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Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > General
This definitive Research Handbook explores the restructuring
strategies of globalised firms, bringing together a wide range of
topics from export exit, subsidiary divestment and market re-entry
to relocation, offshoring and backshoring. Contributors from
diverse fields including marketing, entrepreneurship, strategic
management and economics provide a multi-dimensional methodological
approach to the analysis of exit. They consider exit both in terms
of export markets and foreign direct investment, and in terms of
subsequent re-entry in the same markets as well as relocation to
other countries. Taking a global view, chapters, which take the
shape of literature reviews, conceptual works and qualitative and
quantitative studies, represent diverse regions and country
contexts, such as China, the EU, Norway, Russia and the US.
Providing an overview of international divestments and their
associated phenomena of relocation and re-entry, the book concludes
by presenting avenues for further research. Drawing together
conceptual works, case studies, quantitative studies, bibliometric
analysis and meta-analysis, this timely Research Handbook will be a
valuable resource for researchers and students of international
business. Its use of empirical case studies will also be valuable
for business practitioners interested in international divestment
and export exit.
New products are the major driver of revenue growth in today's
dynamic business environment. In this Handbook, the world's
foremost experts on new product development bring together the
latest thinking on this vitally important topic. These
thought-leading authors organize knowledge into useful and
insightful frameworks, covering all aspects of new product
development: companies, collaborators, customers, context, markets,
and performance. The contributors delve into a broad range of
topics, covering each one deeply and comprehensively. Careful
attention to the development of these topics make it a fantastic
single-source reference for state-of-the-art knowledge on new
product development, including comprehensive sets of questions and
discussion topics to inspire future research. Managers will benefit
from the Handbook by expanding their knowledge of new product
development, and for researchers, the book provides a comprehensive
look at the current research, as well as offering opportunities to
continue expanding on this body of knowledge. Contributors include:
A.M. Baker, B.L. Bayus, S. Bharadwaj, D. Boyd, R.J. Calantone, G.
Challagalla, D. Chandrasekaran, G. Colarelli O'Connor, R.G. Cooper,
C.A. Di Benedetto, N. Donthu, E. Fang, G.J. Fisher, N.Z. Foutz, N.
Franke, E. Genc, J. Goldenberg, P.N. Golder, D.A. Griffith, E.
Keko, V. Kuppuswamy, D. Mitra, C. Moorman, C.P. Moreau, H. Nguyen,
J.C. Prabhu, G.J. Prevo, N. Ramani, V.R. Rao, S.M. Shugan, R.
Srinivasan, S. Stremersch, G.J. Tellis, L.H. Vincent, E. von
Hippel, S. Wies, G. Yalcinkaya, E. Yin
This groundbreaking Handbook is a collection of the most recent
research in innovation and creativity as it applies to marketing
management. It uniquely combines the work of innovation and
creativity scholars in the same book. Incorporating global research
conducted by scholars based all over the world, this book covers
various aspects of innovation and creativity, discussing the
concepts themselves as well as adopting both a company and consumer
perspective. Standout topics discussed in this Handbook include
product and service innovation, organizing for innovation,
co-innovation, and the impacts of culture on innovation as well as
the impacts of personality, the impacts of zen, and the
applications of creativity in management and marketing. Eric Shiu
presents an integrated discussion of both disciplines, which will
inevitably lead to early-stage frameworks of knowledge, new
research ideas, and a more holistic understanding of innovation and
creativity combined. This Handbook targets readers who are
interested in innovation and creativity in general as well as those
interested in how the topics apply to marketing management.
Business and management students as well as scholars who are
researching, teaching or studying a subject that relates to
innovation or creativity will be of interest. Contributors: A.
Antonietti, I. Carlsson, C. Cheng, B. Colombo, S. Harnow Klausen,
E. Hoff, Y. Qian, F. Rasulzada, N. Salari, E. Shiu, A-.G. Tan, M.K.
Tran
With over 22,000 entries, Henderson's Dictionary of Biology is the
most comprehensive on the market. It continues to be an essential
reference for students, teachers and researchers within any of the
biological sciences.
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