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Books > Academic & Education > Varsity Textbooks > Economics

General Principles Of Commercial Law (Paperback, 9th Edition): Heinrich Schulze, Tukishi Manamela, Philip Stoop, Ernest... General Principles Of Commercial Law (Paperback, 9th Edition)
Heinrich Schulze, Tukishi Manamela, Philip Stoop, Ernest Manamela, Eddie Hurter, … 4
R1,059 R928 Discovery Miles 9 280 Save R131 (12%) Ships in 4 - 8 working days

General Principles of Commercial Law is a concise compendium written specifically for non-law students. Written by experienced commercial law lecturers in the Department of Mercantile Law at the University of South Africa, it has been a prescribed text for undergraduate non-law students at various South African tertiary institutions for the past 28 years.

General Principles of Commercial Law provides students with a succinct exposition of the general principles of commercial law. It covers a wide range of topics influenced by the registration requirements of the Independent Regulatory Board for Auditors.

The ninth edition has been updated to reflect recent statutory and other developments in commercial law and includes:

  • A revised chapter on credit agreements to reflect recent amendments to the National Credit Act 34 of 2005.
  • A new chapter 24 that deals with various aspects of banking law, including a discussion of selected aspects of both the Banks Act 94 of 1990 and the Financial Sector Regulation Act 9 of 2017; an introduction to the principles of indigenous banking law; and the important aspect of financial inclusion.
  • An expanded chapter on methods of payment, which includes a discussion of selected modern types of digital payment and other developments in the sphere of payments, including cryptocurrencies.
Evolution Of Economic Ideas And Systems - A Pluralist Introduction (Paperback): Geoffrey Schneider Evolution Of Economic Ideas And Systems - A Pluralist Introduction (Paperback)
Geoffrey Schneider
R453 Discovery Miles 4 530 Ships with 15 working days

In order to fully understand the evolution and future growth of economic systems, we must draw on the lessons of economic history. The 2008 Financial Crisis, for example, mirrored past economic meltdowns with uncanny accuracy. Just like the Great Depression of the 1930s and the Savings and Loan Crisis of the 1980s, it featured deregulated lenders taking incredible risks with other people's money. Historical analysis is crucial to understanding trends and patterns that can help us predict the future. This text presents a ground-breaking, pluralistic introduction to economic history and the history of economic thought. Tracing the development of economic systems and economic thought, the text introduces students to the story from ancient times to contemporary capitalism, and also its critics. Focusing in particular on Smith, Marx, Veblen, and Keynes, the text encourages students to consider which ideas and systems are still relevant in the modern world. This book can be used as a standalone text for relevant classes or as a supplement in any principles course.

Development Economics (Hardcover, New): Debraj Ray Development Economics (Hardcover, New)
Debraj Ray
R1,195 R1,129 Discovery Miles 11 290 Save R66 (6%) Ships in 5 - 10 working days

If you are instructor in a course that uses "Development Economics" and wish to have access to the end-of-chapter problems in "Development Economics," please e-mail the author at [email protected]. For more information, please go to http: //www.econ.nyu.edu/user/debraj. If you are a student in the course, please do not contact the author. Please request your instructor to do so.

The study of development in low-income countries is attracting more attention around the world than ever before. Yet until now there has been no comprehensive text that incorporates the huge strides made in the subject over the past decade. "Development Economics" does precisely that in a clear, rigorous, and elegant fashion.

Debraj Ray, one of the most accomplished theorists in development economics today, presents in this book a synthesis of recent and older literature in the field and raises important questions that will help to set the agenda for future research. He covers such vital subjects as theories of economic growth, economic inequality, poverty and undernutrition, population growth, trade policy, and the markets for land, labor, and credit. A common point of view underlies the treatment of these subjects: that much of the development process can be understood by studying factors that impede the efficient and equitable functioning of markets. Diverse topics such as the new growth theory, moral hazard in land contracts, information-based theories of credit markets, and the macroeconomic implications of economic inequality come under this common methodological umbrella.

The book takes the position that there is no single cause for economic progress, but that a combination of factors--among them the improvement of physical and human capital, the reduction of inequality, and institutions that enable the background flow of information essential to market performance--consistently favor development. Ray supports his arguments throughout with examples from around the world. The book assumes a knowledge of only introductory economics and explains sophisticated concepts in simple, direct language, keeping the use of mathematics to a minimum.

"Development Economics" will be the definitive textbook in this subject for years to come. It will prove useful to researchers by showing intriguing connections among a wide variety of subjects that are rarely discussed together in the same book. And it will be an important resource for policy-makers, who increasingly find themselves dealing with complex issues of growth, inequality, poverty, and social welfare.

Applied Econometrics (Paperback, 4th edition): Dimitrios Asteriou, Stephen G. Hall Applied Econometrics (Paperback, 4th edition)
Dimitrios Asteriou, Stephen G. Hall
R835 Discovery Miles 8 350 Ships with 15 working days

This trusted textbook returns in its 4th edition with even more exercises to help consolidate understanding - and a companion website featuring additional materials, including a solutions manual for instructors. Offering a unique blend of theory and practical application, it provides ideal preparation for doing applied econometric work as it takes students from a basic level up to an advanced understanding in an intuitive, step-by-step fashion. Clear presentation of economic tests and methods of estimation is paired with practical guidance on using several types of software packages. Using real world data throughout, the authors place emphasis upon the interpretation of results, and the conclusions to be drawn from them in econometric work. This book will be essential reading for economics undergraduate and master's students taking a course in applied econometrics. Its practical nature makes it ideal for modules requiring a research project. New to this Edition: - Additional practical exercises throughout to help consolidate understanding - A freshly-updated companion website featuring a new solutions manual for instructors

SILKE: South African Income Tax 2023 (Paperback): M. Stiglingh, A.D. Koekemoer, L. Van Heerden, J.S. Wilcocks, P. van der Zwan SILKE: South African Income Tax 2023 (Paperback)
M. Stiglingh, A.D. Koekemoer, L. Van Heerden, J.S. Wilcocks, P. van der Zwan
R1,150 Discovery Miles 11 500 Ships in 2 - 4 working days

The objective of this title is to provide a book that simplifies the understanding and application of tax legislation in a South African context for both students and general tax practitioners.

Introductory Questions On SA Tax 2024 - With Selected Solutions (Paperback, 7th Edition): Shaun Parsons Introductory Questions On SA Tax 2024 - With Selected Solutions (Paperback, 7th Edition)
Shaun Parsons
R369 Discovery Miles 3 690 Ships in 2 - 4 working days

Introductory Questions on SA Tax is the first of three publications in the Questions on SA Tax series designed to provide comprehensive tutorial coverage to taxation students. This book covers foundational topics typically dealt with in the first year of the study of tax at an undergraduate level.

Recommended for Undergraduate taxation students in their first year of the study of tax at universities, universities of technology and private HE institutions.

Intermediate Microeconomics and Its Application (Hardcover, 13th edition): Walter Nicholson, Christopher Snyder Intermediate Microeconomics and Its Application (Hardcover, 13th edition)
Walter Nicholson, Christopher Snyder
R1,457 R1,349 Discovery Miles 13 490 Save R108 (7%) Ships in 10 - 15 working days

Discover an exceptionally clear, concise introduction to microeconomics using an approach that avoids high-level mathematics but still offers meaningful practice with Nicholson/Snyder's INTERMEDIATE MICROECONOMICS AND ITS APPLICATION, 13E. These prestigious authors present the economics of markets using a managerial focus and a variety of approaches, including intuitive illustrations, graphical presentations and some simple algebra. A wealth of relevant applications and current examples demonstrate microeconomics at work in a variety of settings. In addition, updated step-by-step video problems and engaging activities allow you to learn by doing. This edition's full-color revisions explain the latest developments and events, including the economic impact of the COVID pandemic. New MindTap online resources are also available to further strengthen your mastery of microeconomic concepts.

Development Of Economic Analysis (Paperback, 7 Revised Edition): Ingrid H. Rima Development Of Economic Analysis (Paperback, 7 Revised Edition)
Ingrid H. Rima
R831 Discovery Miles 8 310 Ships with 15 working days

Now in its seventh edition, Ingrid Rima's classic textbook charts the development of the discipline from the classical age of Plato and Aristotle, through the middle ages to the first flowering of economics as a distinct discipline - the age of Petty, Quesnay and Smith - to the era of classical economics and the marginalist revolution. The book then goes on to offer extensive coverage of the twentieth century - the rise of Keynesianism, econometrics, the Chicago School and the neoclassical paradigm. The concluding chapters analyze the birth of late twentieth century developments such as game theory, experimental economics and competing schools of economic thought. This text includes a number of practical features: a "family tree" at the beginning of each section, illustrating how the different developments within economics are interlinked the inclusion of readings from the original key texts a summary and questions to discuss, along with glossaries and suggestions for further reading This book provides the clearest, most readable guide to economic thought that exists and encourages students to examine the relevance of the discipline's history to contemporary theory.

Transformative Consumer Research for Personal and Collective Well-Being (Hardcover, New): David Glen Mick, Simone Pettigrew,... Transformative Consumer Research for Personal and Collective Well-Being (Hardcover, New)
David Glen Mick, Simone Pettigrew, Cornelia (Connie) Pechmann, Julie L Ozanne
R5,003 Discovery Miles 50 030 Ships in 12 - 19 working days

Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others.

In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission is to foster research on quality of life that is both rigorous and applied for better assisting consumers, their caregivers, policy administrators, and executives.

This edited volume includes 33 chapters on a wide range of topics by expert international authors. All royalties from sales of this book are donated to the Association to support TCR grants.

Making Hard Decisions with DecisionTools (Hardcover, 3rd edition): Terence Reilly, Robert Clemen Making Hard Decisions with DecisionTools (Hardcover, 3rd edition)
Terence Reilly, Robert Clemen
R1,442 R1,338 Discovery Miles 13 380 Save R104 (7%) Ships in 10 - 15 working days

MAKING HARD DECISIONS WITH DECISIONTOOLS (R) is a new edition of Bob Clemen's best-selling title, MAKING HARD DECISIONS. This straightforward book teaches the fundamental ideas of decision analysis, without an overly technical explanation of the mathematics used in decision analysis. This new version incorporates and implements the powerful DecisionTools (R) software by Palisade Corporation, the world's leading toolkit for risk and decision analysis. At the end of each chapter, topics are illustrated with step-by-step instructions for DecisionTools (R). This new version makes the text more useful and relevant to students in business and engineering.

Environmental Assessment in Developing & Transitional Countries - Principles, Methods & Practice (Paperback): N. Lee Environmental Assessment in Developing & Transitional Countries - Principles, Methods & Practice (Paperback)
N. Lee 2
R380 Discovery Miles 3 800 Ships in 2 - 4 working days

Since the 1980s, and especially since the Rio Earth Summit in 1992, there has been a substantial extension in the adoption and use of Environmental Assessment (EA) procedures in developing countries and countries in transition (low and middle income countries). However, few existing texts in environmental assessment or development studies have reflected this trend sufficiently, until this publication. The book is divided into two main parts:

  • Part 1: EA Principles, Processes and Practice. EA procedures and practice in low and middle income countries are overviewed in six different regions of the world. They are then examined, in greater detail, in each of the key stages in the EA process.

  • Part 2: Country and Institutional Studies of EA Procedures and Practice. This section includes six country studies that cover Chile, Indonesia, Russia, Nepal, Jordan and Zimbabwe. Three institutional studies review EA procedures and practice in the World Bank, the Asian Development Bank, and bilateral development agencies.
Environmental Assessment in Developing and Transitional Countries is intended for students on courses in environmental assessment, environmental planning and management, development studies and project appraisal. It will also be invaluable to many practitioners including those dealing with environment and development issues in government administrations, environmental agencies, NGOs, bilateral aid agencies, international development organisations, consultancies and international and regional development banks.
Effective Business Communication In Organisations - Preparing Messages That Communicate (Paperback, 4th ed): Michael Fielding,... Effective Business Communication In Organisations - Preparing Messages That Communicate (Paperback, 4th ed)
Michael Fielding, Franzel du Plooy-Cilliers 3
R545 R199 Discovery Miles 1 990 Save R346 (63%) In Stock

Modern day organisations are more dependent on communication to achieve success than ever before. Rapid development and greater complexity of communication technologies, and the growing importance and popularity of social media, means that organisations can no longer rely on traditional methods alone to engage in effective business communication.

Social media and new communication forms, however, come with their own challenges and pitfalls. Organisations need to carefully and strategically consider the use of these new media as part of their effective communication plan.

Effective Business Communication In Organisations, 4th edition, builds on traditional communication forms with up-to-date theory. It discusses new communication trends and the changing nature of communication in businesses.

Growth Of International Economy 1820-2015 (Paperback, 5th edition): Michael Graff, A.G. Kenwood, A.L. Lougheed Growth Of International Economy 1820-2015 (Paperback, 5th edition)
Michael Graff, A.G. Kenwood, A.L. Lougheed
R572 Discovery Miles 5 720 Ships with 15 working days

Kenwood and Lougheed s classic book has been the benchmark introduction to the development of the global economy for decades. For this fifth edition, Michael Graff has brought the story up to date to include events from the early part of the twenty first century continued globalization, the emergence of Asia as an economic power and the greater role played by business on the international scene.

Beginning with the industrial revolution, the book charts the long nineteenth century, the impact of colonialism, the fast pace of technology growth and the impact of global wars. New features to this edition include:

  • a prologue explaining the initial conditions faced by the world economy in 1820, detailing the beginnings of international trade and the influence of slavery
  • greater coverage of developing countries
  • increased coverage of World Wars I and II and of the twentieth century
  • a number of appendices outlining the economic concepts and theories underlying the text

This new edition of "Growth of the International Economy" provides the reader with a clear understanding of the factors which have been instrumental in creating the economic environment we face two hundred years after the industrial revolution.

Best Practice in Inventory Management (Paperback, 2nd New edition): Tony Wild Best Practice in Inventory Management (Paperback, 2nd New edition)
Tony Wild
R568 Discovery Miles 5 680 Ships in 2 - 4 working days

Good management of inventory enables companies to improve their customer service, cash flow and profitability. 'Best Practice in Inventory Management' outlines the basic techniques, how and where to apply them, and provides advice to ensure they work to produce the desired effect in practice.
The book shows how inventory management techniques can be used in a wide variety of situations, particularly in stores where the inventory can be anything from fast moving products to slow moving spares. The discussion extends across distribution warehousing and manufacturers' operations.
The text is based on best theory and practice, which has been gradually developed by the inventory management profession over the years. It covers the inventory control aspects included in the courses for the DPIM, COM, DLM, CPIM and other professional and academic qualifications.
Readers develop their understanding of stock control by seeing the techniques explained logically and learn how inventory structuring, individual item control, forecasting and co-ordination provide the base for logistics management. This new edition has been up-dated throughout and the final chapter, The Future - Inventory and Logistics, has been re-written to reflect the developing applications of technology and changes in focus.
Explains how inventory management techniques achieve low stocks and improved customer serviceActs as a practical manual for making improvements in stock control and for saving moneyCovers the syllabi of the DPIM, COM, DLM and other professional and academic qualifications

Entrepreneurial Skills (Paperback, 2nd ed): Cecile Nieuwenhuizen Entrepreneurial Skills (Paperback, 2nd ed)
Cecile Nieuwenhuizen
R595 Discovery Miles 5 950 Ships in 2 - 4 working days

An entrepreneur is different from a manager of a small business in many respects, but largely in attitude and approach. And the right approach hinges on appropriate entrepreneurial skills. Entrepreneurial skills covered in this title include: Achievement orientation; creativity and innovation; self-confidence and a positive attitude; goal-setting; assertiveness; time management; networking; leadership and teamwork; creative problem-solving; strategies for dealing with conflict and confrontation.

Electronic Commerce (Paperback, 12th edition): Gary Schneider Electronic Commerce (Paperback, 12th edition)
Gary Schneider 2
R1,366 R1,266 Discovery Miles 12 660 Save R100 (7%) Ships in 10 - 15 working days

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

Rural Wage Employment in Developing Countries - Theory, Evidence, and Policy (Hardcover): Carlos Oya, Nicola Pontara Rural Wage Employment in Developing Countries - Theory, Evidence, and Policy (Hardcover)
Carlos Oya, Nicola Pontara
R4,802 Discovery Miles 48 020 Ships in 12 - 19 working days

There is a striking scarcity of work conducted on rural labour markets in the developing world, particularly in Africa. This book aims to fill this gap by bringing together a group of contributors who boast substantial field experience researching rural wage employment in various developing countries. It provides critical perspectives on mainstream approaches to rural/agrarian development, and analysis of agrarian change and rural transformations from a long-term perspective. This book challenges the notion that rural areas in low- and middle-income countries are dominated by self-employment. It purports that this conventional view is largely due to the application of conceptual frameworks and statistical conventions that are ill-equipped to capture labour market participation. The contributions in this book offer a variety of methodological lessons for the study of rural labour markets, focusing in particular on the use of mixed methods in micro-level field research, and more emphasis on capturing occupation multiplicity. The emphasis on context, history, and specific configurations of power relations affecting rural labour market outcomes are key and reoccurring features of this book. This analysis will help readers think about policy options to improve the quantity and quality of rural wage employment, their impact on the poorest rural people, and their political feasibility in each context.

Investment Science (Paperback, International edition): David G. Luenberger Investment Science (Paperback, International edition)
David G. Luenberger
R2,057 R1,837 Discovery Miles 18 370 Save R220 (11%) Ships in 6 - 10 working days

Fueled in part by some extraordinary theoretical developments in finance, an explosive growth of information and computing technology, and the global expansion of investment activity, investment theory currently commands a high level of intellectual attention. Recent developments in the field are being infused into university classrooms, financial service organizations, business ventures, and into the awareness of many individual investors. Modern investment theory using the language of mathematics is now an essential aspect of academic and practitioner training.

Representing a breakthrough in the organization of finance topics, Investment Science will be an indispensable tool in teaching modern investment theory. It presents sound fundamentals and shows how real problems can be solved with modern, yet simple, methods. David Luenberger gives thorough yet highly accessible mathematical coverage of standard and recent topics of introductory investments: fixed-income securities, modern portfolio theory and capital asset pricing theory, derivatives (futures, options, and swaps), and innovations in optimal portfolio growth and valuation of multiperiod risky investments. Throughout the book, he uses mathematics to present essential ideas of investments and their applications in business practice. The creative use of binomial lattices to formulate and solve a wide variety of important finance problems is a special feature of the book.

In moving from fixed-income securities to derivatives, Luenberger increases naturally the level of mathematical sophistication, but never goes beyond algebra, elementary statistics/probability, and calculus. He includes appendices on probability and calculus at the end of the book for student reference. Creative examples and end-of-chapter exercises are also included to provide additional applications of principles given in the text.

Ideal for investment or investment management courses in finance, engineering economics, operations research, and management science departments, Investment Science has been successfully class-tested at Boston University, Stanford University, and the University of Strathclyde, Scotland, and used in several firms where knowledge of investment principles is essential. Executives, managers, financial analysts, and project engineers responsible for evaluation and structuring of investments will also find the book beneficial. The methods described are useful in almost every field, including high-technology, utilities, financial service organizations, and manufacturing companies.

Fundamental Methods of Mathematical Economics (Hardcover, 4th edition): Kevin Wainwright, Alpha Chiang Fundamental Methods of Mathematical Economics (Hardcover, 4th edition)
Kevin Wainwright, Alpha Chiang
R9,812 Discovery Miles 98 120 Ships in 10 - 15 working days

It has been 20 years since the last edition of this classic text. Kevin Wainwright, a long time user of the text (British Columbia University and Simon Fraser University), has executed the perfect revision---he has updated examples, applications and theory without changing the elegant, precise presentation style of Alpha Chiang. Readers will find the wait was worthwhile.

The Law Of Banking And Payment In South Africa (Paperback): R. Sharrock The Law Of Banking And Payment In South Africa (Paperback)
R. Sharrock
R1,074 R940 Discovery Miles 9 400 Save R134 (12%) Ships in 4 - 8 working days

The Law Of Banking And Payment In South Africa provides an explanation of some of the more important aspects of the law applicable to banks and banking in South Africa, along with the principles that govern payment and payment systems in this country.

The Law Of Banking And Payment In South Africa covers the following areas: a general introduction to banks and banking law; the nature of banking law and its sources; the role and function of the Reserve Bank and the various statutes that regulate banks; the bank–customer relationship; miscellaneous banking services provided by banks; general principles of payment; the law applicable to various payment systems; unauthorised cheque payments and unauthorised electronic funds transfers; international sale transactions; and bank guarantees.

The aim of the authors is to provide a text that is both accessible for students and other persons seeking to gain a basic understanding of the subject, and comprehensive enough to be useful to lawyers, bankers and those who work in the field of banking and finance.

Maritime Economics (Paperback, 3rd edition): Martin Stopford Maritime Economics (Paperback, 3rd edition)
Martin Stopford
R1,019 Discovery Miles 10 190 Ships with 15 working days

For 5000 years shipping has served the world economy and today it provides a sophisticated transport service to every part of the globe. Yet despite its economic complexity, shipping retains much of the competitive cut and thrust of the "perfect" market of classical economics. This blend of sophisticated logistics and larger than life entrepreneurs makes it a unique case study of classical economics in a modern setting.

The enlarged and substantially rewritten Maritime Economics uses historical and theoretical analysis as the framework for a practical explanation of how shipping works today. Whilst retaining the structure of the second edition, its scope is widened to include: lessons from 5000 years of commercial shipping history shipping cycles back to 1741, with a year by year commentary updated chapters on markets; shipping costs; accounts; ship finance and a new chapter on the return on capital new chapters on the geography of sea trade; trade theory and specialised cargoes updated chapters on the merchant fleet shipbuilding, recycling and the regulatory regime a much revised chapter on the challenges and pitfalls of forecasting. With over 800 pages, 200 illustrations, maps, technical drawings and tables Maritime Economics is the shipping industry's most comprehensive text and reference source, whilst remaining as one reviewer put it "a very readable book".

Martin Stopford has enjoyed a distinguished career in the shipping industry as Director of Business Development with British Shipbuilders, Global Shipping Economist with the Chase Manhattan Bank N.A., Chief Executive of Lloyds Maritime Information Services; Managing Director of Clarkson Research Services and an executive Director of Clarksons PLC. He lectures regularly at Cambridge Academy of Transport and is a Visiting Professor at Cass Business School, Dalian Maritime University and Copenhagen Business School.

Statistical Techniques in Business and Economics (Paperback, 17th edition): Douglas Lind, William Marchal, Samuel Wathen Statistical Techniques in Business and Economics (Paperback, 17th edition)
Douglas Lind, William Marchal, Samuel Wathen
R1,459 Discovery Miles 14 590 Ships in 2 - 4 working days

Lind/Marchal/Wathen is a perennial market best seller due to its comprehensive coverage of statistical concepts and methods delivered in a student friendly, step-by-step format. The text presents concepts clearly and succinctly with a conversational writing style and illustrates concepts through the liberal use of business-focused examples that are relevant to the current world of a college student. Known as a "student's text," Lind's supporting pedagogy includes self-reviews, cumulative exercises, and coverage of software applications including Excel, Minitab, and MegaStat for Excel. And now, McGraw-Hill's adaptive learning component, LearnSmart, provides assignable modules that help students master chapter core concepts and come to class more prepared. In addition, resources within Connect help students solve problems and apply what they've learned. Lind's real-world examples, comprehensive coverage, and superior pedagogy combine with a complete digital solution to help students achieve higher outcomes in the course.Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

The Advertised Mind - Groundbreaking Insights into How Our Brains Respond to Advertising (Paperback, Special Edition): Erik du... The Advertised Mind - Groundbreaking Insights into How Our Brains Respond to Advertising (Paperback, Special Edition)
Erik du Plessis
R430 Discovery Miles 4 300 Ships in 2 - 4 working days

Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what "ad-liking" really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend.

Retail Product Management - Buying and merchandising (Paperback, 3rd edition): Rosemary Varley Retail Product Management - Buying and merchandising (Paperback, 3rd edition)
Rosemary Varley
R611 Discovery Miles 6 110 Ships in 2 - 4 working days

Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing", "Retail Management" and "The Retail Environment" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management. Retaining the popular style and elements of the first two editions, Rosemary Varley's Retail Product Management will continue to find favour with students and lecturers involved with retailing.

Auditor's Guide to IT Auditing, + Software Demo 2e (Hardcover, 2nd Edition): RE Cascarino Auditor's Guide to IT Auditing, + Software Demo 2e (Hardcover, 2nd Edition)
RE Cascarino
R2,490 R1,997 Discovery Miles 19 970 Save R493 (20%) Ships in 10 - 15 working days

Step-by-step guide to successful implementation and control of IT systems including the Cloud Many auditors are unfamiliar with the techniques they need to know to efficiently and effectively determine whether information systems are adequately protected. Now in a Second Edition, Auditor's Guide to IT Auditing presents an easy, practical guide for auditors that can be applied to all computing environments. * Follows the approach used by the Information System Audit and Control Association's model curriculum, making this book a practical approach to IS auditing * Serves as an excellent study guide for those preparing for the CISA and CISM exams * Includes discussion of risk evaluation methodologies, new regulations, SOX, privacy, banking, IT governance, CobiT, outsourcing, network management, and the Cloud * Includes a link to an education version of IDEA--Data Analysis Software As networks and enterprise resource planning systems bring resources together, and as increasing privacy violations threaten more organization, information systems integrity becomes more important than ever. Auditor's Guide to IT Auditing, Second Edition empowers auditors to effectively gauge the adequacy and effectiveness of information systems controls.

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