Why another HTML book? Well, there are a lot of basic HTML guides out there, and a lot are quite outdated. This book is differenta "it is aimed at web designers and developers who have already mastered the basics of HTML and web design, but want to take their markup further, making it leaner and more semantically rich, for a more efficient, more usable/accessible web site.

HTML Mastery does all that and more, showing all of the HTML tags available, including less commonly used ones, where and how to use them, and clever styling and scripting techniques that can be employed to take advantage of them on your web site.

In addition, the book also looks at some of the advanced semantic tools that look to further improve the usability and semantic value of your sitesa "an entire chapter is devoted to Microformats, and a nod is given to XHTML 2.0 and Web Applications 1.0a "web standards of the future.

Take a deep look at accessibility as it applies to mobile and wearables. This book covers topics within the accessibility domain that are rarely covered or understood, despite the fact that nearly half of the world's population uses smartphones. Moreover, by 2025, 72% of smartphone users are expected to only use smartphones to access the internet. And yet, accessibility is often an afterthought instead of a core principle of product development. This book changes that.You will begin by exploring the current landscape and policy frameworks, looking at the software product lifecycle and how to embed inclusion from the start. You'll learn the nuances of mobile accessibility as it applies to mobile devices, wearables, and IoT. From there you'll move onto automated testing, accessibility and inclusion, and the next frontiers of emerging technology including AR and VR. There will be notes at the end of programming examples to help those in orthogonal roles, such as project management, understand the basics and the language to better communicate with their engineering counterparts. Over 1 billion people in the world live with some form of disability so it's imperative you devise a comprehensive game plan to make your digital products accessible for all. Beyond Accessibility Compliance is your guide to understanding the current landscape of assistive technology and how emerging techniques are changing the way we think about personalization and accessibility. What You'll Learn See how people with the most common forms of disabilities use digital products Review the basics of the product development lifecycle and how to embed accessibility Explore tangible answers as to how accessibility pertains to unique roles Understand the difference between compliance and usability Make data visualizations accessible for blind users Implement code-level changes to address gaps in accessibility Build a campus programs and course material inclusive for people with disabilities Who This Book Is For Current developers, designers, and others building technology products with basic knowledge of front-end development. This book is also suitable for students in computer science, engineering, HCI, and related fields. Sections that are not engineering-specific are applicable to design, user research, communication, and business students who are looking to pursue careers in technology.

Das Buch stellt Konzepte des "Echtzeitunternehmens" (Real-Time Enterprise) vor und weist auf die tiefgreifenden Ver nderungen hin, die diese Art der Evolution f r das Unternehmen mit sich bringt. Als Wegweiser und Sammlung von Ideen und erprobten Konzepten zeigt es auf, wie man Unternehmen auf mehr Geschwindigkeit trimmen kann, um die Wettbewerbsf higkeit zu st rken, die Attraktivit t f r die Kunden zu erh hen und letztlich wirtschaftlicher zu arbeiten.

Innovative Praktiker, f hrende Denker aus Wissenschaft und Forschung und betroffene Dienstleistungs- und Technologieanbieter vermitteln facettenreich und aus verschiedenen Blickwinkeln sowohl Ideen als auch notwendiges Wissen, um den Herausforderungen des "Geschwindigkeitsdiktates" wirksam zu begegnen und die in ihm liegenden Chancen voll auszusch pfen.

If you're a web developer interested in building scalable single-page applications - full-stack, browser-based apps that connect to a backend - this practical guide shows you how to use Ember.js, the popular JavaScript framework based on the model-view-controller (MVC) architectural pattern. Through the course of the book, you'll learn how to build a prototype Ember application (a musician index called Rock'n'Roll Call), using routers, templates, models, controllers, and views. You'll also understand how Ember's convention over configuration approach helps you persist data, build backend technologies, and create widgets for developing production-capable applications that behave like desktop software. Set up workflow management and boilerplate code creation Learn how Ember's "developer ergonomics" help you use less code Write templates for the book's prototype with Handlebars.js Use routers to manage application states without reloading the page Connect controllers and views with events, and sync data with data-binding Build an Ember backend with a RESTful API or Ruby on Rails Use the Ember-Data library to persist data and talk to the backend Write reusable encapsulated widgets to extend your applications

Mentoring is often a crucial, yet informal part of an organization's best practices and skill development, whether targeted towards a team lead, project manager, designer, developer or a valued senior team member. This book provides practical strategies and methodologies for professionals to mentor others to successfully develop and deliver digital media projects across different types of settings. Many professionals working with teams in the digital media industry (games, web development, XR, IoT, mobile) are drawn to teaching others, but may not know how or where to start. Many might be a subject expert but may not have the structure and skills in place to be able to teach others effectively in workplace and institutional settings. This handbook will give professionals a guide on how to mentor junior designers, developers and other learners in formal and informal learning environments. Mentoring Digital Media Projects offers the right tools and strategies to use in digital media and emerging tech projects for you to better guide junior team members What You'll Learn Understand the difference between mentoring and teaching Design thinking strategies to better identify where, when and how you can help and mentor others Build mentoring pipelines, end-to end, especially in post-secondary learning environments Create emerging technology projects with teams Who This Book Is For Digital media professionals (game, web development, XR, mobile, IoT, etc.) who have experience working in teams in their specific discipline and who want to mentor others.

Leverage the power of Eleventy to quickly produce static sites that are efficient and fast. This project-oriented book simplifies the process of setting up Eleventy and manipulating content, using little more than a text editor or free software. It will equip you with a starting tool set that you can use to develop future projects or incorporate into your existing workflow. More importantly, you'll take websites to the next level, reducing the reliance on tools that are bloated, prone to being hacked and not the most efficient. Beginning Eleventy is an excellent resource for getting acquainted with creating and manipulating blogs using a static site generator approach. It takes the view that you don't have to create something complex and unwieldy; you can build something quickly, then extend it using the power of the API and plugins over time, without sacrificing speed or features. What You'll Learn: Implement the Eleventy framework in a project Explore some of the options for customizing content using the framework Gain an appreciation of pointers around maintenance requirements, and how this might compare to other blog systems Work through some example projects, to help build up a working blog from standalone demos to implementing with other tools or libraries This Book Is For? Website developers who are already familiar with JavaScript, who are looking for a fast and simple framework to deliver high quality results fast Developers who are looking to leverage the Eleventy framework to quickly create an online blog using little more than a text editor, producing optimized content in modern browsers using tools they will already have Those in agile development teams, where time is of the essence and need to deliver high quality results quickly

Cyberattacks are becoming more commonplace and the Open Web Application Security Project (OWASP), estimates 94% of sites have flaws in their access control alone. Attacks evolve to work around new defenses, and defenses must evolve to remain effective. Developers need to understand the fundamentals of attacks and defenses in order to comprehend new techniques as they become available. This book teaches you how to write secure web applications. The focus is highlighting how hackers attack applications along with a broad arsenal of defenses. This will enable you to pick appropriate techniques to close vulnerabilities while still providing users with their needed functionality. Topics covered include: A framework for deciding what needs to be protected and how strongly Configuring services such as databases and web servers Safe use of HTTP methods such as GET, POST, etc, cookies and use of HTTPS Safe REST APIs Server-side attacks and defenses such as injection and cross-site scripting Client-side attacks and defenses such as cross-site request forgery Security techniques such as CORS, CSP Password management, authentication and authorization, including OAuth2 Best practices for dangerous operations such as password change and reset Use of third-party components and supply chain security (Git, CI/CD etc) What You'll Learn Review the defenses that can used to prevent attacks Model risks to better understand what to defend and how Choose appropriate techniques to defend against attacks Implement defenses in Python/Django applications Who This Book Is For Developers who already know how to build web applications but need to know more about security Non-professional software engineers, such as scientists, who must develop web tools and want to make their algorithms available to a wider audience. Engineers and managers who are responsible for their product/company technical security policy

It's tedious and time-consuming to create OS-specific versions of every desktop application, especially with different set of tools for each platform. NW.js radically simplifies desktop development, providing a true cross-platform development stack built on HTML, CSS and JavaScript, Node.js modules, and the Chrome Blink engine. NW.js applications interact with the host operating system just like any other platform-native project, so developers have full access to all local files and resources. The performance is great, and best of all, it saves developers time because they only have to write one version of their application. Cross-Platform Desktop Applications guides readers step-by-step as they learn to develop NW.js desktop applications that run on Windows, OSX and Linux. They begin by getting the big picture of what NW.js can (and can't) do. Readers test drive NW.js as they build their first desktop application. Next, they find out how to take advantage of OSspecific features like menus, system-tray apps, clipboards, and the file system. Along the way, this book teaches how to debug errors and diagnose performance bottlenecks with NW.js's browser developer tools, package an application as a standalone executable for each OS, and even distribute it to various app stores. The book gives developers the inspiration and skills they need to code pro quality desktop applications using the web languages they already know. Key features: Step-by-step lessons Package and distribute application to a variety of app stores Develop pro quality desktop applications with web languages AUDIENCE Written for web designers and developers familiar with HTML, CSS, and JavaScript. No desktop app development experience required. ABOUT THE TECHNOLOGY NW.js radically simplifies desktop development, providing a true crossplatform development stack built on HTML, CSS and JavaScript, Node.js modules, and the Chrome Blink engine.

Das St. Galler Modell fur prozesszentriertes Customer Relationship Management basiert auf Praxiserfahrungen, die in acht Fallstudien fuhrender Unternehmen dokumentiert sind: Ganzheitliches Kundenbindungsmarketing der Direkt Anlage Bank; Contact Center der Swisscom; Kampagnen- und Kundenmanagement bei Genossenschaftsbanken; Kundenzentrierte Prozesse und Systeme der Credit Suisse, LGT Bank in Liechtenstein und Neuen Zurcher Zeitung; Management von Projekt- und Kundenwissen bei der SAP. Das Gesamtmodell beschreibt mit Kunden-, Kanal- sowie Prozess- und Wissensmanagement die wesentlichen Instrumente zur radikalen Ausrichtung auf Kundenprozesse. Eine Ubersicht der achtzehn wichtigsten Einfuhrungsmethoden aus Literatur, Beratung und von Systemanbietern unterstutzt die erfolgreiche Projektdurchfuhrung."

Take advantage of PHP 8's powerful features to create basic web applications, solve code tests (required for most job interviews nowadays), and begin moving towards more advanced PHP concepts. This book provides an introduction to PHP 8, including modules, attributes, JIT compiler, and union types, as well as related frameworks such as Symfony. You will explore fundamental PHP concepts through both practical and hands-on examples. You'll not only gain a solid understanding of PHP fundamentals, but will also be prepared to handle new concepts and technologies as they emerge. After working through the book and its associated demo code, you will be able to build your first basic web application. What You Will Learn Develop web applications with PHP 8 Use Vagrant, Docker, JSON API and more Work with data, form data, arrays, objections, exceptions, regex, and more Utilize PHP frameworks like Laravel and Symfony Who This Book Is For Those new to PHP 8 or PHP in general. Some prior experience in web development and DB handling is recommended.

Implement web applications in Java using the open-source Vaadin framework version 20 and later. This easy-to-follow book covers all the key concepts and steps to become competent with modern versions of Vaadin. The book covers everything from setting up the development environment to implementing advanced features such as Server Push and database connectivity. The book helps you become proficient in the Vaadin framework, prepare for Vaadin certifications, and shows you how to apply the power of the Java programming language in developing applications for the web. Author Alejandro Duarte starts with an introduction to web development and its key technologies. He then describes and demonstrates how Vaadin simplifies web development by allowing you to implement web graphical user interfaces using the Java programming language without having to code in JavaScript or HTML. Once a solid foundation on the key web and Vaadin concepts is established, Duarte digs deeper into explaining layouts and user interface components such as combo boxes, dialogs, upload fields, and data grids. He also covers topics such as styling with CSS, data binding, client-side views implementation with TypeScript, and integration with Spring Boot and Jakarta EE. What You Will Learn Build web applications in Java using Servlet technology and Vaadin Combine layouts and user interface components to create views in Java Connect values in UI components to Java objects in the server through data binding Customize display styles and add responsive capabilities using CSS Display tabular data using the Grid component Implement client-side views using TypeScript Integrate Vaadin applications with Spring Boot and Jakarta EE Connect Vaadin applications to SQL databases Who This Book Is For Developers with a basic or higher knowledge of Java programming who want to build on their Java skills to create web graphical user interfaces, Java developers who want to create web applications without having to code in JavaScript, and developers who are preparing to take and pass Vaadin certification exams

With a growing ecosystem of tools and libraries available, and the flexibility to run on many platforms (web, desktop and mobile), JavaScript is a terrific all-round environment for all data wrangling needs! Data Wrangling with JavaScript teaches readers core data munging techniques in JavaScript, along with many libraries and tools that will make their data tasks even easier. Key Features * How to handle unusual data sets * Cleaning and preparing raw data * Visualizing your results Audience Written for developers with experience using JavaScript. No prior knowledge of data analytics is needed. Author Bio Ashley Davis is a software developer, entrepreneur, writer, and a stock trader. He is the creator of Data-Forge, a data transformation and analysis toolkit for JavaScript inspired by Pandas and Microsoft LINQ.

PHP ist nach wie vor die wichtigste serverseitige Websprache und MySQL das wichtigste Webdatenbank-Managementsystem. Als Team sind die beiden unschlagbar, wenn es um die Erstellung dynamischer Webseiten geht. In diesem Buch erklArt Ihnen Janet Valade die Grundlagen und das Zusammenspiel von PHP und MySQL anhand typischer Anwendungsbeispiele.

Welcome to .NET 6, Microsoft's unified framework that converges the best of the modern and traditional .NET Framework. This book will introduce you to the new aspects of Microsoft's fully supported .NET 6 Framework and will teach you how to get the most out of it. You will learn about the progress to one unified .NET, including MAUI and the revival of desktop development. You will dive into Roslyn, Blazor, CLI, Containers, Cloud, and much more, using a "framework first" learning approach. You will begin by learning what each tool is, its practical uses, and how to apply it and then you will try it out on your own for learning reinforcement. And, of course, there will be plenty of code samples using C# 10. Introducing .NET 6 is aimed at .NET developers, both junior developers and those coming from the .NET framework, who want to understand everything the modern framework has to offer, besides the obvious programming languages. While you will still see a lot of fabulous C# 10 throughout the book, the focus of this learning is all about .NET and its tooling. What You Will Learn Become a more versatile developer by knowing the variety of options available to you in the .NET 6 framework and its powerful tooling Know the different front-end frameworks .NET offers, such as UWP, WPF, and WinForms, and how they stack up to each other Understand the different communication protocols, such as REST and gRPC, for your back-end services Discover the secrets of cloud-native development, such as serverless computing with Azure Functions and deploying containers to Azure Container Services Master the command line, take your skill set to the cloud, and containerize your .NET 6 app Who This Book Is For Both students and more experienced developers, C# developers who want to learn more about the framework they use, developers who want to be more productive by diving deeper into the tooling that .NET 6 brings to the fold, developers who need to make technical decisions. A working knowledge of C# is recommended to follow the examples used in the book.

This book serves as a succinct guide on ReScript, a functional language for building web applications. Using examples of ReScript language features along with explanations of fundamental concepts in functional programming, this book will show web developers with a background in JavaScript how to effectively use ReScript to its full potential. In Introducing ReScript, you'll learn how to use features in ReScript that JavaScript lacks, such as type inference, null-safety, algebraic data types, pattern matching, and more. Along the way, you'll pick up functional programming concepts like immutability and higher-order functions. You'll also gain a sense of how ReScript works under the hood and how to leverage interoperability between ReScript and JavaScript. Whether you're a web developer interested in dabbling with functional programming or you just want to learn how to write safer and cleaner code for web applications, this book is a great way for you to get started with ReScript. What You Will Learn Use ReScript to write clean, safe, and elegant software Understand the features of ReScript that set it apart from JavaScript, such as type inference, null-safety, and algebraic data types Explore functional programming concepts like immutabhigher-orderr order functions, and pattern matching Use popular JavaScript libraries and frameworks in your ReScript code and integrate ReScript code into JavaScript codebases Who This Book Is For Web developers that want a strictly typed, safer alternative to JavaScript, as well as web developers interested in learning functional programming and leveraging the elegant and powerful functional features in ReScript.

With organizations and individuals increasingly dependent on the Web, the need for competent, well-trained Web developers and maintainers is growing. Helping readers master Web development, Dynamic Web Programming and HTML5 covers specific Web programming languages, APIs, and coding techniques and provides an in-depth understanding of the underlying concepts, theory, and principles. The author leads readers through page structuring, page layout/styling, user input processing, dynamic user interfaces, database-driven websites, and mobile website development.

After an overview of the Web and Internet, the book focuses on the new HTML5 and its associated open Web platform standards. It covers the HTML5 markup language and DOM, new elements for structuring Web documents and forms, CSS3, and important JavaScript APIs associated with HTML5. Moving on to dynamic page generation and server-side programming with PHP, the text discusses page templates, form processing, session control, user login, database access, and server-side HTTP requests. It also explores more advanced topics such as XML and PHP/MySQL.

Suitable for a one- or two-semester course at the advanced undergraduate or beginning graduate level, this comprehensive and up-to-date guide helps readers learn modern Web technologies and their practical applications. Numerous examples illustrate how the programming techniques and other elements work together to achieve practical goals.

Online Resource
Encouraging hands-on practice, the book s companion website at http: //dwp.sofpower.com helps readers gain experience with the technologies and techniques involved in building good sites. Maintained by the author, the site offers:

• Live examples organized by chapter and cross-referenced in the text
• Programs from the text bundled in a downloadable code package
• Searchable index and appendices
• Ample resource listings and information updates

This book explains how to see one's own network through the eyes of an attacker, to understand their techniques and effectively protect against them. Through Python code samples the reader learns to code tools on subjects such as password sniffing, ARP poisoning, DNS spoofing, SQL injection, Google harvesting, Bluetooth and Wifi hacking. Furthermore the reader will be introduced to defense methods such as intrusion detection and prevention systems and log file analysis by diving into code.

Software is everywhere, but despite being so common and useful, it remains magical and mysterious to many. Still, more and more people are finding themselves working for tech companies, or with an array of software products, services, and tools. This can segregate those who understand tech from those that don't. But it doesn't have to be this way. This book aims to bring these two worlds closer together, allowing people to learn basic concepts of software development in a casual and straight-forward way. Assuming no previous technical knowledge, you'll embark on a journey where you can understand and build a new software project from scratch until it is an advanced product with multiple users. A Friendly Guide to Software Development makes technical concepts broadly available and easy to understand. Imagine moving from a "traditional" company and suddenly finding yourself in one where software is the main product or is a foundational component to it. One is often left to wade through the infinite concepts while still doing their actual jobs. This book closes that gap. In doing so, you'll be able to achieve better communication, which will undoubtedly lead to better working relationships, a better working environment, and ultimately better software. What You'll Learn See how a new software project is created Examine the basics of software development and architecture Know which questions to ask to avoid potential problems and pitfalls Start using and building software projects Who This Book Is For Those without a traditional technical background people like business and project managers who need to work closely with software developers and teams People who are interested in building a software system but don't know where to start. Programmers who want to jump to development but have no experience in the industry and its common concepts

Build production-grade web apps from scratch - without using frameworks - with Kotlin on the Java platform. You'll learn how to use and compose libraries, how to choose between different libraries, and the benefits of explicit and straight-forward code, vs. the implicit magic, conventions, and inversion of control you often see in frameworks. The book teaches the Kotlin language by building production-ready Kotlin code. You'll gain a deep understanding of the idiomatic use of the Kotlin language along with knowledge of how to apply Kotlin in production-grade web apps. The book also bridges the gap between building from scratch and using existing frameworks. For example, you'll learn how to integrate Spring Security-based authentication in web apps written from scratch, so you can leverage existing tooling in your organization without having to take on the entire Spring framework. The first section of the book sets up the base structure of your web app, such as routing, configuration files, and database migrations. The remaining chapters are broken into individual aspects of building production-ready web apps. Appendices at the end of the book explain how to use different libraries than the ones chosen in the main chapters, so you'll learn how to decouple your code from specific libraries, and choose between many different libraries to get the job done in your own web apps. What You Will Learn Compose libraries and manage boilerplate code using idiomatic and powerful Kotlin Manage and query SQL databases without ORMs and mapping layers Write resilient and change-proof tests in support of test-driven development practices Create traditional, HTML-based web apps, APIs for JavaScript-based single-page web apps and native mobile apps Manage parallelism and external service calls using Kotlin co-routines Deploy to production using embedded servers, WAR files, and serverless approaches Bridge the gap between custom-built apps and enterprise, using Spring Context and Spring Security Who This Book Is For The expert developer who is ready to take full control of the tech stack, and use the Kotlin language, type system, and standard library, to ship production-ready web apps. Readers should have prior programming experience. Experience with Java or another JVM language is helpful.

Explore what React, Node, Python, Django, TypeScript, Webpack, and Docker have to offer individually, and how they all fit together in modern app development. This updated version will show you how to build apps with React, Node.js or Django, and TypeScript, and how Webpack can be used to optimize and organize your code for deployment. You'll begin by building a solid foundation of knowledge and quickly expand it by constructing three different real-world apps. These aren't just simple, contrived examples but real apps that you can choose to install on your servers and use for real. You'll also understand how Docker can be used to run the apps you build in a clear and well-defined way, all of which will be able to springboard you into creating more advanced apps on your own. You'll see why React is one of the most popular web development tools available today, and why Node.js is also frequently used for server-side development. The fact that both utilize JavaScript is a big selling point, but there are shortcomings. Modern Full-Stack Development highlights how adding Django, Webpack, and Docker to the mix resolves any issues by creating a potent full development stack on which to build applications - two possible stacks, really!! What You'll Learn: Review the basics of TypeScript and writing both React and Node apps with it Construct a project with NPM and Webpack, configuration and usage Utilize client-side and server-side development Employ REST APIs and database usage across two tech stacks, Node and Python/Django Deploy apps using Docker Who This Book Is For: Web developers and software architects.

Examine the building blocks that make any good MVC framework using PHP 8. This book exposes all the considerations that many developers take for granted when using a popular framework, and teaches you how to make this MVC framework your own. You'll quickly get started writing your first bit of framework code, then, you build a variety of examples using aspects of an MVC framework, including a router, a template engine, a database library, a persistence engine (ORM), and a testing framework. In the next section, you'll implement sessions, caches, file systems, queues, logging, and mail. You'll wrap up by building a larger scale sample web application: a sales website for a company that sells rockets. Along the way, this book lays bare all the secret parts of MVC to take with you to apply to your own PHP-based MVC projects. What You Will Learn Build PHP-based web applications using the model view controller (MVC) architecture Write your first bit of framework code Compare the code you write with how the popular frameworks do the same kinds of things Create various aspects of applications, engines, and other frameworks Wrap up with a sample case study application Who This Book Is For Experienced PHP and web developers. Some prior experience with PHP and web development at least recommended.

This short book provides a practical introduction to HTML5. HTML (HyperText Markup Language) is the predominant language of web pages. Originally developed as a way to describe and share scientific papers, HTML is now used to mark up all sorts of documents and create visual interfaces for browser-based software.

With HTML5, however, HTML has become as much an of API for developing browser-based software as it is a markup language. In this book, we'll talk about the history of HTML and HTML5 and explore its new features.

It covers: HTML5 basicsMultimediaCanvas and SVGHTML5 applicationsHTML5 APIs

HTML5 is required knowledge for every professional web designer and developer. This book will quickly get you up to speed with the fundamentals of HTML5 and give you the confidence to start experimenting on your own.

Take advantage of JavaScript's power to build robust web-scale or enterprise applications that are easy to extend and maintain. By applying the design patterns outlined in this practical book, experienced JavaScript developers will learn how to write flexible and resilient code that's easier - yes, easier - to work with as your code base grows. JavaScript may be the most essential web programming language, but in the real world, JavaScript applications often break when you make changes. With this book, author Eric Elliott shows you how to add client- and server-side features to a large JavaScript application without negatively affecting the rest of your code. Examine the anatomy of a large-scale JavaScript application Build modern web apps with the capabilities of desktop applications Learn best practices for code organization, modularity, and reuse Separate your application into different layers of responsibility Build efficient, self-describing hypermedia APIs with Node.js Test, integrate, and deploy software updates in rapid cycles Control resource access with user authentication and authorization Expand your application's reach through internationalization

F r das Management von Multimediaprojekten gab es bisher keine unternehmens bergreifenden, praxistauglichen Vorgehensmodelle, die auf spezifische Probleme der Multimediabranche zugeschnitten sind. Vorgehensmodelle aus anderen Bereichen, wie etwa der Informatik, ber cksichtigen nicht das hohe Gewicht gestalterischer und wirtschaftlicher, marketingorientierter Aufgaben in Multimediaprojekten. Das vorliegende Buch leistet einen wichtigen Beitrag, die in vielen Agenturen eher noch ad hoc gef hrten Projekte besser planbar und steuerbar zu machen. Die Autorin analysiert Vorgehensweisen und Methoden, die in der Praxis zur Schaffung kreativer Multimedia-Konzepte eingesetzt werden, und entwickelt diese zu einem allgemeing ltigen Vorgehensmodell weiter. Zur Erfassung der branchen blichen Vorgehensweisen f hrte die Autorin eine empirische Untersuchung in mehreren repr sentativen Multimedia-Agenturen durch.

PREVIOUS EDITIONThis textbook introduces the "Fundamentals of Multimedia", addressing real issues commonly faced in the workplace. The essential concepts are explained in a practical way to enable students to apply their existing skills to address problems in multimedia. Fully revised and updated, this new edition now includes coverage of such topics as 3D TV, social networks, high-efficiency video compression and conferencing, wireless and mobile networks, and their attendant technologies. Features: presents an overview of the key concepts in multimedia, including color science; reviews lossless and lossy compression methods for image, video and audio data; examines the demands placed by multimedia communications on wired and wireless networks; discusses the impact of social media and cloud computing on information sharing and on multimedia content search and retrieval; includes study exercises at the end of each chapter; provides supplementary resources for both students and instructors at an associated website.