Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, graphic designers, brand creators and anyone seeking to decode the complicated world of brand identity.

When you see your nation's flag fluttering in the breeze, what do you feel? For thousands of years flags have represented our hopes and dreams. We wave them. Burn them. March under their colours. And still, in the 21st century, we die for them. Flags fly at the UN, on the Arab street, from front porches in Texas. They represent the politics of high power as well as the politics of the mob. From the renewed sense of nationalism in China, to troubled identities in Europe and the USA, to the terrifying rise of Islamic State, the world is a confusing place right now and we need to understand the symbols, old and new, that people are rallying round. In nine chapters (covering the USA, UK, Europe, Middle East, Asia, Africa, Latin America, international flags and flags of terror), Tim Marshall draws on more than twenty-five years of global reporting experience to reveal the histories, the power and the politics of the symbols that unite us - and divide us.

This beautifully illustrated guide delves deep into the meaning and significance of different tattoo symbols, exploring the rich cultural history around the world of this widespread form of body art. Tattoos are everywhere: one in three of us has at least one. Body art is one of the most popular ways of expressing our identity and beliefs. But whether we're aware of it or not when we choose a design to be permanently inked on our skin, a complex language of meanings lies behind the visuals we choose. A lotus flower, koi carp swimming upstream or a dragon rising towards the sun: in the language of tattoos these are all symbols of strength and overcoming adversity. This book uncovers the meanings behind tattoo symbols, delving into the history of the most popular motifs that recur in many different tattoo styles, including tribal, traditional, Japanese and realistic. Over 130 symbols are grouped according to their meanings, whether it's good luck, freedom, wisdom, power, spirituality or love. Each symbol is illustrated with stunning, specially drawn visuals by acclaimed artist and tattooist Oliver Munden, and accompanied by an explanation by tattoo expert Nick Schonberger which delves into its history, significance and application in tattooing. Both a visual delight and a fascinating insight into the rich cultural heritage of tattooing, this is the perfect book for anyone wanting to learn more about tattoo symbolism, in need of inspiration for their next tattoo, or who just loves tattoo art.

Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Muller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Muller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.

When you see your nation's flag fluttering in the breeze, what do you feel?; For thousands of years flags have represented our hopes and dreams. We wave them. Burn them. March under their colours. And still, in the 21st century, we die for them. Flags fly at the UN, on the Arab street, from front porches in Texas. They represent the politics of high power as well as the politics of the mob.; From the renewed sense of nationalism in China, to troubled identities in Europe and the USA, to the terrifying rise of Islamic State, the world is a confusing place right now and we need to understand the symbols, old and new, that people are rallying round.; In nine chapters (covering the USA, UK, Europe, Middle East, Asia, Africa, Latin America, international flags and flags of terror), Tim Marshall draws on more than twenty-five years of global reporting experience to reveal the histories, the power and the politics of the symbols that unite us - and divide us.

Symbols are all around us - some mysterious, some timeless, some arcane and some prosaic. But what are their origins? What does the infinity symbol really signify? Do you understand yin and yang? And why is the swastika really a good luck sign? This enticing gift book explores the world of classic symbols and signs, revealing the deep meaning and often quirky history behind each one. From the ouroboros and the ankh to the menorah, caduceus and astrological symbols, the book ranges widely across the world's most recognised symbols. With one symbol per page, accompanied by a detailed explanation and history, and printed on high quality paper with a special binding, Classic Symbols is a unique and attractive book which will appeal to a broad range of readers, both as a gift and as a source for tattoo designs and other creative projects.

This collection focuses on the history of legal emblems and the genealogy of law s visual structures. The growing interest in law and the visual has tended to focus in a somewhat lazy fashion upon film and law, rather than addressing the actual history of law s regimes of visual control. But early modern lawyers, civilian and common alike, developed their very own ars iuris or art of law. A variety of legal disciplines always relied in part upon the use of visual representations, upon images and statuary to convey authority and sovereign norm. Military, religious, administrative and legal images found juridical codification and expression in collections of signs of office, in heraldic codes, in genealogical devices, and then finally in the juridical invention in the mid-sixteenth century of the legal emblem book. This book traces the complex lineage of the legal emblem and argues that the mens emblematica of the humanist lawyers was the inauguration of a visiocratic regime that continues in significant part into the present and multiple technologies of vision. Bringing together leading experts on the history of legal emblems to address the critical question of why it was lawyers who authored the "emblemata," and correlatively, what was the relation and role of these visual depictions of norms to the practice and performance of law, this collection provides a ground-breaking account of the long relationship between visibility, meaning and normativity."

This collection focuses on the history of legal emblems and the genealogy of law s visual structures. The growing interest in law and the visual has tended to focus in a somewhat lazy fashion upon film and law, rather than addressing the actual history of law s regimes of visual control. But early modern lawyers, civilian and common alike, developed their very own ars iuris or art of law. A variety of legal disciplines always relied in part upon the use of visual representations, upon images and statuary to convey authority and sovereign norm. Military, religious, administrative and legal images found juridical codification and expression in collections of signs of office, in heraldic codes, in genealogical devices, and then finally in the juridical invention in the mid-sixteenth century of the legal emblem book. This book traces the complex lineage of the legal emblem and argues that the mens emblematica of the humanist lawyers was the inauguration of a visiocratic regime that continues in significant part into the present and multiple technologies of vision. Bringing together leading experts on the history of legal emblems to address the critical question of why it was lawyers who authored the "emblemata," and correlatively, what was the relation and role of these visual depictions of norms to the practice and performance of law, this collection provides a ground-breaking account of the long relationship between visibility, meaning and normativity."

Throughout the ages flags have been a means of cultural and national identity, communication, and a means of representation for groups and associations. Compiled by a leading authority this book, newly updated for this larger format edition, is a definitive and exhaustive visual reference to international flags, from the largest countries to the smallest states. Split into two sections, the first part of the book presents a fascinating overview of the history of flags, from the 3rd century BC to the 21st century. The second section covers over 600 flags in current use, including a continent- by-continent examination of countries, territories, organisations, individuals and causes. Lavishly illustrated, this book is both a stunning reference book and an invaluable resource. Fascinating and compelling, it offers historical, geographical and political insights into one of our most ancient forms of identification and communication.

Decode the secrets and uncover the origins and meanings of over 2,000 signs and symbols, from ancient hieroglyphs to modern-day logos. Why is a heart pierced by an arrow a classic symbol of love? What are the ancient roots of fertility symbols? Why are scales a symbol of justice? Delve into the meaning of each symbol and investigate how they have been interpreted in myth, religion, folklore, and art over time, with authoritative text from experts in the field and striking line drawings and photography that emphasize the visual strength and beauty of signs. Divided into six thematic sections - the cosmos, the natural world, human life, myths and religions, society and culture, and symbol systems - this guide to the secret language of signs and symbols is a must-have for those who want to understand the world around them.

100 Symbols That Changed The World looks at the genesis and adoption of the world's most recognizable symbols. Universal symbols have been used as a form of communication from the Bronze Age, when the dynasties of ancient Egypt began the evolution of the thousand characters used in Egyptian hieroglyphics. In pre-Columbian America the Mayan civilization set out on a similar course, using pictures as a narrative text. With the adoption of written languages, symbols have come to represent an illustrated shorthand. The dollar sign in America evolved from colonists' trade with the Spanish, and the widespread acceptance of Spanish currency in deals. Merchants' clerks would shorten the repeated entry of "pesos" in their accounts ledgers, which needed to be written with a 'p' and an 's'. A single letter 's' with the vertical stroke of the 'p' was much quicker. Historically correct dollar signs have a single stroke through the 'S'. Symbols are also used to impart quick, recognizable safety advice. The radio activity symbol was designed in Berkley in 1946 to warn of the dangers of radioactive substances - and following the widespread use of gas masks in WWII, the trefoil symbol echoed the shape of the mask. There are many symbols of affiliation, not only to religious groups, but support of political causes or even brand loyalty. Symbols are used for identification, military markings and recognition of compatibility. They allow users to convey a large amount of information in a short space, such as the iconography of maps or an electrical circuit diagram. Symbols are an essential part of the architecture of mathematics. And in the case of the 1964 Tokyo Olympics - the first Games to be held in an Asian country - symbols allowed the organizers to create event signage that wouldn't be lost in translation. The set of Olympic sports pictograms for the Games was a novel solution, and one that was added to in Mexico and Munich. Organized chronologically, 100 Symbols That Changed The World looks at the genesis and adoption of the world's most recognizable symbols.

William Gordon Perrin (1874-1931) was an RAF and Navy officer, who also held the position of Admiralty Librarian from 1908 to 1931. Originally published in 1922, British Flags provides a detailed analysis of the uses and development of flags. It is regularly regarded as one of the foremost volumes on flags, setting a benchmark for the studies which followed. The text contains numerous illustrative figures, together with detailed notes and an exhaustive index. This is a highly informative book that will be of value to anyone with an interest in the history of flags, British history and naval history.

Marks of Excellence (first published in 1997) offers a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes. The text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space. An invaluable reference tool for design students and graphic designers, the original book is packed with nearly 600 illustrations of both rare and instantly recognizable trademarks, logos, signs, advertisements, and the images that inspired them. This revised and expanded edition will include at least 500 new images and 80 pages of new material, bringing this successful title right up to date. Whilst keeping much in common with the original book, this edition will, in appearance and substance add so much that it will appeal to content owners of the old book. A monumental volume with respect to the sphere of graphic design, this book is just as absorbing for anyone interested in any aspect of visual communication.

The flag is a country's national symbol and is far more than a mere banner. It reflects that country's independence, the citizens, and their social views. As such, a flag is treated with respect, defended, and given a military salute. As so much is bound up in the flag, it may also be ridiculed, defiled, and burned in protest. As a symbol of the pride of the people, the flag is imbued with a variety of emotions around the world. Many flags are remnants of the often-turbulent history of nations destroyed. This revised and expanded second edition features updated facts and flags for 223 nations and territories, many states within nations, and the flags of international organizations, including the UN, the EU, and the Red Cross. The historical background and significance of each flag are recounted, along with explanations of its colors and symbols. Informative and updated statistics also provide additional information about the countries and nations flying these flags. This resource book is for anyone with a passion for international affairs or world history.

The flag is a country's national symbol, and is far more than a mere banner, it reflects that country's independence, the citizens, and their social views. As such, a flag is treated with respect, defended, and given a military salute. As so much is bound up in that flag, it may also be ridiculed, defiled, and burned in protest. As a symbol of the pride of the people, the flag is imbued with a variety of emotions around the world. Many flags are remnants of the often-turbulent history of nations destroyed. This book explains 326 flags, of which 219 are national flags and additional flags of international organizations, including the UN, the EU, and the Red Cross. Each flag's historical background and significance are recounted, along with explanations of its colors and symbols. Informative statistics also provided additional information about the countries and nations flying these flags. This book is for anyone with a passion for international affairs or world history.

From "All the Way with LBJ" to red MAGA hats, famous and infamous slogans, logos, signage, and accessories from over a century of presidential elections are compiled in a striking visual encyclopedia. Presidential campaigns emerge in state fairs, stump speeches, and selfie lines; but when the crowds disperse and after ballots are cast, movements live on in posters, logos, slogans, and accessories. From Hillary pins to Warren Harding's "Return to Normalcy" banners, from buttons emblazoned with Dwight Eisenhower's trademark "I Like Ike" to Shepard Fairey's iconic "HOPE" poster for Barack Obama, and highly thought-out promotions for Biden and the rest of the 2020 presidential candidates, campaign materials serve as portals into the complex nature of American politics, values, and emotion. This collection of visual messaging, brimming with five hundred punchy color images from United States presidential campaigns from the turn of the twentieth century to today, contains the bold graphics, quippy one-liners, and cutting-edge designs that shaped the way America viewed its would-be leaders and revealed the way its would-be leaders viewed America in return. Presidential candidates might range from policy wonks to moral champions to experienced leaders, but they all rely on expert branding to convey their unique platforms to the public. In the fast-moving age of Twitter and Facebook, this tangible display of effective-and regrettable-American artifacts is destined to delight political junkies and design aficionados of all stripes.

This comprehensive guide to the flags of the world, now available in a completely updated edition, provides concise, accurate coverage of every country in the world, giving the history, meaning, and symbolism of national flags, together with large-scale and smaller locator maps. It includes the history of flags; color flags of over 220 countries and territories; flags of international organizations; large-scale and detailed locator maps for easy reference; up-to-date data and statistics for all countries; information about the history and symbolism of each flag; a section on de facto and emerging states; and a full index.