Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on developing an appreciation for furniture as a functional art form. This new edition covers the entire industry, including types of furniture, design periods, product development, and manufacturing. The text also explains how to sell furniture through pricing, promotion, and distribution. Residential furniture is the main focus of Furniture Marketing, but there is a chapter on contract furniture. This book can serve as a helpful reference for students as well as beginning and experienced employees of manufacturers, retailers, and wholesalers.

A fresh look at the Arts and Crafts Movement, charting its origins in reformist ideals, its engagement with commercial culture, and its ultimate place in everyday households In its spread from Britain to the United States, the Arts and Crafts Movement evolved from its roots in individual craftsmanship to a mainstream trend increasingly adapted for mass production by American retailers. Inspired by John Ruskin in Britain in the 1840s in response to what he saw as the corrosive forces of industrialization, the movement was profoundly transformed as its tenets of simple design, honest use of materials, and social value of handmade goods were widely adopted and commodified by companies like Sears, Roebuck and Co. The movement grew popular in early 20th-century America, where it was stripped of its reformist ideals by large-scale manufacturing and merchandising through department stores and mail-order catalogues. This beautiful book is illustrated with stunning furniture and designs by William Morris, Gustav Stickley, and Elbert Hubbard's Roycroft community, among many others, along with such ephemera as the catalogues, sales brochures, and magazine spreads that generated popular interest. This perspective offers a new understanding of the Arts and Crafts idea, its geographical reach, and its translation into everyday design. Published in association with the Harry Ransom Center at The University of Texas at Austin Exhibition Schedule: Harry Ransom Center at The University of Texas at Austin (02/09/19-07/14/19)