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Furniture Marketing - From Product Development to Distribution (Paperback) Loot Price: R1,711
Discovery Miles 17 110
Repayment Terms: R160 pm x 12*
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Furniture Marketing - From Product Development to Distribution (Paperback): Richard R Bennington

Furniture Marketing - From Product Development to Distribution (Paperback)

Richard R Bennington

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Loot Price R1,711 Discovery Miles 17 110 | Repayment Terms: R160 pm x 12*

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Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on developing an appreciation for furniture as a functional art form. This new edition covers the entire industry, including types of furniture, design periods, product development, and manufacturing. The text also explains how to sell furniture through pricing, promotion, and distribution. Residential furniture is the main focus of Furniture Marketing, but there is a chapter on contract furniture. This book can serve as a helpful reference for students as well as beginning and experienced employees of manufacturers, retailers, and wholesalers.

General

Imprint: Fairchild Books
Country of origin: United Kingdom
Release date: 2019
Authors: Richard R Bennington
Dimensions: 235 x 187mm (L x W)
Format: Paperback
Pages: 464
ISBN-13: 978-1-5013-5574-5
Categories: Books > Arts & Architecture > Industrial / commercial art & design > Product design
Books > Arts & Architecture > Architecture > Interior design
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
Books > Arts & Architecture > Art forms, treatments & subjects > Decorative arts & crafts > Furniture & cabinetmaking > General
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LSN: 1-5013-5574-0
Barcode: 9781501355745

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