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Books > Computing & IT > Internet
The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.
The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.
The western economic and financial crisis began with the collapse of Lehman Brothers in 2008 and led the European Union countries into recession. After this, governments started to implement austerity measures, such as cuts in public spending, including public subsidies and jobs, and rising prices. In this context, Europe started to experience a wave of protest movements. Individuals started to use the manifold interactive digital media environment to both fight against the austerity measures and find alternative ways of claiming their democratic rights. Inspired by the 2011 Arab Spring and the Occupy Wall Street movement in New York (USA), the Occupy LSX encampment in Central London (UK), The Outraged (Los Indignados)/ 15M encampment in Central Madrid (Spain), the Syntagma Square's Outraged movement in Athens (Greece) and the March 12th Movement in Lisbon (Portugal), although short-lived, epitomize an emerging alternative politics and participation via the media. This wave has promoted a debate on how the realm of politics is changing, as citizens broaden their ideas of what political issues and participation mean. Beyond the Internet examines the technological dimension of the recent wave of protest movements in the United Kingdom, Spain, Portugal, Greece, and Ireland. Offering an opportunity to achieve a better understanding of the dynamics between society, politics and technology, this volume questions the essentialist attributes of the Internet that fuel the techno-centric discourse. The contributors illustrate how all these protest movements were active in the social media and garnered high levels of media attention and public visibility, in spite of their failure to achieve their political goals. As intra-elite dissent was pivotal in understanding the Arab uprisings, the coalition of national ruling elites with European institutions in terms of austerity strategy is essential in understanding the limits of media/technology power and, therefore, the dissociation between communication and representative power.
This book provides a source of inspiration and a manual for designers, entrepreneurs and professionals who are looking into the practical application of product configurators. In this growing profession, there is a need for a book which focuses on the configuration process from a design perspective. The book delves into the practical application of configurators using case studies of selected firms that present their most significant works. It offers the reader tips, suggestions, technical details and critical issues which need to be considered, from experienced actors and pioneers worldwide, which include: Unfold, Belgium In-flexions, France Nervous System, USA Okinlab, Germany SkimLab, France Twikit, Belgium INDG, The Netherlands ZeroLight, United Kingdom 3Dimerce, The Netherlands 3DSource, USA Bagaar, Belgium MyCustomizer, Canada Combeenation, Austria
This handy textbook covers all you need to know to begin to use databases such as Microsoft Access.Learning Made Simple books give readers skills without frills. They are matched to the main qualifications, and written by experienced teachers and authors to make often tricky subjects simple to learn. Every book is designed carefully to provide bite-sized lessons matched to learners needs. Building on the multi-million success of the previous series Made Simple Books, Learning Made Simple titles provide both a new colourful way to study and a useful adjunct to any training course. Using full colour throughout, and written by leading teachers and writers, Learning Made Simple books will help readers learn new skills and develop their talents. Whether studying at college, training at work, or reading at home, aiming for a qualification or simply getting up to speed, Learning Made Simple books will give readers the advantage of easy, well-organised training materials in a handy volume with two or four-page sections for each topic for ease of use.
While teaching Java programming at Minnesota State University, the authors noticed that engineering students were enrolling in Java programming courses in order to obtain basic programming skills, but there were no Java books suitable for courses intended for engineers. They realized the need for a comprehensive Java programming tutorial that offers basic programming skills that can be applied in the field of engineering. With this in mind, the authors developed Java Programming for Engineers in order to meet the needs of both engineers and engineering students.
The Hands-On Guide to Flash Video is a professional reference book written by industry experts that are currently helping professionals produce Web video and implement Flash Media Server. This book covers Flash Video production from soup to nuts, beginning with how to configure your camcorder and ending to advanced server techniques like bandwidth detection and FMS logging and reporting. Real word lessons from case studies of successful Flash Video deployments are also included. Supplemental files located at: www.flashvideobook.comBy reading this book, you'll learn to: Shoot high quality video for streaming Choose the best encoder and encoding techniques for producing Flash Video Deploy Flash Video via progressive download or via the Flash Media Server. Create and light a compression friendly set Deinterlace and preprocess your video prior to encoding Choose encoding parameters like data rate, resolution and frame rate Optimize encoding with Sorenson Squeeze, Flix Pro and the Adobe Flash Video Encoder Shoot and produce chromakey video for alpha channel delivery Customize a Flash player via skinning, and use Cue Points for navigation Setup, install, and maintain Flash Media Server
This book presents state of the art theoretical and empirical research on the ubiquitous internet: its everyday users and its economic stakeholders. The book offers a 360-degree media analysis of the contemporary terrain of the internet by examining both user and industry perspectives and their relation to one another. Contributors consider user practices in terms of internet at your fingertips-the abundance, free flow, and interconnectivity of data. They then consider industry's use of user data and standards in commodification and value-creation.
In his original book on CyberUnions, Shostak presented a bold plan for unions to develop a more significant role in the 21st century by adopting four strategic aids -- futuristics, innovations, services, and traditions (F-I-S-T) -- knit together by cutting-edge InfoTech resources. The CyberUnion Handbook expands on the F-I-S-T model with practical, how-to information and advice on every aspect of using technology to advance Labor's interests. It looks at gains and setbacks in pioneering efforts to create CyberUnions, highlights relevant websites, and includes interviews with key CyberUnion advocates. The book also reviews overseas efforts for transferable lessons, and pays special attention to the AFL-CIO campaign to ensure Labor's advances in the use of InfoTech.
A contemporary look at the merger of technology and education This timely collection of analytical essays provides provocative discourse on the role technology will play in education in the 21st century. In this book, an esteemed panel of educators, information specialists, program designers, and researchers discusses issues, trends, and problems in online technology and its potential to re-energize the educational system. The Web's promise to provide unique opportunities for improved instruction is a given; how that promise can be fulfilled is the debate that fuels The Web in Higher Education. The Web in Higher Education offers detailed proposals for: designing Web-based programs designing online courses implementing Web-based course-management systems developing a community prototype for educators using the Web to enhance televised education A thoughtful look at the role of online technology in education, this insightful book is essential for educators and administrators. The Web in Higher Education serves as a reference point for the merger of teaching and technology that will likely define the educational process in the 21st century.
Drawing on the advice of experts in the field, The Web Writer's
Guide serves as the ideal sourcebook for tips and ideas for
freelance and staff writers of online content. This book provides
writers of all levels with the information they need in an
accessible, easy-to-use fashion. To the many deadline- and
project-conscious writers out there who need to further adapt to
the dynamics of digital media, this easy-to-use, comprehensive
guide serves as a remarkable guidepost.
7 Steps to Sharing Your School's Story on Social Media empowers school leaders to use social media through a simple and accessible plan that increases engagement and enhances the school's vision and mission. In a step-by-step guide for easy implementation, this book provides the nuts and bolts, as well as the strategic planning necessary, to ensure intentionality and impact of your social media presence. The authors explain how to measure impact and improve your strategies to ensure important information about your school is conveyed accurately, clearly, and effectively. Whether you use the 7 steps in order or you're just looking for some invigorating new ideas or you want to find new ways to connect, collaborate, and share, there is something for every school leader in this book.
A comprehensive guide to using the Internet for research into all aspects of herbal medicine!This valuable and timely book will help you navigate the sea of information about herbs and herbal remedies on the Internet. In recent years, alternative medicine has come to the forefront of American culture. As editor David J. Owen points out, "It sometimes seems that not a day goes by without the appearance of another newspaper article or television news item about St. John's wort or Ginkgo biloba. Once confined largely to health food stores, herbal preparations are now prominently displayed on the shelves of modern pharmacies and can be readily purchased via the Internet. They are now widely used to treat a variety of conditions, from depression to sexual dysfunction." Today, a great deal of the most reliable information about herbal medicine is available only in scattered sources like trade journals, pamphlets, conference proceedings, and market research reports. Many of these are available online if you know how to find them. The Herbal Internet Companion: Herbs and Herbal Medicine Online will show you how to find the information you need! This book groups the Web sites and other Internet sources it lists based on the type of information you'll find there, providing you with ways to quickly access information about: criteria for assessing the quality of health information on the Internet consumer/patient needs and frequently asked questions mailing lists, chat rooms, and newsgroups providing herbal information laws, standards, and regulations associations and organizations dealing with herbal medicine consumer protection, health fraud, and quackery clinical trials and evidence about specific products Internet resources in specialized health areas such as cancer and AIDS side effects, adverse reactions, and drug interactions online indexes and databases such as MEDLINE . . . and much more! Complete with easy-to-read tables and charts as well as a glossary of terms you'll encounter on these Web sites, The Herbal Internet Companion: Herbs and Herbal Medicine Online is the resource that puts the power of the Internet in your hands!
Anyone wanting to set up a low cost web radio station will benefit
from the advice and information provided by this book. Not only
will you gain technical and practical know-how to enable your
station to go live, but also an appreciation of the legal and
copyright implications of making radio, potentially for
international audiences and in the rapidly evolving environment of
the web. Together with its associated website www.web-radio-book.com, the
book also acts as a starting point for locating a range of sources
for further advice and lines of research.
The technologies of the Internet and multimedia have generated a rapid shift to the use of online learning materials in education, training and commerce. As a result managers and developers are often finding themselves having to make decisions without adequate background information of the field, or a full understanding of the management approaches to it. The second edition of this clear-sighted book addresses the issues of digitally delivered education and provides a comprehensive guide to the issues, principles, best practices and skills required to succeed in the new digital education age.
This unique book draws on research that constituted the first major nationwide evaluation of the use and impact of key digital health information platforms which were provided to thousands of health consumers in the UK. The authors offer the first comprehensive and detailed comparison of usage and impact of the three major ICT platforms delivering health information - the internet, touch-screen kiosks and digital interactive television. It provides an extensive reference source on how health consumers behave when online, whether this differs according to digital platform or type of user, how users perceive digital health services and what health benefits these services deliver. The book will be invaluable reading for all those interested in digital health information - students, academics, health policy-makers and information managers.
Religion and the Internet will present a range of scholarly articles that offer a critical overview of the interdisciplinary study of new media, religion and digital culture. Scholars have documented individuals using computer networks for religious discussions and enagagment since the early 1980s. In the mid 1990s, when the Internet became publicly accessible, scholars began to study how users were translating and transporting their religious practices onto this new digital platform. This collection will cover the development of the study of Religion and the Internet over the past three decades, highlighting the core research topics, approaches and questions that have been explored by key international scholars at the intersection of new media and religion. The collection seeks to present how new forms of religious practices have emerged and been interrogated by scholars. It will also present how religious communities have negotiated their engagement with digital techologies and the online and offline implications this has had for religious practioners and individuals.
In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.
'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century. With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available. In simple, jargon-free language, it addresses such vital questions as: * What is e-business and how does it fit into the corporate landscape? * How should marketers adopt e-marketing and why? * What are the processes and stages of developing an e-business strategy? * What are the key issues you will face and how will you overcome them? * What about legislation? * Who is doing e-marketing and e-business well and badly? 'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points. Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment.
With a vast selection of typefaces now available, there is no excuse for using boring typography in web design. The New Web Typography: Create a Visual Hierarchy with Responsive Web Design shows you how to implement web-safe fonts to create visually appealing and multi-browser-friendly websites while encouraging you to develop designs that express your own unique typographic voice. This book discusses general principles for choosing typefaces for on-screen display and tips for creating a visual hierarchy that works on monitors, tablets, and smartphones. It shares some of the authors' personal experiences to illustrate situations where one font would be more effective than another in giving readers an optimized experience that includes quick download times and an overall aesthetically pleasing presentation. Since good typography is good web design, font selection is a critical aspect of web design. The New Web Typography is more than a simple overview of web typography. It provides practical advice and examples that help you make good decisions in choosing fonts for web design. |
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