Heal's Posters - Advertising Modernism (Paperback)

A survey by Nicklaus Pevsner in the 1930s estimated that some 80-90% of manufactured goods in England were shoddy and poorly designed. When it came to furniture only a handful of manufacturers would have escaped such condemnation. Prime among these was Heals of Tottenham Court Road - manufacturer, retailer, and, with its top floor Mansard Gallery, the Mecca for Home Counties cognoscenti of 'modernism'. Most furniture manufacturers advertised their wares in the press but Heal's was a rare exception in the industry in its use of posters. Heal's posters not only relay the saga of a pioneering enterprise but provide a shorthand history of what was happening in the design and retailing of furniture and furnishings in Britain in the 20th century.

General

Imprint:	Artmonsky Arts
Country of origin:	United Kingdom
Release date:	2020
Authors:	Ruth Artmonsky
Dimensions:	175 x 215 x 14mm (L x W x T)
Format:	Paperback
Pages:	124
ISBN-13:	978-0-9935878-9-4
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Product design Books > Business & Economics > Business & management > Sales & marketing > General Books > Arts & Architecture > Art forms, treatments & subjects > Decorative arts & crafts > Furniture & cabinetmaking > General
LSN:	0-9935878-9-5
Barcode:	9780993587894

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