In the tradition of My Stroke of Insight and Brain on Fire, this powerful memoir recounts Barbara Lipska's deadly brain cancer and explains its unforgettable lessons about the brain and mind. Neuroscientist Lipska was diagnosed early in 2015 with metastatic melanoma in her brain's frontal lobe. As the cancer progressed and was treated, she experienced behavioral and cognitive symptoms connected to a range of mental disorders, including dementia and her professional specialty, schizophrenia. Lipska's family and associates were alarmed by the changes in her behavior, which she failed to acknowledge herself. Gradually, after a course of immunotherapy, Lipska returned to normal functioning, amazingly recalled her experience, and through her knowledge of neuroscience identified the ways in which her brain changed during treatment. Lipska admits her condition was unusual; after recovery she was able to return to her research and resume her athletic training and compete in a triathalon. Most patients with similar brain cancers rarely survive to describe their ordeal. Lipska's memoir, coauthored with journalist Elaine McArdle, shows that strength and courage but also an encouraging support network are vital to recovery.

This lucid and comprehensive book explores the ways in which the State, the market and the citizen can collaborate to satisfy people's health care needs. It argues that health care is not a commodity like any other. It asks if its unique properties mean that there is a role for social regulation and political management. Apples and oranges can be left to the buyers and the sellers. Health care may require an input from the consensus, the experts, the insurers, the politicians and the bureaucrats as well. David Reisman makes a fresh contribution to the debate. He argues that the three policy issues that are of primary importance are choice, equality and cost. He explores the balance between the patient, the practitioner and public opinion; the disparities in outcome indicators and access to medical care; and the escalation in prices and quantities at the expense of other areas of social life. Reisman concludes that, despite its significance for the individual and the nation, there is no single definition of health or health care. The maximand is a mix. Yet decisions have to be made. This thought-provoking and insightful book will be of use to students and scholars of public policy, social policy and health economics. It will also be of interest to medical practitioners who want to situate hard choices about health and illness in a broad multidisciplinary context.

The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.

Over the years, the complexity of health systems has grown due to the continuous and constant introduction of new technologies-process, production, and organizational-which have increased the number of stakeholders involved, creating new relationships and new channels through which the various subjects interact. It is necessary to highlight the critical issues and opportunities relating to the innovation of the organization and governance of health services as well as the complementarity of management and leadership. The new health needs require a Copernican revolution in the organization of services: not only offering individual services but also effective permanent care of the patient within institutional and professional assistance networks and effective, efficient, and appropriate pathways. This requires that on an organizational and managerial level, the internal relationships between the branches of the healthcare companies must be reviewed and closer relationships built with the managing bodies of the social and welfare services. The Handbook of Research on Complexities, Management, and Governance in Healthcare proceeds with a reasoned reconstruction of healthcare issues through the problems connected to the complexities, management, and governance in healthcare in light of the recent COVID-19 pandemic. It discusses both the ethical side of health and the economic, organizational, and legal content. Covering topics such as healthcare innovation, taxation for public health, and waste disposal, this major reference work is a comprehensive resource for healthcare administration, directors, executive boards, lawyers, sociologists, government officials and policymakers, students and faculty of higher education, libraries, researchers, and academicians.

The world of medical technologies is undergoing a sea of change in the domain of consumer culture. Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. As such, it is vital to examine the consumer-centered aspects of medical technological developments that have a patient-centered focus and allow patients to take part in their own personal health and wellness. Consumer-Driven Technologies in Healthcare: Breakthroughs in Research and Practice is a critical source of academic knowledge on the use of smartphones and other technological devices for cancer therapy, fitness and wellness, chronic disease monitoring, and other areas. The tracking of these items using technology has allowed consumers to take control of their own healthcare. Highlighting a range of pertinent topics such as clinical decision support systems, patient engagement, and electronic health records, this publication is an ideal reference source for doctors, nurse practitioners, hospital administrators, medical professionals, IT professionals, academicians, and researchers interested in advancing medical practice through technology.

Despite the development of environmental initiatives, healthcare, and cultural assimilation in today's global market, significant problems in these areas remain throughout various regions of the world. As countries continue to transition into the modern age, areas across Asia and Africa have begun implementing modern solutions in order to benefit their individual societies and keep pace with the surrounding world. Significant research is needed in order to understand current issues that persist across the globe and what is being done to solve them. Global Issues and Innovative Solutions in Healthcare, Culture, and the Environment is an essential reference source that discusses worldwide conflicts within healthcare and environmental development as well as modern resolutions that are being implemented. Featuring research on topics such as health insurance reform, sanitation development, and cultural freedom, this book is ideally designed for researchers, policymakers, physicians, government officials, sociologists, environmentalists, anthropologists, academicians, practitioners, and students seeking coverage on global societal challenges in the modern age.

Improvements in hospital management and emergency medical and critical care services require continual attention and dedication to ensure efficient and proper care for citizens. To support this endeavor, professionals rely more and more on the application of information systems and technologies to promote the overall quality of modern healthcare. Implementing effective technologies and strategies ensures proper quality and instruction for both the patient and medical practitioners. Hospital Management and Emergency Medicine: Breakthroughs in Research and Practice examines the latest scholarly material on emerging strategies and methods for delivering optimal emergency medical care and examines the latest technologies and tools that support the development of efficient emergency departments and hospital staff. While highlighting the challenges medical practitioners and healthcare professionals face when treating patients and striving to optimize their processes, the book shows how revolutionary technologies and methods are vastly improving how healthcare is implemented globally. Highlighting a range of topics such as overcrowding, decision support systems, and patient safety, this publication is an ideal reference source for hospital directors, hospital staff, emergency medical services, paramedics, medical administrators, managers and employees of health units, physicians, medical students, academicians, and researchers seeking current research on providing optimal care in emergency medicine.

Tele-audiology, a blanket term for digital health solutions in audiology and auditory rehabilitation, including education and training, has recently been gaining pace, partly driven by commercial developments in remote otoscopy, remote audiometry, and hearing aids that can be adjusted by a remote professional. Due to these advances, clinicians have the potential to expand their practices and better serve patients in rural areas. However, audiologists are reluctant to use tele-audiology. Tele-Audiology and the Optimization of Hearing Healthcare Delivery is a collection of innovative research on the methods and applications of technologies that advance audiology and auditory rehabilitation, and allows healthcare providers to offer hearing healthcare at a distance and in a manner that provides appropriate outcomes and reduces delivery costs. This publication examines research findings from real-world experience of tele-audiology and covers topics including eHealth, security management, and internet interventions. It is ideally designed for audiologists, speech pathologists, care providers, medical professionals, academicians, and researchers.