Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain remains in its infancy. Programs and approaches are being developed and implemented by practitioners; academics are defining "what it is," "where it comes from," and "where it is going." This book incorporates many of the presentations made at the "Role of Advertising in Social Marketing" Conference sponsored by the Society for Consumer Psychology. Professionals from academia, government, and non-government organizations address a highly diverse and interesting set of societal concerns ranging from organ donation to violence in sports, from efforts to promote safe sex and family planning to better understand cigarette smokers and their perceptions. Are marketing's "four Ps"--product, price, place, and promotion--enough to help solve these problems, or does social marketing at the end of the 1990s need to call on other Ps, such as political persuasion? This volume thoughtfully addresses theoretical and empirical issues challenging academics and practitioners alike to find out how to borrow the best of marketing for application in social marketing.

The term 'record collecting' is shorthand for a variety of related practices. Foremost is the collection of sound recordings in various formats - although often with a marked preference for vinyl - by individuals, and it is this dimension of record collecting that is the focus of this book. Record collecting, and the public stereotypes associated with it, is frequently linked primarily with rock and pop music. Roy Shuker focuses on these broad styles, but also includes other genres and their collectors, notably jazz, blues, exotica and 'ethnic' music. Accordingly, the study examines the history of record collecting; profiles collectors and the collecting process; considers categories - especially music genres - and types of record collecting and outlines and discusses the infrastructure within which collecting operates. Shuker situates this discussion within the broader literature on collecting, along with issues of cultural consumption, social identity and 'the construction of self' in contemporary society. Record collecting is both fascinating in its own right, and provides insights into broader issues of nostalgia, consumption and material culture.

Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.

The world is witnessing the rapid evolution of its own nervous system by an unparalleled growth in communication technology. Like the evolution of the nervous systems in animals, this growth is being driven by a survival-of-the-fittest-mechanism. In telecommunications, the entities that fuel this growth are companies and nations who compete with each other. Companies with superior information systems can outrun and outsmart others because they serve their customers better. On the threshold of an explosion in the variety, speed and usefulness of telecommunication networks, neural network researchers can make important contributions to this emerging new telecommunications infrastructure. The first International Workshop on Applications of Neural Networks to Telecommunications (IWANNT) was planned in response to the telecommunications industry's needs for new adaptive technologies. This workshop featured 50 talks and posters that were selected by an organizing committee of experts in both telecommunications and neural networks. These proceedings will also be available on-line in an electronic format providing multimedia figures, cross-referencing, and annotation.

First published in 1984, Face Value confronts the pervasive power of beauty through art and literature, as well as interviews with men and women with varying perspectives on the subject. The topics covered range widely: the history of beauty from the Greeks to the present; the pathology of beauty: how women have been willing to harm themselves, mentally and physically, to achieve 'beauty'; the language we use to speak of beauty, and its implications; our attitudes towards beauty, as examined by psychologists; beauty and ethnic identity; men and beauty. The authors present in fact a redefinition of beauty, enabling both women and men to enjoy it in themselves and in others, while discarding the sex-role stereotypes that have governed the definition of beauty in the past. With a new preface that explores the gaps created by time in the book's discourse, this book will be of interest to students of linguistics, gender studies, women's studies, cultural studies, sociology and anthropology.

First published in 1992, Images of Disability on Television examines the frequency and nature of disability on British and American television and how it is perceived and presented by programme makers. Attitudes held by those closest to the issues - disabled people, their carers, and television producers and writers - are presented as the result of interviews and discussions. There is an increasingly strong sentiment that television has got it wrong as far as disability is concerned and does not play its proper role in allowing the non-disabled to understand fully the world of disabled people. This book provides information to promote greater understanding of the needs of the disabled people in television portrayal and opens up possibilities for a change in attitudes. It will be valuable reading for students, researchers and lecturers in the social sciences, communication studies, and media studies.

First published in 1987, this book presents contributions from international authorities reviewing major themes in variant sexuality. Genetic and evolutionary arguments are presented for the preponderance of paraphilia in males, whilst Freudian and psychoanalytic theories are shown to have limited scientific basis. These and other topics are reviewed in an interesting book, which will be of particular value to students of the psychology of sexuality, evolutionary biology and psychiatry, as well as those with a more general interest in the social, behavioural and biological aspects of sexuality.

The new edition of Gender Circuits explores the impact of new technologies on the gendered lives of individuals through substantive sociological analysis and in-depth case studies. Examining the complex intersections between gender ideologies, social scripts, information and biomedical technologies, and embodied identities, this book explores whether and how new technologies are reshaping what it means to be a gendered person in contemporary society.

The new edition of Gender Circuits explores the impact of new technologies on the gendered lives of individuals through substantive sociological analysis and in-depth case studies. Examining the complex intersections between gender ideologies, social scripts, information and biomedical technologies, and embodied identities, this book explores whether and how new technologies are reshaping what it means to be a gendered person in contemporary society.

First published in 1984, The Assamese is an anthropological exploration of Assam. The many tribes living in the hill tracts of Assam early engaged the attention of anthropologists but no significant studies have been made of the people living in the Assam valley who call themselves Assamese, the distinctive features of whose culture are inseparably connected with their religious institutions. The purpose of this book is to give an account of the way of life which the Assamese people are seeking to preserve, and its chief claim to attention is that it is the very first field-study of the village foundations of social life in Assam, containing a plenitude of detailed information on local aggregates, caste divisions, modes of livelihood, devotional practices, marriage patterns, and much else. This book will be of interest to students of anthropology, ethnic studies, history and cultural studies.

Metafiction explores the great variety and effects of this popular genre and style, variously defined as a type of literature that philosophically questions itself, that repudiates the conventions of literary realism, that questions the relationship between fiction and reality, or that lies at the border between fiction and non-fiction. Yael Schlick surveys a wide range of metafictional writings by diverse authors, with particular focus on the contemporary period. This book asks not only what metafiction is but also what it can do, examining metafictional narratives' usefulness for exploring the role of art in society, its role in conceptualizing the figure of author and the reader of fiction, its investigation and playfulness with respect to language and linguistic conventions, and its troubling of the boundaries between fact and fiction in historiographic metafiction, autofiction, and autotheory. Metafiction is an engaging and accessible introduction to a pervasive and influential form and concept in literary studies, and will be of use to all students of literary studies requiring a depth of knowledge in the subject.

First published in 1983, Patriarchal Precedents is an excavation of the term patriarchy. Rosalind Coward shoes how the debates about patriarchy and matriarchy were crucial to social theories in the nineteenth century, discussing how the resolution of these debates resulted in our present ways of (mis)understanding the family, sexual relations and sexual characteristics. Rosalind Coward argues that the violent debates around patriarchy tell a salutary tale about how the term presupposed as much as it set out to explain. She demonstrates how it was used in Marxism and psychoanalysis in ways which blocked any radical thinking about sexual relations, and how the arguments against the term patriarchy within anthropology still have to be taken seriously. She argues that in order to advance our understanding of how power is exercised in sexual relations, of the place which sexual relations have within society and the construction of sexual characteristics, a series of presuppositions about sexual relations must now be cleared away. This book will be of interest to students of gender studies, women's studies, sexuality, men' s studies, sociology and anthropology.

This book provides a clear and wide-ranging overview of consumption as a sociological concept. Arguing that consumption is both an unavoidable part of life and an ongoing dialectical process, it gives a critical assessment of a range of theoretical approaches to the study of consumption and the possibilities these frameworks can offer. Consumption is something we all do. It is not just another word for shopping. When we eat and drink, or when we read a book or watch TV, or visit an art gallery or spend an evening in a pub, we are consuming. There is not 'a world of consumption' that some of us do not enter. We are all consumers and consumption must be regarded as an important sociological concept as a result. Consumption is also connected to notions of 'agency' - what people do, rather than what is done to them or made available to them for their doings. Before the critical focus on consumption, it was assumed that the meaning and use of things was dictated by how they were produced or by their simple mute materiality. Focusing on consumption challenges this way of thinking: rather than the mute and predictable end point of production, it is rethought as an activity, a process, something we do that involves use and meaning. It is how most of us intervene in culture. This thought-provoking yet accessible book offers a valuable introduction of the concept of consumption for researchers and undergraduate and postgraduate students in a range of fields within the humanities and social sciences, including sociology, history, anthropology, English, media and cultural studies.

- A concise and engaging textbook for students offering an original perspective on a concept that is a site of much industry and scholarly debate. - Combining work on both political media and entertainment, with an emphasis on social media, this is ideal for a range of undergraduate courses, particularly those exploring media audiences, media industries, social media and society and political engagement. - Each chapter includes a brief introduction, a conclusion with key points, sub headings, and a broad range of international case studies that show how the points of the chapter can work in practice for media engagement analysis.

This collection of essays critically engages with factors relating to black urban life and cultural representation in the post-civil rights era, using Ice-T and his myriad roles as musician, actor, writer, celebrity, and industrialist as a vehicle through which to interpret and understand the African American experience. Over the past three decades, African Americans have faced a number of new challenges brought about by changes in the political, economic and social structure of America. Furthermore, this vastly changed social landscape has produced a number of resonant pop-cultural trends that have proved to be both innovative and admired on the one hand, and contentious and divisive on the other. Ice-T's iconic and multifarious career maps these shifts. This is the first book that, taken as a whole, looks at a black cultural icon's manipulation of (or manipulation by?) so many different forms simultaneously. The result is a fascinating series of tensions arising from Ice-T's ability to inhabit conflicting pop-cultural roles including: 'hardcore' gangsta rapper and dedicated philanthropist; author of controversial song Cop Killer and network television cop; self-proclaimed 'pimp' and reality television house husband. As the essays in this collection detail, Ice-T's chameleonic public image consistently tests the accepted parameters of black cultural production, and in doing so illuminates the contradictions of a society erroneously dubbed 'post-racial'.

Traffic, music, language and nature help to create unique soundscapes that are essential to the place-based character of each city. Taking into account both the urban soundscape and the impacts of sound on the urban dweller, this book examines sound not as a by-product of urban life, but as a fundamental part of the urban experience that is crucial to understanding the cityAs sense of place. Illustrated by case studies from Europe and North America, these range from on-site measurements to the construction of audio tours for local tourism, from media analysis of popular culture audio drama to sound-identity and city branding, and from the classification of noise in city planning to a consideration of the complex relationship between sacred sound and the creation of a sense of place. Taking a social geographic perspective, the book focuses on the effects of sounds on the individual and how they influence the ways s/he engages the city as place, especially in their daily routines. In doing so, it uncovers the socio-scientific potential of sound in the urban environment, based on the understanding that sound cannot and must not be seen as detached from the urban landscape, but rather as a constituting element. Sound exists not only 'within the city': it 'is' the city.

Sociologists have long noted that dynamism is an essential part of the urban way of life. However, walking as a significant social activity and crucial research method (in spite of its ubiquity as part of urban life) has often been overlooked. This volume considers walking in the city from a variety of perspectives, in a variety of places and with a variety of methods, to engage with the question of how walking can contribute to the sociological imagination and reveal sociological knowledge. Bringing together new research on sites across Europe, Walking in the European City addresses the nature of everyday mobility in contemporary urban settings, shedding light not only on the ways in which walking relates to other social institutions and practices, but also as a method for studying urban life. With attention to intersections of race and ethnicity, gender and class, as well as the manner in which processes of gentrification transform urban space, this book examines questions of access to public places, exploring the ways in which urban dwellers' use of and relation to neighbourhood spaces are shaped by inequalities of status and power. As such, it will appeal to scholars of sociology, geography and anthropology with interests in urban studies, mobility and research methods.

This book tells the fascinating story of the reemergence of the American political left over the last quarter century in the form of the new Progressive Movement. Born out of Liberalism's crushing defeats at the hands of conservative strategists of the Reagan/Bush era, this new movement has cleverly reverse engineered the conservative's institutional networking strategy to plan and finance its resurgence. Progressive strategists have constructed an elaborate network of foundations, advocacy groups, and other institutions to advance their agenda. But where the conservatives relied on affirmative corporate support to help power their movement, the Progressive Left has used an anti-corporate strategy whose purpose is three-fold: 1. To reclaim the moral high ground of politics by challenging corporate power and influence. 2. To gain effective control over "other people's money" (e.g., pension funds, mutual funds) and use it to press for changes in corporate social policies. 3. To leverage this influence over corporate decision-making to change the direction of American politics and public policy. Biz War extends the argument of Manheim's 2001 book, The Death of A Thousand Cuts, by showing how anti-corporate campaigns have evolved from economically-oriented labor actions to ideological and programmatic political struggles. It details how the strategies and tactics crafted by organized labor are being employed with increasing effect by the political left. The book will be of interest to students of contemporary American politics, strategic communication, political movements, and business management. Likewise it will help corporate executives and financial analysts understand more fully the proxy wars and other attacks against their companies.

This book comments on the complexities of Mediterranean tourism, with contributions from researchers, consultants, managers and advisors from thirteen countries. It is an excellent reference tool for undergraduate and postgraduate students, as well as industry practitioners, for the examination of tourism in different Mediterranean contexts.

Celebrating the diversity of dance across the South Pacific, this volume studies the various experiences, motivations and aims for dance, emerging from the voices of dance professionals in the islands. In particular, it focuses on the interplay of cultures and pathways of migration as people move across the region discovering new routes and connections.

In the most complete, accurate and accessible presentation of Karl Marx s theory of capitalism to date, Johan Fornas presents a guide for anyone who wants to understand how today s crisis-ridden society has emerged and is able to sustain and intensify its own deep inner contradictions. "Capitalism" clearly explains these contradictions, which are so relevant again today in the wake of the financial crisis.

This clear and engaging guide explains capitalism for absolute beginners. Fornas situates Marx s ideas in context, remaining faithful to the concepts and structure of his work. This complete introduction to Marx s economy critique covers all three volumes of "Capital." It explores all the main aspects of Marx s work including his economic theory, his philosophical sophistication and his political critique introducing the reader to Marx s typical blend of sharp arguments, ruthless social reportage and utopian visions.

This book will be of interest to students throughout the social sciences and humanities, including those studying sociology, social theory, economics, business studies, history, cultural studies, and politics."

In spite of the existence of statistics and numerical data on various aspects of African American life, including housing, earnings, assets, unemployment, household violence, teen pregnancy and encounters with the criminal justice system, social science literature on how racism affects the everyday interactions of African American families is limited. How does racism come home to and affect African American families? If a father in an African American family is denied employment on the basis of his race or a wife is demeaned at work by racist slurs, how is their family life affected? Given the lack of social science literature responding to these questions, this volume turns to an alternative source in order to address them: literature. Engaging with novels written by African American authors, it explores their rich depictions of African American family life, showing how these can contribute to our sociological knowledge and making the case for the novel as an object and source of social research. As such, it will appeal to scholars and students of the sociology of the family, race and ethnicity, cultural studies and literature.

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.

Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout.

After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

Table of Contents

Preface

Introduction

Part I. Fundamentals

Chapter 1. What is communication?

Chapter 2. What is strategy?

Chapter 3. What is strategic communication?

Part II. Communication Processes and Organizations

Chapter 4. Strategic communication in Society and Market Places

Chapter 5. Organizational identity and culture

Chapter 6. Change and crisis communication

Chapter 7. Mediatization

Part III. Future Developments

Chapter 8. The Future of Strategic Communication – Communication Value and the Communicative Organization 

This book explores how African youth are depicted in contemporary literature and popular culture, and discusses the different ways by which they attempt to construct personal and cultural identities through popular culture and social media outlets. The contributors approach the subject from an interdisciplinary perspective, looking at images in children's and adolescent literature from Africa, and the African diaspora, from Nollywood and Hollywood movies, from popular magazines, and from youth cultures encountered directly through field experiences. The findings reveal that there are many stereotypes about Africa, African youth and black cultures, and that African youth are aware of these. Since they juggle multiple identities shaped by their ethnicities, race and religion, it is often a challenge for them to define themselves. As they also share a global youth culture that transcends these cultural markers, some take advantage of media outlets to voice their concerns and participate in political struggles. Others simply use these to promote their personal interests. Contributors ponder the challenges involved in constructing unique identities, offering ideas on how African youth are doing so successfully or not in different parts of the continent and the African diaspora, and thus offer new possibilities for youth studies.

The Architectural Imagination at the Digital Turn asks what it means to speak of a "digital turn" in architecture. It examines how architects at the time engaged with the digital and imagined future modes of practice, and looks at the technological, conceptual and economic phenomena behind this engagement. It argues that the adoption of digital technology in architecture was far from linear but depended on complex factors, from the operative logic of the technology itself to the context in which it was used and the people who interacted with it. Creating a mosaic-like account, the book presents debates, projects and publications that changed how architecture was visualized, fabricated and experienced using digital technology. Spanning the university, new media art institutes, ecologies, architectural bodies, fabrication and the city, it re-evaluates familiar narratives that emphasized formal explorations; instead, the book aims to complicate the "myth" of the digital by presenting a nuanced analysis of the material and social context behind each case study. During the 1990s, architects repurposed software and technological concepts from other disciplines and tested them in a design environment. Some architects were fascinated by its effects, others were more critical. Through its discussion on case studies, places and themes that fundamentally influenced discourse formation in the era, this book offers scholars, researchers and students fresh insights into how architecture can engage with the digital realm today.