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Emerging Sports as Social Movements - Disc Golf and the Rise of an Unknown Sport (Hardcover, 1st ed. 2021)
Loot Price: R3,352
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Emerging Sports as Social Movements - Disc Golf and the Rise of an Unknown Sport (Hardcover, 1st ed. 2021)
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This volume examines the rise of an emerging sport as a grassroots
effort (or "new social movement"), arguing that the growth of
non-normative sports movements occurs through two social processes:
one driven primarily by product development, commercialization, and
consumption, and another that relies upon public resources and
grassroots efforts. Through the lens of disc golf, informed by the
author's experience both playing and researching the sport, Joshua
Woods here explores how non-normative sports development depends on
the consistency of insider culture and ideology, as well as on how
the movement navigates a broad field of market competition,
government regulation, community characteristics, public opinion,
traditional media, social media and technological change.
Throughout, the author probes why some sports grow faster than
others, examining cultural tendencies toward sport, individual
choices to participate, and the various institutional forces at
play.
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