In 1952 successful songwriter Buck Ram, and Jean Bennett, a hopeful girl singer from Missouri, began an entertainment management company that created the #1 group of the 50's - The Platters. For thirty-eight years Personality Productions kept a roster of fifteen or more artists at all times including The Flares, Peter Breck, Bert Convey, Sugar and Spice, Morton Downey, Jr., The Pengiuns, The Colts, The Blockbusters and Benny Joy. These pages are a collection of press releases, office notes, correspondence and Jean's Personality Pluggers covering a few of those acts. They begin in 1952 and continue through 2013. This collection shows how the first international superstar group in music was created - before computers, the internet, facebook, power steering, and super highways with rest stops using nothing but a telephone, mimeograph sets and a manual typewriter. This is how Rock began to Roll

Featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industry's top movers and shakers, Music 3.0: A Survival Guide for Making Music in the Internet Age, Third Edition is a completely updated version of the previous best-selling editions! How has streaming music impacted the artist and the industry? Who are the new industry players? Why do traditional record labels, television, and radio have increasingly less influence in an artist's success? How should music be marketed and distributed in this new world? How do you make money when listeners stream your music? What's the best way to develop your brand? How are Facebook, Twitter, and YouTube best used as marketing tools? What are the new technologies being introduced that will influence how we sell and market our work? All these questions are answered in this updated version of Music 3.0, along with some new high- and low-tech tips for inexpensive marketing and promotion.

'Road Rat's Tips - The musician's guide to keeping comfortable, safe, sane and employed on the road' is as informative as it is hilarious. Drawing on 20 years as a professional musician, author Pete Cook gives an exclusive backstage look at the perils and pitfalls of life as a journeyman. In the real world, being able to play well doesn't necessarily guarantee you'll get work as a musician - in fact, playing well is only half the story. Road Rat's Tips deals with the other half. A valuable read for music students, semi-pro musicians and seasoned pro's alike, the book is packed with good advice and contains hundreds of tips. It works equally well as a cover-to-cover-read, something to be dipped into or, indeed, as a quick reference guide. Road Rat's Tips also provides a hilarious insider's look at the 'glamour' of the music business from the journeyman professional's viewpoint.

In "Reaching Rock Star Status -- The Music Artist's Guide To Successful Music Media," Debbie Fettback presents the aspiring artist with a step-by-step pathway to succeed as an artist in the ever-changing and fast-paced music business. This First Edition covers obtaining the interview, the interview process, interview formats, sample interview questions and all the numerous other essentials of music media. If you have ever dreamed of "Reaching Rock Star Status," this book will help you on your way to achieving your dreams. First Published, 2012

As seen on Antimusic.com, Examiner.com, I Am Entertainment and SKOPE Magazine, "Your Band Is A Virus Expanded Edition" is the bigger and better version of the bestselling book "Your Band Is A Virus - Behind-the-Scenes & Viral Marketing for the Independent Musician." Almost double the size of it's predecessor, "Your Band Is A Virus Expanded Edition" is the ultimate music marketing guide for serious independent musicians and bands.

Independent musicians in 2012 find themselves more confused than ever before, and finding good information can be a challenge. "Your Band Is A Virus - Expanded Edition" suggests a neutral and clear perspective, rather than feeding any industry illusions of jumping from the jamspace to Rolling Stone.

Advocating presenting the right product to the world, timing a release properly, promoting to music blogs and publications with a personal touch, outsourcing and freelancing your way to success, building a virtual army of allies, bloggers and writers, embracing the free music model, thinking outside the box, and building on every achievement, "Your Band Is A Virus" presents a very human, actionable and rational approach to music marketing coming from James Moore, an independent promoter who has tried all the tactics himself, and writes in a humorous and conversational tone.

This expanded edition also features bonus industry interviews with major players like Stewart Epps (producer who has worked with Elton John, Led Zeppelin) and Andy Gesner (CEO of HIP Video Promo).

"Bottom Line: This book can really change your life." - Indie Music Digest

"Through a step-by-step process, Moore, essentially walks the independent musician through techniques that will get him, her or them to the next level of making a name for themselves in the music biz. "Your Band Is A Virus - Expanded Edition," is inspiring, relevant and informative." - Examiner.com

"Whether you're just starting out, looking to expand your band's fan base, or just want to revamp your web presence - or even if you want to become one of the people who helps bands do this stuff - we can safely highly recommend Your Band Is A Virus." - Aarti Kelapure, Evolver.fm

"This book is one of the premiere promotional tools available to independent musicians who have a strong desire to succeed in today's music business." - Senseitional (Music Editor, I Am Entertainment Magazine)

"With the music industry in constant flux, someone needs to be a guide through the murky waters of getting original music out to the masses. Independent promoter James Moore has done just that with his book "Your Band Is A Virus," which is now called "Your Band Is A Virus - Expanded Edition." - Cornelius Fortune, the Michigan Chronicle

"A complete marketing guide for musicians which has extensive resources that will help an emerging musician to publicize his music at the best prices." - Musicperk.com

"This book has meat." - Heather Jacks, The Noise Beneath The Apple

"If you read Malcom Gladwell's best-seller "The Tipping Point" and you were wondering "now how do I apply this to market my music?"- Moore is here to answer your prayers." - Red House Reviews

"This is an easy to read and essential tool for any independent band." - The Mosh Pit Music

"There are hundreds, if not thousands of relevant links in this book." - Two Guys Metal Reviews

"This book is a must read for all musicians or other entrepreneurs interested in Internet marketing. In a fairly detailed fashion, author James Moore shares his knowledge of the music and knowledge is once again power as Mr. Moore's knowledge becomes advice for us all." - Your Spokesman Speaks

Digital PR thought leader Ariel Hyatt's Cyber PR for Musicians is an accessible, effective, and empowering guide to online marketing success. In her 18 years in PR, Ariel Hyatt has changed the landscape of how musicians build a successful marketable profile. With her latest book, Cyber PR for Musicians: Tools, Tricks, And Tactics For Building Your Social Media House, she reveals her trade secrets in an accessible and warmly written guide. Ariel's approach is centered around demystifying and harnessing the full potential of social media. In Cyber PR for Musicians, she cleverly uses the metaphor of building a house for building an online profile and, with grace and clarity, guides artists through constructing a robust online presence that will yield real results. Her book is digestible, divided into chapters that thread together an easy-to-follow priority-oriented plan. For example, she begins with a website as being the front door to a musician's house, and, not only does she detail its importance, she offers realistic ways to get one constructed affordably. Cyber PR for Musicians also illuminates many tricks and techniques to maximize Facebook exposure. Here, she starts with the basics for newbies, but spans to break down more sophisticated topics such as Rdio and Spotify integrating with Facebook, and Spotify Analytics for Facebook. Ariel is a recognized thought leader in the digital PR world. In her acclaimed career she has represented over 1,800 clients. Her game-changing work has been lauded by industry professionals and highly established media outlets alike, garnering her press in Oprah, CNN, Wired, Billboard, Hypebot and The Washington Post. Middle Tennessee State University offers a master class based on her innovative PR principles. Besides being the founder of a successful PR firm, she is an international speaker, educator, and author of three books on social media and marketing for artists.

The classic guide to independent music promotion (revised and updated 2013). With this manual, you'll discover that music marketing doesn't have to be expensive or flashy to be effective. Whether you're promoting a fast-growing indie band, record label or solo act from your basement, the Guerrilla Music Marketing Handbook gives you the tools you need to get the most out of your music career. Within these pages you'll find: - Dozens of simple, high-impact ways to promote yourself, your band, or your new release - Tips on how to double your music sales (in 90 days or less) - 25 ways to finance your next recording project, music video, or major equipment purchase - The 29 most important elements in creating sizzling music publicity materials "The most directly applicable, start-tomorrow, creatively inspiring book I've ever seen on promoting your music " -Derek Sivers, founder of CD Baby "After applying many of Bob's ideas, and without any wholesaling or distribution, I sold more than 20,000 music albums over the last five years. Using his suggestions, I increased my fan base by 35% in just one year. Pretty good for a non-performing artist who does all studio work. Bob is the master of music marketing " -Kris Lee-Scott, Hanai Music Don't create great music in the dark. Get the Guerrilla Music Marketing Handbook today. It's already helped thousands of artists get more exposure and generate more gigs and music sales. Now it's your turn to soak up these ideas and put them to work for you.

After spending the last twenty years working in many positions within the music industry, as of the start of my studies I have been in a privileged position to monitor and record the major upheaval that is currently ensuing throughout the new media industry of the present day. From 1997 onwards I have tracked the developments within new media distribution via the Internet and have followed with interest the revolution and phenomenons that have followed. This thesis tries in part to address the spiritual, mental and physical aspects of a phenomenon that has started to re-shape how we communicate and distribute information to each other. This process of new media distribution, which has had a cathartic and sometimes revolutionary feel to its movement, has not at present been resolved and I have tried to understand both sides of the argument from the consumer to industry professionals.

Music Success In Nine Weeks, 3rd Edition Just released in its third edition, with a forward by CD Baby Founder and Best selling author Derek Sivers, Music Success in Nine Weeks can easily be deemed the what to do next bible for both new and established musicians. It provides the missing manual for musicians trying to make sense of social media sites like Facebook, YouTube, and Twitter, and teaches them how to make profitable businesses. With her candid workbook style, it feels like you are sitting down with Ariel, scribbling your own ideas all over the book s pages. Each book comes with a lifetime membership to join her online forum: Ariel s Cyber PR(r) Mastermind where readers get support from fellow readers, and from Ariel and her staff. The hands-on guide and support provides structure to what often feels like chaos. I am guiding musicians to take off their artists hats for a nine weeks and put on their business hats, says Ariel. Her tactics have actualized exponential success for her most proactive readers by giving them a solid business strategy. Ariel didn t just provide the roadmap; she made it her mission to educate artists on how to take advantage of the digital world. Her signature system Music Success in Nine Weeks is the cornerstone of her mission. Her message is so compelling that she has been invited to speak at festivals and conferences in twelve countries, including SXSW, MIDEM (France), CMJ, ASCAP s I Create Music, Canadian Music Week, APRA s Song Summit (Sydney), FUSE Festival (Adelaide), Big Sound (Brisbane) You Are In Control (Reykjavik), and Grammy Camp. Ariel also hosts a widely popular video and newsletter series, Sound Advice, offering information about the emerging music business for musicians and music entrepreneurs. Music Success in Nine Weeks, is making an impact in the world of academia as well. In 2011- 2012 school year, Middle Tennessee State University (MTSU) a globally recognized leader in the world of music business schools debuted an official Cyber PR(r) class based on the principals outlined in Music Success in Nine Weeks, and the book is used as the primary text for the class Hyatt and her staff lead students in a rigorous Cyber PR(r) accreditation process that included hands on experience working on active Cyber PR(r) Campaigns. The class has been an overwhelming success and will continue in the 2012- 2013 academic year with an advanced class unit added. Destined to become the musician s marketing bible. - Book Reviews & News by Janie Franz How good is this book? I figured that I would just skim through the book since I already know a good bit about how the social media world works, but I couldn't put it down and wound up learning a lot myself since the book covers so much more than social media. Her information is concise, to the point, and easy to grasp, no matter if you're a social media veteran or just dipping your toe into the online waters for the first time. - Bobby Owsinski, Music 3.0 One of Hyatt's clients, Michael Lynche, made it to the top four on this season's American Idol. And he praises her ability to teach musicians the art and science of social networking. And since the book is less of a lecture and more of a workbook, it's helpful in a very hands-on and useful way. -

The internet has given artists the ability to share their music with the world instantly. But many artists jump in without knowing exactly what they're getting into. What resources are available? How have other artists used them? What kind of success can you hope for? What happens when your band breaks up? What happens if your band gets signed? All these questions are addressed in The Working Musician: Essentials of the Music Business for New Artists. Featuring interviews with artists like Timothy Nordwind of OK Go, Chris Arbisi of White Trash, Matthew Taylor of Moses Mayfield and others, this book can help new artists learn about the history of the music business, what resources are out there, how to manage their business, what to know about copyright, and advice from people who have been there.

John Michalak and Dan Cull have over 40 years of experience in the music business and have worked with close to 100,000 bands. They can show you how to get from your basement to the top almost overnight This is the first book to explain what it really takes to get to the top of the music business.

Runaway Dreams tells the story of brothers Pat, John and Tommy McManus who, as Mama's Boys, wrote their own chapter in the history of rock music. From a farmhouse in Derrylin, Northern Ireland, and a family steeped in the traditions of Irish folk music, the three brothers set out at the height of 'The Troubles' to make their mark on a world stage. Given an early leg up by Barry Devlin of Horslips, then by Hawkwind and Wishbone Ash, their success was assured when Phil Lynott chose Mama's Boys to accompany Thin Lizzy on their farewell tour. The band went on to circuit the world many times over, sharing the stage with the likes of Deep Purple, Rush, Sting, Black Sabbath, Rory Gallagher, and Foreigner; and touring in the company of Twisted Sister, Scorpions, Iron Maiden, Ratt and Bon Jovi. At the height of their success tragedy struck the band when youngest brother, Tommy, after years of struggle, died of leukaemia at the age of 28. There could be no Mama's Boys without Tommy, and yet it was unthinkable for the two remaining brothers not to play on. So, after a brief hiatus, the music and the successes continued with Pat and John's new venture, Celtus. Playing their debut at the Royal Albert Hall, the band went on to win the 1998 Irish World Music Award, ahead of U2, The Corrs and Enya, and toured with Sheryl Crow, Deacon Blue, Paul Carrack and Jimmy Nail. Their final performance was with the BBC Symphony Orchestra. Runaway Dreams is the story of a band of brothers who, through passion, talent, loyalty and determination, became cultural icons in Ireland and in the words of Mary Anne Hobbs 'living, breathing Irish history.' Michael Walsh lost count years ago of how many times he saw Mama's Boys, and of how many nights he hitched home in the rain through the back roads of Northern Ireland after their shows. He is now, in addition to being a Mama's Boys and Celtus fan, an Associate Professor of Art History at Nanyang Technological University, Singapore. Previous books include: This Cult of Violence (Yale University Press, 2002); A Dilemma of English Modernism (University of Delaware Press, 2007); Hanging a Rebel (Lutterworth Press, 2008) and London, Modernism and 1914 (Cambridge University Press, 2010).

I like to think that if Ludwig van Beethoven were alive today, he'd be a social media madman, bypassing his patrons and financers and independently reaching his audience. He'd be thriving in creative and financial freedom. I also like to believe that the hundreds-perhaps thousands-of artists who have gone broke from bad publishing deals and outrageous recoupables would have preferred the option of having direct access to their audience and cutting out the middle man. And yet, they didn't have that option. Their artistic endeavors began in a time when other people in the music world held the keys to the castle. If you didn't have access to the Royal Opera House or the record stores or your single wasn't playing on every radio station, you had no choice but to sit in the back of a van and tour small venues year after year. Until now, that is. Technology and social media have transformed our musical landscape so that it is now possible for any musician to build and maintain a personal relationship with an audience in real time. I can't promise you a Grammy nomination, but I can guarantee you that if you're involved in the music business, have a product you're trying to promote, or want to make a financial commitment to your art without going broke, there's something in this book for you. Patience is key. Hard work is obligatory. And it's the decisions you make right now, not the habits of the past, that will shape your success in the future. I challenge you to begin today.

This guide contains everything the indie artist or band needs to promote their music without having to rely on corporate or even indie record labels. Today's technological advances have leveled the playing field for indie artists to better compete with the "big boys."

Tony Basley shares his more than 26 years of experience as a musician, manager, agent, engineer, writer, and producer in order to help educate fledgling musicians with some of the common questions and pitfalls of the music business. There are those in the music business who are not seeking fame, fortune, and record deals. Their goal is to have fun playing music in the local bar, night club, bowling alley, or pizza joint. Consider this a start-to-finish guide to help these musicians start, book, maintain, and eventually dismantle a band. Get your band on the right track and prepare for the next "small" thing.

"A clear, comprehensive look at a murky business." --"The Wall Street Journal"

Your favorite band has just announced their nationwide tour. Should you pay to join their fan club and get in on the pre-sale? No, you decide to wait. But the on-sale date arrives, and the site is jammed. You can't get on--and the concert is sold out in six minutes. What happened? What now?

Music journalists Dean Budnick and Josh Baron chronicle the behind-the-scenes history of the modern concert industry. Filled with entertaining rock-and-roll anecdotes about The Rolling Stones, The Grateful Dead, Pearl Jam, and more--and charting the emergence of players like Ticketmaster, StubHub, Live Nation, and Outbox--"Ticket Masters" will transfix every concertgoer who wonders just where the price of admission really goes. This edition has an updated epilogue that covers recent industry developments.

(Music Pro Guide Books & DVDs). Martin Kamenski, a practicing CPA, unleashes years of tax experience on the creative community. He offers explanations in language that is easy for the most number-illiterate to understand. His Chicago-based practice serves clients nationwide and offers artists and creative professionals the explanations they need to make sense of the tangled web of the IRS. Kamenski provides guidance about when to treat yourself as a business. He will advise on the important considerations before incorporating. He will shatter some of the most prevalent (and costly) myths existing in the artistic community. Suitable for any actor, writer, musician, dancer, photographer, director, model, visual artist, band, production company, etc., etc., etc., Kamenski has taken the very fine-tuned method of explaining taxes that made his practice successful and condensed it in a book that will pay for itself tenfold. The playing field is about to be leveled. Prepare to feel in control of your financial future!

Everyone knows music is big business, but do you really understand how ideas and inspiration become songs, products, downloads, concerts and careers? This textbook presents a full overview of the many elements of the music industries, and offers a sustained focus on 'understanding' the processes that have driven and continue to drive the development of those industries. More than just an expose or how to' guide, this book gives students the tools to make sense of technological change, socio-cultural processes, and the constantly shifting music business environment. The crucial focus on research and analysis means readers can understand and track the ongoing development of the music industries and place themselves in the front line of innovation and entrepreneurship in the future. Packed with case studies, this book: Takes the reader on a journey from Glastonbury and the X-Factor to house concerts and crowd-funded releases Demystifies management, publishing and recording contracts, and the world of copyright, intellectual property and music piracy Explains how digital technologies have changed almost all aspects of music making, performing, promotion and consumption Explores all levels of the music industries, from micro- independent businesses to corporate conglomerates Enables students to meet the challenge of the transforming music industries This is the must-have primer for understanding and getting ahead in the music industries. It is essential reading for students of popular music in media studies, sociology and musicology.

Thousands of people try to make it as freelancers in the music and audio industries. Most of them fail, and not because they lack talent or the will to succeed. They fail because no matter how much training they've received or how hard they've practiced, they don't know how to face the challenges that await them in the real world. No matter how much technical or musical skill aspirants may have acquired, there is always a huge gap in their understanding of how that world works. Do they understand how to behave in a professional environment? When to talk and when to listen? What about developing a personal work ethic, a support system, and a reasonable set of immediate and future plans to make goals into realities? In his dual role as a successful music and audio freelancer of over 30 years and a tenured college professor, Jim Klein not only has the knowledge of what it takes to succeed as a freelancer in the competitive field of music and audio, but the understanding of exactly what the new aspirant needs to know to take on that world. Klein has crafted his advice into a book that is detailed, complete, and easy to understand. The book also includes interviews with successful music and audio freelancers, such as legendary producer Howard Benson (Kelly Clarkson, Santana, Daughtry), producer/engineer Kevin Killen (Peter Gabriel, U2, Elvis Costello), bassist Julie Slick, and others.

Why This Book? This course is essential for anyone who wants to be in any aspect of the music business. It is an appropriate class for aspiring music industry professionals such as musicians, entertainment managers, songwriters, agents, and producers. The lessons learned in this course will provide essential information students need to maneuver the current uncertain evolution of the music business brought about by digital innovation and the Internet. The curriculum for this course is built on reliable industry sources as well as the real life experiences of the instructor. "Impressive..., a direct and up to date guide to the Music Industry today. The insight provided here is a must and benefit for anyone considering pursuing a serious career in the field of Music. An informative and personal step by step approach, cost saving principles, effective tools, Management skills, from the studio to the stage, and copyright to contract. This book takes a thorough approach and it is well researched. It will offer you tips and essentials that you will need to succeed. Barbara is a first class professional giving you an exclusive one on one coaching session. I am a professional musician and I have benefited greatly from reading this book. You'll find this manual essential and informative reading." Vic Moraga www.vicmoraga.com I just finished reading the book. Love it Wow Very up to date. You've covered every important detail every musician and amateur producer needs to know. I learned a lot. You've covered everything, really, and very honest too This book is really very helpful to those who are starting with the music business and are confused about how to get started especially when it comes to the agreements, forms to use, copyright, legalities and royalty. I've been through all the confusions, stresses and headaches that's why can I really see the importance and value of this book. Great job Congratulations Songwriter/Promoter, Asteria Abada Why This Author? Barbara Ochoa has a lifetime of experience in the music business. For the last 15 years she has made her living solely as a professional singer, first in Chicago, and then for 8 years in Los Angeles. Her accomplishments include the following: She has set up and run her own record company; has experience at drawing up industry contracts; has released 2 CDs, to date, of original music; has toured and recorded her music internationally, and has a comprehensive understanding of the music publishing business. She also has sold and promoted her music extensively on the Internet and is able to prepare young people with the tools they need to increase their chances of developing a successful music career in today's industry environment.

"Your Band Is A Virus - Behind-The-Scenes And Viral Marketing For The Independent Musician" is the essential, bestselling music marketing guide that uses straight forward language and actionable advice to cover highly effective DIY promotional strategies. Many of them are marketing tips and resources you won't find in any book by the Industry Moguls (how to use micro-job sites to your advantage, how to use viral contest apps like Wildfire, how to get ahead of the line and generate reviews). Independent musicians in 2012 find themselves more confused than ever before, and finding good information can be a challenge. "Your Band Is A Virus - Behind-the-Scenes & Viral Marketing for the Independent Musician" suggests a neutral and clear perspective, rather than feeding any industry illusions of jumping from the jamspace to Rolling Stone. Advocating presenting the right product to the world, timing a release properly, promoting to music blogs and publications with a personal touch, thinking outside the box, and building on every success, "Your Band Is A Virus" presents a very human, actionable and rational approach to music marketing coming from James Moore, an independent promoter who has tried all the tactics himself, and writes in a humorous and conversational tone. This updated edition features an informative and revealing exclusive interview with legendary record producer Stuart Epps (Led Zeppelin, Elton John). "Bottom Line: This book can really change your life." - Indie Music Digest "The beauty of this book is that Mr. Moore covers topics that will be hard to find anywhere else and also the style of writing is very easy to read and follow. This book can help Indie artists & bands gain major exposure all on their own." - Jimmy Rae, SKOPE Magazine "Your Band Is A Virus" is jam packed with tips of the trade and is a viral marketing guide to success. - Muzicnotez.com "Although James Moore may be perceived as my competition in the business, I proudly support this book and believe it has much to offer all artists. "Your Band Is A Virus" doesn't spread itself too thin by venturing into areas of the business such as touring or seeking out management. Its main goal is to empower artists by giving them simple, actionable steps that they can implement as they read." - Laurena Marrone, Grit PR "In the past, I myself have spent many years promoting in the music industry working with various record labels, primarily Universal Records South doing New Media marketing. I worked with CMT, AOL, and MTV to name a few - and the same unique marketing tactics I used to promote these signed musicians are covered in this e-publication holding nothing back If you want to be signed, to have your name in lights, and to get your music recognized by the right people then "YOUR BAND IS A VIRUS" is a must read for any musician or band who is hungry for exposure." - Jake A. Wheat, Street Blast Media

Band Aids is an organizational guide for early career band directors and for more experienced directors seeking new organizational and management strategies and approaches for their school and community bands. The authors present a practical approach to organizing, managing, and teaching an instrumental music program. Classroom management, instrumentation, starting beginners, parent organizations, band trips, and assessment are among the relevant topics presented and discussed. This text is an invaluable guide for directors searching for assistance, not with music skills, but with the day-to-day teaching and management of a band program. "Tips" and "Key Points" enable a quick review of material covered.

When socialism collapsed in Tanzania, the government-controlled music industry gave way to a vibrant independent music scene. Alex Perullo explores the world of the bands, music distributors, managers, and clubs that attest to the lively and creative music industry in Dar es Salaam. Perullo examines the formation of the city s music economy, considering the means of musical production, distribution, protection, broadcasting, and performance. He exposes both legal and illegal strategies for creating business opportunities employed by entrepreneurs who battle government restrictions and give flight to their musical aspirations. This is a singular look at the complex music landscape in one of Africa s most dynamic cities."