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Customer Relationship Management in der Praxis - Erfolgreiche Wege zu kundenzentrierten Loesungen (German, Hardcover, 2000 ed.) Loot Price: R1,312
Discovery Miles 13 120
Repayment Terms: R123 pm x 12*
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Customer Relationship Management in der Praxis - Erfolgreiche Wege zu kundenzentrierten Loesungen (German, Hardcover, 2000...

Customer Relationship Management in der Praxis - Erfolgreiche Wege zu kundenzentrierten Loesungen (German, Hardcover, 2000 ed.)

Volker Bach, Hubert OEsterle

Series: Business Engineering

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Loot Price R1,312 Discovery Miles 13 120 | Repayment Terms: R123 pm x 12*

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Das St. Galler Modell fur prozesszentriertes Customer Relationship Management basiert auf Praxiserfahrungen, die in acht Fallstudien fuhrender Unternehmen dokumentiert sind: Ganzheitliches Kundenbindungsmarketing der Direkt Anlage Bank; Contact Center der Swisscom; Kampagnen- und Kundenmanagement bei Genossenschaftsbanken; Kundenzentrierte Prozesse und Systeme der Credit Suisse, LGT Bank in Liechtenstein und Neuen Zurcher Zeitung; Management von Projekt- und Kundenwissen bei der SAP. Das Gesamtmodell beschreibt mit Kunden-, Kanal- sowie Prozess- und Wissensmanagement die wesentlichen Instrumente zur radikalen Ausrichtung auf Kundenprozesse. Eine Ubersicht der achtzehn wichtigsten Einfuhrungsmethoden aus Literatur, Beratung und von Systemanbietern unterstutzt die erfolgreiche Projektdurchfuhrung."

General

Imprint: Springer-Verlag
Country of origin: Germany
Series: Business Engineering
Release date: July 2000
First published: 2000
Editors: Volker Bach • Hubert OEsterle
Dimensions: 235 x 155 x 16mm (L x W x T)
Format: Hardcover
Pages: 236
Edition: 2000 ed.
ISBN-13: 978-3-540-67309-5
Languages: German
Categories: Books > Computing & IT > General theory of computing > General
Books > Computing & IT > Computer programming > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Management of specific areas > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Computing & IT > Internet > Internet languages > General
Books > Computing & IT > Applications of computing > Databases > Data capture & analysis
Books > Computing & IT > Computer software packages > Other software packages > Enterprise software > General
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LSN: 3-540-67309-1
Barcode: 9783540673095

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