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Books > Arts & Architecture > Architecture > Interior design
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Furniture Marketing - From Product Development to Distribution (Paperback)
Loot Price: R1,634
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Furniture Marketing - From Product Development to Distribution (Paperback)
Expected to ship within 10 - 15 working days
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Furniture Marketing, 2nd Edition, contains an overview of how
furniture products are developed, marketed, and presented to
targeted retailers and consumers. Bennington focuses on developing
an appreciation for furniture as a functional art form. This new
edition covers the entire industry, including types of furniture,
design periods, product development, and manufacturing. The text
also explains how to sell furniture through pricing, promotion, and
distribution. Residential furniture is the main focus of Furniture
Marketing, but there is a chapter on contract furniture. This book
can serve as a helpful reference for students as well as beginning
and experienced employees of manufacturers, retailers, and
wholesalers.
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