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Books > Sport & Leisure > Sports & outdoor recreation > Ball games > Football (Soccer, Association football) > General

Handbook on the Economics of Professional Football (Hardcover): John Goddard, Peter Sloane Handbook on the Economics of Professional Football (Hardcover)
John Goddard, Peter Sloane
R5,469 Discovery Miles 54 690 Ships in 12 - 17 working days

In this comprehensive Handbook, John Goddard and Peter Sloane present a collection of analytical contributions by internationally regarded scholars in the field, which extensively examine the many economic challenges facing the world's most popular team sport.The Handbook is naturally divided into four parts: the product market, the labour market, country studies of individual leagues and policy issues. The authors explore why so many football clubs face financial difficulties despite the fact that attendances have risen in many countries, and television and commercial income has increased dramatically. They explain that the labour market is central to understanding these issues, due to trends such as increased bargaining power for the leading players, the acceleration of migration, and the internationalization of the market for footballing talent at the top level. There is, however, diversity across countries as shown in the six cases of England, France, Italy, The Netherlands, the USA and Japan. Finally, the authors consider the policy issues, including the betting market, refereeing and corruption. This Handbook will appeal to sports economists, as well as those working in football governing bodies and individual clubs, sports journalists, and students of business. Contributors: W. Andreff, R. Baker, C.P. Barros, T. Boeri, S. Bridgewater, B. Buraimo, F. Carmichael, E. Couto, P. Dawson, P. Downward, D. Forrest, B. Frick, B. Gerrard, J. Goddard, J. Horne, T. Jewell, S. Kesenne, R. Koning, W. Manzenreiter, I. McHale, S. Morrow, D. Owen, R. Poli, J. Reade, B. Reilly, A. Samagaio, B. Severgnini, R. Simmons, P. Sloane, S. Szymanski, D. Thomas

Heaven Is a Playground - A Journey into the Sweet World of Street Basketball (Paperback, 5th Edition, Fifth Edition, New... Heaven Is a Playground - A Journey into the Sweet World of Street Basketball (Paperback, 5th Edition, Fifth Edition, New edition)
Rick Telander
R271 Discovery Miles 2 710 Ships in 12 - 17 working days

Now in paperback! Heaven Is a Playground was the first book on the uniquely American phenomenon of urban basketball. Rick Telander, a photojournalist and former high school basketball player, spent part of the summer of 1973 and all of the summer of 1974 in Brooklyn living the playground life with his subjects at Foster Park in Flatbush. He slept on the floor of a park regular’s apartment, observing, questioning, traveling, playing with, and eventually coaching a ragtag group of local teenagers whose hopes of better lives were often fanatically attached to the transcendent game itself. Telander introduces us to Fly Williams, a playground legend with incredible leaping ability and self-destructive tendencies that threatened to keep him earthbound. Another standout was Albert King, a fifteen-year-old phenom whose shy, quiet demeanor masked an otherworldly talent that eventually took him to the NBA. This edition also includes Telander’s perspectives on the arrival of an NBA team in Brooklyn. Heaven Is a Playground is one of a kind—a funny, sad, ultimately inspiring book about Americans and the roots of the sport that they love.

Football Fandom, Sexualities and Activism - A Cultural Relational Sociology (Hardcover): Peter Millward Football Fandom, Sexualities and Activism - A Cultural Relational Sociology (Hardcover)
Peter Millward
R3,764 Discovery Miles 37 640 Ships in 12 - 17 working days

This is the first book to examine the growing movement of organised networks of LGBT+ football supporters, exploring activists' biographies and the meanings they ascribe to participation in identity politics-centred social movements. The book draws upon in-depth original research into the Pride in Football LGBT+ football supporters' network in the UK, alongside comparative material from other countries. It is also the first book to apply a cultural relational sociological framework to the study of football fans and supporters' groups, marking an important theoretical step forward that opens up new perspectives in the sociology of sport, the sociology of collective action and social movements, and the sociologies of genders and sexualities in the twenty-first century world. As the struggle for cultural rights and recognition of LGBT+ communities continues, with football fandom providing an important site for understanding of these issues given its historically-embedded hegemonic masculine culture, and in the aftermath of gay male football player Jake Daniels' 'coming out' in May 2022, the book offers timely insights into new social movements, the consumption of sport and the experiences of people from a diversity of sexualities. This is fascinating reading for anybody with an interest in the sociology of sport, football, fandom, gender, sexualities, social theory or social movements.

Strength Training for Soccer (Paperback): Bram Swinnen Strength Training for Soccer (Paperback)
Bram Swinnen
R1,694 Discovery Miles 16 940 Ships in 9 - 15 working days

Strength and power are key elements of soccer performance. A stronger player can sprint faster, jump higher, change direction more quickly and kick the ball harder. Strength Training for Soccer introduces the science of strength training for soccer. Working from a sound evidence-base, it explains how to develop a training routine that integrates the different components of soccer performance, including strength, speed, coordination and flexibility, and outlines modern periodization strategies that keep players closer to their peak over an extended period. Dealing with themes of injury prevention, rehabilitation and interventions, as well as performance, the book offers a uniquely focused guide to the principles of strength and conditioning in a footballing context. Fully referenced, and full of practical drills, detailed exercise descriptions, training schedules and year plans, Strength Training for Soccer is essential reading for all strength and conditioning students and any coach or trainer working in football.

The Longest Winter - A Season with England's Worst Ever Football Team (Hardcover): Mark Hodkinson The Longest Winter - A Season with England's Worst Ever Football Team (Hardcover)
Mark Hodkinson
R524 R428 Discovery Miles 4 280 Save R96 (18%) Ships in 9 - 15 working days

In 1973-74, Britain was in meltdown. The Arab-Israeli War had sent energy prices soaring. Petrol was scarce. Offices were limited to a temperature of 17C and power cuts were frequent. A three-day working week came in as inflation took hold and miners and other workers went on strike. The northern mill town of Rochdale suffered more than most. Its cotton industry was on shut-down in the face of cheap imports, and the football team was a mirror image of the town - tired, defeated, clinging to life. The Rochdale team of 1973-74 are considered the worst to play in the Football League. They finished bottom of the third division, winning just twice in 46 league matches. They closed the season with a 22-game winless run and played one home match in front of the lowest-ever post-war crowd. That season 32 players played for the team, many of them drafted in from amateur or Sunday league clubs. The Longest Winter is as much a piece of forensic social history as it is a sports book. It evokes the smells, textures and moods of the early 1970s.

The Working Hands of a Goddess - The Tactics, Culture and Community Behind Gian Piero Gasperini's Atalanta BC (Paperback):... The Working Hands of a Goddess - The Tactics, Culture and Community Behind Gian Piero Gasperini's Atalanta BC (Paperback)
Tom Underhill
R401 R328 Discovery Miles 3 280 Save R73 (18%) Ships in 9 - 15 working days

The Working Hands of a Goddess is the story of how Atalanta BC rose from the lower reaches of Serie A to become Champions League quarter-finalists in just four years. The appointment of Gian Piero Gasperini as manager in 2016 changed the club's fortunes forever. Quickly making his mark, he developed a squad that play one of Europe's most scintillating brands of football, and upset the status quo by going toe-to-toe with the giants of the Italian game. The Working Hands of a Goddess analyses and details the tactics and systems that underpin this thrilling team, the stories and backgrounds of the unique players that define it, and the culture and history that not only produced a beautiful football team but a special club and city-wide community. When the pandemic rocked the community, Atalanta became far more than just a football team by uniting a city in strife.

When Two Worlds Collide - The Intercontinental Cup Years (Hardcover): Daniel Williamson When Two Worlds Collide - The Intercontinental Cup Years (Hardcover)
Daniel Williamson
R519 R423 Discovery Miles 4 230 Save R96 (18%) Ships in 9 - 15 working days

In 1960, at the start of a tumultuous decade that saw major global change, the Intercontinental Cup was born. For the first time, this ambitious annual cup crowned a world club champion, pitting the kings of the two great footballing continents - Europe and South America - against each other. In an era before money ruined the global balance of football, neither dominated. From the Estadio Centenario and the Maracana, to Old Trafford and the San Siro, the most iconic stadia in world football hosted Intercontinental Cup games. The star players of their respective generations participated - from Puskas and Di Stefano in the inaugural 1960 edition, to legends such as Pele, Ronaldo, Zico and van Basten. When Two Worlds Collide charts the Intercontinental Cup's colourful 44-year history, from its trailblazing inception to 2004 when the last ball was kicked in Yokohama. The controversial clashes of the late 1960s, the cup's decline in the 70s and the pivotal 1980 rebirth in Japan are all covered.

Francis Benali: The Autobiography - Shortlisted for THE SUNDAY TIMES Sports Book Awards 2022 (Paperback): Francis Benali Francis Benali: The Autobiography - Shortlisted for THE SUNDAY TIMES Sports Book Awards 2022 (Paperback)
Francis Benali
R275 Discovery Miles 2 750 Ships in 12 - 17 working days

LONGLISTED FOR THE SUNDAY TIMES SPORTS BOOK AWARDS 2022 'Anyone wanting an example of never being beaten should look at the incredible Francis Benali.' - Alan Shearer 'Honest, revealing story of a strong man who pushed his body to its limits and beyond on and off the pitch. Incredible read.' - Henry Winter, The Times 'The iron man with a will of steel and a heart of gold. Truly fran-tastic!' - Jeff Stelling, Soccer Saturday ------- Francis Benali is a Southampton Football Club legend and a celebrated charity endurance athlete, and he's ready to tell his story. Francis 'Franny' Benali played football for 20 years for Southampton FC in nearly 400 games, almost his entire career. His utter dedication to the club caused him to be a hero to Saints fans around the world. Written with the acclaimed Daily Mail sportswriter Matt Barlow, this book details Benali's humble beginnings and has countless tales involving players, managers, and matches detailing Benali's illustrious football career. But his story is much more than that. The intense commitment he had as a player found a new outlet in the world of endurance sport. Through Ironman triathlons and marathons, he has raised more than GBP1 million for Cancer Research UK. Benali's story shows us what can be achieved through dedication and commitment on and off the pitch. Through football and charity, he has made a positive difference in countless people's lives. His is truly an inspirational story.

Football Club Management - Insights from the Field (Paperback): Ian Lawrence Football Club Management - Insights from the Field (Paperback)
Ian Lawrence
R1,379 Discovery Miles 13 790 Ships in 9 - 15 working days

The rapid global growth of the sport industry has prompted the need for a more commercial approach to the management of sport clubs. This book is the first study of its kind to focus on the management of professional football clubs, providing a real-world insight into management principles and their practical application. The international commercialisation of football has led to a fundamental transformation of the industry's management practices, given the financial rewards of success and the high price of failure. This book presents a critical examination of this transformation, questioning why clubs are increasingly adopting management strategies from other industries. Each chapter analyses the role played by a key leadership figure within a club, such as the owner, chief executive officer (CEO), chief financial officer (CFO), chief operating officer (COO), director of football (DoF), and head coach. Full of exclusive interviews, case studies and examples of best practice, this book sheds new light on the challenges of working in this extraordinarily high-pressure environment. Football Club Management: Insights from the Field is fascinating reading for all those working in or studying the management, marketing or administration of football.

Rangers In The Black & White Era (Hardcover): Steve Finan Rangers In The Black & White Era (Hardcover)
Steve Finan
R607 R313 Discovery Miles 3 130 Save R294 (48%) Ships in 12 - 17 working days
Science and Football II (Hardcover, 2nd): Jan Clarys, Thomas Reilly, A. Stibbe Science and Football II (Hardcover, 2nd)
Jan Clarys, Thomas Reilly, A. Stibbe
R6,889 Discovery Miles 68 890 Ships in 12 - 17 working days

This book includes all the papers presented at a second World Congress of Science and Football (Liverpool 1987) (Eindhoven).

El Más Grande - The Story of River Plate, Argentina's Biggest Club (Hardcover): Mark Orton El Más Grande - The Story of River Plate, Argentina's Biggest Club (Hardcover)
Mark Orton
R756 R614 Discovery Miles 6 140 Save R142 (19%) Ships in 9 - 15 working days

El Más Grande is the story of Argentina's biggest and most successful football club, River Plate. From their humble origins in the southern districts of Buenos Aires, River grew into one of the largest clubs in South America, earning the nickname 'The Millionaires' as they established themselves at the iconic Monumental Stadium. Over the years, River have propelled some of the greatest talents on the continent to fame, whilst enchanting generations of fans with their stylish play. The book journeys back to the 'máquina' team of the 1940s, arguably the most attractive club side of the pre-television era, with its fabled frontline of Moreno, Loustau, Pedernera, Labruna and Muñoz. It takes us through the great sides of the 1950s, 70s and 90s right up to the all-conquering reign of present coach Marcelo Gallardo. Along the way, we discover the great players who have worn the distinctive white shirt with the red sash - from Bernabé Ferreyra, Alfredo Di Stéfano and Enzo Francescoli to Manchester City's new signing Julián Ãlvarez.

Edge - Leadership Secrets from Footballs's Top Thinkers (Paperback): Ben Lyttleton Edge - Leadership Secrets from Footballs's Top Thinkers (Paperback)
Ben Lyttleton 1
R354 R228 Discovery Miles 2 280 Save R126 (36%) Ships in 12 - 17 working days

What is talent? How do you get the best out of yourself? What are the secrets of leadership? In Edge, Ben Lyttleton gets unprecedented access to some of the world's top football clubs to discover their innovative methods for developing talent - and reveals how we can use them in our everyday lives. Elite teams now look for an edge by improving the intangible skills of their players 'above the shoulder'. Liverpool's approach to talent will make you more creative. Chelsea's culture will improve your resilience. Didier Deschamps will improve your leadership skills. Xavi Hernandez will help you make better decisions. But how? Football is the most hot-housed, intense, financially profitable talent factory on the planet. It's time we woke up to the lessons it can provide. We all want to have an edge. This is your chance to find one...

SHOOT: Activity Advent Calendar (Paperback): Autumn Publishing SHOOT: Activity Advent Calendar (Paperback)
Autumn Publishing
R483 Discovery Miles 4 830 Ships in 3 - 5 working days

Enjoy an activity packed advent calendar with this fantastic football themed advent calendar featuring 24 individually wrapped books

The Official Match! Barcelona Annual 2023 (Hardcover): The Official Match! Barcelona Annual 2023 (Hardcover)
R244 Discovery Miles 2 440 Ships in 12 - 17 working days
Wag Wars - The Glamorous Story of Footballers' Wives (Paperback): Sam Kimberley Wag Wars - The Glamorous Story of Footballers' Wives (Paperback)
Sam Kimberley
R304 R274 Discovery Miles 2 740 Save R30 (10%) Ships in 9 - 15 working days

Who is the richest, the first, the best, the most beautiful, the most influential, the most important, the poorest, the best-dressed WAG? --- As the influx of money into English football grew stratospheric, so did the wealth of the footballers and their WAGS. Once housewives, today WAGgery guarantees instant celebrity. Their own WAG 'league' draws as much media attention as the beautiful game. Here is the first-ever history of WAGs and how they came to dominate the front pages as much as the footballers do the sports pages. There are epic rivalries, catfights and gossip between and about the women and their husbands; from the first stirrings of the phenomenon 1960s to the WAGs' roaring entry on to the front pages, to today where they are an institution with winners and losers. What makes WAGs tick? Do they want to get to know the man behind their footballer? Or is it something else? Come and find out! --- Victoria Beckham, Coleen Rooney, Rebekah Vardy, Cheryl Cole, Joy Beverley, Angie Best, Tina Moore, Danielle Souness, Karen Souness, Sheryl Gascoigne, Ulrika Johnson, Nancy Dell'Olio, Stacey Giggs, Natasha Giggs, Vanessa Perroncel and many others.

1977/78 - The Treble That Ended an Era (Hardcover): David Herd 1977/78 - The Treble That Ended an Era (Hardcover)
David Herd
R572 R464 Discovery Miles 4 640 Save R108 (19%) Ships in 9 - 15 working days
Football, Family, Gender and Identity - The Football Self (Paperback): Hanya Pielichaty Football, Family, Gender and Identity - The Football Self (Paperback)
Hanya Pielichaty
R573 Discovery Miles 5 730 Ships in 12 - 17 working days

This book presents a cross-disciplinary examination of the lived experiences of girls and women football players using theoretical insights from sports studies, psychology, sociology and gender studies. It examines the concept of 'the football self' - your own, personal football identity that encapsulates the importance of football to our everyday lives - and what that can tell us about the complex relationships between sport, family, gender and identity. The book draws on in-depth ethnographic research involving players and family members, and offers important new insights into the everyday experiences of those girls and women who play. It breaks new ground in focusing on the significant relationships between player and family with a particular focus on parenting through football. The book brings to the fore key debates around gender identity, barriers to participation, cultural gaps and discrimination. The author also brings a personal perspective to bear, drawing on experience gained over 20 years as a player, adding an extra critical layer to her important empirical research. This is essential reading for all researchers and students with an interest in football, sport studies or issues around gender, inclusion or the family in sport, and fascinating reading for anybody generally curious about football.

Anatomy of a Genius - Leo Messi's Tactical Evolution at Fc Barcelona (Paperback): Domagoj Kostanj Ak Anatomy of a Genius - Leo Messi's Tactical Evolution at Fc Barcelona (Paperback)
Domagoj Kostanj Ak
R396 R323 Discovery Miles 3 230 Save R73 (18%) Ships in 9 - 15 working days

Anatomy of a Genius is a tactical breakdown of Lionel Messi's playing career at FC Barcelona. Despite spending his whole career with the club, the Argentine genius had to adapt and improve his game to become the foundation of Barca's modern success. This book explores his journey - from emerging as a talented prodigy to becoming the best player on the planet - through an enthralling narrative, in-depth tactics and key statistics. A great deal has been written already about the famous boy from Rosario, as his story has been told time and again by journalists and renowned authors. Anatomy of a Genius digs deeper to uncover things we don't already know, delving into stats and tactics to reveal the how and why behind one of the world's greatest athletes and his phenomenal career.

The Football Man - People & Passions in Soccer (Paperback, Re-issue): Arthur Hopcraft The Football Man - People & Passions in Soccer (Paperback, Re-issue)
Arthur Hopcraft; Introduction by Michael Parkinson 1
R332 R266 Discovery Miles 2 660 Save R66 (20%) Ships in 12 - 17 working days

'Football matters, as poetry does to some people and alcohol does to others...Football is inherent in the people...There is more eccentricity in deliberately disregarding it than in devoting a life to it. The way we play the game, organize it and reward it reflects the kind of community we are' Written just two years after England's '66 triumph when the national game was at its zenith, Arthur Hopcraft's The Football Man is repeatedly quoted as the best book ever written about the sport. This definitive, magisterial study of football and society profiles includes interviews with all-time greats like Bobby Charlton, George Best, Alf Ramsay, Stanley Matthews, Matt Busby and Nat Lofthouse. It is a snapshot of a pivotal era in sporting history; changes and decisions were made in the sixties that would create the game we know today. For many who are disenchanted with the modern game - the grip of businesses and corporations, the dominance of advertising, the extortionate ticket prices and inaccessible matches, the fickleness of teenage millionaires - The Football Man takes the reader back to the heart and soul of the national game when pitches were muddy and the players were footballers not brands. Voted in May 2005 as one of Observer's top sports books of all time, this is a long-awaited reissue of the classic football 'bible'. 'Masterpiece among sports books' Guardian 'It remains one of my favourite football reads' Graham Taylor

England On This Day - Football History, Facts & Figures from Every Day of the Year (Hardcover): Rob Burnett, Joe Mewis England On This Day - Football History, Facts & Figures from Every Day of the Year (Hardcover)
Rob Burnett, Joe Mewis 1
R460 R375 Discovery Miles 3 750 Save R85 (18%) Ships in 9 - 15 working days

England On This Day revisits all the most magical and memorable moments from the national side's rollercoaster past, mixing in a maelstrom of quirky anecdotes and legendary characters to produce an irresistibly dippable Lions diary - with an entry for every day of the year. From the first ever international match in 1872 to the Premier League era, England's faithful fans have witnessed decades of world domination and tragicomic failures, grudge matches, World Cup heroics, bizarre goals, fouls and metatarsals - all featured here. Timeless greats such as Bobby Charlton, Kevin Keegan and Paul Gascoigne, Steve Bloomer, David Beckham and Stanley Matthews all loom larger than life. Revisit 12 May 1971, when England beat Malta 5-0 and Gordon Banks only got four touches - all backpasses! 1 September 2001: Germany 1-5 England! Or 12 July 1966, when the England team took a morale-boosting trip to the set of You Only Live Twice...

Jimmy Greaves - The One and Only (Large print, Hardcover, Large type / large print edition): Norman Giller Jimmy Greaves - The One and Only (Large print, Hardcover, Large type / large print edition)
Norman Giller
R619 R507 Discovery Miles 5 070 Save R112 (18%) Ships in 9 - 15 working days

Jimmy Greaves: The One and Only is the sensational and official biography of arguably the greatest British goalscorer of all time, authorised by Jimmy's widow, Irene, and told by his friend of 64 years, Norman Giller. This brutally honest 'warts 'n' all' account covers the many highs and lows of Jimmy's extraordinary triple career as great footballer, master TV raconteur and then stage comedian, interrupted by six years of alcoholism. Jimmy and Irene lost their four-month-old son to pneumonia when they were barely out of their teens, and Norman examines how this tragedy set the tone for Jimmy's life. A parade of legends - Sir Geoff Hurst, Sir Bobby Charlton, Denis Law and Harry Redknapp among them - give personal glimpses of Greaves, and Norman, who delivered the eulogy at Jimmy's funeral, reveals stories of him that will surprise and shock his army of admirers. How did missing the 1966 World Cup Final really affect him? Was he ever drunk on the pitch? Who were his favourite players, and what did he consider his greatest goal?

Lethal: 340 Goals in One Season - The Extraordinary Life of Paul Moulden (Hardcover): Paul Moulden, David Clayton Lethal: 340 Goals in One Season - The Extraordinary Life of Paul Moulden (Hardcover)
Paul Moulden, David Clayton
R703 R573 Discovery Miles 5 730 Save R130 (18%) Ships in 9 - 15 working days

It's a tally that beggars belief - 340 goals in a single season. Even more surprising is the fact few people can name the player behind that record-breaking feat. Paul Moulden was a schoolboy phenomenon. As star striker of the renowned Bolton Lads' Club, a 14-year-old Moulden smashed every goalscoring record as he netted 340 times in one incredible season - including 289 league goals in 39 matches. In doing so, he secured a place in The Guinness Book of Records. Coveted by Sir Alex Ferguson, Brian Clough and other top bosses and chased by every leading club in the land, Moulden chose his boyhood heroes, Manchester City, and looked to have the world at his feet. What happened next is hard to believe, as the grounded and hugely talented goalscorer suffered almost every major injury possible over the next decade. This is a story of extraordinary talent and broken dreams, told bluntly but without bitterness. Paul Moulden should have been a household name. This book might still make that happen.

Retired - What Happens to Footballers When the Game's Up (Paperback): Alan Gernon Retired - What Happens to Footballers When the Game's Up (Paperback)
Alan Gernon
R308 R252 Discovery Miles 2 520 Save R56 (18%) Ships in 9 - 15 working days

Almost half of professional footballers face the threat of bankruptcy within five years of their retirement. A third will be divorced less than a year after hanging up their boots. With little or no support from the game to which they gave their lives, many end up addicted, depressed, living with debilitating illnesses, behind bars or even worse. While an elite few may be financially secure, or others may land plum managerial jobs or punditry roles, it transpires that for the majority retirement is something they're not prepared for and lives can spiral into a rapid and depressing decline. Retired is the ultimate 'where are they now?' and asks what actually happens to most footballers once they hang up their boots? How do players cope with going from heroes to zeroes in such a short space of time? And what can be done to help with their transition to normal life?

Going For 55 - Rangers' Journey Back to the Top of Scottish Football (Hardcover): Christopher Jack Going For 55 - Rangers' Journey Back to the Top of Scottish Football (Hardcover)
Christopher Jack
R562 R511 Discovery Miles 5 110 Save R51 (9%) Ships in 9 - 15 working days

In February 2012, Rangers faced an uncertain future and fans feared for their club as a Scottish institution was plunged into crisis. Just months later, Rangers would start out on what those supporters christened 'The Journey' as they attempted to make their way back to the top of the game from the Third Division. The years that followed were amongst the most tumultuous and controversial in the club's illustrious history as financial results became as important and noteworthy as football ones. Through it all, Rangers supporters followed near and far. In May 2021, Rangers completed their journey as Steven Gerrard's side were crowned Premiership champions. Going for 55 tells the story of the campaign, giving insight and offering analysis into how Gerrard revolutionised the club and restored Rangers to their place at the top of Scottish football. With interviews from the money men who funded the rebuilding job, the staff and players that made the dream a reality and those in the press that saw history being made, this is a sporting tale like no other.

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