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Branding as Communication (Hardcover, New edition) Loot Price: R2,802
Discovery Miles 28 020
Branding as Communication (Hardcover, New edition): Susan B. Barnes

Branding as Communication (Hardcover, New edition)

Susan B. Barnes

Series: Visual Communication, 5

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Loot Price R2,802 Discovery Miles 28 020 | Repayment Terms: R263 pm x 12*

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Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears. By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues. Providing a comprehensive overview of the branding process - from the creation of brands to analysis of their messages - readers will begin to understand the communicative impact of branding.

General

Imprint: Peter Lang Publishing
Country of origin: United States
Series: Visual Communication, 5
Release date: May 2018
First published: 2017
Authors: Susan B. Barnes
Dimensions: 225 x 150 x 23mm (L x W x T)
Format: Hardcover
Pages: 204
Edition: New edition
ISBN-13: 978-1-4331-2804-2
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Humanities > History > History of specific subjects > Genealogy, heraldry, names and honours > Flags & insignia
Books > History > History of specific subjects > Genealogy, heraldry, names and honours > Flags & insignia
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LSN: 1-4331-2804-7
Barcode: 9781433128042

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