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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector

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Retail Product Management - Buying and merchandising (Paperback, 3rd New edition) Loot Price: R447
Discovery Miles 4 470
You Save: R33 (7%)
Retail Product Management - Buying and merchandising (Paperback, 3rd New edition): Rosemary Varley

Retail Product Management - Buying and merchandising (Paperback, 3rd New edition)

Rosemary Varley

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List price R480 Loot Price R447 Discovery Miles 4 470 You Save R33 (7%)

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Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing", "Retail Management" and "The Retail Environment" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management. Retaining the popular style and elements of the first two editions, Rosemary Varley's Retail Product Management will continue to find favour with students and lecturers involved with retailing.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: July 2014
First published: 2014
Authors: Rosemary Varley
Dimensions: 246 x 174 x 16mm (L x W x T)
Format: Paperback
Pages: 300
Edition: 3rd New edition
ISBN-13: 978-0-415-57758-8
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business & Economics
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Economics
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > University Of Johannesburg > Business & Economics
Books > Academic & Education > University Of Johannesburg > Consumer Studies
Books > Academic & Education > University Of Johannesburg > Economics
Books > Academic & Education > University Of Johannesburg > Marketing
LSN: 0-415-57758-6
Barcode: 9780415577588

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