In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product's target audience and, when done well, hits its mark. Chapter by chapter, Zager covers a broad array of topics: how to approach and analyze commercials from a specifically musical perspective, the range of compositional techniques for underscoring and composing jingles, the standard expectations and techniques for arranging and orchestration, and finally the composing of music for radio commercials, corporate videos, infomercials, theatrical trailers, video games, Internet commercials, websites, and web series (webisodes). This third edition has been updated to include more in-depth analysis of the changing landscape of music writing for modern media, with critical information on composing not only for the Web but for mobile applications, from video-driven advertising in online newspapers to electronic greeting cards. Zager also includes new interviews with industry professionals, updated business information, the latest sound design concepts, and much more. Writing Music for Commercials: Television, Radio, and New Media features: *Easy-to-read chapters for beginning and intermediate music composition students *Over a hundred graphics and musical examples *Interviews with industry professionals *An assortment of assignments to train and test readers, preparing them for the world of writing music for various media *Online audio samples that illustrate the book's principles Writing Music for Commercials is designed not only for composers but for students and professionals at every level.

Engaging Musical Practices: A Sourcebook for Instrumental Music is a long awaited compilation of best practices for instrumental music education. This unique book contains practical and pedagogically oriented chapters written by leaders in the field of instrumental music education. Designed for instrumental music teachers or for use in instrumental methods courses, the book covers a wide range of topics, such as: *student readiness for instrumental music *beginning an instrumental music program *teaching instrumental music at the intermediate and advanced levels *working with strings and orchestras *motivating students *incorporating improvisation into the curriculum *selecting repertoire based on curricular goals *engaging students in assessment *marching band pedagogy and techniques *integrating technology *considering "traditional" instrumental music practice *becoming an instrumental music teacher *communicating effectively with stakeholders Contributions by James Ancona and Heidi Sarver, Kimberly Ackney and Colleen Conway, Christopher Azzara, William Bauer and Rick Dammers, Brian Bersh, Suzanne Burton & Rick Townsend, Patricia Campbell and Lee Higgins, Robert Gardner, Richard Grunow, Mike Hewitt and Bret Smith, Dan Isbell, Nate Kruse, Chad Nicholson, Alden Snell, and David Stringham.

A beginning course for adults who prefer a chord approach. It teaches chords for both hands so that the student can play more than single note melodies. This course is most effective when used under the direction of a piano teacher or experienced musician. Titles: Alouette * Alpine Melody * Amazing Grace * At Last * Au Claire de la Lune * Aura Lee * The Ballad of Gilligan's Island * Beautiful Brown Eyes * Blow the Man Down * Brother John * Caf? Vienna * The Can-Can * Chiapanecas * Cockles and Mussels * The Cuckoo * The Donkey * The Entertainer * A Friend Like You * The Gift to Be Simple * Go Down, Moses * Good King Wenceslas * Good Morning to You * Got Those Blues * Greensleeves * Happy Birthday to You * Harp Song * Have Yourself a Merry Little Christmas * Here's a Happy Song * He's Got the Whole World in His Hands * Jericho * Jingle Bells * Joy to the World * Kum-ba-yah * Largo (Dvorak) * Laura * Lavender's Blue * Little Brown Jug * London Bridge * Lone Star Waltz * Love Somebody * The Marine's Hymn * Mary Ann * Merrily We Roll Along * Mexican Hat Dance * Michael, Row the Boat Ashore * Money Can't Buy Everything * My Fifth * Ode to Joy * On Top of Old Smoky * O Sole Mio * Over the Rainbow * Raisins and Almonds * Rockets * Rockin' Intervals * Rock It Away * Scarborough Fair * Singin' in the Rain * Standing in the Need of Prayer * Tisket, a Tasket * Waltz Time * What Can I Share * When the Saints Go Marching In * Why Am I Blue?

* For undergraduate music majors at colleges, universities, and conservatories who take the Class Piano course. * The pedagogical text is on separate pages from the musical content/notation, creating fewer distractions in the narrative, while helping students to focus on the music more readily * Includes music by women, persons of color, and from outside the United States have a prominent place throughout the textbook. * contains sections on fundamentals such as scales and arpeggios, as well as sightreading, keyboard theory, harmonizing melodies, improvising in both classical and blues styles, score reading, accompanying, and solo, duet, and ensemble repertoire

Cello Basics is a landmark method by two of the leading figures in music education. Comprising the student's lesson book, free downloadable accompaniment parts, and online audio, Cello Basics provides everything you need to get playing: step-by-step technical progression supported by fun exercises and warm-ups, a wide range of imaginative repertoire, helpful fact files and rhythm boxes, music theory and general musicianship activities, online audio of the piano accompaniments, and downloadable accompaniments (piano and cello duet parts)

Encore is the official collection of best-loved ABRSM piano exam pieces, selected from syllabuses of the past few decades. Pianists will find an appealing mix of repertoire, while teachers can be confident that the perfect balance of content has been selected at every level. Book 1 features 21 popular pieces at Grades 1 and 2. Have fun exploring timeless classics and modern favourites, like Hook's Gavotte, or Vampire Blues by Wooding. Footnotes provide background information, a summary of the key skills that each piece develops, and new ideas for exploring the music. Whether you're working through our exams, playing informally, or planning a performance, Encore is full of music you'll want to play again and again! Perfect for learners exploring repertoire for the own-choice piece in ABRSM's Performance Grade exams

Timothy Cheek's revised edition of Singing in Czech: A Guide to Czech Lyric Diction and Vocal Repertoire, with its accompanying audio accessible online, builds on the original pioneering work of 2001 that set "a new and very welcome high standard for teaching lyric diction," according to Notes: The Journal of the Music Library Association. It offers users updated information, important clarifications, and expanded repertoire in a more accessible, easier to use format. Singing in Czech is divided into two parts. Using IPA, the first part takes the reader systematically through each sound of the Czech language, enhanced by recordings of native Czech opera singers. Chapters cover the Czech vowels, consonants, rules of assimilation, approaches to singing double consonants, stress and length, Moravian dialect, and an introduction to singing in Slovak. Fine points of formal pronunciation have been clarified in this revised edition. In the second part, Cheek offers a thorough overview of Czech art song, expanded from the first edition. Texts to major song literature and opera excerpts by Smetana, Dvorak, Janacek, Martinu, and Haas, with timings, editions, word-for-word translations, idiomatic translations, and IPA transcriptions follow. In this revision, Cheek has included additional cycles by Dvorak and Martinu, and two new chapters on Czech female composers Vitezslava Kapralova and Sylvie Bodorova. This revised edition of Singing in Czech is useful for all those who are interested and engaged in the performance of the rich Czech vocal repertoire.

The Instrumental Music Director s Guide to Comprehensive Program Development gives practical solutions to the many issues that confront music directors. The topics addressed include: . A review of tests which can be used to develop an all-inclusive student profile identifying strengths and weaknesses as a prologue to preparing individualized curricula . A discussion of the informed approach predicated on understanding relationships among music, logical deduction, and the acoustic sciences thereby accelerating the learning process in music, increasing the knowledge base, and developing cognitive skills that can be applied to other studies . A measuring process used to accurately calculate the size of a beginning student in relation to the size of the selected instrument to ensure the two will be compatible . A procedure for introducing students to the many different instruments . The protocol for developing a symbiotic dealer/teacher relationship that will ensure a smooth running program fully equipped throughout the year . Purchasing, renting, and caring for instruments and all administrative tasks which are the backbone of a successful school instrumental music program"

The Instrumental Music Director s Guide to Comprehensive Program Development gives practical solutions to the many issues that confront music directors. The topics addressed include: . A review of tests which can be used to develop an all-inclusive student profile identifying strengths and weaknesses as a prologue to preparing individualized curricula . A discussion of the informed approach predicated on understanding relationships among music, logical deduction, and the acoustic sciences thereby accelerating the learning process in music, increasing the knowledge base, and developing cognitive skills that can be applied to other studies . A measuring process used to accurately calculate the size of a beginning student in relation to the size of the selected instrument to ensure the two will be compatible . A procedure for introducing students to the many different instruments . The protocol for developing a symbiotic dealer/teacher relationship that will ensure a smooth running program fully equipped throughout the year . Purchasing, renting, and caring for instruments and all administrative tasks which are the backbone of a successful school instrumental music program"

The Suzuki MethodA(R) of Talent Education is based on Dr. Shinichi Suzuki's view that every child is born with ability, and that man is the son of his environment. According to Dr. Suzuki, a world-renowned violinist and teacher, the greatest joy an adult can know comes from developing a child's potential so he/she can express all that is harmonious and best in human beings. Students are taught using the "mother-tongue" approach. Suzuki Cello School materials include: Cello Parts (Vol. 1-10) * Piano Accompaniments (Vol. 1-8) * Cassettes (Vol. 1-3, 7, & 8 performed by Tsuyoshi Tsutsumi, Vol. 4-6 performed by Ron Leonard) * Compact Discs (Vol. 1-3, 7, & 8 performed by Tsuyoshi Tsutsumi, Vol. 4-6 performed by Ron Leonard). Suzuki MethodA(R) Core Materials available for piano, violin, viola, cello, string bass, flute, harp, guitar, and recorder.

Modeled on the brilliant approach first formulated by distinguished professor of music and master clarinetist Michele Gingras in Clarinet Secrets and More Clarinet Secrets (both available from Rowman and Littlefield), Music Secrets is designed for instrumentalists, singers, conductors, composers, and other instructors and professionals seeking a quick set of pointers to improve their work as performers and producers of music. Easy to use, contributions to the Music Secrets series fill a niche for those who need quick and easy methods for learning what they need from those just starting to the advanced musician in need of a refresher or new insights. Rhythms, melodies, and harmonies are the building blocks of music. In Music Theory Secrets: 94 Strategies for the Starting Musician, Brent Coppenbarger offers a full range of methods to help musicians, not only grasp, but remember those key elements upon which the music they play is built: pitch, rhythm, scales, key signatures, and harmony. With over eighteen years of experience teaching music theory, Coppenbarger offers the various teaching and memory strategies he has designed to help musicians understand and retain what they need to know. Coppenbarger covers critical information on how to determine pitch, the use of meter, and how to count rhythms in simple and compound meter; explains major scales and major key signatures, as well as minor scales and minor key signatures; surveys other types of scales (such as those used in jazz) and explains how modes work; presents necessary data on scale degree names and intervals; covers triads and various types of chords; touches upon Roman numeral analysis, inversions, and figured bass; presents non-chord tones and discusses solfege singing, including several pages of sight singing using various clefs and keys (strongly recommended for instrumentalists for practicing transpositions for the appropriate clef and range) demonstrates the different techniques musicians can use for transposing keys; and finally discusses more advanced concepts such as part-writing rules, the use of sequences, and form. Music Theory Secrets: 94 Strategies for the Starting Musician is an indispensable resource for instrumental teachers wishing to incorporate music theory into lessons, classroom teachers, high school and college students, amateur musicians, those wanting to learn to read music, home-schooled students, and college bound music students."

Affordable, versatile, portable, and popular once again, the ukulele is an ideal instrument for lifelong music making that can also be an engaging component of school music programs. At the elementary or secondary level, students can use the ukulele to explore everything from music theory, improvisation, composition, and ear training, to repertoire that includes contemporary popular music. At a lesser expense than any other instrument which can do as much, the ukulele is perfect for breathing fresh air into any music program. Uke Can Do It provides everything music educators need to develop a ukulele program in their school, including: * A guide for first-time ukulele buyers * Beginner instruction in how to play the ukulele * Playlists of ukulele music by top performers * Strategies for proposing and outfitting a ukulele program * Classroom management tips * Support for use with special learners * Learning sequences in ukulele technique * Ideas for classroom use and performance * Scales and chord charts with fingering

Affordable, versatile, portable, and popular once again, the ukulele is an ideal instrument for lifelong music making that can also be an engaging component of school music programs. At the elementary or secondary level, students can use the ukulele to explore everything from music theory, improvisation, composition, and ear training, to repertoire that includes contemporary popular music. At a lesser expense than any other instrument which can do as much, the ukulele is perfect for breathing fresh air into any music program. Uke Can Do It! provides everything music educators need to develop a ukulele program in their school, including: * A guide for first-time ukulele buyers * Beginner instruction in how to play the ukulele * Play lists of ukulele music by top performers * Strategies for proposing and outfitting a ukulele program * Classroom management tips * Support for use with special learners * Learning sequences in ukulele technique * Ideas for classroom use and performance * Scales and chord charts with fingering

The (Well) Informed Piano addresses the technical, musical, artistic, ethical, and philosophical issues in piano methodology. Adding a new perspective and approach criteria to piano methodology, this book is essential reading for musicians, teachers, scholars, and music students. This text maintains continuity with the major contributions of Ludwig Deppe, Tobias Matthay, Grigory Kogan, Heinrich Neuhaus and George Kochevitsky.

Where did the major scale come from? Why does most traditional non-Western music not share Western principles of harmony? What does the inner structure of a canon have to do with religious belief? Why, in historical terms, is J.S. Bach's music regarded as a perfect combination of melody and harmony? Why do clocks in church towers strike dominant-tonic-dominant-tonic? What do cathedrals have to do with monochords? How can the harmonic series be demonstrated with a rope tied to a doorknob, and how can it be heard by standing next to an electric fan? Why are the free ocean waves in Debussy's La Mer, the turbulent river waves in Smetana's Moldau, and the fountain ripples in Ravel's Jeux d'Eau pushed at times into four-bar phrases? Why is the metric system inherently unsuitable for organizing music and poetry? In what way does Plato's Timaeus resemble the prelude to Wagner's Das Rheingold? Just how does Beethoven's work perfectly illustrate fully functional tonality, and why were long-range works based on this type of tonality impossible before the introduction of equal temperament? In this new century, what promising materials are available to composers in the wake of harmonic experimentation and, some would argue, exhaustion? The answers to these seemingly complicated questions are not the sole province of music professors or orchestra conductors. In fact, as E. Eugene Helm demonstrates in Melody, Harmony, Tonality: An Introduction, they can just as easily be explained to amateurs, and their answers are important if we are to understand how Western music works. The full range of Western music is explored through 21 concise chapters on such topics as melody, harmony, counterpoint, texture, melody types, improvisation, music notation, free imitation, canon and fugue, vibration and its relation to harmony, tonality, and the place of music in architecture and astronomy. Intended for amateurs and professionals, concert-goers and conductors, Helm offers in down-to-earth language an explanation of the foundations of our Western music heritage, deepening our understanding and the listening experience of it for all. Melody, Harmony Tonality: An Introduction is the paperback edition of Melody, Harmony,Tonality: A Book for Connoisseurs and Amateurs.

In this groundbreaking book noted director and educator William Wesbrooks provides an exciting and eminently practical approach for singers and actors who want to think about their work in a way that brings them a greater sense of vitality freedom and empowerment.ÞDrawing upon his years of experience and a keen psychological insight Wesbrooks utilizes our inherent attraction to storytelling. He presents an exciting process that allows you as a performer to extract from the dramatic circumstances of stories everything you need to bring the characters you play and the songs you sing to a place of vibrant realization. His approach will inspire you to trust in yourself and your own ability as you use your mind body and spirit so as to begin living inside your stories in a way that brings them to life for yourself as well as your audience.ÞThe process is simple in its structure yet profound in its impact. ÊDramatic CircumstancesÊ will prove an invaluable resource for actors singers teachers directors and anyone else who knows and believes in the power of stories to inform and touch the lives of those who tell and hear them.

Join the superhero world of Lang Lang and come on a piano adventure with The Lang Lang Piano Method Level 2. Level 2 builds on the first book by introducing: eighth notes (quavers) simple hands together and thumb-under technique. The five progressive books in The Lang Lang Piano Method provide a unique and imaginative way for complete beginners to learn the piano with the world's most successful concert pianist, Lang Lang. There's plenty to play all around the keyboard right from the start. Fun, imaginative pieces develop the left and right hands equally and supporting audio features exclusive performances by Lang Lang of the concert pieces. Musicianship is developed through theory pages and listening to exclusive performances by Lang Lang of piano classics for children. "I've written The Lang Lang Piano Method to inspire today's kids with my passion for the piano." Lang Lang

Alfred's Basic Adult All-in-One Course is designed for use with a piano instructor for the beginning student looking for a truly complete piano course. It is a greatly expanded version of Alfred's Basic Adult Piano Course that will include lesson, theory, technic and additional repertoire in a convenient, "all-in-one" format. This comprehensive course adds such features as isometric hand exercises, finger strengthening drills, and written assignments that reinforce each lesson's concepts. There is a smooth, logical progression between each lesson, a thorough explanation of chord theory and playing styles, and outstanding extra songs, including folk, classical, and contemporary selections. At the completion of this course, the student will have learned to play some of the most popular music ever written and will have gained a good understanding of basic musical concepts and styles. Titles: Alouette * Alpine Melody * Amazing Grace * Au Claire de la Lune * Aunt Rhody * Auld Lang Syne * Aura Lee * The Bandleader * Beautiful Brown Eyes * Blow the Man Down * Blues for Wynton Marsalis * Brother John * Caf? Vienna * The Can-Can * Chasing the Blues Away * Chiapanecas * Cockles and Mussels * The Cuckoo * Day is Done * Dueling Harmonics * The Entertainer * A Friend Like You * Go Down, Moses * Good King Wenceslas * Good Morning to You * Good People * Got Those Blues * Greensleeves * Happy Birthday to You * Harmonica Rock * Harp Song * Here's a Happy Song * He's Got the Whole World in His Hands * I'm Gonna Lay My Burden Down * Jericho * Jingle Bells * Joy to the World * Kum-ba-yah * Largo (Dvorak) * Lavender's Blue * Lightly Row * Little Brown Jug * Liza Jane * London Bridge * Lone Star Waltz * Love Somebody * Lullaby * The Marine's Hymn * Mary Ann * Merrily We Roll Along * Mexican Hat Dance * Michael, Row the Boat Ashore * Money Can't Buy Everything * My Fifth * Ode to Joy * On Top of Old Smoky * O Sole Mio * Raisins and Almonds * Rock Along * Rockets * Rockin' Intervals

This volume contains valuable practice material for candidates preparing for ABRSM Violin exams, Grades 1-5. Includes many specimen tests for the revised sight-reading requirements from 2012, written in attractive and approachable styles and representative of the technical level expected in the exam.

This new edition contains all the scales and arpeggios required for ABRSM's Grades 1-5 Cello exams. Contains all scales and arpeggios for the revised syllabus from 2012, with bowing patterns and suggested fingering, and a helpful introduction including advice on preparing for the exam.

Modeled on the brilliant approach first formulated by distinguished professor of music and master clarinetist Michele Gingras in Clarinet Secrets and More Clarinet Secrets (both available from Scarecrow Press), the Music Secrets for the Advanced Musician series is designed for instrumentalists, singers, conductors, composers, and other instructors and professionals seeking quick pointers to improve their work as performers and producers of music. Easy to use and intended for the advanced musician, contributions to Music Secrets fill a niche for those who have moved beyond what beginners and intermediate practitioners need. Drum Kit Secrets: 52 Performance Strategies for the Advanced Drummer is an indispensable guide for any drum kit player. Drummer and historian Matt Dean covers a broad range of drum kit-related subjects to assist drummers already well versed in the instrument to advance and polish their skills for both live and studio performance. Drum Kit Secrets includes topics and tips on how and what to practice; how to develop one's timing and master the metronome; how to prepare for auditions and overcome stage fright; how to stay healthy as a drummer through proper eating, tried-and-true warm-up routines, and correct drum kit set up; how to select and maintain drum equipment; and how to create drum solos and improvise with ease. He also includes tips and tricks for mastering the studio setting, getting the most from one's drum kit, writing quick and easy drum charts, preparing for gigs, marketing oneself as a drummer, and much more. Drum Kit Secrets is the perfect resource for intermediate-level amateurs to working professionals. Dean draws on his many years as teacher and drum professional in this unique compilation of tips and performance strategies for advanced and expert players.