Are you tired of being treated like just another Dentist? Do you want to be recognized as the Expert you really are? Do you want to own the Competitive Edge that only a book can provide?
If you answered yes to any of these questions, then you'll want to not just read this book, you'll want to consume it 21 Ways to Build Your Dental Practice with a Book shows you myriad ways to use a book to differentiate yourself, elevate how patients see you and gain the top position as the authority right where you live.
Inside these pages are simple and concise ways to solve your marketing headaches and frustrations for good. PLUS, six Advantage authors, who are dentists just like you, who once felt the same pain and frustration as you do today, share their stories of success. Ultimately, you will discover how making the decision to write and publish a book has changed their practices, forever, and how it will change yours too.
You will learn: How to gain instant authority as an esteemed expert with a book
How to use a book as the ultimate practice builder
How to use the "author's effect" to have people saying "YES" to you, before they become patients
How to use a book to dissolve fee sensitivity
How to use a book to double or triple patient referrals
And so much more

Did you know?
Eight out of ten people consider your smile
the most dominant feature of your facial appearance

Don't just say, 'Ah ' Be a smart dental consumer and get the best information on one of the most important health investments you can make
A visit to the dentist is about more than just brushing and flossing. It's about one of the most visible and important parts of who you are--your smile Dr. Michael Goldberg and Dr. Charles Martin will help you navigate the choices you can make about how you look
and how others perceive you.

WANT TO GROW YOUR PRACTICE IN THE NEW ECONOMY? Examine what you are doing today and diagnose the best treatment for your practice moving forward. You know the Great Recession created big problems for many dentists. It exposed dental practices to inefficient and ineffective processes, protocols and skills that suppressed production growth. The problem areas, primarily, are: No-shows and cancellations, fewer new patients and referrals, and fewer cases completed There is no leeway in today's dental practices for operational inefficiencies. Inside these pages, you'll discover the 5 key strategies to predictable, significant and sustainable results 1. HOW to create consistently exceptional Patient Experiences 2. WHY a Strategic Plan is a must have to predict your future 3. HOW to Fill-the-Schedule and keep it full 4. CASE Completion, not case acceptance: the magic wand to big increases in production 5. HOW to Lead your team to Performance, instead of managing work"