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Books > Academic & Education > UNISA > Management

Mastering Operational Risk - A practical guide to understanding operational risk and how to manage it (Paperback, 2nd edition):... Mastering Operational Risk - A practical guide to understanding operational risk and how to manage it (Paperback, 2nd edition)
Tony Blunden, John Thirlwell 1
R1,550 R1,271 Discovery Miles 12 710 Save R279 (18%) Ships in 5 - 10 working days

A practical guide, from the basic techniques, through to advanced applications, showing you what operational risk is, and how you can manage it.

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"Mastering Operational Risk" provides a step-by-step guide from the basic elements of operational risk through to advanced applications of operational risk management. Focusing on practical applications, it gives you the knowledge needed to understand what operational risk is and puts in place a workable way of managing it.

The Basics Of Safety Hazards - And The Origins Of Safety Risk (Paperback): Sarel J. Smit, Elriza Esterhuyzen The Basics Of Safety Hazards - And The Origins Of Safety Risk (Paperback)
Sarel J. Smit, Elriza Esterhuyzen 2
R352 Discovery Miles 3 520 Ships in 4 - 8 working days

Identifying and understanding safety hazards form the pivot of all safety management theory and practice. This book, the first to clarify the true nature and characteristics of real safety hazards and the origins of safety risk, will assist safety practitioners to better understand safety risk assessment, safety management and safety auditing. This book is essential for everyone involved in the world of safety, whether medicine, hygiene, ergonomics, engineering, safety management and more.

Behavior in Organizations - Global Edition (Paperback, 10th edition): Jerald Greenberg Behavior in Organizations - Global Edition (Paperback, 10th edition)
Jerald Greenberg 2
R2,212 Discovery Miles 22 120 Ships in 12 - 19 working days

For one-semester, undergraduate and graduate level courses in Organizational Behavior. Unique and current insight on the everyday processes and phenomena of OB. Behavior in Organizations shows students the real world of OB through its blend of cutting-edge research and practical applications. This text then challenges students to take theory one step further by having them put the concepts into action. The many changes in the tenth edition reflect the authors' never-ending mission to present a balance between knowledge and application, while including coverage on the latest advances in the field.

The strategic management process (Paperback): K. Lazenby The strategic management process (Paperback)
K. Lazenby
R787 Discovery Miles 7 870 Ships in 7 - 10 working days

Today it is clear to managers and entrepreneurs that the business environment can change at any given time. Strategic management is an important and ongoing process of formulating and implementing strategies that help an organisation to position itself optimally and so maintain a competitive advantage that results in profit. It creates harmony between any organisation, big or small, and its environment. All stakeholders are affected by strategic decisions. In the South African context, strategic management is crucial for all profit-seeking as well as non-profit-seeking organisations as a result of an ever-changing, turbulent and competitive environment. It is therefore important for students and practitioners of management at every level and in every organisation to understand the vital role of strategic management in the life of an organisation. The strategic management process: a South African perspective is a new South African handbook with a fresh and exciting perspective. Its four parts follow an understandable and practical approach, making use of numerous figures and "strategy in action" cases to support the theory. The strategic management process: a South African perspective should prove invaluable both to students in strategic management and to organisations, from corporate and public companies with management training programmes, to small business ventures that are trying to gain a competitive advantage in a cut-throat environment.

Purchasing and Supply Management (Paperback, 2013 Reprint): W.M.J. Hugo, J.A. Badenhorst Purchasing and Supply Management (Paperback, 2013 Reprint)
W.M.J. Hugo, J.A. Badenhorst 1
R821 Discovery Miles 8 210 Ships in 7 - 10 working days

There is a growing awareness in the global business environment of the importance of managing the supply side, also referred to as the input side, of business as a strategically important area. South African business managers are certainly also aware of the strategic significance of purchasing and supply management and the potential it holds for gaining a competitive advantage in an increasingly difficult and competitive business environment. This edition of Purchasing and supply management provides contemporary insights into this dynamic field of business management. Purchasing and supply management introduces new concepts and management tools to make purchasing and supply management more efficient in functioning within the broader concept of supply chain management. It covers not only basic principles, but also the activities incumbent on a purchasing and supply manager, as well as resources and areas of application. Furthermore, it addresses the relationships between purchasing and concepts such as logistics management and the more integrated system of supply chain management. This new edition has been comprehensively updated and includes case studies and multiple-choice questions which were not in the previous edition. It is therefore student friendly, but at the same time remains a valuable aid to the purchasing fraternity in South African business. Some of the more prominent topics that are included in this edition are the following: Purchasing and supply policies and strategies; purchasing price determination and cost analysis; evaluation and selection of suppliers; the management of quality; electronic commerce and electronic procurement applications; purchasing from small businesses. Purchasing and supply management is aimed at students in this field as well as practitioners in business.

Quality Management for Organizational Excellence: Introduction to Total Quality - Pearson New International Edition (Paperback,... Quality Management for Organizational Excellence: Introduction to Total Quality - Pearson New International Edition (Paperback, 7th edition)
David Goetsch, Stanley Davis
R2,723 Discovery Miles 27 230 Ships in 12 - 19 working days

This practical, student-focused text shows how to focus all of an organization's resources on continuous and simultaneous improvement of quality and productivity - thereby continually improving both performance and competitiveness. QUALITY MANAGEMENT FOR ORGANIZATIONAL EXCELLENCE: INTRODUCTION TO TOTAL QUALITY, 7/e coherently addresses all elements of quality management, including Lean, Six Sigma, Lean Six Sigma, and many topics that competitive books overlook (e.g., peak performance, partnering, manufacturing networks, culture, and crucial "people" aspects of quality). Direct and straightforward, it links "big picture" theories and principles to detailed real-world strategies and techniques. Throughout, critical thinking activities, discussion assignments, and research links promote deeper thinking and further exploration. This edition adds all-new cases, plus new information on topics ranging from supervision to certification, QFD and SPC to benchmarking and JIT.

Strategic management - Southern African concepts and cases (Paperback, 3rd ed): Tienie Ehlers, Kobus Lazenby Strategic management - Southern African concepts and cases (Paperback, 3rd ed)
Tienie Ehlers, Kobus Lazenby
R665 Discovery Miles 6 650 Ships in 2 - 4 working days

In a South African business environment characterised by change, turbulence and competitiveness, strategy is even more crucial today than ever before. Many people's lives and jobs are affected by strategic decisions, and far too often top management develops a strategy that is never communicated to or fully understood by other levels of management and employees, or is not even relevant to the future survival of the company. Strategic management explains the principles and application of the strategic management process, vital to the continued success of every organisation. This is the third edition of Strategic management, the first specifically southern African handbook on this subject. It emphasises the important role of corporate governance, with specific reference to the King III Report. Appropriate South African examples and case studies are used to illustrate the latest trends, particularly the history, development and strategy of South African Breweries (SAB Limited). Theory is applied to this cohesion case after every chapter of the book. Key terms, summary questions and answers, relevant websites and recommended reading lists are also provided. Strategic management will be invaluable not only to students of business management but also to organisations, from corporate companies with management training programmes to small business ventures struggling to hold their ground in a competitive environment.

Entrepreneurship a South African Perspective (Paperback, 3rd edition): G. Nieman, C. Nieuwenhuizen Entrepreneurship a South African Perspective (Paperback, 3rd edition)
G. Nieman, C. Nieuwenhuizen
R719 Discovery Miles 7 190 Ships in 2 - 4 working days

Entrepreneurship - a South African perspective provides an overview of entrepreneurship and important related topics in the field of entrepreneurship. In addition it is a guide to becoming a successful entrepreneur. It describes and illustrates new venture creation within a South African context: the start-up process, the growth stages and the challenges in the maturity phase of the business. It provides exercises, activities and numerous case studies based on the latest research in South Africa. In this third edition of Entrepreneurship all the chapters have been updated, and some chapters, including those on corporate entrepreneurship, e-business and the resource requirements of legal and related aspects, have been substantially revised. To provide a more practical context, profiles of typical entrepreneurs are also included. Contents include the following: Seeing, locating, measuring and opening the window of opportunity; Developing the business plan; Determining the resources required; Fair trade, competition and consumer protection; The role of national government in developing and enabling the small business environment; Controlling and planning for growth; Key issues of business success or failure; E-commerce opportunities; Corporate entrepreneurship in South Africa. Entrepreneurship is aimed at undergraduate students at all higher education institutions in South Africa, as well as managers, management consultants and trainees, developers and presenters of in-house business courses.

Multivariate Data Analysis: Pearson New International Edition (Paperback, 7th edition): Joseph Hair, William Black, Barry... Multivariate Data Analysis: Pearson New International Edition (Paperback, 7th edition)
Joseph Hair, William Black, Barry Babin, Rolph Anderson
R1,419 Discovery Miles 14 190 Ships in 2 - 4 working days

For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.

Principles of Hotel Front Office Operations (Paperback, 2nd edition): Sue Baker, Jeremy Huyton Principles of Hotel Front Office Operations (Paperback, 2nd edition)
Sue Baker, Jeremy Huyton
R1,028 R972 Discovery Miles 9 720 Save R56 (5%) Ships in 10 - 15 working days

This student-centred guide to front office operations in the hotel industry employs a user-friendly approach to encourage self-access and enable students to progress at their own pace independently of the lecturer. Activities are provided throughout to help students move from an understanding of the basic principleds to thinking like a front office person. The chapters follow a typical guest from check-in to check-out, with small detours to other areas and departments. Each chapter includes an end-of-chapter summary, review and discussion questions. there is a detailed glossary of useful terms. The book is suitable for those taking Hotel, Catering and Institutional Operations/Management examinations and undergraduates on hotel and catering management courses.

How to Succeed in Your Master's and Doctoral Studies - A South African Guide and Resource Book (Paperback): Johann Mouton How to Succeed in Your Master's and Doctoral Studies - A South African Guide and Resource Book (Paperback)
Johann Mouton 2
R567 Discovery Miles 5 670 Ships in 7 - 10 working days

A resource for students and supervisors alike, the topics covered are related to the management of postgraduate research studies: the development of a successful research proposal (with examples); research resource management; research ethics and more.

Entrepreneurship and How to Establish Your Own Business (Paperback, 6th Edition): Tersia Botha Entrepreneurship and How to Establish Your Own Business (Paperback, 6th Edition)
Tersia Botha 1
R852 Discovery Miles 8 520 In Stock

Did you know that, in South Africa, 70% to 80% of small businesses fail within the first five years of their establishment? Research indicates that this failure is often due to a lack of understanding of basic business concepts by the entrepreneur. In the competitive South African business environment, it is essential that aspiring entrepreneurs and new business owners have a solid foundation of knowledge on which to build sustainable businesses.

Entrepreneurship and how to establish your own business (6th edition) is a foundational book covering the key areas of entrepreneurship and small business development.

Focus Groups as Qualitative Research (Paperback, 2nd ed.): David L. Morgan Focus Groups as Qualitative Research (Paperback, 2nd ed.)
David L. Morgan
R1,290 Discovery Miles 12 900 Ships in 10 - 15 working days

From the First Edition:

"Continues the high quality of previously published volumes in the Sage series on qualitative research methods. . . . Useful and instructive. . . . David L. Morgan deals with a number of practical issues concerning the conduct of focus groups, such as the degree of moderator involvement and group size. . . . Provides ample illustrations . . . and thought-provoking advice for researchers and students."

--Contemporary Sociology

"David L. Morgan?s book is unique among current offerings on focus groups because it is directed at academic users of focus groups rather than practitioners. His account is also unique in its critical attitude toward contemporary market research applications of focus groups. . . . The book succeeds best at providing fuel for scholarly debates about what group interviews can and cannot contribute to research."

--Journal of Marketing Research

"Provides the reader with a very clear and practical overview of the focus group as a method for field research. . . . Well-written and informative. . . . Providing the history and methodological rationale for the method. . . . Attests to the benefits or strengths of focus group research on the basis of personal opinion and testimonial evidence."

--Personnel Psychology

Only a decade ago, focus groups were virtually unknown to social scientists. Now their use in academic as well as outside settings is vast and ever growing. David L. Morgan has extensively revised and updated his best-selling Focus Groups as Qualitative Research, providing an excellent guide for researchers in every discipline. He begins his comprehensive revision with an updated introduction that offers a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, as well as more on the strengths and weaknesses of focus groups (Chapter 2). Chapter 3?s section on self-contained focus groups has also been expanded to reflect the increased range of research being done in this area. The next chapter has been thoroughly reorganized both to provide an overview of what a typical set of groups looks like as well as new insights on research design. Similarly, Chapters 5 and 6 have been reorganized and broadened to include examples from social scientists who have established their own practices and methodological research on focus groups. This best-selling research guide concludes with future directions and references that take into account the explosive growth in focus groups as a research tool for all social scientists.

Reflecting the many changes that have occurred in the study of focus groups over the years, Focus Groups as Qualitative Research, Second Edition is for qualitative researchers in every academic discipline as well as those in nonacademic settings.


Exploring Innovation (Paperback, 3rd edition): David Smith Exploring Innovation (Paperback, 3rd edition)
David Smith
R1,968 Discovery Miles 19 680 Ships in 12 - 19 working days

The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life. The new edition has been fully revised and updated with a more intuitive structure to now feature: A greater emphasis on what innovation involves.A new chapter on Value Capture.Expanded coverage on Services and Process Innovations.Two new chapters covering Global and Green trends in innovation.8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.

Accounting For Managers - Interpreting Accounting Information for Decision Making 5e (Paperback, 5th Edition): PM Collier Accounting For Managers - Interpreting Accounting Information for Decision Making 5e (Paperback, 5th Edition)
PM Collier
R1,720 Discovery Miles 17 200 Ships in 9 - 17 working days

This revised and updated fifth edition of Accounting for Managers builds on the international success of the previous editions in explaining how accounting is used by non-financial managers. Emphasizing the interpretation rather than the construction of accounting information, Accounting for Managers encourages a critical, rather than an unthinking acceptance of accounting techniques. Whilst immensely valuable for planning, decision-making and control, users of accounting information need to recognize the assumptions behind, and the limitations of particular accounting techniques. As in the previous editions, the book links theory with practical examples and case studies drawn from real business situations across a wide range of manufacturing, retail and service industries.

Managing People - A Practical Guide for Front-line Managers (Paperback, 3rd Edition): Andrew Thomson, Rosemary Thomson, Eileen ... Managing People - A Practical Guide for Front-line Managers (Paperback, 3rd Edition)
Andrew Thomson, Rosemary Thomson, Eileen Arney
R1,996 Discovery Miles 19 960 Ships in 12 - 19 working days

This updated and exciting fourth edition of Managing People: A Practical Guide for Front-Line Managers addresses the growing needs of front-line managers who are not themselves specialists in personnel management but whose roles require them to have these skills. A growing trend over the last two decades has given these managers an increasing amount of responsibility of direct line management, which can be extremely challenging especially if the correct training is not given.

This book examines how the different parts of managing people fit together, whilst acknowledging that different contexts require different approaches and recognizing ongoing organizational, environmental and legal changes that affect the employment framework. It recognizes the rapidly changing context in which modern front-line managers have to operate and acknowledges the increasing expectations of good leadership as a necessity. However, the book also emphasizes the need for front-line managers to understand themselves, their own management styles and attitudes, together with the importance of empathy in appreciating the perspectives of the staff that work under them.

Managing People: A Practical Guide for Front-Line Managers is designed for both new managers and for NVQ/SVQ Level 4 students. It is also appropriate for the first stages of Foundation Degrees and for HND courses combining academic study with workplace learning.

Table of Contents

1.Managing people in the twenty-first century 2.Managing yourself 3.The recruitment cycle 4.Getting the best out of people 5.Learning and development 6.Leading teams and groups 7.Performance Management 8.Managing Challenging Situations 9.The Regulation of Behaviour at Work 10.Operating in a World of Change

The Bar and Beverage Book, 5e (Hardcover, 5th Edition): C Katsigris The Bar and Beverage Book, 5e (Hardcover, 5th Edition)
C Katsigris
R3,313 Discovery Miles 33 130 Ships in 12 - 19 working days

"The Bar and Beverage Book" explains how to manage the beverage option of a restaurant, bar, hotel, country club--any place that serves beverages to customers. It provides readers with the history of the beverage industry and appreciation of wine, beer, and spirits; information on equipping, staffing, managing, and marketing a bar; and the purchase and mixology of beverages. New topics in this edition include changes to regulations regarding the service of alcohol, updated sanitation guidelines, updates to labor laws and the employment of staff, and how to make your operation more profitable. New trends in spirits, wine, and beer are also covered.

High-Impact Consulting - How Clients And Consultants Can Work Together To Achieve Extraordinary Results (Hardcover, Completely... High-Impact Consulting - How Clients And Consultants Can Work Together To Achieve Extraordinary Results (Hardcover, Completely Revised and Updated)
Robert H. Schaffer
R662 Discovery Miles 6 620 Ships in 2 - 4 working days

Even though corporate clients continue to spend millions of dollars on consultant-based solutions, the success rate of these high-priced remedies is far from what it should be. No matter how wise and creative the input of a consultant, says Robert H. Schaffer, it will pay off only if the client does what is necessary to benefit from the advice. But often there's a big "implementation gap" between what client's must do to make a project succeed and what they are actually able and willing to do.
In this new and revised edition of the landmark book "High-Impact Consulting," Robert H. Schaffer reveals how senior managers unwittingly collude with their consultants to perpetuate the great waste inherent in "the five fatal flaws of conventional consulting." Drawing on his own work with companies-- Motorola, Rio Tinto, IBM, General Reinsurance Corporation, The World Bank, and other successful organizations-- Schaffer offers a field-tested approach to working with consultants that has proven to get results. He identifies the key elements of an effective project design?particularly that project objectives are defined in terms of client results rather than just consultant deliverables. The process enables clients to be certain that the work is carried out in ways that ensure success.
The author explains the importance of accomplishing results quickly and then using these "rapid-cycle wins" as vehicles for sharpening management skills, strengthening work disciplines, and introducing new technology. In addition he tells managers and consultants how they can build on these early successes and tackle larger accomplishments and organization wide improvements.
This thoroughly updatededition features valuable new insights and illustrative cases. It also includes a wealth of practical new tools that make the book a user-friendly, quick reference for both client managers and their consultants.

Hospitality Industry Handbook On Legal Requirements For Hospitality Businesses (Paperback, 4th Edition): Lisa Gordon-Davis,... Hospitality Industry Handbook On Legal Requirements For Hospitality Businesses (Paperback, 4th Edition)
Lisa Gordon-Davis, Peter Cumberlege
R650 R600 Discovery Miles 6 000 Save R50 (8%) Ships in 4 - 8 working days

Hoteliers, restaurateurs, licensees and catering managers will, in the course of their work, enter into many legal relationships with other parties whilst at the same time being required to adhere to all of the statutory laws that apply to their business. A sound knowledge of the law is therefore important to the professional owner or manager, as are knowledge of business management and the fundamental skills of the profession.

RCMII - Reliability-Centered Maintenance (Hardcover, 2nd edition): John Moubray RCMII - Reliability-Centered Maintenance (Hardcover, 2nd edition)
John Moubray
R2,162 Discovery Miles 21 620 Ships in 10 - 15 working days

Initially developed by the aviation industry, RCM is rapidly becoming fundamental to the practice of maintenance management and is now in use at hundreds of industrial and service organizations around the world. This book provides an authoritative and practical explanation of what RCM is and how it can be applied. It is of vital importance to anyone concerned with productivity, quality, safety, and environmental integrity. Written by an expert in the field who has helped users apply RCM and its more modern derivative, RCM2, at more than 600 sites in 32 countries. The second edition includes more than 100 pages of new material on: condition monitoring the analysis of functions and failures human error the management risk failure finding the measurement maintenance performance Introduction to RCMThe Plant Register Functions and Failures Failure ConsequencesPreventive TasksDefault Actions The RCM Decision Diagram Planning, Organizing and Controlling the Proposed Task The Nature of Failure and Technical HistoryImplementing RCMWhat RCM Achieves A Brief History of RCM

Best Practice in Inventory Management (Paperback, 2nd New edition): Tony Wild Best Practice in Inventory Management (Paperback, 2nd New edition)
Tony Wild
R568 Discovery Miles 5 680 Ships in 2 - 4 working days

Good management of inventory enables companies to improve their customer service, cash flow and profitability. 'Best Practice in Inventory Management' outlines the basic techniques, how and where to apply them, and provides advice to ensure they work to produce the desired effect in practice.
The book shows how inventory management techniques can be used in a wide variety of situations, particularly in stores where the inventory can be anything from fast moving products to slow moving spares. The discussion extends across distribution warehousing and manufacturers' operations.
The text is based on best theory and practice, which has been gradually developed by the inventory management profession over the years. It covers the inventory control aspects included in the courses for the DPIM, COM, DLM, CPIM and other professional and academic qualifications.
Readers develop their understanding of stock control by seeing the techniques explained logically and learn how inventory structuring, individual item control, forecasting and co-ordination provide the base for logistics management. This new edition has been up-dated throughout and the final chapter, The Future - Inventory and Logistics, has been re-written to reflect the developing applications of technology and changes in focus.
Explains how inventory management techniques achieve low stocks and improved customer serviceActs as a practical manual for making improvements in stock control and for saving moneyCovers the syllabi of the DPIM, COM, DLM and other professional and academic qualifications

Quality Assurance For Textiles And Apparel (Hardcover, 2nd edition): Sara J Kadolph Quality Assurance For Textiles And Apparel (Hardcover, 2nd edition)
Sara J Kadolph 2
R2,165 R1,980 Discovery Miles 19 800 Save R185 (9%) Ships with 15 working days

Textile quality assurance is the process of designing, producing, and evaluating products to determine whether or not they meet the quality level desired by a company's target market." Quality Assurance for Textiles and Apparel, "2nd Edition, reflects the industry's best practices for providing products of a consistent quality that meet customers' needs. With updated information on technological advances and globalization, this 2nd Edition emphasizes the importance of incorporating product quality measures from the merchandising and design stages all the way through production, delivery, and retailing.

Introduction To Information Management And Technology In Business (Paperback): E.J. Ferreira, C.H. Bothma Introduction To Information Management And Technology In Business (Paperback)
E.J. Ferreira, C.H. Bothma
R337 Discovery Miles 3 370 Ships in 2 - 4 working days

Information is at the heart of everything we do as humans. We generate it, we consume it, we share it and we sell it. The careful management of information is therefore key to success in business. An Introduction to information management and technology in business provides a solid overview of the role of information and technology in a business. It gives guidelines on collecting the right information and how to use it wisely and share it with the right people to support the firm's strategic objectives and `oil' the everyday operations of the business.

Entrepreneurial Skills (Paperback, 2nd ed): Cecile Nieuwenhuizen Entrepreneurial Skills (Paperback, 2nd ed)
Cecile Nieuwenhuizen
R595 Discovery Miles 5 950 Ships in 2 - 4 working days

An entrepreneur is different from a manager of a small business in many respects, but largely in attitude and approach. And the right approach hinges on appropriate entrepreneurial skills. Entrepreneurial skills covered in this title include: Achievement orientation; creativity and innovation; self-confidence and a positive attitude; goal-setting; assertiveness; time management; networking; leadership and teamwork; creative problem-solving; strategies for dealing with conflict and confrontation.

Creating a Winning E-Business (Paperback, 2nd edition): H. Albert Napier, Stuart Wagner, Ollie Rivers Creating a Winning E-Business (Paperback, 2nd edition)
H. Albert Napier, Stuart Wagner, Ollie Rivers
R635 Discovery Miles 6 350 Ships in 2 - 4 working days

Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-world case studies that open and close each chapter. Additionally, case studies that feature both successful and unsuccessful ventures are found throughout the book enabling students to learn from the actions of others. A new chapter on Affiliation programs (such as Amazon.com's Associates program) is featured and all chapters are updated to reflect industry changes since the publication of the first edition.

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