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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
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Retail Product Management - Buying and merchandising (Paperback, 3rd edition)
Price: R605
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Retail Product Management - Buying and merchandising (Paperback, 3rd edition)
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Retailers must be primed to face increasingly difficult trading
conditions thanks to the rise of the internet, increasingly better
informed consumers, technological advances and an often competitive
environment. This established textbook, now in its third edition,
helps to provide students with the necessary skills to understand
and tackle these challenges. Retail Product Management explains the
importance of retailing as a customer-focused activity and helps to
provide students of courses such as "Retail Marketing", "Retail
Management" and "The Retail Environment" with an excellent
introduction to this important topic. With an emphasis on the
operational side, this text incorporates features including
expanded case vignettes, questions for further discussion, and
application tasks. It also includes a new chapter on ethical and
sustainable retail product management. Retaining the popular style
and elements of the first two editions, Rosemary Varley's Retail
Product Management will continue to find favour with students and
lecturers involved with retailing.
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