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Books > Academic & Education > Varsity Textbooks > Economics
For intermediate economics courses. Blanchard presents a unified and global view of macroeconomics, enabling students to see the connections between the short-run, medium-run, and long-run. From the major economic crisis to the budget deficits of the United States, the detailed boxes in this text have been updated to convey the life of macroeconomics today and reinforce the lessons from the models, making them more concrete and easier to grasp.
Were you looking for the book with access to MyOMLab? Buy Operations Managment, plus MyOMLab with Pearson eText: Global Edition, 10/e (ISBN 9780273766940) and save 40%. For undergraduate and graduate Operations Management courses Creating value through Operations Management. Operations Management provides students with a comprehensive framework for addressing operational process and supply chain issues. This text uses a systemized approach while focusing on issues of current interest. Need extra support? This product is the book alone, and does NOT come with access to MyOMLab. This title can be supported by MyOMLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course. You can benefit from MyOMLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyOMLab: Operations Managment, plus MyOMLab with Pearson eText: Global Edition, 10/e (ISBN 9780273766940). Alternatively, buy access online at www.myomlab.com. For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator
The 5th edition of Public Economics equips senior undergraduate and postgraduate students with basic analytical skills to demonstrate the application of these to practical issues.
Principles of business management is a foundational text that provides a solid theoretical grounding in general management principles such as leadership, motivation and control. Emphasis is placed on management functions such as marketing, finance, operations management and purchasing and supply chain management. Features such as information boxes, case studies, critical thinking boxes and glossaries engage the student and facilitate the application of learning.
Economic Development is the leading textbook in this field, providing a complete and balanced introduction to the requisite theory, the driving policy issues, and the latest research. Todaro and Smith take a policy-oriented approach, presenting economic theory in the context of critical policy debates and country-specific case studies so students see how theory relates to the problems and prospects of developing countries.
Created through a "student-tested, faculty-approved" review process with over 150 students and faculty, MIS2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MIS incorporates state-of-the-art coverage through numerous practical applications and offers emerging cases from the information systems field.
Access to financial services is recognised across the world as a powerful contributor to economic growth and poverty alleviation in developing countries. Real Money, New Frontiers is a collection of case studies of innovation in Africa’s financial markets, presenting vivid testimony from across the continent of how profit-seeking organisations are experimenting with new products and models of distribution in their quest for new markets at the bottom of the financial pyramid. Written from the perspective of service providers, this book explores the factors that make financial sector innovation succeed in often very challenging circumstances. It shows that on the continent with the worst levels of financial access in the world, there is plenty to celebrate.
In today's very competitive retail environment, retailers need to be proactive. They also need to be able to adapt to changing situations and be aware of the latest trends in retailing in order to remain competitive. This second edition of Introduction to Retailing focuses on the key elements and components involved in starting a retail business as well as the practical issues that surround retailing. These issues include:
The extensively revised second edition of Issues in Cultural Tourism Studies provides a new framework for analyzing the complexity of cultural tourism and its increasing globalization in existing as well as emergent destinations of the world. The book will focus in particular on the need for even more creative tourism strategies to differentiate destinations from each other using a blend of localized cultural products and innovative global attractions. The book explores many of the most pertinent issues in heritage, arts, festivals, indigenous, ethnic and experiential cultural tourism in urban and rural environments alike. This includes policy and politics; impact management and sustainable development; interpretation and representation; marketing and branding; and regeneration and planning. As well as exploring the inter-relationships between the cultural and tourism sectors, local people and tourists, the book provides suggestions for more effective and mutually beneficial collaboration. New edition features include:
At the interface between the global and the local, a people-centred approach to planning and development is advocated to ensure that benefits are maximized for local areas, a sense of place and identity are retained, and the tourist experience is enhanced to the full. The text is unique in that it provides a summary and a synthesis of all of the major issues in global cultural tourism, which are presented in an accessible way using a diverse range of international case studies. This is a beneficial and valuable resource for all tourism students.
Apart from the revised language level, this text, aimed at first year university and university of technology students, contains illustrations and graphs, used to explain certain fundamental concepts. This allows for extremely accessible reading and assimilation of knowledge. At the end of each chapter, key terms are listed to remind the reader of the main concepts covered in the preceding pages. In addition, multiple choice questions, discussions and review questions at the end of each chapter allow for the student's own self-assessment.
Organizational Behavior: Core Concepts was written with the goal of creating a short, up-to-date, practical, user-friendly, interesting, and engaging introduction to the field of organizational behavior. Angelo Kinicki accomplished this goal by selecting content on the basis of his experience in teaching and writing OB textbooks and the desire to provide a brief book on organizational behavior. The 14 chapters present concise coverage of key concepts needed to help students gain an understanding about individual, group, and organizational behavior. The focus is more on content than pedagogy in order to allow instructors the flexibility to incorporate their own case selections and supplementary materials into their courses. Another key feature of Organizational Behavior: Core Concepts is a boxed feature that provides information about ancillary materials that can be used to enhance student learning and to facilitate a more interactive learning environment. This box identifies when students can test their mastery of the content or enhance their understanding by taking one of 38 Test Your Knowledge Quizzes or 20 self-assessment surveys. The box also calls out when instructors might use 23 group exercises and 15 Manager's Hot Seat video segments to supplement their lectures and facilitate student involvement and interactions. Finally, Organizational Behavior: Core Concepts contains coverage of cutting edge topics and timely examples.
This new Southern African edition of Kim Langfield-Smith and Helen Thorne's best-selling Australian Management Accounting text explains the contemporary role of management accounting in organisations - supporting a company's quest for enhancing shareholder and customer value. The effective management of resources, both financial and non-financial, is essential to creating value. Retaining the strategic approach and comprehensive coverage but thoroughly adapted for Southern Africa, Management Accounting Southern African edition is suitable for the one- or two-semester undergraduate course, and is ideal for use over two years of study.
With a practical and straightforward approach, "Essential Elements of Career Counseling "focuses primarily on the practice of career counseling by exploring the basic methods, resources, and courses of action that can be applied in conducting career counseling every day. Perfect for use either as a main text or as a supplement to a more theory-based text, this book not only covers the basic techniques of developing career choice but also explores the emerging trends in the field, such as web-based counseling and the creation and use of virtual career centers online. Over the years, the authors have developed career counseling programs in an array of settings around the world that varied from secondary school systems to colleges and universities to unemployment systems to immigrant transition services. Through their experiences, they have found that whatever the context, certain basic methods apply to all quality career counseling. "Essential Elements of Career Counseling "is a synthesis of these universal methods that leads students through evaluation, action planning, and follow-though, and that take into account the various facets of each case such as the individual, the environmental context, the socioeconomic context, and new technology." ""Special Features Include: "
Completely updated and revised in this eighth edition, Leading
Issues in Economic Development, covers the main issues in economic
development through professional journal articles by leading
scholars. These articles are edited to provide greater
accessibility to an undergraduate audience and organized
thematically using overview essays along with explanatory notes and
comments. This distinctive approach allows for a variety of
perspectives while keeping the most important overall themes in
sight.
Macro-economics: A Southern African Perspective is an introduction to macro-economics in general, set against a contemporary South African background. This title covers the material usually prescribed for introductory courses in macro-economics and also lays a foundation for intermediate and advanced studies in macro-economics. The examples and hundreds of graphs make this publication especially accessible for distance learners. Each chapter includes specific outcomes, learning objectives and a list of key concepts, as well as questions for self-evaluation and numerous activities. At the end of the title there are answers for the questions, and feedback is given for all activities at the end of each chapter.
This book has been designed to meet the needs of students studying financial accounting at a second year, third year or intermediate honours level. It can be successfully used with the accounting textbook Gripping GAAP.
Whether you are establishing a quality management system for the first time or improving your existing system, this best-selling guide to effective quality management using the ISO 9000 family of standards as a framework for business process management (BPM) and improvement is an essential addition to your quality bookshelf. For newcomers to the field and those needing a refresh on the fundamental principles, quality expert David Hoyle covers the crucial background including the importance and implications of quality system management, enabling those seeking ISO 9001 certification to take a holistic approach that will bring about true business improvement and sustained success. Packed with insights into how the standard has been used, misused and misunderstood, ISO 9000 Quality Systems Handbook will help you to build an effective management system, help you decide if ISO 9001 certification is right for your company and gently guide you through the terminology, requirements and implementation of practices to enhance performance. With chapter headings matched to the structure of the standard and clause numbers included for ease of reference, each chapter now also begins with a preview to help you decide which to study and which to skip. The book also includes essential concepts and principles, important issues to be understood before embarking upon implementation, different approaches that can be taken to achieving, sustaining and improving quality, and guidance on system assessment, certification and continuing development. Clear tables, summary checklists and diagrams make light work of challenging concepts and downloadable template report forms, available from the book's companion website, take the pain out of compiling the necessary documentation. Don't waste time trying to achieve certification without this tried and trusted guide to improving your business-let David Hoyle lead you towards a better quality management system and see the difference it can make to your processes and profits!
The purpose of this book is to set out the basic principles and conceptual issues of the International Financial Reporting Standards (IFRS).
What is marketing? How is value created in the marketing process? How do I develop a marketing plan? How do I conduct market research? Is the Internet the best way for me to market my product or service, or is it a complementary distribution channel? Introduction to Marketing 5e answers these and many other topical questions. This completely updated fi fth edition focuses on Consumer Behaviour, Market Segmentation, Target and Positioning, Integrated Marketing, Marketing, Internet Marketing and Services Marketing – information that is essential to any academic or professional working in the area of marketing.
Auditing Fundamentals in a South African Context is a practical, applied and engaging introductory textbook that supports students throughout the undergraduate level of the Auditing curriculum. Features:
Ecotourism continues to be embraced as the antithesis of mass tourism because of its promise of achieving sustainability through conservation mindedness, community development, education and learning, and the promotion of nature based activities that were sensitive to both ecological and social systems. The extent to which this promise has been realised is open to debate. Focusing on an array of economic, social and ecological inconsistencies that continue to plague ecotourism in theory and practice, the volume examines ecotourism in reference to other related forms of tourism, impacts, conservation, sustainability, education and interpretation, policy and governance, and the ethical imperative of ecotourism as these apply to the world's greenest form of tourism. Ecotourism is a growing field attracting increasing attention from students and academics. Fennell provides an authoritative and comprehensive review of the most important issues that continue to both plague ecotourism and make it one of the most dynamic sectors in the tourism industry. It covers a comprehensive range of themes and geographical regions. Building on the success of prior editions, Ecotourism has been revised throughout to incorporate recent research and benefits from the introduction of real-life case studies and summaries of recent literature. An essential reference for those interested in Ecotourism, the book is accessible to students but retains the depth required for use by researchers and practitioners in the field. New chapters on the theory and application of animal ethics; community development in sustainable tourism; and education and learning in the field have added further value to an already very comprehensive volume. This book will be of interest to students across a range of disciplines including geography, economics, business, ethics, biology, and environmental studies.
The second edition of Craig Deegan and Jeffrey Unerman's market leading text presents the various theoriesof financial accounting through a balanced and dynamic approach. Students are given all the tools toengage with these theories and are encouraged to critically evaluate and challenge them. Clearly writtenand user friendly, this new edition provides comprehensive coverage of internationally developed accountingtheories from a European perspective.
Global Business Environments and Strategies 4e focuses on the relevant global or international business environments and appropriate competitive and functional strategies that can enhance the level of management and leadership in a multinational organization. The book has been written specifically for courses in international business which is taught at senior undergraduate and honours level. It is currently still the only comprehensive text that offers a South African perspective on international business and global strategies. |
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