The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.

This book presents an innovative demographic toolkit known as the ProFamy extended cohort-component method for the projection of household structures and living arrangements with empirical applications to the United States, the largest developed country, and China, the largest developing country. The ProFamy method uses demographic rates as inputs to project detailed distributions of household types and sizes, living arrangements of all household members, and population by age, sex, race/ethnicity, and urban/rural residence at national, sub-national, or small area levels. It can also project elderly care needs and costs, pension deficits, and household consumption. The ProFamy method presented herein has substantial merits compared to the traditional headship rate method, which is not linked to demographic rates and projects limited household types without other household members than "heads."

The book consists of four parts. The first part presents the methodology, data, estimation issues, and empirical assessments. The next parts present applications in the United States (part two) and China (part three), concerning demographic, social, economic, and business research; policy analysis, including forecasting future trends of household type/size, elderly living arrangements, disability, and home-based care costs, and household consumption including housing and vehicles. The fourth part includes a user's guide for the ProFamy software to project households, living arrangements, and home-based consumptions.

This book offers an invaluable toolkit for researchers, analysts and students in academic, public and private businesses, whose work is related to levels and rates of change in households, population and consumption patterns.

This book provides a comprehensive view of the quality of life of older people from culturally and linguistically diverse (CALD) backgrounds living in Australia. The book is unique and significant because the descriptions and arguments presented are based on the lived experience and hence provide deep insights into the complexity and dynamics of CALD older migrants. Key areas of exploration include social connectedness and inclusion, post-retirement economic activities, living arrangement and housing choice, practice of care, intergenerational exchange, and life satisfaction. A focus is placed on the diversity of ageing experience. Pathways of ageing are one of the key factors in investigating inter and intra-ethnic commonalities and disparities. The policy and research implications presented will appeal to policy makers, practitioners and researchers.

The book provides an interesting analysis of the time-use data to examine the extent to which active ageing is occurring in India. It also synthesizes data from the National Sample Survey Office All India Survey and another survey undertaken in Kolkata, Bhubaneswar, and Ranchi (capital cities of East Indian states) to examine the role of the aged in the Indian Society. Nearly all countries in the world are experiencing an important issue of ageing. India faces its own set of challenges with its aging population due to the absence of a social security system-the shifting family dynamics questions the contribution of the elderly to the family in every aspect. Econometric models have been used in the book to study gender differences and variations across socio-economic conditions, correlating them to the contribution of the aged to their families and the extent of active ageing. The book broadens the understanding on the aged and facilitates their integration in the society so that they can age more actively. Active Ageing and Labour Market Engagement offers an analytical perspective to professionals, researchers, and policy makers interested in gerontology.

Long Lives Are for the Rich is the title of a silent ominous program that affects the lives of millions of people. In all developed countries disadvantaged and, especially, poor people die much earlier than the most advantaged. During these shorter lives they suffer ten to twenty years longer from disabilities or chronic disease. This does not happen accidentally: health inequalities – including those between healthy and unhealthy life styles – are mainly caused by social inequalities that are reproduced over the life course. This crucial function of the life course has become painfully visible during its neoliberal reorganization since the early 1980s. Studies about aging over the life course, from birth to death, show the inhumane consequences as people get older. In spite of the enormous wealth that has been piled up in the US for a dwindling percentage of the population, there has been growing public indifference about the needs of those in jobs with low pay and high stress, but also about citizens from a broad middle class who can hardly afford high quality education or healthcare. However, this ominous program affects all: recent mortality rates show that all Americans, including the rich, are unhealthier and dying earlier than citizens of other developed countries. Moreover, the underlying social inequalities are tearing the population apart with nasty consequences for all citizens, including the rich. Although the public awareness of the consequences has been growing, neoliberal policies remain tempting for the economic and political elites of the developed world because of the enormous wealth that is flowing to the top. All this poses urgent questions of social justice. Unfortunately, the predominant studies of social justice along the life course help to reproduce these inequalities by neglecting them. This book analyzes the main dynamics of social inequality over the life course and proposes a theory of social justice that sketches a way forward for a country that is willing to invest in its greatest resource: the creative potential of its population.

Giving voice to the lived experiences of people with dementia across the globe, including Australia, Canada, Sweden and the UK, this critical and evidence-based collection engages with the realities of life for people living with dementia at home and within their neighbourhoods. This insightful text addresses the fundamental social aspects of environment, including place attachment, belonging and connectivity. The chapters reveal the potential and expose the challenges for practitioners and researchers as dementia care shifts to a neighbourhood setting. The unique 'neighbourhood-centred' perspective provides an innovative guide for policy and practice and calls for a new place-based culture of care and support in the neighbourhood.

Senior citizens (frequently referred to by the more inclusive term "older adults") are one of the largest and fastest growing demographics in the world. Public libraries have a duty to serve these individuals with the same level of care and opportunity for participation that is afforded to younger generations. This book explores older adults' values and needs and describes the many ways libraries can serve them in effective ways. Senior Services Today: A Practical Guide for Librarians is a comprehensive guide to library services for this important community. Chapters cover these critical areas: Engaging Older Adults in Library Programs and Services Understanding Demographic Differences Marketing to Older Adults: Strategies Programming Ideas for Older Adults in the Modern Age Enhancing Technology Accessibility for Older Adults Community Outreach: Serving Outside the Library Specialty Collections Items Continuing the Library's Relationship with an Aging Population While many times libraries tend to allocate budget and funding to flashier, brighter programs aimed at a more youthful audiences, this book shows how and why that same enthusiasm should be applied to crafting an engaging senior services plan. Gone are the conventional days of bingo and knitting circles; while those programs certainly have their place, this books aims to show that seniors also crave fun experiences alongside opportunities to make their own lives easier and more stress free-- and to illuminates how libraries can strike this balance by offering an enriching senior services roster.

The Middle East is known as the cradle of civilization. It was the crossroads of ancient empires and the birthplace of major world religions. Today it is the center of many world issues due to its economic, religious and political importance. Although it has lagged behind many other regions of the world in medicinal research, this has increased dramatically in recent years with increasing numbers of relevant publications and the country of Iran has spearheaded this progress. Much of the research has focused on increasing our understanding of the aging process and attempting to identify biomarkers and natural products to improve the human healthspan. This book provides a comprehensive overview of the research conducted in the Middle East on the health benefits of curcumin, a phytochemical derived from the famous spice turmeric. Hundreds of studies have now been published describing the health benefits of this spice. The importance of this research is exemplified by poor data regarding health and longevity as only 0.08% of the population in Iran consists of individuals over 90 years of age. This is approximately 10 times lower than the percentage of this same age group in the United Kingdom and the United States of America and almost 20 times lower than that in Japan. This book presents a series of reviews and meta-studies describing research which has resulted in identification potential new biomarkers and drug targets for age-related disorders. All of the studies have focussed on the testing of curcumin and related products, which have already shown some promising leads in age-related conditions such as heart-disease, diabetes, cognitive impairment and cancer. The authors in this series come from different centers and cities of Iran, including Mashhad, Tehran, Isfahan, Ahvaz, Birjand, Quchan and Yazd, and many of the chapters feature collaborations with other countries of the Middle East and throughout the world, including Brazil, Italy, Mexico, Oman, Poland, Switzerland, the United Kingdom and the United States of America. This underscores the emergence of the Middle East into this arena of research. The book will be of high interest to scientific and clinical researchers in the subject of aging and age-related disease, and to physicians and pharmaceutical company scientists since it gives insights into the latest strategies, biomarkers and targets involved in the mechanism of action of curcumin to promote healthy aging. It will also provide important information on disease mechanisms related to age-related disorders, as each chapter will be presented in the context of specific chronic diseases.

Evidence-Informed Approaches for Managing Dementia Transitions provides evidence-informed approaches and future directions for supporting a higher quality of life for people living with dementia. Through a person-centered lens, this book equips care providers to better help people living with dementia align their expectations and hopes with the trajectories they can expect in their journey. It highlights the various transitions that those with dementia will experience and describes best practices for optimal adjustment to each. Topics covered include problem identification, driving cessation, loss of financial autonomy, acute hospital admission, moving to assisted living residences and long term care homes, and palliative and end of life care. This is a must have reference for researchers, clinicians, and mental health professionals (psychologists, counsellors, social workers, mental health nurses) as well as policy makers and other health and social care providers working with individuals with dementia.

Families have become an increasingly important source of support for the elderly, and gerontologists are directing more and more attention to older adults and their families. This bibliography reviews the most significant works on families and aging published within the past ten years. Jean Coyle has selected and annotated nearly 800 books, articles, films, dissertations, and government documents. The detailed annotations summarize and evaluate the significance and usefulness of each item, and the comprehensive author and subject indexes make this volume a valuable reference tool. A thoughtful introduction surveys the most noteworthy research on families and aging done in the last decade. This is followed by eleven chapters, that address such topics as widowhood, intergenerational relationships, family caregiving, and the role of older adults in ethnic and minority families. Gerontologists, social workers, and all those interested in families and aging will find this guide an indispensable source of information.

This myth-busting and question-focused textbook tackles the fascinating and important social and policy issues posed by the challenges and opportunities of ageing. The unique pedagogical approach recognises the gap between the lives of students and older people, and equips students with the conceptual, analytical and critical tools to understand what it means to grow old and what it means to live in an ageing society. Features include: * Myth-busting boxes incorporated into each chapter that unpack the common assumptions and stereotypes about ageing and older people in a clear and striking way; * A multidisciplinary and issue-focused approach, interspersed with lively examples and vignettes bringing the debates to life; * Group and self-study activities; * A comprehensive glossary of key terms. Answering questions which have arisen over years of longitudinal and systematic research on the social implications of ageing, this lively and engaging textbook provides an essential foundation for students in gerontology, sociology, social policy and related fields.

This book is the first to explore 'old age' in cinema at the intersection of gender, ageing, celebrity and genre studies. It takes its cue from the dual meanings of 'silvering' - economics and ageing - and explores shifting formulations of 'old age' and gender in contemporary cinema. Broad in its scope, the book establishes the importance of silver audiences to the survival of cinema exhibition while also forging connections between the pleasures of 'old age' films, consumer culture, the 'economy of celebrity' and the gendered silvering of stardom. The chapters examine gendered genres such as romantic comedies, action and heist movies, the prosthetics of costume, and CGI enabled age transformations. Through this analysis, Josephine Dolan teases out the different meanings of ageing masculinity and femininity offered in contemporary cinema. She identifies ageing femininity as the pathologised target of rejuvenation while masculine ageing is seen to enhance an enduring youthfulness. This book has interdisciplinary appeal and will engage scholars interested in 'old age' and gender representations in contemporary cinema.

"Emerging adulthood" (EA) describes a developmental period between adolescence and adulthood, typically spanning ages 18-29. It's a rough time for most people-perhaps now more than ever. Emerging Adults in Therapy contains contributions from various psychologists and psychiatrists (many of whom are on the younger side) with diverse backgrounds and specialties related to EA. The book's editors, Zachary Kahn and Juliana Martinez, are both licensed psychologists in New York working predominantly with young adults in private practice. Much of the focus here is on the psychological impacts of the COVID-19 pandemic and the reckoning on racial injustice that characterise this time period. Other sections discuss theories of this age band and describe different treatment approaches specialised for young adults. This book should appeal to training and practising clinicians working with young people, as well as young adults and their parents who are interested in both the psychological challenges and therapeutic practices that can help.

Winner of the Richard Kalish Innovative Publication Award 2021. Part of the Ageing in a Global Context series, this book proposes a new research agenda for scholarship that focuses on ethnicity, race and old age. It argues that in a time of increased international migration, population ageing and ethno-cultural diversity, scholarly imagination must be expanded as current research frameworks are becoming obsolete. By bringing attention to the way that ethnicity and race have been addressed in research on ageing and old age, with a focus on health inequalities, health and social care, intergenerational relationships and caregiving, the book proposes how research can be developed in an ethnicity astute and diversity informed manner.

World-wide migration has an unsettling effect on social structures, especially on aging populations and eldercare. This volume investigates how taken-for-granted roles are challenged, intergenerational relationships transformed, economic ties recalibrated, technological innovations utilized, and spiritual relations pursued and desired, and asks what it means to care at a distance and to age abroad. What it does show is that trans-nationalization of care produces unprecedented convergences of people, objects and spaces that challenge our assumptions about the who, how, and where of care.

To a backdrop of ageing societies, pension crises and labour market reforms, this book investigates how the policy shift from early retirement to active ageing has affected individual retirement behaviour. Focusing on eleven European countries, the United States and Japan, it brings together leading international experts to analyze recent changes in pension systems. Their findings demonstrate that there has been a fundamental transition in pension policies and a steep increase in older workers' retirement ages and employment rates. Yet changes in retirement behavior are not evenly distributed across all societal strata. This raises the serious concern that an overall rise in the retirement age will be accompanied by the re-emergence of social inequality in the transition from work to retirement. This innovative edited collection will appeal to students and scholars of sociology, economics, political science, human resources management, gerontology and social policy, and also to policy-makers and professionals dealing with older workers.

Informed by the social-ecological framework, this book focuses on the development of Home and Community Based Services (HCBS) in urban China. Bringing a timely discussion around HCBS development in Shanghai, it presents an interplay of formal caregiving relationships, evolving caregiving culture, and the trajectory of long-term care in China. Drawing on surveys, in-depth interviews, and government archives, this book explores the emergence of one of the most developed HCBS programs in Shanghai, its development over the past decade, its administration and services, resource allocation, staff members' work experiences, older adults' service experiences, as well as service evaluation and improvements. Offering fresh insight into new forms of caregiving in community settings, and shaping a new discourse on caregiving policy, this book is a key read for both students and practitioners in the fields of long-term care, gerontology, geriatrics, health care, and health policy.

This book presents a unique geographical perspective on issues of transport and mobility for ageing populations. Society is ageing across the globe. As well as living longer, older people are fitter, healthier and more active than previous generations were. There is both a desire and a need to be mobile in later life and mobility is clearly linked to older people's health and wellbeing. Yet mobility can be hard for older people and we don't always design our neighbourhoods, towns, cities and villages in an age friendly way. With case studies from across the globe, authors take a geographical lens to the important topic of transport and mobility in later life. Chapters examine how the relationships between mobility, modes of transport, place and technologies affect an aging population. This collection will be of interest to scholars and students in human geography, in particular those with interests in transport geography, mobilities, geographies of health and wellbeing, urban geographies and geographical gerontology. It will also appeal to practitioners and policy makers in urban design and planning, transport planning and engineering and public health who have interests in age-friendly cities and policy.

The United Nations Madrid International Plan of Action on Ageing (MIPAA) offers a bold new agenda for handling the issue of ageing in the 21st-century. It focuses on three priority areas: older persons and development; advancing health and well-being into old age; and ensuring enabling and supportive environments. This book brings together global perspectives on the MIPAA and focusses on and assesses the success and failures of governments to implement its recommendations. Despite its pivotal importance in international ageing policy, the MIPAA has been relatively neglected by academics in their writings and studies. This book mitigates this analytical and empirical cavity. Each chapter focuses on one specific geographical region and addresses five key themes: National ageing situation; Twenty years of MIPAA; Ensuring ageing with dignity; Healthy and active ageing in a sustainable world; and Priorities for the future. It presents an overall summary of the findings, future challenges and opportunities related to ageing, recommendations for future actions to be taken, and policy adjustments needed. The authors also present lessons that were learnt from managing the impact of COVID-19 on older people, together with an outlook on the most immediate priorities for the future so that the recommendations in the MIPAA are achieved in post-COVID-19 and sustainable ethical scenarios. An important contribution towards the advancement of ageing policy, the book will be indispensable to students and researchers of gerontology, ageing, and health. It will also be of interest to policy makers, geriatricians, dementia care specialists, social policy makers responsible for ensuring active and healthy ageing, and all public sector departments which have specific responsibilities towards improving the quality of life of older adults.

This book offers a unique multi-generational approach to saving Social Security. Public programs have adapted to societal aging, but fears overwhelm hopes for Social Security's future prospects. Conservatives want to privatize operations that liberals seek to expand. Younger workers are happy that Social Security protects their elders, but most do not expect benefits when needed. Achenbaum reframes conflicting perspectives and offers new models of respectful transgenerational dialogue that can mobilize pragmatic reforms. Designed for use in gerontology, social work, and public-policy courses, Safeguarding Social Security for Future Generations offers measured hope for leaving a legacy that safeguards the common good.

This book documents the state of the art in the field of ambient assisted living (AAL), highlighting the impressive potential of novel methodologies and technologies to enhance well-being and promote active ageing. It covers a broad range of topics, with sections on technological sensors and platforms, social robotics for assistance, assistance and care applications, health and medical support methodologies and technologies, as well as the analysis, modelling and design of AAL services. The book comprises a selection of the best papers presented at the 8th Italian Forum on Ambient Assisted Living (ForitAAL 2017), which was held in Genoa, Italy, in June 2017 and brought together researchers, technology teams and professional associations, as well as representatives of the Italian regions and advisors to the Italian Ministry of Education, University and Research, with the goal of developing a consensus on how to improve provisions for the elderly and impaired. The respective contributions offer valuable insights into how the latest advances can help address the needs of the elderly and those with chronic health conditions. They also underscore the need for AAL to continue moving toward multidisciplinary integration, so as to embrace the various disciplines that place the user of services at the centre of the design process.

Work Across the Lifespan coalesces theoretical and empirical perspectives on aging and work. This volume examines a collection of human development theories that explain trajectories of change, including patterns of growth, maintenance, and decline across the adult lifespan. At its core, the lifespan perspective assumes a focus on aging as a continuous process of intraindividual change and goal-based self-regulation. In this text, the lifespan perspective serves as a lens for examining the complex relationship between aging and work. Integrating research from the fields of developmental psychology as well as industrial, work, and organizational psychology, this authoritative reference brings together the collective thinking of researchers who study work, careers, organizations, and aging.

This book offers a unique multi-generational approach to saving Social Security. Public programs have adapted to societal aging, but fears overwhelm hopes for Social Security's future prospects. Conservatives want to privatize operations that liberals seek to expand. Younger workers are happy that Social Security protects their elders, but most do not expect benefits when needed. Achenbaum reframes conflicting perspectives and offers new models of respectful transgenerational dialogue that can mobilize pragmatic reforms. Designed for use in gerontology, social work, and public-policy courses, Safeguarding Social Security for Future Generations offers measured hope for leaving a legacy that safeguards the common good.

This myth-busting and question-focused textbook tackles the fascinating and important social and policy issues posed by the challenges and opportunities of ageing. The unique pedagogical approach recognises the gap between the lives of students and older people, and equips students with the conceptual, analytical and critical tools to understand what it means to grow old and what it means to live in an ageing society. Features include: * Myth-busting boxes incorporated into each chapter that unpack the common assumptions and stereotypes about ageing and older people in a clear and striking way; * A multidisciplinary and issue-focused approach, interspersed with lively examples and vignettes bringing the debates to life; * Group and self-study activities; * A comprehensive glossary of key terms. Answering questions which have arisen over years of longitudinal and systematic research on the social implications of ageing, this lively and engaging textbook provides an essential foundation for students in gerontology, sociology, social policy and related fields.