The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike.

Marketing Communication: An integrated approach 2nd edition deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives. Self-study questions per chapter have also been included in this edition.

The most significant nonfiction writings of Zoë Wicomb, one of South Africa’s leading authors and intellectuals, are collected here for the first time in a single volume.

This compilation features critical essays on the works of such prominent South African writers as Bessie Head, Nadine Gordimer, Njabulo Ndebele, and J.M. Coetzee, as well as writings on gender politics, race, identity, visual art, sexuality and a wide range of other cultural and political topics. Also included are a reflection on Nelson Mandela and a revealing interview with Wicomb.

In these essays, written between 1990 and 2013, Wicomb offers insight on her nation’s history, policies, and people. In a world in which nationalist rhetoric is on the rise and diversity and pluralism are the declared enemies of right-wing populist movements, her essays speak powerfully to a wide range of international issues.

Call The Midwife returns for more heat-warming tales of life in London's hard-up East End. The Midwives are back to welcome new lives in the changing times of the 1960s.

It's 1968 and Enoch Powell's infamous "Rivers of Blood" speech creates serious tension in Poplar, especially when a group of dockers march in support of Powell.

The midwives welcome a new nun, Sister Veronica, who's an instant hit with everyone - except Nurse Crane. Meanwhile, Trixie's relationship with Matthew goes from strength to strength, while Nurse Crane helps Nancy with her financial woes. Sister Julienne enjoys helping out on the district rounds, Shelagh and Dr Turner split their time between the busy maternity home and their lively young family, while Reggie continues to bring joy into Violet and Fred's lives.

Hans loop op 90 nié met ’n loopring nie. Sy orige kinders maneuvreer hom vanuit hul tuistes oorsee uit sy lekker ou huis en in Huis Madeliefie in, maar Hans skop nog kliphard, en gou lei hy ’n ouetehuisopstand teen die onhoudbaar drakoniese matrone. Dis daggakoekies, ontkleedansers en vet sports net waar jy kyk in hierdie hoogs komiese roman oor oudword op eie terme.

This book is focused on a broader approach for all assurance providers (including both internal and external auditors) and addresses various advanced concepts that assurance providers need an understanding of.

The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology.

This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts.

This should be the story of Hercules: his twelve labours, his endless adventures…everyone’s favourite hero, right?

Well, it’s not. This is the story of everyone else:

Alcmene: Herc’s mother (She has knives everywhere)

Hylas: Herc’s first friend (They were more than friends)

Megara: Herc’s wife (She’ll tell you about their marriage)

Eurystheus: Oversaw Herc’s labours (He never asked for the job)

His friends, his enemies, his wives, his children, his lovers, his rivals, his gods, his victims. It’s time to hear their stories.

Told with humour and heart, Herc gives voice to the silenced characters, in this feminist, queer (and sometimes shocking) retelling of classic Hercules myth.

Perfect for fans of Madeline Miller and Joanne M. Harris

Being rich is not normal: most people never achieve wealth in their lifetime. The very word ‘rich’ describes a state beyond the median, and therein lies an important lesson.

To become rich, your thinking has to be radically different from that of the people around you. Do you know what those specific differences may be?

Business and wealth guru Douglas Kruger strips away the feel-good hype and gets right down to the practical principles. He leads you through the types of thinking that hold individuals, families and businesses in generational cycles of poverty. He explores the dramatically different approaches of the self-made rich and super-rich, showing you which behaviours to begin practising and which behaviours are traitorous to your wealth potential.

Escape poverty. Raise your value. Change the trajectory of your story.

It all begins with the way you think.

This book is aimed at all involved in the study and practice of labour law, including non-law students and practitioners.

A Practical Guide to Labour Law is aimed at and can fruitfully be used by all involved in the study and practice of Labour Law. For non-legal students this book should suffice as a primary source for their studies; the studying of decided cases will not only be interesting, but will also improve their insight.

From the start of his glittering career in 1992, to his official retirement from all formats of the game in 2013, Shane Warne has long desired to tell his incredible story without compromise. No Spin is that very story. It will offer a compelling intimate voice, true insight and a pitch-side seat to one of cricket’s finest eras, making this one of the ultimate must-have sports autobiographies.

Shane is not only one of the greatest living cricket legends: he is as close as the game has had since Botham to a maverick genius on the field and a true rebel spirit off it, who always gives audiences what they want. Despite being the talismanic thorn in England’s side for nearly two decades of regular Ashes defeats, he was also much loved in the UK where he played cricket for Hampshire. He’s also a much-admired figure in India and South Africa.

Alongside his mesmerising genius as a bowler, Shane has often been a controversial figure, and in this book he's talk with brutal honesty about some of the most challenging times in his life as a player. Honest, thoughtful, fearless and loved by millions, Shane is always his own man and this book is a testament to his brilliant career.

From the multi-million copy New York Times bestselling author Mel Robbins: A life-changing tool that millions of people can't stop talking about.

What if the key to happiness, success, and love was as simple as two words?

In her latest groundbreaking book, The Let Them Theory, Mel Robbins—New York Times Bestselling Author and one of the world's most respected experts on motivation, confidence, and mindset—teaches you how to stop wasting energy on what you can't control and start focusing on what truly matters: YOU. Your happiness. Your goals. Your life.

If you've ever felt stuck, overwhelmed, or frustrated with where you are, the problem isn't you. The problem is the power you give to other people. Two simple words—Let Them—will set you free. Free from the opinions, drama, and judgments of others. Free from the exhausting cycle of trying to manage everything and everyone around you. The Let Them Theory puts the power to create a life you love back in your hands—and this book will show you exactly how to do it.

Using the same no-nonsense, science-backed approach that's made The Mel Robbins Podcast a global sensation, Robbins explains why The Let Them Theory is already loved by millions and how you can apply it in eight key areas of your life to make the biggest impact. Within a few pages, you'll realize how much energy and time you've been wasting trying to control the wrong things—at work, in relationships, and in pursuing your goals—and how this is keeping you from the happiness and success you deserve.

Written as an easy-to-understand guide, Robbins shares relatable stories from her own life, highlights key takeaways, relevant research and introduces you to world-renowned experts in psychology, neuroscience, relationships, happiness, and ancient wisdom who champion The Let Them Theory every step of the way.

Learn how to:

• Stop wasting energy on things you can't control
• Stop comparing yourself to other people
• Break free from fear and self-doubt
• Release the grip of people's expectations
• Build the best friendships of your life
• Create the love you deserve
• Pursue what truly matters to you with confidence
• Build resilience against everyday stressors and distractions
• Define your own path to success, joy, and fulfillment and so much more.

The Let Them Theory will forever change the way you think about relationships, control, and personal power. Whether you want to advance your career, motivate others to change, take creative risks, find deeper connections, build better habits, start a new chapter, or simply create more happiness in your life and relationships, this book gives you the mindset and tools to unlock your full potential.

Welcome to the Kennedy household:

There’s Lila who wrote a bestseller about keeping your marriage alive. Now divorced, she watches her ex play happy families with another woman.

There’s Bill – her stepdad – who moved in after Lila’s mum died. He’s kind, old-fashioned and loves lentils just a little too much.

Celie, Lila’s eldest, hates school. Hates it so much she’s stopped going. Her mother’s fine with that – because she doesn’t know yet.

Violet is nine and sings age-inappropriate rap songs, laughs at fart jokes and Lila dearly hopes she’ll never, ever change.

Lastly, there’s Truant the dog. He’s just taken a bite out of the American actor who’s suddenly landed on the Kennedy’s doorstep.

This is Gene – Lila’s estranged father, and no one’s idea of a role model. He walked out on Lila and her mum years ago – and wherever he goes domestic discord follows.

Because Gene’s presence changes things in unexpected ways. Soon the girls discover a kindred spirit in a man always chasing life’s joys. Bill even loosens up. And Lila finds herself, astonishingly, dating.

Something is happening to the Kennedy household – but what is it?

And will it break, or save, their family?

The Fifth edition of Marketing Management: A South African Perspective, the leading marketing textbook in Southern Africa, adopts a new perspective on the business environment and the way in which businesses can deal with changes in that environment.

Healthcare delivery in the 21st century has become increasingly complex and demanding . Clinical consultations frequently raise scientific, ethical and legal challenges. While scientific issues may be resolved using an evidence-based medicine (EBM) approach, ethical theory is needed to justify decision making in the face of ethical conflict. Medical ethics, law and human rights: a South African perspective provides the conceptual background and analytic skills necessary to assist with the resolution of ethical dilemmas encountered in the South African healthcare environment. Medical ethics, law and human rights: a South African perspective uses case studies to help the healthcare team to identify and analyse ethical, moral and value concepts, and to apply these to scenarios that they may encounter on a daily basis. Part 1 explores theories and principles of ethics (including African philosophy), introduces medical law, discusses health and human rights, and also makes the transition from theory to practice. Part 2 looks at specific topics in healthcare that raise challenges from an ethics perspective - HIV/AIDS, use of social media, euthanasia, human reproduction, genetics and genomics. In view of the increasing emphasis on ethical considerations in healthcare from the Health Professions Council of South Africa (HPCSA), coupled with the rising incidence of litigation in healthcare, Medical ethics, law and human rights: a South African perspective is essential reading for health science, law and philosophy students as well as practising healthcare professionals.

Accounting is a system of gathering, analysing, recording, reporting, and interpreting financial information to make informed business decisions. The accounting discipline is continually changing in response to the external environment and is both stimulating and farreaching. Basic accounting for non-accountants is an introductory text covering financial accounting, cost and management accounting, and financial management.

Basic accounting for non-accountants teaches students financial literacy, a skill that will benefit them in both their personal and professional lives. It includes comprehensive illustrative examples that are easy to understand, with self-test questions and solutions to ensure that concepts are internalised before attempting the end-of-chapter exercises. Contents have been updated in accordance with the relevant accounting standards and accounting environment, and additional end-of-chapter exercises have been provided to ensure that students have sufficient practice to reinforce accounting concepts.

MEET BOOKTOK'S LATEST OBSESSION . . . DARK, FUNNY AND SUPER SPICY, CAN YOU HANDLE THE RIDE?

I want someone with a soul as black as night. Someone who would burn the world down for me and not lose a single minute of sleep over it.

Trauma nurse Aly escapes her hard-working days by thirsting after masked men online. To her, nothing could top the fantasy of her favorite tattooed and masked man hunting her down. But she never could have guessed that one drunken text would turn those dreams into reality . . .

I want things most people don't, craving darkness and depravity instead of light and love.

Josh has spent his life avoiding the limelight, but his online persona is another story. At night, he posts masked thirst traps for his millions of fans, until one follower catches his eye: Aly.

Together, Aly and Josh live out their darkest fantasies, unaware that Aly has captured the attention of someone with far more sinister intentions. As Josh turns from predator to protector, he must ask himself how far he'll go for the woman he can't live without.

Lights Out is a fast-paced dark romance with a morally grey male lead. Some themes and scenes may be disturbing to readers. Please check the content warning at the beginning of the book.

Sy sal notas maak oor haar kinders, besluit 'n vrou voor haar jongste se geboorte. “Voor ek vergeet. Voor hulle groot is, weg, in 'n oogwink.” Sy lê oomblikke vas: die vrae sonder antwoorde, gebedjies, 'n eerste wisseltand, sywurms, huisvergaderings, die huiskat wat kleintjies kry en drome van eendag.

Sing, Mamma, Sing is haar opgaaf van die frustrasie, weekheid, verwondering, trots en benoudheid wat elke ma ken. Dis haar kennismaking met ouers se grootste vrees en verlies wanneer die jongste op byna agt en dertig sterf.

Die boek sluit aan by die genre van die moeder-memoir en die subgenre van verlies.

Still reeling from the tragedy in season 4, John Luther has left the force and retired to a remote clifftop. When he discovers the one person he still loves might be dead, Luther has one aim – find whoever’s responsible and make them pay.

Meanwhile, a savagely intelligent killer is leaving a trail of bodies but no trace of his identity. Luther realises he must return to the job – only he can immerse himself in the killer’s complex psychosis and anticipate his next move. But John’s personal problems are stacking up too, and he will need to compromise his moral code once more.

This is his toughest test yet – one that will push him closer to the edge than he’s ever been before.

When Ernest Shackleton’s ship Endurance was discovered below the Antarctic ice in March 2022, 106 years after it sank, the world thrilled anew with one of the greatest survival stories of all time.

Acclaimed South African writer Darrel Bristow-Bovey has a deeply personal relationship with the story of Endurance and in this lyrical journey into past and present, into humanity and the natural world, above and below the Antarctic ice, he revisits the famous story wondering why it seems to mean more today than ever before.

Drawing on literature, natural history, personal memoir and the thrilling epics of polar adventure, this is a celebration of the human spirit. If this story tells us anything, it’s that in the face of self-inflicted natural disaster, we can still pull off a miracle or two. From the bottom of the Weddell sea, Endurance still whispers that not all is lost, and not forever.

On a freezing winter’s night, a few hours before dawn on 12 May 1969, security police stormed the Soweto home of Winnie Mandela and detained her in the presence of her two young daughters, then aged eight and ten.

Rounded up in a group of other anti-apartheid activists under Section 6 of the Terrorism Act, designed for the security police to hold and interrogate people for as long as they wanted, she was taken away. This was the start for Winnie Mandela of a 491-day period of detention and two trials.

Forty-one years after her release on 14 September 1970, Greta Soggot, the widow of David Soggot, one of Winnie Mandela’s advocates during the 1969/1970 trials, handed her a stack of papers that included a journal and notes that she had written in detention.

491 Days: Prisoner number 1323/69 shares with the world Winnie Mandela’s moving and compelling journal as well as some of the letters written between affected parties at the time. Readers gain insight into the brutality she experienced, her depths of despair as well as her resilience and defiance under extreme pressure.

This book was co-edited by Swati Dlamini and Sahm Venter with the support of the Nelson Mandela Foundation.

THE ORIGINAL HERO. A BRAND-NEW ADVENTURE.

Percy Jackson has saved the world multiple times – battling monsters, Titans, even death himself – so graduating high school should be a breeze, right?

Wrong. Percy needs three recommendation letters from the gods before his final year in high school comes to an end. And one thing Percy knows, the gods on Mount Olympus don’t do anything for free.

To secure his second letter, Percy and his friends Annabeth and Grover agree to a new quest – pet-sitting for the goddess Hecate while she’s away over Halloween. They just need to follow her simple rules:

1. Look after the pets like their lives depend on it (because they do)
2. Don’t touch anything – especially Hecate’s magic potions!
3. See points 1 and 2

Dis donker. Dis koud. Jy’s alleen. En dis wanneer jy twyfel.

Ná drie jaar in die Suid-Afrikaanse Polisiediens is konstabel Alex Steytler gewoond aan die roetine van douvoordag opstaan, inry Kaap toe, op ’n trein klim en twaalf ure lank trokke of stasies patrolleer. Die lelike kant van die lewe is waar hy werk, anders as Tasha in die woonstel langsaan wat haar kamera op die mooi fokus.

Maar nou het sy vriend en medebeampte hom by nog iets ingesleep, en hierdie keer is dit nie so eenvoudig soos ’n motorfiets koop nie. Nee, Pyper wil by die duikeenheid aansluit, want treintrappe, tikkoppe en messtekers bied klaarblyklik nie genoeg opwinding nie. En nou staan Steytler tot by sy naeltjie in ’n rivier vol riool op soek na die slagoffer van ’n boendoehof.

Dis net die begin. Om lede van die duikeenheid te word, sal hulle behoorlik aan die diep kant ingegooi word. Toe Steytler vroeg in die jaar tussen die stukke van ’n treintrapslagoffer gestaan het, kon hy nie weet dat hy teen die einde sy eie stukke sal moet bymekaar maak, of moontlik dele van homself vir ewig verloor nie.

“Hierdie tou is jou lifeline. Jy los hom nie.” Want in donker water is dit al hoe jy jou pad kan terugvind.

Drawing on a selection of ethnographic studies of precarious work in Africa, this book discusses globalisation and digitalisation as drivers for structural change and examines the implications for labour. It explores the role of digital technology in new business models and how it can be harnessed for counter mobilisation by the new worker.

Much of the debate on the future of work has focused on responses to technological trends in the Global North, with little evidence on how these trends are impacting work and workers in the Global South.

Drawing on a rich selection of ethnographic studies of precarious work in Africa, this innovative book discusses how globalisation and digitalisation are drivers for structural change and examines their implications for labour. Bringing together global labour studies and inequality studies, it explores the role of digital technology in new business models and how it can be harnessed for counter mobilisation by the new worker.

Because some doors should never be opened.

New York bookseller Cassie Andrews is not sure what she’s doing with her life. She lives quietly, sharing an apartment with her best friend, Izzy. Then a favourite customer gives her an old book. Full of strange writing and mysterious drawings, at the very front there is a handwritten message:

This is the Book of Doors. Hold it in your hand, and any door is every door.

Cassie is about to discover that the Book of Doors is a special book – a magic book. A book that bestows extraordinary abilities on whoever possesses it. And she is about to learn that there are other magic books out there that can also do wondrous – or dreadful and terrifying – things.

Because where there is magic there is power and there are those who will stop at nothing to possess it.

Suddenly Cassie and Izzy are confronted by violence and danger, and the only person who can help them is Drummond Fox who has a secret library of magical books hidden in the shadows for safekeeping, a man fleeing his own demons. Because there is a nameless evil out there that is hunting them all . . .

Because this book is worth killing for.