Drawing on the advice of experts in the field, The Web Writer's Guide serves as the ideal sourcebook for tips and ideas for freelance and staff writers of online content. This book provides writers of all levels with the information they need in an accessible, easy-to-use fashion. To the many deadline- and project-conscious writers out there who need to further adapt to the dynamics of digital media, this easy-to-use, comprehensive guide serves as a remarkable guidepost.
Featuring interviews with Web writers and developers, this guide will offer writers the benefit of many years' combined field experience as well as a sense of how the content factors into various online publications.
The Web Writer's Guide toolkit includes twenty-four checklists, worksheets, and forms that aid online writers to submit complete, concise, and clean copy. The checklists are also useful career path tools. For those new to online writing, the Quick Start section of the book is organized to help you produce quality copy quickly and professionally, for the first time and thereafter.
* Expert tips for novice writers and writers experienced primarily in print
* Covers topics such as writing content for corporate and e-commerce sites, e-mail newsletters, press releases, and e-zines
* Includes a Web writer's glossary to defining online content and Internet terms

7 Steps to Sharing Your School's Story on Social Media empowers school leaders to use social media through a simple and accessible plan that increases engagement and enhances the school's vision and mission. In a step-by-step guide for easy implementation, this book provides the nuts and bolts, as well as the strategic planning necessary, to ensure intentionality and impact of your social media presence. The authors explain how to measure impact and improve your strategies to ensure important information about your school is conveyed accurately, clearly, and effectively. Whether you use the 7 steps in order or you're just looking for some invigorating new ideas or you want to find new ways to connect, collaborate, and share, there is something for every school leader in this book.

A comprehensive guide to using the Internet for research into all aspects of herbal medicine!This valuable and timely book will help you navigate the sea of information about herbs and herbal remedies on the Internet. In recent years, alternative medicine has come to the forefront of American culture. As editor David J. Owen points out, "It sometimes seems that not a day goes by without the appearance of another newspaper article or television news item about St. John's wort or Ginkgo biloba. Once confined largely to health food stores, herbal preparations are now prominently displayed on the shelves of modern pharmacies and can be readily purchased via the Internet. They are now widely used to treat a variety of conditions, from depression to sexual dysfunction." Today, a great deal of the most reliable information about herbal medicine is available only in scattered sources like trade journals, pamphlets, conference proceedings, and market research reports. Many of these are available online if you know how to find them. The Herbal Internet Companion: Herbs and Herbal Medicine Online will show you how to find the information you need! This book groups the Web sites and other Internet sources it lists based on the type of information you'll find there, providing you with ways to quickly access information about: criteria for assessing the quality of health information on the Internet consumer/patient needs and frequently asked questions mailing lists, chat rooms, and newsgroups providing herbal information laws, standards, and regulations associations and organizations dealing with herbal medicine consumer protection, health fraud, and quackery clinical trials and evidence about specific products Internet resources in specialized health areas such as cancer and AIDS side effects, adverse reactions, and drug interactions online indexes and databases such as MEDLINE . . . and much more! Complete with easy-to-read tables and charts as well as a glossary of terms you'll encounter on these Web sites, The Herbal Internet Companion: Herbs and Herbal Medicine Online is the resource that puts the power of the Internet in your hands!

Anyone wanting to set up a low cost web radio station will benefit from the advice and information provided by this book. Not only will you gain technical and practical know-how to enable your station to go live, but also an appreciation of the legal and copyright implications of making radio, potentially for international audiences and in the rapidly evolving environment of the web.
To succeed, your radio content will need to be carefully planned and your station properly promoted. Advice is given on taking advantage of the scalability web radio introduces for building audiences in line with your resources, for scheduled live output and for making programmes available on demand, including music, news, speech radio and audience participation. Case studies from around the world are provided to demonstrate how different radio organisations are applying the new flexibility web radio has to offer in a wide range of situations.

Together with its associated website www.web-radio-book.com, the book also acts as a starting point for locating a range of sources for further advice and lines of research.
Learn how to:
- go live with your own low cost web radio station (either managing the server yourself or using a host service)
- assess the right server set-up to handle the number of simultaneous listeners expected
- get the best sound quality to your listeners
- take account of the range of devices available for receiving web radio
- plan your station, programming and associated website
- identify and reach your audience
- build audience feedback and data into your station's strategy
- tackle the additional legal and ethical dimensions of radio on the web
- source more detailed information
Learn the technology and practice of sending and receiving web radio
Expand your knowledge with the accompanying website giving extra information and useful links
Get professional results with tips on successful programming

The technologies of the Internet and multimedia have generated a rapid shift to the use of online learning materials in education, training and commerce. As a result managers and developers are often finding themselves having to make decisions without adequate background information of the field, or a full understanding of the management approaches to it. The second edition of this clear-sighted book addresses the issues of digitally delivered education and provides a comprehensive guide to the issues, principles, best practices and skills required to succeed in the new digital education age.

This unique book draws on research that constituted the first major nationwide evaluation of the use and impact of key digital health information platforms which were provided to thousands of health consumers in the UK. The authors offer the first comprehensive and detailed comparison of usage and impact of the three major ICT platforms delivering health information - the internet, touch-screen kiosks and digital interactive television. It provides an extensive reference source on how health consumers behave when online, whether this differs according to digital platform or type of user, how users perceive digital health services and what health benefits these services deliver. The book will be invaluable reading for all those interested in digital health information - students, academics, health policy-makers and information managers.

Religion and the Internet will present a range of scholarly articles that offer a critical overview of the interdisciplinary study of new media, religion and digital culture. Scholars have documented individuals using computer networks for religious discussions and enagagment since the early 1980s. In the mid 1990s, when the Internet became publicly accessible, scholars began to study how users were translating and transporting their religious practices onto this new digital platform. This collection will cover the development of the study of Religion and the Internet over the past three decades, highlighting the core research topics, approaches and questions that have been explored by key international scholars at the intersection of new media and religion. The collection seeks to present how new forms of religious practices have emerged and been interrogated by scholars. It will also present how religious communities have negotiated their engagement with digital techologies and the online and offline implications this has had for religious practioners and individuals.

In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.

In Learn Kubernetes in a Month of Lunches you'll go from "what's a Pod?" to automatically scaling clusters of containers and components in just 22 hands-on lessons, each short enough to fit into a lunch break. Every lesson is task-focused and covers an essential skill on the road to Kubernetes mastery. You'll learn how to smooth container management with Kubernetes, including securing your clusters, and upgrades and rollbacks with zero downtime. No development stack, platform, or background is assumed. Author Elton Stoneman describes all patterns generically, so you can easily apply them to your applications and port them to other projects! about the technologyCreate apps that perform identically on your laptop, data center, and cloud! Kubernetes provides a consistent method for deploying applications on any platform, making it easy to grow. By efficiently orchestrating Docker containers, Kubernetes simplifies tasks like rolling upgrades, scaling, and self-healing. about the book Learn Kubernetes in a Month of Lunches is your guide to getting up and running with Kubernetes. You'll progress from Kubernetes basics to essential skills, learning to model, deploy, and manage applications in production. Exercises demonstrate how Kubernetes works with multiple languages and frameworks. You'll also practice with new apps, legacy code, and serverless functions. what's inside Deploying applications on Kubernetes clusters Understanding the Kubernetes app lifecycle, from packaging to rollbacks Self-healing and scalable apps Using Kubernetes as a platform for new technologies about the readerFor readers familiar with Docker and containerization. about the author Elton Stoneman is a Docker Captain, a 11-time Microsoft MVP, and the author of Learn Docker in a Month of Lunches.

With a vast selection of typefaces now available, there is no excuse for using boring typography in web design. The New Web Typography: Create a Visual Hierarchy with Responsive Web Design shows you how to implement web-safe fonts to create visually appealing and multi-browser-friendly websites while encouraging you to develop designs that express your own unique typographic voice. This book discusses general principles for choosing typefaces for on-screen display and tips for creating a visual hierarchy that works on monitors, tablets, and smartphones. It shares some of the authors' personal experiences to illustrate situations where one font would be more effective than another in giving readers an optimized experience that includes quick download times and an overall aesthetically pleasing presentation. Since good typography is good web design, font selection is a critical aspect of web design. The New Web Typography is more than a simple overview of web typography. It provides practical advice and examples that help you make good decisions in choosing fonts for web design.

In an age where digital technology makes just about anything possible, Interactive Design for New Media and the Web demonstrates how to realize that promise through the creation of outstanding interactive programs. This hands-on, practical book examines the ever-expanding capabilities of all forms of digital presentation for increasing interactivity, and the design principles and interface guidelines needed to deliver the required message or story with this technology.
Interactive Design for New Media and the Web covers the technology as well as the tools and practices of interactive design, including the creation of site maps and flow charts, and the writing of design documents. It examines the latest interactive features of DVD, as well as the newest techniques and technologies for other forms of digital presentation. New design templates, 3D graphics and animation, polling and use of cookies, distance learning, html, and intranet learning games are among the topics covered in this book. Examples and case studies demonstrate the broad range of applications from websites to CD-ROM games to successful web commerce sites, including the capacity for user participation in e-commerce.
The companion Website shows numerous examples discussed in the text of all types of programs and their applications.
Companion Website provides examples of interactive technologies and techniques
Hands-on practical guide that uses numerous examples and case studies to demonstrate a broad range of applications
Includes sections on new interactive applications and tools such as Inspiration; MacroMedia Director, Microsoft FrontPage, and more

The good news about getting information from the Internet is that almost anything anyone wants to know is out there somewhere. The bad news is the word "somewhere"! Whatever is needed, whether in-depth research material for a report, the telephone number of a company on the other side of the world, or merely a good restaurant for a business meeting, this up-to-the-minute guide should help you to find the answer, easier, faster and with a minimum of fuss.;The guide aims to transform the way you find data by showing how to: tune up your search keywords; break through "no document matching your query found"; spot the gems amongst hundreds of sites; get a response from the thousands of experts available to you via the Net; use electronic agents to find material; and make effective use of forums and newsgroups. This book should help anyone make better use of the biggest data resource on the planet by becoming an expert Internet navigator. Don't surf it - mine it!

'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century. With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available. In simple, jargon-free language, it addresses such vital questions as: * What is e-business and how does it fit into the corporate landscape? * How should marketers adopt e-marketing and why? * What are the processes and stages of developing an e-business strategy? * What are the key issues you will face and how will you overcome them? * What about legislation? * Who is doing e-marketing and e-business well and badly? 'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points. Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment.