare Technologie, die dieVerwirklichung von Ideen ermoglicht. 3D-Drucker werden immer kleiner und leistungsstarker und damit burotauglicher. Eine umfassende Beschreibung dieser Zukunftstechnologie bietet dieses praxisnahe und anwenderorientierte Buch. Dabei hilft es mit Tipps und Hinweisen bei der Auswahl des optimalen CAD-Programms und 3D-Druckers."

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To date, statistics has tended to be neatly divided into two theoretical approaches or frameworks: frequentist (or classical) and Bayesian. Scientists typically choose the statistical framework to analyse their data depending on the nature and complexity of the problem, and based on their personal views and prior training on probability and uncertainty. Although textbooks and courses should reflect and anticipate this dual reality, they rarely do so. This accessible textbook explains, discusses, and applies both the frequentist and Bayesian theoretical frameworks to fit the different types of statistical models that allow an analysis of the types of data most commonly gathered by life scientists. It presents the material in an informal, approachable, and progressive manner suitable for readers with only a basic knowledge of calculus and statistics. Statistical Modeling with R is aimed at senior undergraduate and graduate students, professional researchers, and practitioners throughout the life sciences, seeking to strengthen their understanding of quantitative methods and to apply them successfully to real world scenarios, whether in the fields of ecology, evolution, environmental studies, or computational biology.

Praise for the First Edition
Statistical Design and Analysis of Experiments

"A very useful book for self study and reference."
–Journal of Quality Technology

"Very well written. It is concise and really packs a lot of material in a valuable reference book."
–Technometrics

"An informative and well-written book . . . presented in an easy-to-understand style with many illustrative numerical examples taken from engineering and scientific studies."
–Choice (American Library Association)

Practicing engineers and scientists often have a need to utilize statistical approaches to solving problems in an experimental setting. Yet many have little formal training in statistics. Statistical Design and Analysis of Experiments gives such readers a carefully selected, practical background in the statistical techniques that are most useful to experimenters and data analysts who collect, analyze, and interpret data.

The First Edition of this now-classic book garnered praise in the field. Now its authors update and revise their text, incorporating readers’ suggestions as well as a number of new developments. Statistical Design and Analysis of Experiments, Second Edition emphasizes the strategy of experimentation, data analysis, and the interpretation of experimental results, presenting statistics as an integral component of experimentation from the planning stage to the presentation of conclusions.

Giving an overview of the conceptual foundations of modern statistical practice, the revised text features discussions of:

• The distinctions between populations or processes and samples; parameters and statistics; and mathematical and statistical modeling
• The design and analysis of experiments with factorial structures, unbalanced experiments, crossed and nested factors, and random factor effects
• Confidence-interval and hypothesis-testing procedures for single-factor and multifactor experiments
• Quantitative predictors and factors, including linear regression modeling using least-squares estimators, with diagnostic techniques for assessing model assumptions

Ideal for both students and professionals, this focused and cogent reference has proven to be an excellent classroom textbook with numerous examples. It deserves a place among the tools of every engineer and scientist working in an experimental setting.

Construct and implement a data warehousing plan.
In their efforts to collect information that will give them an edge, many companies have amassed vast amounts of data. Often this data becomes unwieldy and difficult to translate into anything useful. Data warehousing, storing all of this data in a system that allows for rapid retrieval of customized information, is the solution. This book, written by a data warehousing authority, is a step-by-step guide to creating and managing a data warehouse from start to finish, reviewing marketing, technology, and design issues.

When it comes to data analytics, it pays tothink big. PySpark blends the powerful Spark big data processing engine withthe Python programming language to provide a data analysis platform that can scaleup for nearly any task. Data Analysis with Python and PySpark is yourguide to delivering successful Python-driven data projects. Data Analysis with Python and PySpark is a carefully engineered tutorial that helps you use PySpark to deliver your data-driven applications at any scale. This clear and hands-on guide shows you how to enlarge your processing capabilities across multiple machines with data from any source, ranging from Had oop-based clusters to Excel worksheets. You'll learn how to break down big analysis tasks into manageable chunks and how to choose and use the best PySpark data abstraction for your unique needs. The Spark data processing engine is an amazing analytics factory: raw data comes in,and insight comes out. Thanks to its ability to handle massive amounts of data distributed across a cluster, Spark has been adopted as standard by organizations both big and small. PySpark, which wraps the core Spark engine with a Python-based API, puts Spark-based data pipelines in the hands of programmers and data scientists working with the Python programming language. PySpark simplifies Spark's steep learning curve, and provides a seamless bridge between Spark and an ecosystem of Python-based data science tools.

Anwendbarkeit des Mediendienstestaatsvertrages oder handelt es sich um Rund funk mit der Folge der Anwendung der Rundfunkgesetzes der Lander? Der zweite Abschnitt behandelt den "Rechtsverkehr im Internet'. Zunachst wird in Kapitel 3 der "Vertragsschluss im Internet" nach deutschem Recht erfasst. In Kapitel 15 ("Electronic Commerce im Internet") und 16 ("Rechtsfragen des In ternet-Vertriebs von Versicherungsdienstleistungen" werden die europaischen Re gelungen - insbesondere aus der Sicht des Verbraucherschutzes - hierzu bereits an tizipiert. Ferner gilt es zu berucksichtigen, dass der Geschaftsverkehr uber das In ternet eine zusatzliche Flankierung durch die Moglichkeit der Abwicklung von "Zahlungsverkehr im Internet' erhalt. Die zahlreichen rechtlichen Probleme, die mit der Verwendung von Cybermoney etc. auftauchen, werden in Kapitel 4 aufge griffen. Das Kapitel 5 behandelt sodann mit dem Thema, Rechtssicherheit im digitalen Rechtsverkehr'' einen zentralen Gesichtspunkt des Rechtsverkehrs. Dabei wird neben dem deutschen Signaturgesetz samt Signaturverordnung auch die eu ropaische Rechtsentwicklung berucksichtigt. Der dritte Abschnitt umfasst "die Rechtsstellung der Beteiligten." Zentral hier fiir ist die Frage nach der Verantwortlichkeit die sowohl den Diensteanbieter Kapi tel 6) als auch den Netzbelreiber (Kapitel 7) betrifft. Die strafrechtliche Perspek tive wird gesondert in Kapitel 18 aufgenommen. Eine in der Praxis immer haufi ger auftretende Frage gilt der Einordnung der "Vertragsgestaltung zwischen den Beteiligten" woruber Kapitel 8 Auskunft gibt."

Konzentrationstendenzen, Globalisierung und gut informierte Kunden sind Belege f r den harten Wettbewerb, in dem sich Handelsunternehmen befinden. Um in diesem Wettbewerb zu bestehen, ben tigen H ndler flexibel an die jeweilige Unternehmensstruktur anpassbare Informations- und Kommunikationssysteme, die die operativen Abl ufe, Beschaffung, Lagerung und Distribution und die betriebswirtschaftlich-administrativen Aufgaben der Buchhaltung, Kostenrechnung und Personalwirtschaft unterst tzen und aussagekr ftige Auswertungssysteme umfassen. Dar ber hinaus sind Informations- und Planungssysteme zur Unterst tzung von Marketing und Management heute kritischer Erfolgsfaktor. Das Buch stellt die Architektur von Handelsinformationssystemen am Beispiel des SAP Retail-Systems dar. Es zeigt auf, wie modernes Handelsmanagement durch Einsatz integrierter Standardsoftware realisiert werden kann.

Probability, Statistics, and Random Signals offers a comprehensive treatment of probability, giving equal treatment to discrete and continuous probability. The topic of statistics is presented as the application of probability to data analysis, not as a cookbook of statistical recipes. This student-friendly text features accessible descriptions and highly engaging exercises on topics like gambling, the birthday paradox, and financial decision-making.

Dieses Lehrbuch bietet eine umfassende EinfA1/4hrung in Grundlagen und Methoden der Computerlinguistik und stellt die wichtigsten Anwendungsgebiete in der Sprachtechnologie vor. Es richtet sich gleichermaAen an Studierende der Computerlinguistik und verwandter FAcher mit Bezug zur Verarbeitung natA1/4rlicher Sprache wie an Entwickler sprachverarbeitender Systeme.

FA1/4r die dritte Auflage wurden sAmtliche Kapitel A1/4berarbeitet und aktualisiert sowie zum Teil zu eigenstAndigen, neuen Kapiteln zusammengefA1/4hrt. Insbesondere trAgt die dritte Auflage der rasanten Entwicklung in der Computerlinguistik und Sprachtechnologie durch eine stArkere Fokussierung auf statistische Grundlagen und Methoden Rechnung.

Das Buch thematisiert den deutschen Markt f r TV-Kabelnetze in seiner Entwicklung vom Monopol zum Wettbewerb. Schwerpunkt der Betrachtung bilden die auf diesem Markt handelnden Akteure mit ihren unterschiedlichen Interessen und Strategien. So wird die Bedeutung des ehemaligen Staatsmonopolisten "Deutsche Telekom" f r die Entwicklung dieses Marktes ebenso herausgestellt und kritisch analysiert, wie die der deutschen und internationalen Kabelnetzbetreiber. Zentrale Themen des Buches sind: Bedeutung von Wettbewerb und Deregulierung f r den deutschen TV-Kabelmarkt, Wettbewerbssituation und Potenziale privater Kabelnetzbetreiber. Diese Aspekte sind eingebettet in die Darstellung und Analyse der ordnungspolitischen Rahmenbedingungen des TV-Kabelmarktes sowie der hieraus resultierenden, innovativen Wettbewerbsbedingungen. Das Buch bietet einen im deutschsprachigen Raum einmaligen Einblick.

In the age of big data, being able to make sense of data is an important key to success. Interactive Visual Data Analysis advocates the synthesis of visualization, interaction, and automatic computation to facilitate insight generation and knowledge crystallization from large and complex data. The book provides a systematic and comprehensive overview of visual, interactive, and analytical methods. It introduces criteria for designing interactive visual data analysis solutions, discusses factors influencing the design, and examines the involved processes. The reader is made familiar with the basics of visual encoding and gets to know numerous visualization techniques for multivariate data, temporal data, geo-spatial data, and graph data. A dedicated chapter introduces general concepts for interacting with visualizations and illustrates how modern interaction technology can facilitate the visual data analysis in many ways. Addressing today's large and complex data, the book covers relevant automatic analytical computations to support the visual data analysis. The book also sheds light on advanced concepts for visualization in multi-display environments, user guidance during the data analysis, and progressive visual data analysis. The authors present a top-down perspective on interactive visual data analysis with a focus on concise and clean terminology. Many real-world examples and rich illustrations make the book accessible to a broad interdisciplinary audience from students, to experts in the field, to practitioners in data-intensive application domains. Features: Dedicated to the synthesis of visual, interactive, and analysis methods Systematic top-down view on visualization, interaction, and automatic analysis Broad coverage of fundamental and advanced visualization techniques Comprehensive chapter on interacting with visual representations Extensive integration of automatic computational methods Accessible portrayal of cutting-edge visual analytics technology Foreword by Jack van Wijk For more information, you can also visit the author website, where the book's figures are made available under the CC BY Open Access license.

This is a book about how ecologists can integrate remote sensing and GIS in their research. It will allow readers to get started with the application of remote sensing and to understand its potential and limitations. Using practical examples, the book covers all necessary steps from planning field campaigns to deriving ecologically relevant information through remote sensing and modelling of species distributions. An Introduction to Spatial Data Analysis introduces spatial data handling using the open source software Quantum GIS (QGIS). In addition, readers will be guided through their first steps in the R programming language. The authors explain the fundamentals of spatial data handling and analysis, empowering the reader to turn data acquired in the field into actual spatial data. Readers will learn to process and analyse spatial data of different types and interpret the data and results. After finishing this book, readers will be able to address questions such as "What is the distance to the border of the protected area?", "Which points are located close to a road?", "Which fraction of land cover types exist in my study area?" using different software and techniques. This book is for novice spatial data users and does not assume any prior knowledge of spatial data itself or practical experience working with such data sets. Readers will likely include student and professional ecologists, geographers and any environmental scientists or practitioners who need to collect, visualize and analyse spatial data. The software used is the widely applied open source scientific programs QGIS and R. All scripts and data sets used in the book will be provided online at book.ecosens.org. This book covers specific methods including: what to consider before collecting in situ data how to work with spatial data collected in situ the difference between raster and vector data how to acquire further vector and raster data how to create relevant environmental information how to combine and analyse in situ and remote sensing data how to create useful maps for field work and presentations how to use QGIS and R for spatial analysis how to develop analysis scripts

Multivariate data analysis is a central tool whenever several variables need to be considered at the same time. The present book explains a powerful and versatile way to analyse data tables, suitable also for researchers without formal training in statistics.

This method for extracting useful information from data is demonstrated for various types of quality assessment, ranging from human quality perception via industrial quality monitoring to health quality and its molecular basis.

Key features include:

• Minimum mathematics; all technical details in appendix form
• Very accessible style with cartoons, self assessment questions and wide range of practical examples
• All data sets available FREE online on Chemometrics World (http://www.wiley.co.uk/wileychi/chemometrics).

Essential reading for researchers who need data analysis in practice, it will be of particular interest to chemometricians, sensometricians and food scientists already familiar with Harald's previous book.

The book is written with ISO certified businesses and laboratories in mind, to enhance Total Quality Management (TQM). As yet there are no clear guidelines for realistic data analysis of quality in complex systems - this volume bridges the gap.

Die Medienmarkte konvergieren. Digitalisierung und technische Innovationen fuhren zu wachsenden Verzahnungen und Kompatibilitaten der traditionellen Medien- und Kommunikationsplattformen. Musik-, Film- oder TV-Inhalte konnen uber Internet oder mobile Telekommunikation verbreitet werden und sind als digitale Datensatze schnell verfugbar. Triple Play" und Interaktionsangebote liefern Massen- und Individualkommunikation aus einer Hand.

Mit dem Zusammenwachsen der Markte gewinnt die Gesamtheit der medienrechtlichen Rahmenbedingungen fur die Branchenbeteiligten zunehmend an Bedeutung.

Das Buch vermittelt einen strukturierten Uberblick uber das Medienrecht, die Rechtsbeziehungen der Beteiligten und die Entwicklung der Markte. Neben den rechtsspezifischen Aspekten der Konvergenz werden u.a. Fragen der Vertragsgestaltung und der Abgrenzung von Lizenzrechten thematisiert."

A valuable new edition of a standard reference The use of statistical methods for categorical data has increased dramatically, particularly for applications in the biomedical and social sciences. An Introduction to Categorical Data Analysis, Third Edition summarizes these methods and shows readers how to use them using software. Readers will find a unified generalized linear models approach that connects logistic regression and loglinear models for discrete data with normal regression for continuous data. Adding to the value in the new edition is: - Illustrations of the use of R software to perform all the analyses in the book - A new chapter on alternative methods for categorical data, including smoothing and regularization methods (such as the lasso), classification methods such as linear discriminant analysis and classification trees, and cluster analysis - New sections in many chapters introducing the Bayesian approach for the methods of that chapter - More than 70 analyses of data sets to illustrate application of the methods, and about 200 exercises, many containing other data sets - An appendix showing how to use SAS, Stata, and SPSS, and an appendix with short solutions to most odd-numbered exercises Written in an applied, nontechnical style, this book illustrates the methods using a wide variety of real data, including medical clinical trials, environmental questions, drug use by teenagers, horseshoe crab mating, basketball shooting, correlates of happiness, and much more. An Introduction to Categorical Data Analysis, Third Edition is an invaluable tool for statisticians and biostatisticians as well as methodologists in the social and behavioral sciences, medicine and public health, marketing, education, and the biological and agricultural sciences.

If you're a business team leader, CIO, business analyst, or developer interested in how Apache Hadoop and Apache HBase-related technologies can address problems involving large-scale data in cost-effective ways, this book is for you. Using real-world stories and situations, authors Ted Dunning and Ellen Friedman show Hadoop newcomers and seasoned users alike how NoSQL databases and Hadoop can solve a variety of business and research issues. You'll learn about early decisions and pre-planning that can make the process easier and more productive. If you're already using these technologies, you'll discover ways to gain the full range of benefits possible with Hadoop. While you don't need a deep technical background to get started, this book does provide expert guidance to help managers, architects, and practitioners succeed with their Hadoop projects.Examine a day in the life of big data: India's ambitious Aadhaar project; review tools in the Hadoop ecosystem such as Apache's Spark, Storm, and Drill to learn how they can help you; pick up a collection of technical and strategic tips that have helped others succeed with Hadoop; learn from several prototypical Hadoop use cases, based on how organizations have actually applied the technology. You can explore real-world stories that reveal how MapR customers combine use cases when putting Hadoop and NoSQL to work, including in production.

Smartphones, Tablets, Multimedia-Konsolen im Fahrzeug, Microsoft Windows 8, PixelSense, Surface - diese modernen Systeme haben alle eines gemeinsam: bedient werden sie mit Beruhrungen. Die aktuelle Generation bietet dabei durch gleichzeitige Interaktion mit mehreren Fingern oder sogar Personen viele neue Moeglichkeiten, aber auch neue Herausforderungen. Wie koennen existierende Anwendungen portiert werden? Welche Gesten sind intuitiv fur Benutzer? Welche Technologien stehen zur Verfugung und was sind deren Vor- und Nachteile? Dabei hat quasi uber Nacht ein neues Interaktionsparadigma in die Gesellschaft Einzug gehalten. Mit Multitouch-Geraten und Apps werden heute Milliarden Euro umgesetzt. Fur Praktiker ebenso wie fur Wissenschaftler bietet das Buch aktuelle und neue Einsichten in dieses wichtige Thema. Wissenschaftliche Erkenntnisse und praktische Handreichungen zum grossen Thema Multi-Touch-Interaktion leiten die Leser in der softwaretechnischen Nutzung und Interaktionsgestaltung an, bieten aber auch einen thematischen UEberblick fur Interessierte.

SQL is full of difficulties and traps for the unwary. You can avoid them if you understand relational theory, but only if you know how to put that theory into practice. In this book, Chris Date explains relational theory in depth, and demonstrates through numerous examples and exercises how you can apply it to your use of SQL. This third edition has been revised, extended, and improved throughout. Topics whose treatment has been expanded include data types and domains, table comparisons, image relations, aggregate operators and summarization, view updating, and subqueries. A special feature of this edition is a new appendix on NoSQL and relational theory. Could you write an SQL query to find employees who have worked at least once in every programming department in the company? And be sure it's correct? Why is proper column naming so important? Nulls in the database cause wrong answers. Why? What you can do about it? How can image relations help you formulate complex SQL queries? SQL supports "quantified comparisons," but they're better avoided. Why? And how? Database theory and practice have evolved considerably since Codd first defined the relational model, back in 1969. This book draws on decades of experience to present the most up to date treatment of the material available anywhere. Anyone with a modest to advanced background in SQL can benefit from the insights it contains. The book is product independent.

"The first magnetic recording device was demonstrated and patented by the Danish inventor Valdemar Poulsen in 1898. Poulsen made a magnetic recording of his voice on a length of piano wire. MAGNETIC RECORDING traces the development of the watershed products and the technical breakthroughs in magnetic recording that took place during the century from Paulsen's experiment to today's ubiquitous audio, video, and data recording technologies including tape recorders, video cassette recorders, and computer hard drives.
An international author team brings a unique perspective, drawn from professional experience, to the history of magnetic recording applications. Their key insights shed light on how magnetic recording triumphed over all competing technologies and revolutionized the music, radio, television and computer industries. They also show how these developments offer opportunities for applications in the future.
MAGNETIC RECORDING features 116 illustrations, including 92 photographs of historic magnetic recording machines and their inventors."
Sponsored by:
IEEE Magnetics Society

Data is constantly increasing and data analysts are in higher demand than ever. This book is an essential guide to the role of data analyst. Aspiring data analysts will discover what data analysts do all day, what skills they will need for the role, and what regulations they will be required to adhere to. Practising data analysts can explore useful data analysis tools, methods and techniques, brush up on best practices and look at how they can advance their career.

Construct, analyze, and visualize networks with networkx, a Python language module. Network analysis is a powerful tool you can apply to a multitude of datasets and situations. Discover how to work with all kinds of networks, including social, product, temporal, spatial, and semantic networks. Convert almost any real-world data into a complex network--such as recommendations on co-using cosmetic products, muddy hedge fund connections, and online friendships. Analyze and visualize the network, and make business decisions based on your analysis. If you're a curious Python programmer, a data scientist, or a CNA specialist interested in mechanizing mundane tasks, you'll increase your productivity exponentially. Complex network analysis used to be done by hand or with non-programmable network analysis tools, but not anymore! You can now automate and program these tasks in Python. Complex networks are collections of connected items, words, concepts, or people. By exploring their structure and individual elements, we can learn about their meaning, evolution, and resilience. Starting with simple networks, convert real-life and synthetic network graphs into networkx data structures. Look at more sophisticated networks and learn more powerful machinery to handle centrality calculation, blockmodeling, and clique and community detection. Get familiar with presentation-quality network visualization tools, both programmable and interactive--such as Gephi, a CNA explorer. Adapt the patterns from the case studies to your problems. Explore big networks with NetworKit, a high-performance networkx substitute. Each part in the book gives you an overview of a class of networks, includes a practical study of networkx functions and techniques, and concludes with case studies from various fields, including social networking, anthropology, marketing, and sports analytics. Combine your CNA and Python programming skills to become a better network analyst, a more accomplished data scientist, and a more versatile programmer. What You Need: You will need a Python 3.x installation with the following additional modules: Pandas (>=0.18), NumPy (>=1.10), matplotlib (>=1.5), networkx (>=1.11), python-louvain (>=0.5), NetworKit (>=3.6), and generalizesimilarity. We recommend using the Anaconda distribution that comes with all these modules, except for python-louvain, NetworKit, and generalizedsimilarity, and works on all major modern operating systems.

PRAISE FOR THE ANALYTICS LIFECYCLE TOOLKIT "Full of wisdom and experience about analytics, this book's greatest strength is its lifecycle approach. From framing the question to getting results, you'll learn how analytics can really have an impact on organizations." Thomas H. Davenport, Ph.D., Author of Competing on Analytics and Only Humans Need Apply "This book condenses a lot of deep thinking on the wide field of analytics strategy. Analytics is not easy there are no quickie AI/BI/ML shortcuts to understanding your data, your business, or your processes. You have to build a diverse team of talent. You have to respect the hazards of 'fishing expeditions' that may need false-discovery-rate adjustments. You should consider designed experiments to get the true behavior of a process, something that observational data may hint at, but not provide complete understanding. There are dimensions of data wrangling, feature engineering, and data sense-making that all call for different skills. But with deep investment in analytics comes deep insight into processes and tremendous opportunity for improvements. This book puts analytics in the context of a strategic business system, with all its dimensions." John Sall, Ph.D., SAS co-founder and chief architect of JMP "The Analytics Lifecycle Toolkit provides a clear prescription for organizations aiming to develop a high-performing and scalable analytics capability. Greg organizes and develops with unusual clarity some of the critical nontechnical aspects of the analytics value-chain, and links them with the technical as building blocks in a comprehensive practice. Studying this map of how to negotiate the challenges to effectiveness and efficiency in analytics could save organizations months, or even years of painful trial and error on the road to proficiency." Scott Radcliffe, Executive Director, Data Analytics at Cox Communications "Many books exist that answer the question 'what is the right tool to solve a problem?' This is one of the few books I've read that answers the much more difficult question 'how do we make analytics become transformative throughout our organization?' Incorporating elements of data science, design thinking, and organizational theory, this book is a valuable resource for executives looking to build analytics into their organizational DNA, data scientists looking to expand their organizational reach, and analytics programs that teach students not just how to do data science, but how to use data science to affect tangible change." Jeremy Petranka, Ph.D., Assistant Dean Master of Quantitative Management at Duke University's Fuqua School of Business "This book is the 'thinking person's guide to analytics.' Greg has gone deep on some topics and provided considerable references across the analytics lifecycle. This is one of the best books on analytics I have read...and I think I have read them all!" Bob Gladden, Vice President, Enterprise Analytics, Highmark Health