Most economists agree that AI is a general purpose technology (GPT) like the steam engine, electricity, and the computer. AI will drive innovation in all sectors of the economy for the foreseeable future. Practical AI for Business Leaders, Product Managers, and Entrepreneurs is a technical guidebook for the business leader or anyone responsible for leading AI-related initiatives in their organization. The book can also be used as a foundation to explore the ethical implications of AI. Authors Alfred Essa and Shirin Mojarad provide a gentle introduction to foundational topics in AI. Each topic is framed as a triad: concept, theory, and practice. The concept chapters develop the intuition, culminating in a practical case study. The theory chapters reveal the underlying technical machinery. The practice chapters provide code in Python to implement the models discussed in the case study. With this book, readers will learn: The technical foundations of machine learning and deep learning How to apply the core technical concepts to solve business problems The different methods used to evaluate AI models How to understand model development as a tradeoff between accuracy and generalization How to represent the computational aspects of AI using vectors and matrices How to express the models in Python by using machine learning libraries such as scikit-learn, statsmodels, and keras

This book provides readers the "big picture" and a comprehensive survey of the domain of big data processing systems. For the past decade, the Hadoop framework has dominated the world of big data processing, yet recently academia and industry have started to recognize its limitations in several application domains and thus, it is now gradually being replaced by a collection of engines that are dedicated to specific verticals (e.g. structured data, graph data, and streaming data). The book explores this new wave of systems, which it refers to as Big Data 2.0 processing systems. After Chapter 1 presents the general background of the big data phenomena, Chapter 2 provides an overview of various general-purpose big data processing systems that allow their users to develop various big data processing jobs for different application domains. In turn, Chapter 3 examines various systems that have been introduced to support the SQL flavor on top of the Hadoop infrastructure and provide competing and scalable performance in the processing of large-scale structured data. Chapter 4 discusses several systems that have been designed to tackle the problem of large-scale graph processing, while the main focus of Chapter 5 is on several systems that have been designed to provide scalable solutions for processing big data streams, and on other sets of systems that have been introduced to support the development of data pipelines between various types of big data processing jobs and systems. Next, Chapter 6 focuses on covering the emerging frameworks and systems in the domain of scalable machine learning and deep learning processing. Lastly, Chapter 7 shares conclusions and an outlook on future research challenges. This new and considerably enlarged second edition not only contains the completely new chapter 6, but also offers a refreshed content for the state-of-the-art in all domains of big data processing over the last years. Overall, the book offers a valuable reference guide for professional, students, and researchers in the domain of big data processing systems. Further, its comprehensive content will hopefully encourage readers to pursue further research on the subject.

Learn how to get better answers in map analysis when you use spatial measurements and statistics. Spatial measurements and statistics give you a powerful way to analyze geospatial data, but you don't need to understand complex mathematical theories to apply statistical tools and get meaningful results in your projects. The Esri Guide to GIS Analysis, Volume 2: Spatial Measurements and Statistics, second edition, builds on Volume 1 by taking you to the next step of GIS analysis. Learn to answer such questions as, how are features distributed? What is the pattern created by a set of features? Where can clusters be found? This book introduces readers to basic statistical concepts and some of the most common spatial statistics tasks: measuring distributions, identifying patterns and clusters, and analyzing relationships. Updated with the latest and most useful software tools and revised explanations, each chapter in The Esri Guide to GIS Analysis, Volume 2 is organized to answer basic questions about the topic. Explore how spatial statistical tools can be applied in a range of disciplines, from public health to habitat conservation. Learn how to quantify patterns beyond visualizing them in maps. Examine spatial clusters through an updated chapter on identifying clusters. Use The Esri Guide to GIS Analysis, Volume 2, second edition, to understand the statistical methods and tools that can move your work past mapping and visualization to more quantitative statistical assessment.

The increasing availability of data in our current, information overloaded society has led to the need for valid tools for its modelling and analysis. Data mining and applied statistical methods are the appropriate tools to extract knowledge from such data. This book provides an accessible introduction to data mining methods in a consistent and application oriented statistical framework, using case studies drawn from real industry projects and highlighting the use of data mining methods in a variety of business applications.

Introduces data mining methods and applications.Covers classical and Bayesian multivariate statistical methodology as well as machine learning and computational data mining methods.Includes many recent developments such as association and sequence rules, graphical Markov models, lifetime value modelling, credit risk, operational risk and web mining.Features detailed case studies based on applied projects within industry.Incorporates discussion of data mining software, with case studies analysed using R.Is accessible to anyone with a basic knowledge of statistics or data analysis.Includes an extensive bibliography and pointers to further reading within the text.

"Applied Data Mining for Business and Industry, 2nd edition" is aimed at advanced undergraduate and graduate students of data mining, applied statistics, database management, computer science and economics. The case studies will provide guidance to professionals working in industry on projects involving large volumes of data, such as customer relationship management, web design, risk management, marketing, economics and finance.

This open access book presents the foundations of the Big Data research and innovation ecosystem and the associated enablers that facilitate delivering value from data for business and society. It provides insights into the key elements for research and innovation, technical architectures, business models, skills, and best practices to support the creation of data-driven solutions and organizations. The book is a compilation of selected high-quality chapters covering best practices, technologies, experiences, and practical recommendations on research and innovation for big data. The contributions are grouped into four parts: * Part I: Ecosystem Elements of Big Data Value focuses on establishing the big data value ecosystem using a holistic approach to make it attractive and valuable to all stakeholders. * Part II: Research and Innovation Elements of Big Data Value details the key technical and capability challenges to be addressed for delivering big data value. * Part III: Business, Policy, and Societal Elements of Big Data Value investigates the need to make more efficient use of big data and understanding that data is an asset that has significant potential for the economy and society. * Part IV: Emerging Elements of Big Data Value explores the critical elements to maximizing the future potential of big data value. Overall, readers are provided with insights which can support them in creating data-driven solutions, organizations, and productive data ecosystems. The material represents the results of a collective effort undertaken by the European data community as part of the Big Data Value Public-Private Partnership (PPP) between the European Commission and the Big Data Value Association (BDVA) to boost data-driven digital transformation.

Big Data in Psychiatry and Neurology provides an up-to-date overview of achievements in the field of big data in Psychiatry and Medicine, including applications of big data methods to aging disorders (e.g., Alzheimer's disease and Parkinson's disease), mood disorders (e.g., major depressive disorder), and drug addiction. This book will help researchers, students and clinicians implement new methods for collecting big datasets from various patient populations. Further, it will demonstrate how to use several algorithms and machine learning methods to analyze big datasets, thus providing individualized treatment for psychiatric and neurological patients. As big data analytics is gaining traction in psychiatric research, it is an essential component in providing predictive models for both clinical practice and public health systems. As compared with traditional statistical methods that provide primarily average group-level results, big data analytics allows predictions and stratification of clinical outcomes at an individual subject level.

Take your first steps to becoming a fully qualified data analyst by learning how to explore complex datasets Key Features Master each concept through practical exercises and activities Discover various statistical techniques to analyze your data Implement everything you've learned on a real-world case study to uncover valuable insights Book DescriptionEvery day, businesses operate around the clock, and a huge amount of data is generated at a rapid pace. This book helps you analyze this data and identify key patterns and behaviors that can help you and your business understand your customers at a deep, fundamental level. SQL for Data Analytics, Third Edition is a great way to get started with data analysis, showing how to effectively sort and process information from raw data, even without any prior experience. You will begin by learning how to form hypotheses and generate descriptive statistics that can provide key insights into your existing data. As you progress, you will learn how to write SQL queries to aggregate, calculate, and combine SQL data from sources outside of your current dataset. You will also discover how to work with advanced data types, like JSON. By exploring advanced techniques, such as geospatial analysis and text analysis, you will be able to understand your business at a deeper level. Finally, the book lets you in on the secret to getting information faster and more effectively by using advanced techniques like profiling and automation. By the end of this book, you will be proficient in the efficient application of SQL techniques in everyday business scenarios and looking at data with the critical eye of analytics professional. What you will learn Use SQL to clean, prepare, and combine different datasets Aggregate basic statistics using GROUP BY clauses Perform advanced statistical calculations using a WINDOW function Import data into a database to combine with other tables Export SQL query results into various sources Analyze special data types in SQL, including geospatial, date/time, and JSON data Optimize queries and automate tasks Think about data problems and find answers using SQL Who this book is forIf you're a database engineer looking to transition into analytics or a backend engineer who wants to develop a deeper understanding of production data and gain practical SQL knowledge, you will find this book useful. This book is also ideal for data scientists or business analysts who want to improve their data analytics skills using SQL. Basic familiarity with SQL (such as basic SELECT, WHERE, and GROUP BY clauses) as well as a good understanding of linear algebra, statistics, and PostgreSQL 14 are necessary to make the most of this SQL data analytics book.

The LNCS journal Transactions on Large-Scale Data- and Knowledge-Centered Systems focuses on data management, knowledge discovery, and knowledge processing, which are core and hot topics in computer science. Since the 1990s, the Internet has become the main driving force behind application development in all domains. An increase in the demand for resource sharing (e.g., computing resources, services, metadata, data sources) across different sites connected through networks has led to an evolution of data- and knowledge management systems from centralized systems to decentralized systems enabling large-scale distributed applications providing high scalability. This, the 48th issue of Transactions on Large-Scale Data- and Knowledge-Centered Systems, contains 8 invited papers dedicated to the memory of Prof. Dr. Roland Wagner. The topics covered include distributed database systems, NewSQL, scalable transaction management, strong consistency, caches, data warehouse, ETL, reinforcement learning, stochastic approximation, multi-agent systems, ontology, model-driven development, organisational modelling, digital government, new institutional economics and data governance.

Imagine you are a business user, consultant, or developer about to enter an SAP S/4HANA implementation project. You are well-versed with SAP's product portfolio and you know that the preferred reporting option in S/4HANA is embedded analytics. But what exactly is embedded analytics? And how can it be implemented? And who can do it: a business user, a functional consultant specialized in financial or logistics processes? Or does a business intelligence expert or a programmer need to be involved? Good questions! This book will answer these questions, one by one. It will also take you on the same journey that the implementation team needs to follow for every reporting requirement that pops up: start with assessing a more standard option and only move on to a less standard option if the requirement cannot be fulfilled. In consecutive chapters, analytical apps delivered by SAP, apps created using Smart Business Services, and Analytical Queries developed either using tiles or in a development environment are explained in detail with practical examples. The book also explains which option is preferred in which situation. The book covers topics such as in-memory computing, cloud, UX, OData, agile development, and more. Author Freek Keijzer writes from the perspective of an implementation consultant, focusing on functionality that has proven itself useful in the field. Practical examples are abundant, ranging from "codeless" to "hardcore coding." What You Will Learn Know the difference between static reporting and interactive querying on real-time data Understand which options are available for analytics in SAP S/4HANA Understand which option to choose in which situation Know how to implement these options Who This Book is ForSAP power users, functional consultants, developers

This textbook grew out of notes for the ECE143 Programming for Data Analysis class that the author has been teaching at University of California, San Diego, which is a requirement for both graduate and undergraduate degrees in Machine Learning and Data Science. This book is ideal for readers with some Python programming experience. The book covers key language concepts that must be understood to program effectively, especially for data analysis applications. Certain low-level language features are discussed in detail, especially Python memory management and data structures. Using Python effectively means taking advantage of its vast ecosystem. The book discusses Python package management and how to use third-party modules as well as how to structure your own Python modules. The section on object-oriented programming explains features of the language that facilitate common programming patterns. After developing the key Python language features, the book moves on to third-party modules that are foundational for effective data analysis, starting with Numpy. The book develops key Numpy concepts and discusses internal Numpy array data structures and memory usage. Then, the author moves onto Pandas and details its many features for data processing and alignment. Because strong visualizations are important for communicating data analysis, key modules such as Matplotlib are developed in detail, along with web-based options such as Bokeh, Holoviews, Altair, and Plotly. The text is sprinkled with many tricks-of-the-trade that help avoid common pitfalls. The author explains the internal logic embodied in the Python language so that readers can get into the Python mindset and make better design choices in their codes, which is especially helpful for newcomers to both Python and data analysis. To get the most out of this book, open a Python interpreter and type along with the many code samples.

This book constitutes revised selected papers of the 9th International Conference on Analysis of Images, Social Networks and Texts, AIST 2020, held in Moscow, Russia, in october 2020. Due to the COVID-19 pandemic the conference was held online. The 14 full papers, 9 short papers and 4 poster papers were carefully reviewed and selected from 108 qualified submissions. The papers are organized in topical sections on natural language processing; computer vision; social network analysis; data analysis and machine learning; theoretical machine learning and optimization; process mining; posters.

It is not lost on commercial organisations that where we live colours how we view ourselves and others. That is why so many now place us into social groups on the basis of the type of postcode in which we live. Social scientists call this practice "commercial sociology". Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist. Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as: the role of the questionnaire in an era of "big data" the primacy of theory the relationship between qualitative and quantitative modes of understanding the relevance of visual clues to lay understanding. To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis.

E-health applications such as tele-medicine, tele-radiology, tele-ophthalmology, and tele-diagnosis are very promising and have immense potential to improve global healthcare. They can improve access, equity, and quality through the connection of healthcare facilities and healthcare professionals, diminishing geographical and physical barriers. One critical issue, however, is related to the security of data transmission and access to the technologies of medical information. Currently, medical-related identity theft costs billions of dollars each year and altered medical information can put a person's health at risk through misdiagnosis, delayed treatment or incorrect prescriptions. Yet, the use of hand-held devices for storing, accessing, and transmitting medical information is outpacing the privacy and security protections on those devices. Researchers are starting to develop some imperceptible marks to ensure the tamper-proofing, cost effective, and guaranteed originality of the medical records. However, the robustness, security and efficient image archiving and retrieval of medical data information against these cyberattacks is a challenging area for researchers in the field of e-health applications. Intelligent Data Security Solutions for e-Health Applications focuses on cutting-edge academic and industry-related research in this field, with particular emphasis on interdisciplinary approaches and novel techniques to provide security solutions for smart applications. The book provides an overview of cutting-edge security techniques and ideas to help graduate students, researchers, as well as IT professionals who want to understand the opportunities and challenges of using emerging techniques and algorithms for designing and developing more secure systems and methods for e-health applications.

Get started using Python in data analysis with this compact practical guide. This book includes three exercises and a case study on getting data in and out of Python code in the right format. Learn Data Analysis with Python also helps you discover meaning in the data using analysis and shows you how to visualize it. Each lesson is, as much as possible, self-contained to allow you to dip in and out of the examples as your needs dictate. If you are already using Python for data analysis, you will find a number of things that you wish you knew how to do in Python. You can then take these techniques and apply them directly to your own projects. If you aren't using Python for data analysis, this book takes you through the basics at the beginning to give you a solid foundation in the topic. As you work your way through the book you will have a better of idea of how to use Python for data analysis when you are finished. What You Will Learn Get data into and out of Python code Prepare the data and its format Find the meaning of the data Visualize the data using iPython Who This Book Is For Those who want to learn data analysis using Python. Some experience with Python is recommended but not required, as is some prior experience with data analysis or data science.

This two-volume set, LNCS 11317 and 12318, constitutes the thoroughly refereed proceedings of the 4th International Joint Conference, APWeb-WAIM 2020, held in Tianjin, China, in September 2020. Due to the COVID-19 pandemic the conference was organizedas a fully online conference. The 42 full papers presented together with 17 short papers, and 6 demonstration papers were carefully reviewed and selected from 180 submissions. The papers are organized around the following topics: Big Data Analytics; Graph Data and Social Networks; Knowledge Graph; Recommender Systems; Information Extraction and Retrieval; Machine Learning; Blockchain; Data Mining; Text Analysis and Mining; Spatial, Temporal and Multimedia Databases; Database Systems; and Demo.

Analyze vast amounts of data in record time using Apache Spark with Databricks in the Cloud. Learn the fundamentals, and more, of running analytics on large clusters in Azure and AWS, using Apache Spark with Databricks on top. Discover how to squeeze the most value out of your data at a mere fraction of what classical analytics solutions cost, while at the same time getting the results you need, incrementally faster. This book explains how the confluence of these pivotal technologies gives you enormous power, and cheaply, when it comes to huge datasets. You will begin by learning how cloud infrastructure makes it possible to scale your code to large amounts of processing units, without having to pay for the machinery in advance. From there you will learn how Apache Spark, an open source framework, can enable all those CPUs for data analytics use. Finally, you will see how services such as Databricks provide the power of Apache Spark, without you having to know anything about configuring hardware or software. By removing the need for expensive experts and hardware, your resources can instead be allocated to actually finding business value in the data. This book guides you through some advanced topics such as analytics in the cloud, data lakes, data ingestion, architecture, machine learning, and tools, including Apache Spark, Apache Hadoop, Apache Hive, Python, and SQL. Valuable exercises help reinforce what you have learned. What You Will Learn Discover the value of big data analytics that leverage the power of the cloud Get started with Databricks using SQL and Python in either Microsoft Azure or AWS Understand the underlying technology, and how the cloud and Apache Spark fit into the bigger picture See how these tools are used in the real world Run basic analytics, including machine learning, on billions of rows at a fraction of a cost or free Who This Book Is For Data engineers, data scientists, and cloud architects who want or need to run advanced analytics in the cloud. It is assumed that the reader has data experience, but perhaps minimal exposure to Apache Spark and Azure Databricks. The book is also recommended for people who want to get started in the analytics field, as it provides a strong foundation.

In today s digital environment, distributed systems are increasingly present in a wide variety of environments, ranging from public software applications to critical systems. Distributed Systems introduces the underlying concepts, the associated design techniques and the related security issues. Distributed Systems: Design and Algorithms, is dedicated to engineers, students, and anyone familiar with algorithms and programming, who want to know more about distributed systems. These systems are characterized by: several components with one or more threads, possibly running on different processors; asynchronous communications with possible additional assumptions (reliability, order preserving, etc.); local views for every component and no shared data between components. This title presents distributed systems from a point of view dedicated to their design and their main principles: the main algorithms are described and placed in their application context, i.e. consistency management and the way they are used in distributed file-systems.

Focus on the most important and most often overlooked factor in a successful Tableau project-data. Without a reliable data source, you will not achieve the results you hope for in Tableau. This book does more than teach the mechanics of data preparation. It teaches you: how to look at data in a new way, to recognize the most common issues that hinder analytics, and how to mitigate those factors one by one. Tableau can change the course of business, but the old adage of "garbage in, garbage out" is the hard truth that hides behind every Tableau sales pitch. That amazing sales demo does not work as well with bad data. The unfortunate reality is that almost all data starts out in a less-than-perfect state. Data prep is hard. Traditionally, we were forced into the world of the database where complex ETL (Extract, Transform, Load) operations created by the data team did all the heavy lifting for us. Fortunately, we have moved past those days. With the introduction of the Tableau Data Prep tool you can now handle most of the common Data Prep and cleanup tasks on your own, at your desk, and without the help of the data team. This essential book will guide you through: The layout and important parts of the Tableau Data Prep tool Connecting to data Data quality and consistency The shape of the data. Is the data oriented in columns or rows? How to decide? Why does it matter? What is the level of detail in the source data? Why is that important? Combining source data to bring in more fields and rows Saving the data flow and the results of our data prep work Common cleanup and setup tasks in Tableau Desktop What You Will Learn Recognize data sources that are good candidates for analytics in Tableau Connect to local, server, and cloud-based data sources Profile data to better understand its content and structure Rename fields, adjust data types, group data points, and aggregate numeric data Pivot data Join data from local, server, and cloud-based sources for unified analytics Review the steps and results of each phase of the Data Prep process Output new data sources that can be reviewed in Tableau or any other analytics tool Who This Book Is For Tableau Desktop users who want to: connect to data, profile the data to identify common issues, clean up those issues, join to additional data sources, and save the newly cleaned, joined data so that it can be used more effectively in Tableau

This book constitutes the refereed joint proceedings of the 4th International Workshop on Large-Scale Annotation of Biomedical Data and Expert Label Synthesis, LABELS 2019, the First International Workshop on Hardware Aware Learning for Medical Imaging and Computer Assisted Intervention, HAL-MICCAI 2019, and the Second International Workshop on Correction of Brainshift with Intra-Operative Ultrasound, CuRIOUS 2019, held in conjunction with the 22nd International Conference on Medical Imaging and Computer-Assisted Intervention, MICCAI 2019, in Shenzhen, China, in October 2019. The 8 papers presented at LABELS 2019, the 5 papers presented at HAL-MICCAI 2019, and the 3 papers presented at CuRIOUS 2019 were carefully reviewed and selected from numerous submissions. The LABELS papers present a variety of approaches for dealing with a limited number of labels, from semi-supervised learning to crowdsourcing. The HAL-MICCAI papers cover a wide set of hardware applications in medical problems, including medical image segmentation, electron tomography, pneumonia detection, etc. The CuRIOUS papers provide a snapshot of the current progress in the field through extended discussions and provide researchers an opportunity to characterize their image registration methods on newly released standardized datasets of iUS-guided brain tumor resection.

Data assimilation is a hugely important mathematical technique, relevant in fields as diverse as geophysics, data science, and neuroscience. This modern book provides an authoritative treatment of the field as it relates to several scientific disciplines, with a particular emphasis on recent developments from machine learning and its role in the optimisation of data assimilation. Underlying theory from statistical physics, such as path integrals and Monte Carlo methods, are developed in the text as a basis for data assimilation, and the author then explores examples from current multidisciplinary research such as the modelling of shallow water systems, ocean dynamics, and neuronal dynamics in the avian brain. The theory of data assimilation and machine learning is introduced in an accessible and unified manner, and the book is suitable for undergraduate and graduate students from science and engineering without specialized experience of statistical physics.

Even as big data is turning the world upside down, the next phase of the revolution is already taking shape: real-time data analysis. This hands-on guide introduces you to Storm, a distributed, JVM-based system for processing streaming data. Through simple tutorials, sample Java code, and a complete real-world scenario, you'll learn how to build fast, fault-tolerant solutions that process results as soon as the data arrives.

Discover how easy it is to set up Storm clusters for solving various problems, including continuous data computation, distributed remote procedure calls, and data stream processing. Learn how to program Storm components: "spouts" for data input and "bolts" for data transformation Discover how data is exchanged between spouts and bolts in a Storm "topology" Make spouts fault-tolerant with several commonly used design strategies Explore bolts--their life cycle, strategies for design, and ways to implement them Scale your solution by defining each component's level of parallelism Study a real-time web analytics system built with Node.js, a Redis server, and a Storm topology Write spouts and bolts with non-JVM languages such as Python, Ruby, and Javascript

This book constitutes the proceedings of the 7th International Conference on Analysis of Images, Social Networks and Texts, AIST 2018, held in Moscow, Russia, in July 2018. The 29 full papers were carefully reviewed and selected from 107 submissions (of which 26 papers were rejected without being reviewed). The papers are organized in topical sections on natural language processing; analysis of images and video; general topics of data analysis; analysis of dynamic behavior through event data; optimization problems on graphs and network structures; and innovative systems.

Every day, more and more kinds of historical data become available, opening exciting new avenues of inquiry but also new challenges. This updated and expanded book describes and demonstrates the ways these data can be explored to construct cultural heritage knowledge, for research and in teaching and learning. It helps humanities scholars to grasp Big Data in order to do their work, whether that means understanding the underlying algorithms at work in search engines or designing and using their own tools to process large amounts of information.Demonstrating what digital tools have to offer and also what 'digital' does to how we understand the past, the authors introduce the many different tools and developing approaches in Big Data for historical and humanistic scholarship, show how to use them, what to be wary of, and discuss the kinds of questions and new perspectives this new macroscopic perspective opens up. Originally authored 'live' online with ongoing feedback from the wider digital history community, Exploring Big Historical Data breaks new ground and sets the direction for the conversation into the future.Exploring Big Historical Data should be the go-to resource for undergraduate and graduate students confronted by a vast corpus of data, and researchers encountering these methods for the first time. It will also offer a helping hand to the interested individual seeking to make sense of genealogical data or digitized newspapers, and even the local historical society who are trying to see the value in digitizing their holdings.

The entertainment industry has long been dominated by legendary screenwriter William Goldman's "Nobody-Knows-Anything" mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage - the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney's recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to "Nobody-Knows" decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston - two of our finest scholars in the area of entertainment marketing - have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can't be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Koelmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science's winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allegre Hadida, Associate Professor in Strategy, University of Cambridge