With businesses competing globally more than ever before, and with the increased use of social media for marketing, companies are realising that they need to do more to add value to their products and services, and to enhance and manage the customer experience. In order to meet the expectations of today’s demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and how to use them to attract and keep customers.

With a user-friendly layout highlighting definitions, examples, case studies and websites, this third edition of Marketing Management: A South African Perspective gives undergraduate students a comprehensive understanding of marketing – at a practical and academic level.

Contributions from leaders in the field of marketing in South Africa and from academics at leading universities, locally and internationally, will ensure that this edition becomes as highly regarded as its predecessors.

"Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them."

Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation

“50+ metrics crackles like new money…this is the best marketing book of the year.”

Updated version of Strategy + Business “2006 Best Books in Marketing award winner”

WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING

As the old adage goes, “If you can’t measure it, you can’t manage it.” Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge.

Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.

This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and “double jeopardy.”

The first edition, the Business Governance Handbook has changed its title to the Corporate Governance Handbook, reflecting the fundamental importance of good governance by corporations.

Corporate Governance Handbook aligns the interests of the shareholders, directors and managers with the best interest of the company. The objective is to achieve a balance of power between shareholders who wish to optimise their shareholder value and directors who wish to optimise their rewards and incentives.< Corporate governance is presented holistically perspective, with the board of directors playing a central and pivotal role. To do so, the board has to "govern and direct" in the best interest of the company. Corporate Governance Handbook sets out all the fundamentals of good corporate governance against the background of new corporate legislation and regulations (Companies Amendment Act of 2011) and codes of conduct such as King III.

Key Features:

• Provides all guidelines for companies to develop their own governance best practices
• A CD containing valuable information referenced in the text
• A glossary at the end of the book explains governance concepts and terms
• New topics in corporate governance, such as the role of the independent non-executive director, and the enhanced role of an internal auditor
• Case studies are integrated within the text to provide real examples

A successful and competent administrative manager is integral to anyprofitable and efficient organisation or office. Administrative Management has been written specifically for people working in the field of administrative management, as well as those studying Administrative Management at higher education institutions.

The content is specific to the South African market, and it is the only local textbook on this topic. This fourth edition of Administrative Management contains new examples and updated data, and discusses the latest trends in this subject.

Contents Include:

• The role of administrative management within an organisation
• Information systems, office systems and the management of information
• Written and electronic communication
• Meetings and meeting procedures
• Office layout, environment, equipment and furniture
• The virtual workplace
• Office procedures, workflow and productivity
• Planning, organising, leading, control and problem-solving
• Managing cultural diversity
• Business ethics
• Risk management and loss control

This book provides aspirant administrative managers with a good foundation, and offers practising managers the insight that will enable them to manage the administration needs of an organisation more timeously and efficiently, making them invaluable to that organisation.

This book provides you with the perfect introduction to your studies in peace and conflict resolution and equips you with the tools you need to analyse real-world cases. Drawing on recent research and examples from around the world, the new edition: Explores the ongoing situation in Syria and the events and repercussions of the Arab Spring Examines the issue of internet security and the relationship between social media and peace Draws on the cases of Libya and Syria to discuss the principle of Responsibility to Protect (R2P) Outlines the functions of key regional and Non-Governmental organisations Includes a companion website with annotated further reading lists, and links to free SAGE journal articles, reports and data sets This is an essential text for all students, lecturers and researchers of peace and conflict resolution in international relations, global politics and political science.

People and their effective management are key to sustainable organisations. The authors of Human resource management, now in its fourth edition, combine their respective experience from both academia and the workplace to provide a balanced and useful book that covers the key principles for the effective management of people. The book has a sound theoretical base, which includes a wide range of topics from areas such as the human resource management function, strategic human resource management, organisational behaviour, leadership, labour legislation and labour relations. Furthermore, there are self-awareness exercises to assist readers in applying theory to their own insight. For those wanting to test their knowledge, each chapter contains multiple-choice questions. The five case studies at the end of the book create a further opportunity for readers to develop their ability to practically manage people. As with previous editions, the book has been written and designed in a user-friendly style and format and it available with a slideshow for each chapter.

Focus on management principles: A generic approach presents management principles needed in the workplace today, to ensure the sustainability of an organisation. The following topics are discussed: How management theory has evolved and the environment in which management operates; The tasks of management; Leadership, teamwork and interpersonal skills; Organisational culture, diversity management, business ethics, corporate social responsibility, organisational politics, change management and HIV/Aids in the workplace.

Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education and entertainment. It makes internet marketing, e-government, e-learning and online chat services possible, as well as e-commerce. Today, no business training is complete without covering at least the basics of e-commerce. But although e-commerce opens up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. The success of e-commerce also hinges on building relationships. Managing e-commerce in business (third edition) explores the ways in which entrepreneurs and managers can make use of e-commerce related aspects to improve their contact with their customers and enhance their business and marketing strategies.

In the past, the natural environment and business were often seen as competing interests. Now, world leaders recognise that the future depends on a new approach to business, operating in harmony with the environment.

In Environmental Management – A Business Management Approach, the vital connection between environmental management and business sustainability is clearly outlined. The book gives students and practitioners insight into the impact business and lifestyle decisions have on the natural environment, and how this in turn affects the long-term sustainability of business.

It also gives an overview of key environmental principles and the need to balance these with business activities.

Being a successful entrepreneur in the 21st century involves more than enthusiasm and a good eye for a new opportunity. A thorough understanding of the essential business functions, as explained in the third edition of Business Management for Entrepreneurs, is a prerequisite for entrepreneurs who want to take their business through the next growth stage.

The book guides the entrepreneur in managing the eight business functions: general management, finance, marketing, operations management, purchasing and the supply chain, human resources, information management and public relations. These management and managerial skills are essential to successfully manage a business that employs more people than when it was initially established.

This edition contains updated information and new examples on all the business functions relevant to entrepreneurs. Business Management for Entrepreneurs (third edition) is an invaluable resource for students studying entrepreneurship and all young entrepreneurs who plan to start their own business, or entrepreneurs who have their own business but want to learn more about managing the business functions as the business grows.

For undergraduate and graduate Management Information Systems courses. An in-depth exploration of how businesses successfully manage information In its Fourteenth Edition, Management Information Systems: Managing the Digital Firm continues to define courses in Management Information Systems. Designed for business school students, the text provides insight into how today's businesses leverage information technologies and systems to achieve corporate objectives. Providing comprehensive and integrative coverage of essential new technologies and information system applications, as well their impact on business models and managerial decision-making, Management Information Systems increases student engagement and enhances learning through vivid examples. In this new edition, students will find the most up-to-date, relevant information about information systems used by today's businesses-capturing students' attention no matter their industry or vertical of interest. With the help of this text, students will build skills sought after in today's workplace. Later on, they will be able to understand, participate in, and eventually lead management discussions and drive decisions about their firm's information systems. Personalize Learning with MyMISLab MyMISLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Basics of entrepreneurship is a theoretical as well as practical guide to how to develop business ideas to establish an enterprise. Drawing on their personal experience as entrepreneurs, business advisors and subject specialists, the authors aim to: Provide a comprehensive introduction to the world of business and its most important role-player - the entrepreneur, explain basic business concepts to ensure understanding of the business environment and business in general, illustrate what successful entrepreneurs do and what contributes to successful entrepreneurship, demonstrate the steps in the entrepreneurial process - the feasibility study, the viability assessment and the development of a business plan. The most important and essential business management functions relevant to a start-up and new business are addressed in this book. These include: marketing, finance, operations, human resources and purchasing. The authors use an accessible approach to guide readers to be positive yet critical, creative yet practical in their search for business ideas, and ultimately to research business ideas thoroughly to ensure profitability.

The aim of this book is to equip any person working in an office environment with the basic knowledge, skills and attitudes to communicate effectively in the administrative and office environment. Communication is the basis of all relationships. All business matters depend on the exchange of information, and the success of the organisation's performance depends on the effective exchange of this information.

Appropriate for courses in Knowledge Management. Thoroughly revised to reflect today's latest tools, technologies, and best practices, this hands-on guide walks students through the development of a state-of-the-art enterprise Knowledge Management Platform that can leverage a company's existing investments in intranets, data warehousing, data mining, groupware, and other technologies. It offers a complete roadmap for building KM systems incrementally-with each step delivering new business value, and seamlessly building on the work that preceded it. Students gain hands-on experience by through their own KM projects.

The fifth edition of South African human resource management meets the ever-growing demand for an HRM compendium specific to South Africa. Written by South Africans, for South Africans, the book emphasizes the need to contextualise HRM locally and within the wider African context. The book offers value to anyone involved and/or potentially interested in the management of human resources on the African continent and demonstrates why HRM is at the core of the sustainable development challenges we face.

An invaluable resource for entrepreneurs setting up their own businesses, this book provides a clear explanation of the way in which distribution coordinates the activities of the producer or manufacturer and various intermediaries in order to make the product or service available to customers at the right place, at the right time, and in the right quantity. Key features include case studies of actual businesses, chapter summaries and self-assessment questions, and informative graphs and tables. In this edition, topics include: the definition of distribution, the evolution of the South African distribution system, supply chain, channel design, logistics management, and electronic marketing channels, among others.

Why do ethics make business sense? What is the social responsibility of business? What is the role of ethics within corporate governance? How should organisations manage ethics from within? Business Ethics fifth edition is suitable for BCom students following courses in ethics, and can also be used for graduate or postgraduate modules in business management and human resource management. Given the growing emphasis on corporate governance, the book is also of relevance to business ethics practitioners as it addresses key ethical issues affecting corporations in the twenty-first century. Business Ethics tracks global developments in areas such as corporate ethical culture and highlights the relevance thereof within the southern African context.

The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike. While offering the main marketing communication tools, Marketing communication: An integrated approach deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives.

Market-leading ORGANIZATION DEVELOPMENT AND CHANGE, 10th Edition blends rigor and relevance in a comprehensive and clear presentation. The authors work from a strong theoretical foundation to describe, in practical terms, how behavioral science knowledge can be used to develop organizational strategies, structures, and processes.

Presents the basics of research in the social and behavioral sciences in an informative and student-friendly way. Salkind's Exploring Research, 8th edition makes research methods accessible for students. Exploring Research provides an introduction to research methods through a friendly, approachable writing style. Salkind describes how to collect and analyze data and provides thorough instruction on how to prepare and write a research proposal and manuscript. The text explores the use of electronic sources (the Internet) as a means to enhance research skills and includes discussions about scientific methods. The most common types of research models in the social and behavioral sciences are incorporated, including qualitative methods. Salkind covers the research process, problem selection, sampling and generalizability, as well as a discussion of the measurement process . Teaching & Learning Experience Personalize Learning - MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.Improve Critical Thinking - "What You'll Learn about in This Chapter" helps students organize and understand the material to be covered within the chapter. "Exercises" and "Test Yourself" sections challenge students think about and discuss chapter topics and improve their problem-solving skills. Resources in the text and online help students master the process of writing a research paper.Engage Students - Accessible writing style helps to engage students in the material.Explore Research - Discussions of the research process, problem selection, sampling and generalizability, and the measurement process make research exploration accessible to students. Interactive labs are included on MySearchLab to help engage students in the research process. Support Instructors - MyTest, PowerPoints, and an instructor's manual offer additional support for instructors.Click here to view a sample chapter! www.pearsonhighered.com/fall2011preview/#Psych

Fundamentals of office management is aimed specifically at students studying office management and business administration at higher education institutions, as well as employees in an office environment. The topics covered have been identified by researching the tasks and responsibilities of office professionals in different organisations in South Africa.