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This text aims to differentiate itself from other business statistics texts in two important ways. It seeks: to present the material in a non-technical manner to make it easier for a student with limited mathematical background to grasp the subject matter; and to develop an intuitive understanding of the techniques by framing them in the context of a management question, giving layman-type explanations of methods, using illustrative business examples and focusing on the management interpretations of the statistical findings. This further edition continues the theme of using Excel as a computational tool to perform statistical analysis. While all statistical functions have been adjusted to the Excel (2013) format, the statistical output remains unchanged. Using Excel to perform the statistical analysis in this text allows a student: To examine more realistic business problems with larger datasets; To focus more on the statistical interpretation of the statistical findings; and to transfer this skill of performing statistical analysis more easily to the work environment. Its overall purpose is to develop a management student's statistical reasoning and statistical decision-making skills to give him or her a competitive advantage in the workplace.
Accounting for All 3rd edition aims to help students master introductory accounting courses, and covers the key topics in the financial accounting and cost accounting disciplines.
Now updated, it has been further enhanced by two new topics - partnerships and non-profit organisations (NPOs) - giving students a broader coverage of the business environment.
Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.
This South African edition of Macroeconomics is essential reading for all students taking introductory economics modules on undergraduate courses throughout South Africa. It is also ideal for use with the macroeconomics component of MBA courses. The text contains updated case studies, set against a South African context to illustrate how the principles of economics relate to your life. The news articles are based on news events in South Africa along with questions to help you apply your knowledge and to build your understanding. This text is designed to give you the confidence and ability to think like an economist.
Step-by-step guide to successful implementation and control of IT systems including the Cloud Many auditors are unfamiliar with the techniques they need to know to efficiently and effectively determine whether information systems are adequately protected. Now in a Second Edition, Auditor's Guide to IT Auditing presents an easy, practical guide for auditors that can be applied to all computing environments. * Follows the approach used by the Information System Audit and Control Association's model curriculum, making this book a practical approach to IS auditing * Serves as an excellent study guide for those preparing for the CISA and CISM exams * Includes discussion of risk evaluation methodologies, new regulations, SOX, privacy, banking, IT governance, CobiT, outsourcing, network management, and the Cloud * Includes a link to an education version of IDEA--Data Analysis Software As networks and enterprise resource planning systems bring resources together, and as increasing privacy violations threaten more organization, information systems integrity becomes more important than ever. Auditor's Guide to IT Auditing, Second Edition empowers auditors to effectively gauge the adequacy and effectiveness of information systems controls.
MANAGING SUPPLY CHAINS: A LOGISTICS APPROACH, 9E, International Edition refined its focus on the supply chain approach by blending logistics theory with practical applications.
Sales management is a management function that plays an important role in any marketing and sales organisation. The profitability of the organisation depends on how successfully sales managers lead their salespeople. The sales manager is responsible for the strategic planning of the sales force that includes the management of the selling process and organising the sales activities within the sales department.
Also included in this book are two other functions that are becoming important for sales managers in performing their management tasks, namely sales promotions and sales metrics. Each chapter includes specific outcomes, case studies and discussion questions.
This textbook will be a valuable resource for sales managers who want to improve their knowledge, sales people who want to advance their careers and students studying marketing and sales.
Essential Mathematics for Economics and Business is established as one of the leading introductory textbooks on mathematics for students of business and economics. Combining a user friendly approach to mathematics with practical applications to the subjects, the text provides students with a clear and comprehensible guide to mathematics. The fundamental mathematical concepts are explained in a simple and accessible style, using a wide selection of worked examples, progress exercises and real world applications. New to this Edition * Fully updated text with revised worked examples and updated material on Excel and Powerpoint * New exercises in mathematics and its applications to give further clarity and practice opportunities * Fully updated online material including animations and a new test bank * The fourth edition is supported by a companion website at www.wiley.com/college/bradley, which contains: Animations of selected worked examples providing students with a new way of understanding the problems Access to the Maple T.A. test bank, which features over 500 algorithmic questions Further learning material, applications, exercises and solutions. * Problems in context studies, which present the mathematics in a business or economics framework. * Updated PowerPoint slides, Excel problems and solutions. "The text is aimed at providing an introductory-level exposition of mathematical methods for economics and business students. In terms of level, pace, complexity of examples and user-friendly style the text is excellent - it genuinely recognises and meets the needs of students with minimal maths background." Colin Glass, Emeritus Professor, University of Ulster "One of the major strengths of this book is the range of exercises in both drill and applications. Also the 'worked examples' are excellent; they provide examples of the use of mathematics to realistic problems and are easy to follow." Donal Hurley, formerly of University College Cork "The most comprehensive reader in this topic yet, this book is an essential aid to the avid economist who loathes mathematics!" Amazon.co.uk
This book gives a complete picture of the Maritime Transport Industry so that those involved with shipping can see their own specific field of interest in perspective and understand how the basic model of this mode of transport operates. The sixth edition of Reeds Sea Transport has been updated throughout to take account of changes in the industry. It includes new data and statistics, new advice on safety, a review of ship types including the growth in tonnage and the increase in container ship sizes, as well as the effect of the 'depression' over recent years, all of which make esssential reading for professionals as well as students on courses concerned with Shipping Ports and Transport. Modern transport professionals must be able to adapt to and anticipate the implications of changes in their industry; this book gives an insight into how management has coped with change over the last century, and enables the reader to see how this essential commercial activity has developed. `It is a book that should be owned and read by everyone who makes his or her living from the shipping industry' Ships and Ports
This South African edition of Microeconomics is essential reading for all students taking introductory economics modules on undergraduate courses throughout South Africa. It is also ideal for use with the microeconomics component of MBA courses. The text contains updated case studies, set against a South African context to illustrate how the principles of economics relate to your life. The news articles are based on news events in South Africa along with questions to help you apply your knowledge and to build your understanding. This text is designed to give you the confidence and ability to think like an economist.
No business exists in a vacuum – it is impacted on by a constantly evolving world which presents new challenges and opportunities every day. To cope with these, a business should be proactive and adaptive, not just at an operational level, but at a functional and strategic level as well.
Business Management: A Contemporary Approach focuses specifically on the functions of the business organisation and how to respond to changes in the micro- and macro-environment, and in the market.
The third edition of Business Management: A Contemporary Approach includes new features and updated content, such as:
Management expert Drucker argues that risk management is as important as entrepreneurship and business skills in propelling economic growth.
A society that is able to control and cushion against disaster is better able to deploy its resources towards economic and social advancement.
In this new edition, the authors build on their unique and respected model of risk management for students, academics and professionals in the southern African context.
The electronic age has brought many changes to the world of marketing and sales. More people are communicating in cyberspace to access more information about products, services and brands. New methods of selling and communicating with customers are invented virtually on a daily basis. And the extended use of social media is placing new demands on marketers, sales managers and sales practitioners around the world.
Despite this upheaval, retailers and marketers believe that personal selling — the age-old art of person-to-person communication between a salesperson and a prospective customer, is here to stay — although it should be adapted to incorporate technological developments.
In this fourth edition of Personal Selling, the authors outline the key steps in the selling process that lead to a successful sale, from prospecting for a sale to the follow-up once the sale has been completed. In addition, it explains the role and place of personal selling, the impact it has on the economy, and how it ties in with and supports marketing. The importance of communication in the act of selling, as well as different approaches and sales presentation methods, are explained and clarified, and a comprehensive discussion on how sales people should manage themselves and their time is included.
Introducing a major new resource for modern entrepreneurship courses, Entrepreneurship unpacks the theory and practice of enterprise for students, revealing its capabilities and limitations, the processes and the skills, to provide the complete introduction for today's courses. The text employs a flexible 3-part structure - starting with entrepreneurship as a process, the entrepreneur as a person, and finally how entrepreneurs create value - to acknowledge that entrepreneurship unfolds in a wide range of diverse contexts. Reflecting the rapid growth of the course and the accompanying pressures on lecturers and students, the highly experienced author team deploy a comprehensive pedagogical framework throughout every chapter accompanied by a full set of online lecturer support materials, while a unique set of integrative cases prepared by international academics help consolidate key themes and learning objectives.
The second edition of best-selling Business Leadership contains the best thinking on leadership from the biggest names in the business.
It offers leaders everything they need to know to prepare for today s and tomorrow s leadership challenges: how to understand the leadership process, identify opportunities, get things started right, avoid predictable pitfalls, and maximize success.
Effective leaders use mind, heart, and spirit in their work, and this volume is designed to guide and support leaders in their efforts.
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
Personal Financial Management provides an excellent and holistic structure for planning and managing your personal finances.
Everything you need to know in order to make informed decisions about any and every aspect of your finances is contained in the nine key personal financial planning areas: career, income tax, estate, investment, protection, credit, healthcare, retirement and emigration planning.
Ultimately, we all hope for financial independence after retirement, and how you plan and manage your finances in any one of these key areas can have far-reaching positive or negative implications for your future.
All organisations – from modest start-ups to multinational corporations – can benefit from an effective marketing strategy, as it serves as a roadmap for the entire business. By formulating a coherent and well-considered marketing strategy, organisations can promote their business, cater to the right types of clients and allocate their resources correctly, all while safeguarding the reputation of the organisation.
Strategic Marketing is structured around the four key questions facing organisations and top management when deciding on their strategic direction:
1. Where are we now?
In addressing these questions, the book covers topics such as:
Written with the undergraduate student in mind, Strategic Marketing offers a comprehensive view of the current developments and challenges facing the marketing world, and shows how an effective strategic basis is a valuable tool for addressing these challenges and providing strategic direction to the organisation. In this new edition two new chapters on branding and electronic marketing strategies have been included, making this an essential guide to contemporary strategic marketing.
For many, Africa is regarded as a place of mystery and negative images, where reports of natural disasters and civil strife dominate media attention, with relatively little publicity given to any of the continent's more positive attributes. Africa has at last begun to receive the depth of interest it has long deserved, in the shape of debates about trade, aid and debt, the `Make Poverty History' campaign, and the UK's `Commission on Africa'. But, behind the superficial media facade, Africa is a diverse, complex and dynamic place, with a rich history and a colonial engagement that, although short-lived, was fundamental in determining the long-term future of the continent. At the start of the second decade of the twenty-first century, when the world is engulfed in a major financial crisis, Africa has the dubious distinction of being the world's poorest continent. This book introduces and de-mystifies Africa's diversity and dynamism, and considers how its peoples and environments have interacted through time and space. The background and diversity of Africa's social, cultural, economic, political and environmental systems is examined, as well as key development issues which have affected Africa in the past and are likely to be significant in shaping the future of the continent. These include: the impact of HIV/AIDS; sources of conflict and post-conflict reconstruction; the state and governance; the nature of African economies in a global context and future development trajectories. Africa: Diversity and Development is a refreshing interdisciplinary text which enhances understanding of the background to Africa's current position and clarifies possible future scenarios. It is richly illustrated throughout with diagrams and plates, and contains a wealth of detailed case studies and current data.
Learn to make strong business decisions with a better understanding of business ethics, sustainability, and stakeholder management from a strong managerial perspective. BUSINESS AND SOCIETY: ETHICS, SUSTAINABILITY, AND STAKEHOLDER MANAGEMENT, Ninth Edition, demonstrates how the most successful business decision makers balance and protect the interests of various stakeholders, including investors, employees, the community, and the environment--particularly as business recovers from a perilous financial period. The authors effectively balance strong coverage of ethics and the stakeholder model with an increased focus on one of business's most recent, urgent mandates: sustainability. Coverage highlights the connection between business and the natural, social, and financial environments, illustrating how all three must be maintained in balance to sustain current and future generations. New actual business cases, real applications, and today's latest business examples present you with specific business challenges that test your values and require you to focus your reasoning skills for ongoing success in today's workplace.
The second edition of Cost and Management Accounting: Operations and Management is a southern African text which supports the latest curriculum offered by major accounting professional bodies and higher education institutions. It has been updated to cover current developments in management accounting. Its carefully developed pedagogical approach, offering a balance between the technical and the conceptual, combined with its focus on the requirements of professional bodies, gives students a solid exposure to the cost and management accounting profession while simplifying the learning process. Retaining its student-friendly writing style and practical approach, it is the ideal text for students of cost and management accounting across many levels, from introductory to advanced, undergraduate and postgraduate.
In the developed world, which is a mature market, many businesses are finding that opportunities for growth have declined. As a result, they are seeking growth opportunities in developing economies. Africa is an emerging market, with some countries outpacing developed nations in economic growth. It has the fastest growing population and an exploding middle class with more disposable income. The continent is open for business and has become an investment destination of choice.
Marketing in Africa covers the key aspects of marketing in non-traditional markets and explains important marketing concepts. The book is about understanding the lucrative African markets, including informal markets, and how to market to them.
Athenia Sibindi (UNISA) joins Besley and Brigham on Corporate Finance: A South African Perspective. This new edition is based on the student-feedback driven CFIN3 title, and maintains its visually appealing, succinct content. Corporate Finance: A South African Perspective is designed specifically for South African students. Throughout the book, content has been made as clear as possible by being rewritten in UK English with Africanisation. This text is designed to help you understand the complex world of corporate finance, and guides you through the theory and practice of working within the South African corporate financial environment.
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