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Books > Arts & Architecture > Art forms, treatments & subjects > Decorative arts & crafts > Furniture & cabinetmaking
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Heal's Posters - Advertising Modernism (Paperback)
Loot Price: R329
Discovery Miles 3 290
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Heal's Posters - Advertising Modernism (Paperback)
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Loot Price R329
Discovery Miles 3 290
Expected to ship within 9 - 15 working days
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A survey by Nicklaus Pevsner in the 1930s estimated that some
80-90% of manufactured goods in England were shoddy and poorly
designed. When it came to furniture only a handful of manufacturers
would have escaped such condemnation. Prime among these was Heals
of Tottenham Court Road - manufacturer, retailer, and, with its top
floor Mansard Gallery, the Mecca for Home Counties cognoscenti of
'modernism'. Most furniture manufacturers advertised their wares in
the press but Heal's was a rare exception in the industry in its
use of posters. Heal's posters not only relay the saga of a
pioneering enterprise but provide a shorthand history of what was
happening in the design and retailing of furniture and furnishings
in Britain in the 20th century.
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