Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, graphic designers, brand creators and anyone seeking to decode the complicated world of brand identity.

In this book, Heather McAlpine argues that emblematic strategies play a more central role in Pre-Raphaelite poetics than has been acknowledged, and that reading Pre-Raphaelite works with an awareness of these strategies permits a new understanding of the movement's engagements with ontology, religion, representation, and politics. The emblem is a discursive practice that promises to stabilize language in the face of doubt, making it especially interesting as a site of conflicting responses to Victorian crises of representation. Through analyses of works by the Pre-Raphaelite Brotherhood, Christina Rossetti, Dante Gabriel Rossetti, Gerard Manley Hopkins, A.C. Swinburne, and William Morris, Emblematic Strategies examines the Pre-Raphaelite movement's common goal of conveying "truth" while highlighting differences in its adherents' approaches to that task.

Symbols are all around us - some mysterious, some timeless, some arcane and some prosaic. But what are their origins? What does the infinity symbol really signify? Do you understand yin and yang? And why is the swastika really a good luck sign? This enticing gift book explores the world of classic symbols and signs, revealing the deep meaning and often quirky history behind each one. From the ouroboros and the ankh to the menorah, caduceus and astrological symbols, the book ranges widely across the world's most recognised symbols. With one symbol per page, accompanied by a detailed explanation and history, and printed on high quality paper with a special binding, Classic Symbols is a unique and attractive book which will appeal to a broad range of readers, both as a gift and as a source for tattoo designs and other creative projects.

When you see your nation's flag fluttering in the breeze, what do you feel?; For thousands of years flags have represented our hopes and dreams. We wave them. Burn them. March under their colours. And still, in the 21st century, we die for them. Flags fly at the UN, on the Arab street, from front porches in Texas. They represent the politics of high power as well as the politics of the mob.; From the renewed sense of nationalism in China, to troubled identities in Europe and the USA, to the terrifying rise of Islamic State, the world is a confusing place right now and we need to understand the symbols, old and new, that people are rallying round.; In nine chapters (covering the USA, UK, Europe, Middle East, Asia, Africa, Latin America, international flags and flags of terror), Tim Marshall draws on more than twenty-five years of global reporting experience to reveal the histories, the power and the politics of the symbols that unite us - and divide us.

When you see your nation's flag fluttering in the breeze, what do you feel? For thousands of years flags have represented our hopes and dreams. We wave them. Burn them. March under their colours. And still, in the 21st century, we die for them. Flags fly at the UN, on the Arab street, from front porches in Texas. They represent the politics of high power as well as the politics of the mob. From the renewed sense of nationalism in China, to troubled identities in Europe and the USA, to the terrifying rise of Islamic State, the world is a confusing place right now and we need to understand the symbols, old and new, that people are rallying round. In nine chapters (covering the USA, UK, Europe, Middle East, Asia, Africa, Latin America, international flags and flags of terror), Tim Marshall draws on more than twenty-five years of global reporting experience to reveal the histories, the power and the politics of the symbols that unite us - and divide us.

This beautifully illustrated guide delves deep into the meaning and significance of different tattoo symbols, exploring the rich cultural history around the world of this widespread form of body art. Tattoos are everywhere: one in three of us has at least one. Body art is one of the most popular ways of expressing our identity and beliefs. But whether we're aware of it or not when we choose a design to be permanently inked on our skin, a complex language of meanings lies behind the visuals we choose. A lotus flower, koi carp swimming upstream or a dragon rising towards the sun: in the language of tattoos these are all symbols of strength and overcoming adversity. This book uncovers the meanings behind tattoo symbols, delving into the history of the most popular motifs that recur in many different tattoo styles, including tribal, traditional, Japanese and realistic. Over 130 symbols are grouped according to their meanings, whether it's good luck, freedom, wisdom, power, spirituality or love. Each symbol is illustrated with stunning, specially drawn visuals by acclaimed artist and tattooist Oliver Munden, and accompanied by an explanation by tattoo expert Nick Schonberger which delves into its history, significance and application in tattooing. Both a visual delight and a fascinating insight into the rich cultural heritage of tattooing, this is the perfect book for anyone wanting to learn more about tattoo symbolism, in need of inspiration for their next tattoo, or who just loves tattoo art.

Acknowledged as one of the most important sets of early English tapestries, the Four Seasons set at Hatfield House raise many scholarly questions surrounding the design, production and uses of woven tapestry in 16th and early 17th-century England.

You see it everywhere: on bumper stickers, tee shirts, lapel pins, in shop windows, and in front of nearly every school or government building. Yet while the American flag is ubiquitous, as a symbol it is both heavily freighted and misunderstood.

Now an acclaimed European professor of American history brings a fresh perspective to the American flag, exploring its political, social, and cultural significance across the broad swath of its history. Mining a rich vein of materials from history, literature, music, and popular culture, Arnaldo Testi analyzes the symbolic importance of the flag to the national consciousness of this "nation of immigrants" and sees in it the very contradictions that make up our history: secularism and sacredness, freedom and empire, inclusiveness and aggressive self-confidence.

Using sources as diverse as Walt Whitman and Jimi Hendrix, and events as divergent as the American Revolution, the moon landing, and the terrorist attacks of September 11th, Testi reveals the central importance of the flag to the creation of our nation, the evolution of our national character, and the spread of American culture and power across the globe, while illustrating the varied and often conflicting meanings different Americans ascribe to it.

Whether you worship the flag or revile it, respect it or ignore it, Capture the Flag offers the reader a colorful and compelling exploration of the sway it holds on the American imagination.

Since its invention by Andrea Alciato, the emblem is inextricably connected to the natural world. Alciato and his followers drew massively their inspiration from it. For their information about nature, the emblem authors were greatly indebted to ancient natural history, the medieval bestiaries, and the 15th- and 16th-century proto-emblematics, especially the imprese. The natural world became the main topic of, for instance, Camerarius's botanical and zoological emblem books, and also of the 'applied' emblematics in drawings and decorative arts. Animal emblems are frequently quoted by naturalists (Gesner, Aldrovandi). This interdisciplinary volume aims to address these multiple connections between emblematics and Natural History in the broader perspective of their underlying ideologies - scientific, artistic, literary, political and/or religious. Contributors: Alison Saunders, Anne Rolet, Marisa Bass, Bernhard Schirg, Maren Biederbick, Sabine Kalff, Christian Peters, Frederik Knegtel, Agnes Kusler, Aline Smeesters, Astrid Zenker, Tobias Bulang, Sonja Schreiner, Paul Smith, and Karl Enenkel.

Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Muller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Muller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.

'The Art and Ideology of the Trade Union Emblem, 1850-1925' is a groundbreaking book that considers trade union emblems and banners as art objects in their own right. It studies their commissioning, their designers and the social conditions and gender relations that they knowingly or unwittingly reveal.

Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears. By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues. Providing a comprehensive overview of the branding process - from the creation of brands to analysis of their messages - readers will begin to understand the communicative impact of branding.

This collection focuses on the history of legal emblems and the genealogy of law s visual structures. The growing interest in law and the visual has tended to focus in a somewhat lazy fashion upon film and law, rather than addressing the actual history of law s regimes of visual control. But early modern lawyers, civilian and common alike, developed their very own ars iuris or art of law. A variety of legal disciplines always relied in part upon the use of visual representations, upon images and statuary to convey authority and sovereign norm. Military, religious, administrative and legal images found juridical codification and expression in collections of signs of office, in heraldic codes, in genealogical devices, and then finally in the juridical invention in the mid-sixteenth century of the legal emblem book. This book traces the complex lineage of the legal emblem and argues that the mens emblematica of the humanist lawyers was the inauguration of a visiocratic regime that continues in significant part into the present and multiple technologies of vision. Bringing together leading experts on the history of legal emblems to address the critical question of why it was lawyers who authored the "emblemata," and correlatively, what was the relation and role of these visual depictions of norms to the practice and performance of law, this collection provides a ground-breaking account of the long relationship between visibility, meaning and normativity."

This collection focuses on the history of legal emblems and the genealogy of law s visual structures. The growing interest in law and the visual has tended to focus in a somewhat lazy fashion upon film and law, rather than addressing the actual history of law s regimes of visual control. But early modern lawyers, civilian and common alike, developed their very own ars iuris or art of law. A variety of legal disciplines always relied in part upon the use of visual representations, upon images and statuary to convey authority and sovereign norm. Military, religious, administrative and legal images found juridical codification and expression in collections of signs of office, in heraldic codes, in genealogical devices, and then finally in the juridical invention in the mid-sixteenth century of the legal emblem book. This book traces the complex lineage of the legal emblem and argues that the mens emblematica of the humanist lawyers was the inauguration of a visiocratic regime that continues in significant part into the present and multiple technologies of vision. Bringing together leading experts on the history of legal emblems to address the critical question of why it was lawyers who authored the "emblemata," and correlatively, what was the relation and role of these visual depictions of norms to the practice and performance of law, this collection provides a ground-breaking account of the long relationship between visibility, meaning and normativity."

The flag is a country's national symbol and is far more than a mere banner. It reflects that country's independence, the citizens, and their social views. As such, a flag is treated with respect, defended, and given a military salute. As so much is bound up in the flag, it may also be ridiculed, defiled, and burned in protest. As a symbol of the pride of the people, the flag is imbued with a variety of emotions around the world. Many flags are remnants of the often-turbulent history of nations destroyed. This revised and expanded second edition features updated facts and flags for 223 nations and territories, many states within nations, and the flags of international organizations, including the UN, the EU, and the Red Cross. The historical background and significance of each flag are recounted, along with explanations of its colors and symbols. Informative and updated statistics also provide additional information about the countries and nations flying these flags. This resource book is for anyone with a passion for international affairs or world history.

Marks of Excellence (first published in 1997) offers a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes. The text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space. An invaluable reference tool for design students and graphic designers, the original book is packed with nearly 600 illustrations of both rare and instantly recognizable trademarks, logos, signs, advertisements, and the images that inspired them. This revised and expanded edition will include at least 500 new images and 80 pages of new material, bringing this successful title right up to date. Whilst keeping much in common with the original book, this edition will, in appearance and substance add so much that it will appeal to content owners of the old book. A monumental volume with respect to the sphere of graphic design, this book is just as absorbing for anyone interested in any aspect of visual communication.