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Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > General
Across the globe, family policy is becoming ever more important in
tackling key issues such as poverty, child welfare and the state of
the economy in general. The Handbook of Family Policy examines how
state and workplace policies support parents and their children in
developing, earning and caring. With original contributions from 45
leading scholars, this Handbook provides readers with up-to-date
knowledge on family policies and family policy research, taking
stock of current literature as well as providing analyses of
present-day policies, and where they should head in the future. The
Handbook is divided into five main sections: history, concepts,
theory and methods of family policy research; family policies;
family policy models; outcomes of family policies; and future
challenges for family policy making and research. Beneficial for
both scholars already familiar with the field as well as newcomers,
this Handbook provides important insights into the architecture and
mechanisms of different family policy models. Family policy makers
would also greatly benefit from the detailed advice on how family
policies may adapt and progress in the future. Contributors
include: S.-h. Baek, U. Bjoernberg, M. Blofield, J. Bradshaw, C.
Collins, M. Daly, L. den Dulk, L. Dominelli, D. Engster, G.B.
Eydal, R. Frankenberger, J.M. Franzoni, A.H. Gauthier, J. Glass,
J.C. Gornick, T.J. Guerrero, H. Hiilamo, T. Knijn, J.C. Koops,
S.S.-y. Lee, H. Lohmann, C. Martin, M. Meyers, J. Milllar, P. Moss,
M. Naldini, N. Neetha, E. Nell, I. Ostner, R. Palriwala, L. Patel,
B. Peper, B. Pfau-Effinger, C. Rat, T. Rostgaard, H. Stensoeta, D.
Szikra, O. Thevenon, D.R. Woods, M.A. Yerkes, J. Young Kang, H.
Zagel
This second edition of the Handbook of Business-to-Business
Marketing provides an updated comprehensive state-of-the-art
overview of business-to-business (B2B) marketing by leading
academic scholars and practitioners in the field. Each of the 34
chapters is structured to provide perspectives of one B2B problem
area both from an academic and a managerial perspective, a
state-of-art review and summary, a research agenda for the domain,
and implications for practitioners. Published in conjunction with
Penn State's Institute for the Study of Business Markets, this
extensive Handbook will expand research and teaching on B2B
marketing and will improve the practice of B2B marketing for firms
in the industry. It summarizes current knowledge about the realm of
B2B marketing and addresses the most important unanswered questions
there. This path-breaking Handbook is targeted primarily at
marketing academics and graduate students who want a comprehensive
overview of the academic state of the B2B marketing domain. It will
also prove an invaluable resource for forward-thinking B2B
practitioners who want to be aware of the current state of
knowledge in their domains.
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