The UEFA European football championship was the first European mega-event to take place in post-socialist Europe. Taking this as a departure point, this volume focuses on football as a realm of constructing and negotiating identities using rich ethnographic fieldwork and in-depth media analysis.

Jackie Phamotse digs deep into the climate of law and policy in the social media landscape.

After a David and Goliath social media legal battle that saw many take note tweeting about her, the result is a brace, thought-provoking and remarkably detailed social media guide and personal narrative. A first-hand approach on beating public humiliation and cyber victimization, Phamotse combines personal anecdotes, hard data and compelling research to cut through an unjust system governed by the rich and famous. The author directly addresses the question of power and obsession related to social media influencers.

Written with equal doses of humor, compassion and wisdom, I Tweet What I Like is an inspiring call to action, celebrating diversity and human potential. I Tweet What I Like will inspire you!

It is beyond dispute that physical activity is good for us, but what are the benefits, challenges and impacts of sport on health? This is the first book to focus on football in the context of health from individual, public and population-level perspectives. Football as Medicine examines the effects of football training on the three main types of fitness (cardiovascular, metabolic and musculoskeletal) and on specific target populations (for example, children, type 2 diabetes patients, cancer patients, people with mental health conditions, the socially deprived and older people). It discusses the significance of football for public health and assesses the efficacy of football interventions by clubs and community sport development programs. With its multi-disciplinary approach, this is a valuable resource for students, researchers and practitioners working in physical activity and health, public health, health promotion and medicine, as well as football and sport business management, sport and exercise science, and the sociology of sport.

This book offers a brief history of how autoethnography has been employed in studies of sport and physical (in)activity to date and makes an explicit call for anti-colonial approaches - challenging scholars of physical culture to interrogate and write against the colonial assumptions at work in so many physical cultural and academic spaces. It presents examples of autoethnographic work that interrogate physical cultural practices as both produced by, and generative of, settler colonial logics and structures, including research into outdoor recreation, youth sport experiences, and sport spectatorship. It situates this work in the context of key paradigmatic issues in social scientific research, including ontology, epistemology, axiology, ethics and praxis, and looks ahead at the shape that social relations might take beyond settler-colonialism. Drawing on cutting-edge research and presenting innovative theoretical perspectives, this book is fascinating reading for anybody with an interest in physical cultural studies, sport studies, outdoor studies, sociology, cultural studies, or qualitative research methods in the social sciences.

This book offers the first critical examination of the contributions of feminist new materialist thought to the study of sport, fitness, and physical culture. Bringing feminist new materialist theory into a lively dialogue with sport studies, it highlights the possibilities and challenges of engaging with posthumanist and new materialist theories. With empirical examples and pedagogical offerings woven throughout, the book makes complex new materialist concepts and theories highly accessible. It vividly illustrates sporting matter as lively, vital, and agentic. Engaging specifically with the methodological, theoretical, ethical and political challenges of feminist new materialisms, it elaborates understandings of moving bodies and their entanglements with human, non-human, technological, biological, cultural, and environmental forces in contemporary society. This book extends humanist, representationalist, and discursive approaches that have characterized the landscape of critical research on active bodies, and invites new imaginings and articulations for sport and moving bodies in uncertain times and unknown futures. View the video abstracts for each of the book's chapter here: Chapter 1 https://www.youtube.com/watch?v=3UQy7aq1k20&list=PLdbxSLlj0ri04cOHxK37TfaQg0IAv6Znf&index=1 Chapter 2 https://www.youtube.com/watch?v=yM-Q4FmW6h8&list=PLdbxSLlj0ri04cOHxK37TfaQg0IAv6Znf&index=2 Chapter 3 https://www.youtube.com/watch?v=D0VxosyyrKg&list=PLdbxSLlj0ri04cOHxK37TfaQg0IAv6Znf&index=3 Chapter 4 https://www.youtube.com/watch?v=eN9b58fPISA&list=PLdbxSLlj0ri04cOHxK37TfaQg0IAv6Znf&index=4 Chapter 5 https://www.youtube.com/watch?v=GM3Ss_Tz0ZY&list=PLdbxSLlj0ri04cOHxK37TfaQg0IAv6Znf&index=5 Chapter 6 https://www.youtube.com/watch?v=pNbSBThlR6s&list=PLdbxSLlj0ri04cOHxK37TfaQg0IAv6Znf&index=6 Chapter 7 https://www.youtube.com/watch?v=NFRAGwH8UOY&list=PLdbxSLlj0ri04cOHxK37TfaQg0IAv6Znf&index=7

This book is the first to celebrate the stories of this group of Aboriginal mentors and leaders and present them in a form that is accessible to both academic and general audiences. In this book, Aboriginal sport coaches from all over Australia share stories about their involvement in sport and community, offering insight into the diverse experiences of Aboriginal people in settler colonial Australia. This collection amplifies the public voice of Aboriginal coaches who are transforming the social, cultural, and political lives of Aboriginal and non-Aboriginal people. These stories have been overlooked in public discussion about sport and indigeneity. Frank and often funny, these intimate narratives provide insight into the unique experiences and attitudes of this group of coaches. This book deepens our understanding of the shared and contested history of Aboriginal peoples' engagement with sport in Australia.

Why do ordinary people who used to engage in domestic and leisure activities for free now try to make a profit from them? How and why do people commodify their free time? This book explores the marketization of blogging, cooking, craftwork, gardening, knitting, selling second-hand items, sexcamming, and more generally the economic use of free time. It outlines how the development of web platforms, the current economic context and post-Fordist values can account for this extension of market and labor. Drawing on a range of interviews, ethnographic observations, and quantitative surveys, the contributors question the empowering effects of commodification, with a specific focus on how gender and class inequalities affect the social meanings of extra money. Ultimately, the collective findings demonstrate how commodification pervades even the most mundane social activities. This research will be invaluable to scholars and students with a focus on gender and digital sociology, the sociology of work and labour, and the marketization of leisure.

Based on over 15 years of research, this text proposes a new definition of the martial arts to examine how such fighting systems are being re-imagined and reconstructed beyond the arenas of combat and sport in the 21st century Western context. Taking the viewpoint of the martial arts as art forms open to reinterpretation, this unique book considers the ways in which martial arts can be used for different purposes, such as within movement systems and for self-help and therapy. However, the martial arts industry is a highly unregulated space. The book, therefore, considers the ways in which the martial arts are being regulated by Western influencers on social media as well as more formal international organisations connected to UNESCO. The project then examines the lives of long-term martial arts instructors and practitioners of historical European martial arts (HEMA), Taijiquan (Tai Chi Chuan), Wing Chun Kung Fu and other internal martial arts such as Cheng Hsin. This book draws on a wide range of data sources including autoethnography, ethnography, life history interviews and social media and textual analysis to paint a vivid picture of the reinvention process in contemporary society. It shows how elements of the martial arts (often from East Asian societies) are being adapted, critiqued, managed and merged to suit the social needs of today's martial artists and the public. This monograph will appeal to all scholars and students interested in combat sports, martial arts and physical culture from a social scientific and qualitative perspective. "The author presents the situation of selected martial arts traditions of China and Europe in today's social contexts. At the same time, he shows both social sensitivity and broad erudition. His research on Mexican traditions brings a fresh perspective to the analysis of cultural influences and theoretical reflection on the heritage of martial arts. Also, the qualitative methodology used here is most appropriate for an in-depth description of the attitudes of martial artists. It includes, but is not limited to, autoethnography. I highly recommend this book to researchers and enthusiasts of martial arts / fighting arts." -Professor Dr Wojciech J. Cynarski, 10th dan of Idokan "Dr. Jennings' Reinventing Martial Arts in the 21st Century is a fresh, extremely current piece. Written in a clear, precise and simple language, it addresses many of the topics inspiring contemporary social research on martial arts-their hybridization with other movements systems, their consideration as self-help or therapy practices, or their protection, revival or reinvention as intangible cultural heritage, to name a few. It is solidly structured and developed, presenting findings on all these fields, based on the author's original research and knowledge as veteran martial artist. No doubt this book is a brilliant contribution to the field of study of martial arts and combat sports." -Carlos Gutierrez Garcia, Associate Professor, Department of Physical and Sport Education, Universidad de Leon, Spain; Editor-in-Chief of Revista de Artes Marciales Asiaticas "Most martial arts celebrate their long historical traditions, ancient roots and aim to inculcate their learners with respect for expert practitioners and their values. Those that originated in East and South East Asia spread across the rest of the world in the twentieth century, and now flourish in societies very different from those where they originated. Alongside the globalised martial arts an academic field of research-martial arts studies-has grown up. Its focus is not only on those Eastern and South-east Asian martial arts and combat sports, but also on those from Africa and the Americas (such as Capoeira and Xilam), and those claiming European origins such as Savate, HEMA (Historical European Martial Arts) or Breton wrestling. Some of these are self-conscious recreations; others are evolved varieties of earlier activities. One important theme in martial arts studies is studying how different forms of combat change and develop; a second research area is focused on how practitioners can benefit physically and mentally from participation. George Jennings has, in this book, drawn together several of the key themes in martial arts studies which became highly visible during the COVID-19 pandemic. Drawing on ethnographic work done before, during, and since the height of the pandemic in Europe, key themes in martial arts studies are explored. Jennings has worked intensively on three martial arts (Taijiquan, HEMA and Wing Chun), and also draws on the research about other activities such as Venezuelan Stick fighting, Savate and Xilam. The text addresses core themes in martial arts studies while blending the standpoints of the practitioner, the teacher, and the researcher." -Sara Delamont, Reader Emeritus, Cardiff University, United Kingdom "George Jennings tackles the western reinvention of traditional martial arts in terms of McDonaldization, heritage studies, and sport science to discuss emerging forms of virtual community, therapy and self-help. Through evocative auto-ethnography Jennings demonstrates the advantage of training in swords while taking notes. The result is a highly readable academic account of colorful vignettes and vivid insights shared from a lifetime in martial arts and scholarship." -DS Farrer, University of Exeter, United Kingdom "This book offers a fascinating exploration of multiple overlooked aspects of the living and breathing richness and diversity of martial arts as lived practices, often intertwined with different livelihoods, issues and aspects of health and wellbeing, and ways of growing. Jennings speaks fluently in a range of voices, allowing different levels and kinds of focus and attention, from large perspectives to attention to less obvious areas of life and practice. This work will be of particular value to ethnography, anthropology and social science students and researchers of martial arts, culture and society." -Professor Paul Bowman, Cardiff University, United Kingdom; Author of The Invention of Martial Arts (2021)

This book explores the relationship between diplomatic discourse and the Olympic Movement, charting its continuity and change from an historical perspective. Using the recent body of literature on diplomacy it explores the evolution of diplomatic discourse around a number of themes, in particular the increasing range of stakeholders engaged in the Olympic bid, disability advocacy and the mainstreaming of the Paralympic Games and the evolution of the Olympic boycott. The work addresses the increasing engagement of a number of non-state actors, in particular the IOC and the IPC, as indicative of the diffusion of contemporary diplomacy. At the same time it identifies the state as continuing in the role of primary actor, setting the terms of reference for diplomatic activity beyond the pursuit of its own policy interests. Its historical investigation, based around a UK case study, provides insights into the characteristics of diplomatic discourse relating to the Games, and creates the basis for mapping the future trajectory of diplomacy as it relates to the Olympic Movement.

Over the past two decades there has been a rapid transformation of masculinities in the West, largely facilitated by a decline in cultural homophobia. The significant changes in the expression of masculinity, particularly among younger generations of men, have been particularly evident in men's team sports, which have become an increasingly diverse and inclusive culture. Drawing upon work from a wide range of established and emerging international scholars, this handbook provides a comprehensive and interdisciplinary analysis of the contemporary relationship between masculinity and sport. It covers a range of areas including history, media, gender, sexuality, race, violence, and fandom, considering how they impact a range of different sports across the world. Students and scholars across many disciplines will find the unparalleled overview provided by these specially commissioned chapters an invaluable resource.

This volume presents a collection of essays that explore the relationship between sporting clothing and gender. Drawing on uniform and sports apparel as a means of exploring the socio-sexual politics of contemporary US society, the contributions analyse the historical, political-economic, socio-cultural and sport-specific dimensions of gendered clothing in sport. Part of a two-volume series (the other discussing this phenomenon in a global context), contributors cover topics such as WNBA uniform politics, military promotion, female sportscaster clothing, magazine depictions, plus-size exercise apparel, FloJo, the Skirt Chaser 5k race, and the socio-politics of the LPGA, CrossFit, roller derby, rock climbing, and more. As the first single compendium to discuss American sportswomen's apparel, this collection will be of interest to practitioners and scholars of sports history, the sociology of sport, and gender/media studies.

Ethno-aesthetics of Surf in Florida discusses surf and music as glocal sociocultural constructs. Focusing on Florida's unexplored surfing culture, the book illustrates how musical experience begets representations about the world that highlight ways of acting and being of various sociocultural communities. Based on the conceptualization of ethno-aesthetics, this ethnographic study provides an analysis of the Space Coast surfers community's collaborative effort to build social cohesion through their musicking. This transdisciplinary research in American Studies draws upon various theoretical perspectives from both the humanities and social sciences, including ethnomusicology, social psychology, and sociolinguistics, to propose new ways of exploring the links between surfing and musicking. This monograph looks past the myth of iconic 1960s Californian surf music to show how, as a result of the glocalization of surfing, the musicking of Floridian surfers has allowed them to express their subjectivities and to make sense of their world. This book contributes to the debate on the disputed notions of identity and representations by establishing connections between a local expression of the surf lifestyle and its music. It proposes theoretical models that explain cultural hybridization, appropriation, and belonging in surfing. It also develops concepts and notions, such as surfanization, surf strand, lifestyle crossover, and identity marking, to illustrate how global practices, such as surfing, are endowed with various modes of expression exemplified by the emergence of unique regional subcultures of surfing.

Health Communication and Sport: Connections, Applications, and Opportunities aggregates sport and health communication into a collective resource that advances scholarly inquiry at the intersection of these two fields. Through bringing together a collaborative of scholars and practitioners who are doing work in areas ranging from mental health, to media, to youth sports, and social media, this volume evaluates health communication issues in sport contexts and inspires work that will answer contemporary questions and problems.

Defining Sport Communication is a comprehensive resource addressing core topics and issues, including humanistic, organizational, relational, and mediated approaches to the study of sport communication. It provides foundational work in sport communication for students and scholars, reflecting the abundance of research published in recent years and the ever-increasing interest in this area of study. Bringing together scholars from various epistemological viewpoints within communication, this volume provides a unique opportunity for defining the breadth and depth of sport communication research. It will serve as a seminal reference for existing scholarship while also providing an agenda for future research.

Over the last forty years, running has grown from a niche sport for a handful of committed club athletes into one of the Western world's most popular pastimes. In Running, Identity and Meaning, Neil Baxter asks: What kinds of people have been drawn to running in such numbers? What do they seek from the sport? And what does running's popularity tell us about ourselves and the society we live in today? Delving into the great paradox of running: that despite its low cost of entry and inclusive ethos, the sport remains riven by inequalities, Baxter showcases how gender, class, age and ethnicity influence whether and how different groups participate in the sport, and explores its role in the reproduction of social structure and the search for distinction. By considering running simultaneously as a technique of self-cultivation, a social field in which forms of capital and status are at stake, and an important source of meaning and identity for millions of people across the world, this book equips readers to understand the many diverse links between the sport, society, and individual identities.

The Sociology of Sports-Talk Radio is the latest sports-media scholarship from the author of How Postmodernism Explains Football and Football Explains Postmodernism, winner of the 2017 Outstanding Book Award from the National Communication Association 's Communication and Sport Division. The book provides a descriptive analysis of the social interaction transpiring in what the author has conceptualized as the "the hyper-mediated marketplace of sports narratives." It examines the social structures and processes that make sports-talk radio such a vibrant societal milieu, and seeks to identify the essential sociological dynamics that make all that endless chatter so vital to listeners. A qualitative, descriptive analytical focus on this remarkable platform-where people come together to interact insistently, colorfully, and often with stunning ferocity-highlights key processes by which human communicators construct meaning.

The proliferation of digital technologies, virtual spaces, and new forms of engagement raise key questions about the changing nature of gender relations and identities within democratic societies. This book offers a unique collection of chapters that brings together scholars from diverse backgrounds to explore how gender experiences and identities are being transformed by digital technologies in ways that affirm or deny social justice.

This book provides fresh insights on how social innovations are utilized as strategies to make sport more accessible and inclusive. It does so by bringing together theoretical insights and empirical studies from Norway, Sweden, Denmark, the United States, Australia, Turkey and Belgium. Within the overarching topic of social innovation in sport, this book covers contemporary themes such as digitalization, urban planning, gender equality and innovation in sport policy and practice. It will be of interest to researchers and students in the fields of sociology of sport, sport management, sport science and sociology.

Winner of the Leisure Studies Association's Outstanding Book Prize This book examines the tensions and ambivalences which men encounter as they negotiate contemporary expectations of fatherhood and fulfill their own expectations of what it means to be a 'good' father. There is little doubt that today's fathers are responding to new expectations about fatherhood and fathering practices. The remote, detached, breadwinning father of the past, once lauded as a masculine ideal, has faded, and men are now expected to be 'involved', 'intimate', 'caring' and 'domesticated' fathers. Using a family practices lens and a case study of sport, Fletcher elucidates the changes and continuities in family and fathering practices in different historical periods and contexts. Negotiating Fatherhood will be of interest to students and scholars with an interest in family and fathering practices, sport, leisure, and gender.

Female Olympian and Paralympian Events is a groundbreaking book that examines women's sports in the Olympic and Paralympic Games, which have long been underappreciated and under-analyzed. The book begins with a brief background on women's participation in the Olympic Games and their role relative to the International Olympic Committee, then introduces the underlying Gendered Critical Discourse Analysis theory used throughout the book's analysis before delving into a literature review of female Olympians and Paralympians' events. It includes a listing of noteworthy "firsts" in the field, followed by individual discussions of twenty-eight Summer and seven Winter events, analyzed according to their historical, rhetorical, and popular cultural representations. Women's unique role(s) in the various events are discussed, particular athletes and Paralympic events are highlighted, and original tables are also included. At the end of each section, affiliated organizations and resources are included in this invaluable referential volume.

This handbook illustrates the utility of global sport as a lens through which to disentangle the interconnected political, economic, cultural, and social patterns that shape our lives. Drawing on multidisciplinary perspectives, it is organized into three parts. The first part outlines theoretical and conceptual insights from global sport scholarship: from the conceptualization and development of globalization theories, transnationalism and transnational capital, through to mediasport, roving coloniality, and neoliberal doctrine. The second part illustrates the varied flows within global sport and the ways in which these flows are contested, across physical cultures/sport forms, identities, ideologies, media, and economic capital. Diverse topics and cases are covered, such as sport business and the global sport industry, financial fair play, and global mediasport. Finally, the third part explores various aspects of global sport development and governance, incorporating insights from work in the Global South. Across all of these contributions, varied approaches are taken to examine the 'power of sport' trope, generating a thought-provoking dialogue for the reader. Featuring an accomplished roster of contributors and wide-ranging coverage of key issues and debates, this handbook will serve as an indispensable resource for scholars and students of contemporary sports studies.

This book explores the experiences of self-identified heterosexual and gay men in contemporary South African gym contexts, particularly as it relates to how the intersection of spornosexual and inclusive masculinities inform their views and enactment of their masculine and sexual identities. Chapters engage with findings from an in-depth qualitative sociological exploration on issues surrounding these masculinities among men living in South Africa who engage in gym work. The author demonstrates that men, when given the opportunity to reflect on their own and the masculinity of others, acknowledge how they promote softer, kinder, disciplined, playful, and sexually agentic masculinities through their look and touch.

Videogames are a unique artistic form, and to analyse and understand them an equally unique language is required. Cremin turns to Deleuze and Guattari's non-representational philosophy to develop a conceptual toolkit for thinking anew about videogames and our relationship to them. Rather than approach videogames through a language suited to other media forms, Cremin invites us to think in terms of a videogame plane and the compositions of developers and players who bring them to life. According to Cremin, we are not simply playing videogames, we are creating them. We exceed our own bodily limitations by assembling forces with the elements they are made up of. The book develops a critical methodology that can explain what every videogame, irrespective of genre or technology, has in common and proceeds on this basis to analyse their differences. Drawing from a wide range of examples spanning the history of the medium, Cremin discerns the qualities inherent to those regarded as classics and what those qualities enable the player to do. Exploring Videogames with Deleuze and Guattari analyses different aspects of the medium, including the social and cultural context in which videogames are played, to develop a nuanced perspective on gendered narratives, caricatures and glorifications of war. It considers the processes and relationships that have given rise to industrial giants, the spiralling costs of making videogames and the pressure this places developers under to produce standard variations of winning formulas. The book invites the reader to embark on a molecular journey through worlds neither 'virtual' nor 'real' exceeding image, analogy and metaphor. With clear explanations and detailed analysis, Cremin demonstrates the value of a Deleuzian approach to the study of videogames, making it an accessible and valuable resource for students, scholars, developers and enthusiasts.

The idea of a 'leisure society' was in its heyday in the 1960s and 1970s, when it was predicted that the pattern of falling working hours which had been experienced in Western societies in the first half of the twentieth century would continue indefinitely. The leisure society has clearly not been realised. On the contrary: contemporary industrial societies seem to be characterised by a shortage of time, experienced as 'time squeeze' and stress. The leisure society idea can be seen as the modern version of the age-old dream of a 'life of ease and plenty'. This analytically and empirically rich book traces the idea in history, through biblical, classical Greek, medieval and nineteenth century utopian writings and into twentieth century concerns with dystopia and the impact of rapid technological change. The 'leisure society' concept turns out to have been an elusive and short-lived phenomenon. For a variety of reasons, the trend towards shorter working hours ran out of steam in the last quarter of the twentieth century. However, while leisure scholars have deserted the topic, a diverse range of activists, including environmentalists, economists and feminists, continue to make the case for reducing working hours. Whatever Happened to the Leisure Society? concludes that the on-going 'struggle for time' should be supported, for the sake of human health and well-being and for the sake of the planet. This is a valuable resource for students and academics in the fields of leisure studies, cultural studies, history, economics, sociology and political science.

Offers a unique investigation into the subject. Fills a gap in the market. Enhances understanding of the role and significance of the body in sporting and religious practices. Uses a comparative analysis of the body in training, within sport and religion, to gain insight into the performative, social, cultural and gendered aspects of somatic discipline and exercise.