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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Music industry

(Not) Just a Bar Band - Marketing & Promoting Your Cover Band (Paperback): Selah Bee (Not) Just a Bar Band - Marketing & Promoting Your Cover Band (Paperback)
Selah Bee
R162 Discovery Miles 1 620 Ships in 18 - 22 working days

Building and maintaining a working band, cover or otherwise, is a lot of work. A ton of work. A ton of hard work. You aren't only required to be a good musician and performer, but a salesperson, a marketer, a promoter, a customer service representative, and more. It isn't always the rock star life you dreamed about. Whether playing music in a cover band is a hobby, something you would like to turn into more than just a hobby or something you are trying to make a full-time career out of, this book is for you. In (Not) Just a Bar Band, I cover branding, the difference between marketing and promotion, social media, your online presence and more. You bring the music, I bring the rest

Artist Etiquette 101 - Sure Fire Ways To Get A Positive Response From Labels, Radio and Press (Paperback): Daniel,  C. Morrison Artist Etiquette 101 - Sure Fire Ways To Get A Positive Response From Labels, Radio and Press (Paperback)
Daniel, C. Morrison
R246 Discovery Miles 2 460 Ships in 18 - 22 working days

You have your sound polished. You have a sweet website. You're ready to get your music reviewed. Now what? How do you do it? Artist Etiquette 101: Sure Fire Ways To Get A Positive Response From Labels, Radio and Press answers that question. Written by Founder/CEO of Hip Rock Magazine, Daniel C. Morrison you get: Do's and Don'ts when sending messages to media A mental exercise technique to get your mind ready Examples of common mistakes made by artists starting out A template you can actually use TODAY and much more With Reviews by Labels and Publicists working for Avril Lavigne, Hinder, Guns N Roses, Metallica, Linkin Park and more you owe it to yourself to see exactly what Daniel C. Morrison has to say to you A few of the many positive reviews... "The content is great and highly informative " - David Wimble - Founder of The Indie Bible (www.theindiebible.com) "Daniel Morrison's Artist Etiquette 101 is a great tool for up-and-coming bands looking for media and industry exposure. Daniel makes some great points about keys to presenting a band in a positive light." -Kristine Ashton-Magnuson/Ashton-Magnuson Media (Rocklahoma event, ShipRocked event, Steve Vai's Vai Academy Song Evolution Camp) "We like working with good people." - Kim Estlund, BWR Public Relations Evanescence, Linkin Park, Hinder, Avril Lavigne] "It was so great to work on this event and to get to work with so many great media folks like you." - Morrella S. Raleigh, Director of Marketing - Nederlander Entertainment "I appreciate everything you're doing." - Harold Gutierrez, Machine Shop Marketing Linkin Park, Korn, Papa Roach]

Music Is Your Business - The Musician's FourFront Marketing and Legal Guide (Paperback, 4th ed.): Bartley F. Day Music Is Your Business - The Musician's FourFront Marketing and Legal Guide (Paperback, 4th ed.)
Bartley F. Day; Edited by Sue D. Cook; Contributions by Dianne Caron Dba
R983 Discovery Miles 9 830 Ships in 18 - 22 working days

New Edition Completely Updated and Expanded This book takes the mystery out of the NEW music business The music industry has changed dramatically in the last five years. You need the "latest" information on how the music industry is set up, and you need legal information that is current, accurate, and targeted to independent record labels and musicians-whether you're an experienced performer or just starting out.

Music industry veteran Christopher Knab's honest, no-nonsense information empowers you to sell, promote, publicize, and perform your music. Learn how to work with industry professionals, prepare a career plan and publicity campaign, connect with your fanbase, grab the attention of distributors, get radio airplay, negotiate offers for live performances, and create a demand for your music with traditional methods and social networking strategies.

Entertainment law attorney Bartley F. Day's straight-to-the-point legal chapters include Making Sense of Music Industry Contracts, Recording a Cover Version, Trademarking Band Names, Insider Tips for Hiring a Music Attorney, Filing Copyright Applications, Recording Contract Advances and Royalty Rates, and a new chapter on the controversial 360 Deals now offered by many record labels.

This edition is filled with brand new topics like Radio's Reasons Not to Play a Record, and updated favorites like, Ten Reasons Why Musicians Fail (and How Not To), and Con Jobs: Watch Out for the Flim-Flam Man. There's a sample Four Front Music Marketing Plan, a Distributor One-Sheet, a Band Tour and Work Schedule, a Band Bio, and much, much more.

At 343 pages, this edition is over 70 pages longer than the 3rd edition. Newly revised, illustrated, and indexed, the 4th edition of "Music Is Your Business" is the essential book for independent musicians and record labels, and is used as a college and university textbook.

The Five-Minute Music Marketer - 151 Easy Music Promotion Activities That Take 5 Minutes or Less (Paperback): Bob Baker The Five-Minute Music Marketer - 151 Easy Music Promotion Activities That Take 5 Minutes or Less (Paperback)
Bob Baker
R357 Discovery Miles 3 570 Ships in 18 - 22 working days
The BluePrint (Paperback): Quadir A. Selby The BluePrint (Paperback)
Quadir A. Selby
R691 Discovery Miles 6 910 Ships in 18 - 22 working days
Secrets I Learned from Hip Hop moguls - Like Russell Simmons, Lyor Cohen & Tommy Silverman (Paperback): Rufus Rafiq Robinson Secrets I Learned from Hip Hop moguls - Like Russell Simmons, Lyor Cohen & Tommy Silverman (Paperback)
Rufus Rafiq Robinson
R1,037 Discovery Miles 10 370 Ships in 18 - 22 working days

How to run an independent record label for the masters.

Life in the Real World - How to Make Music Graduates Employable (Paperback): Dawn Bennett Life in the Real World - How to Make Music Graduates Employable (Paperback)
Dawn Bennett
R1,187 R991 Discovery Miles 9 910 Save R196 (17%) Ships in 18 - 22 working days
Six Steps to Songwriting Success - The Comprehensive Guide to Writing and Marketing Hit Songs (Paperback, 2nd Revised edition):... Six Steps to Songwriting Success - The Comprehensive Guide to Writing and Marketing Hit Songs (Paperback, 2nd Revised edition)
Jason Blume 1
R509 R461 Discovery Miles 4 610 Save R48 (9%) Ships in 18 - 22 working days

What's the secret to writing a hit song? It's as simple as 1-2-3-4-5-6! Innovative, practical, and inspiring, "Six Steps to Songwriting Success" presents a surefire step-by-step approach to mastering the elements consistently found in hit songs. Author Jason Blume, a songwriter with the rare distinction of having had songs on the Country, Pop, and R&B charts simultaneously, has packed this book with such key aids as the three-step lyric writing technique used by the pros; lyric, melody, and demo checklists; and tools for self-evaluation-plus many other exercises that work. Blume's warm, humorous style features motivational anecdotes and entertaining stories of how hit songs came to be written and recorded. Get "Six Steps to Songwriting Success," and get on the charts!

Treble Soul - The Untold Truth In The Entertainment Industry (Paperback): Matt Haslam Treble Soul - The Untold Truth In The Entertainment Industry (Paperback)
Matt Haslam
R269 Discovery Miles 2 690 Ships in 18 - 22 working days

No matter whether you're just starting out as a musician, filmmaker, or engineer or you have years of experience; we're all trying to become better and make more money in this amazing industry. The entertainment industry can be exciting, entertaining, and rewarding; however, there are plenty of problems which we face in the entertainment industry from competition, compensation, to social media. Together, we'll pull back the curtains and take a look at the dark side of the stage life in this eye-opening book which will help you understand not only the problems, but allow you to see how to become a part of the solution. This book will teach you how to start to make money or help you make even more than you already do. Just in case you don't understand the terminology of this industry yet, everything is clearly explained even for the beginners. EVERYTHING you will read is the unedited truth in this industry told through personal experiences and statistics; all told From The Mind of a Treble Soul.

The Music Business Bible (Paperback): Jai Hutcherson The Music Business Bible (Paperback)
Jai Hutcherson
R576 Discovery Miles 5 760 Ships in 18 - 22 working days
Startin' A Band (Or All The Stuff No One Told Me) (Paperback, 3rd Revised ed.): Randy Ballard Startin' A Band (Or All The Stuff No One Told Me) (Paperback, 3rd Revised ed.)
Randy Ballard
R231 R216 Discovery Miles 2 160 Save R15 (6%) Ships in 18 - 22 working days

Have you dreamed about a career in the music business? You NEED this book. Straight talk; not a lot of blah, blah The REAL music business; not fairy tales Laugh while you learn Guarantees of the business Some acclaim for previous editions: "Randy absolutely nails the way our kind lives and what we deal with." - Bugs Henderson "This book doesn't sugar coat nor does it stroke the musician's ego." - Janice Sizemore "Ballard conveys the cold, hard facts of the brutal music biz, all while making the reader laugh... continuously." - Anastasia Karalekas, The Muse's News

Sixty Years of Hits - Straight From the Horse's Mouth (Paperback): Gayle Schreiber, Jean Bennett Sixty Years of Hits - Straight From the Horse's Mouth (Paperback)
Gayle Schreiber, Jean Bennett
R358 Discovery Miles 3 580 Ships in 18 - 22 working days

In 1952 successful songwriter Buck Ram, and Jean Bennett, a hopeful girl singer from Missouri, began an entertainment management company that created the #1 group of the 50's - The Platters. For thirty-eight years Personality Productions kept a roster of fifteen or more artists at all times including The Flares, Peter Breck, Bert Convey, Sugar and Spice, Morton Downey, Jr., The Pengiuns, The Colts, The Blockbusters and Benny Joy. These pages are a collection of press releases, office notes, correspondence and Jean's Personality Pluggers covering a few of those acts. They begin in 1952 and continue through 2013. This collection shows how the first international superstar group in music was created - before computers, the internet, facebook, power steering, and super highways with rest stops using nothing but a telephone, mimeograph sets and a manual typewriter. This is how Rock began to Roll

The Little Book of Music Licensing 2nd Edition (Paperback): Bryan Clarey The Little Book of Music Licensing 2nd Edition (Paperback)
Bryan Clarey; Jennifer Davis
R290 Discovery Miles 2 900 Ships in 18 - 22 working days

A must have, easy to use music licensing guide for independent musicians. Learn about copyright, performance royalties, what licensing is, how it's used and how you can start making some extra money off of your original, recorded music. The second edition includes updated resource information and some new licensing info as well.

One Hit Wonders - Using Film to Analyze the Music Industry (Paperback): Murray Krugman One Hit Wonders - Using Film to Analyze the Music Industry (Paperback)
Murray Krugman
R2,923 Discovery Miles 29 230 Ships in 18 - 22 working days

One Hit Wonders is a complete introduction to the music industry from the initiation of production to distribution of the final product. Each chapter is related to a popular film about the industry, making the content student-friendly and highly accessible and creating a cycle of fictional rock cinema linked to informative text. The book neatly sidesteps conventional organization, with material grouped into clean, clear sections that focus on archetypes, emotions, and experiences. Rather than addressing the best way to find and hire a publicist, the book encourages students to examine "the moment" that musical magic begins to brew. Through iconic films like Jailhouse Rock and Phantom of the Paradise, students explore topics such as the mores of existing as a musician in this modern world and music's ability to create enormous possibilities for personal transformation. One Hit Wonders teaches students that the music industry is more than a business-it's an experience. The book is written for courses in music industry management and production. It can also serve as a supplemental text for courses in popular culture and contemporary music appreciation.

Make Money Teaching Piano Lessons - Even If You Are Not The Best Player On The Block (Paperback): Eric Michael Roberts, Todd... Make Money Teaching Piano Lessons - Even If You Are Not The Best Player On The Block (Paperback)
Eric Michael Roberts, Todd Anderson
R242 Discovery Miles 2 420 Ships in 18 - 22 working days
How to Demand a Paycheck (Paperback): Alex C Johnson How to Demand a Paycheck (Paperback)
Alex C Johnson; Victor H Jenkins
R241 Discovery Miles 2 410 Ships in 18 - 22 working days
You're a Musician. Now What? - How to thrive in creative and financial freedom as a musician (Paperback): E. E. Bradman You're a Musician. Now What? - How to thrive in creative and financial freedom as a musician (Paperback)
E. E. Bradman; Janek Gwizdala
R586 Discovery Miles 5 860 Ships in 18 - 22 working days

I like to think that if Ludwig van Beethoven were alive today, he'd be a social media madman, bypassing his patrons and financers and independently reaching his audience. He'd be thriving in creative and financial freedom. I also like to believe that the hundreds-perhaps thousands-of artists who have gone broke from bad publishing deals and outrageous recoupables would have preferred the option of having direct access to their audience and cutting out the middle man. And yet, they didn't have that option. Their artistic endeavors began in a time when other people in the music world held the keys to the castle. If you didn't have access to the Royal Opera House or the record stores or your single wasn't playing on every radio station, you had no choice but to sit in the back of a van and tour small venues year after year. Until now, that is. Technology and social media have transformed our musical landscape so that it is now possible for any musician to build and maintain a personal relationship with an audience in real time. I can't promise you a Grammy nomination, but I can guarantee you that if you're involved in the music business, have a product you're trying to promote, or want to make a financial commitment to your art without going broke, there's something in this book for you. Patience is key. Hard work is obligatory. And it's the decisions you make right now, not the habits of the past, that will shape your success in the future. I challenge you to begin today.

No Booker, No Bouncer, No Bartender - How I Made $25K On A 2-Month House Concert Tour (And How You Can Too) (Paperback):... No Booker, No Bouncer, No Bartender - How I Made $25K On A 2-Month House Concert Tour (And How You Can Too) (Paperback)
Shannon Curtis
R247 Discovery Miles 2 470 Ships in 18 - 22 working days

How many times have you thought that "there's got to be a better way" to reach more people and make more money with your music?

With a unique approach to touring and turning a profit, singer-songwriter Shannon Curtis has released an in-depth eBook that details how up-and-coming artists can follow her direct-to-fan recipe for making way more fans and way more money.

"No Booker, No Bouncer, No Bartender: How I Made $25K On A 2-Month House Concert Tour (And How You Can Too)" breaks down in plain language and precise detail a plan for artists that doesn't follow the traditional club & coffeehouse methodology. Topics covered include:

Finding the right hosts how to build an itinerary using your existing email list and social media relationships

Creating the ideal performance space how to focus your audience and maximize your show's intimacy and connectivity

Helping your hosts put together their invite lists how to set yourself up for a successful event by guaranteeing "critical mass"

Setup and flow how best to pace the evening to maximize guests' experience (and your income )

Gathering donations how to partner with your host for a financially successful event

Merchandise strategies how to create awareness, maximize your effectiveness, and make more money

Making sure you have the right gear specific equipment recommendations and how-tos

But more than just giving procedural suggestions, Curtis goes deeper, thoroughly explaining the psychology and interpersonal dynamics behind her tremendously successful house concert touring method. You won't just come away with a knowledge of "what" works, you'll understand "why" it works.

Curtis says: "My decision several years ago to abandon traditional club touring in favor of house concerts has made my career as an artist better on every measurable level. I sell more albums and merch, generate more income, receive more signups to my email list, and most importantly, I make stronger, deeper connections with the people listening to my music. With this book, I'm confident that you can open the door to a whole new world of deeply enriching performance experiences, whether you're a veteran artist or a complete rookie to touring."

RAVES:

""Shannon Curtis captures in this book the essence of what it means to be an independent musician: 100% control of your career and 100% of the benefits. Curtis's alternative model for touring cuts out the middleman, and puts the power (and money) back in the hands of the artists. She's a true entrepreneur, and an inspiration for any artist looking to become successful on their own terms."" - Patti Silverman, SF Music Tech

""As an independent artist who's done nearly 100 house shows, I'm here to tell you that anyone who's considered going that route needs this book. Of all the crap we waste money on as artists, nothing I can think of will give you the return on investment this book will. Shannon gives you a staggering level of detail. Stop reading this review and read the book, like, now."" - JT Spangler, Nashville musician

""I just wanted to thank you. I have been expanding my booking schedule and using house shows more frequently and leaning heavily on your model, and it is literally changing my life. I am making more money, and finding myself more fulfilled and encouraged than ever before while building a better fan base than ever before. I can't tell you how much I appreciate it. Thank you."" - Bradford Loomis, independent artist, Seattle

The Songwriter's Guide to the Galaxy (Paperback): Tiff Lacey The Songwriter's Guide to the Galaxy (Paperback)
Tiff Lacey; Illustrated by Tiff Lacey
R521 Discovery Miles 5 210 Ships in 18 - 22 working days
Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Music... Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Music Marketing [dot] Com Presents) (Paperback)
David Hooper
R630 Discovery Miles 6 300 Ships in 18 - 22 working days

An Open Letter to Any Musician Who Wants to
Make $100,000 (or More) in the Music Business

You're in a career where it's considered "normal" to be broke. If you were doing anything else for a living, you'd have given up by now.

And I'm sure there are people in your life who wish you'd do just that... They want you to settle down, get a "real" job, and make music a hobby.

Screw 'em. The truth is, if you know what to do, you can make a lot of money as a musician.

This book shows you what to do. You'll learn exactly how to make money with your music -- in the club, on the Internet, and on the road.

Here's a taste of what's waiting for you... How to get record labels to approach you (instead of you chasing them) Nobody at your shows? I'll show you several ways to fix that... "The Drip Method" -- The most profitable way to release music. A 100-year-old marketing trick developed by a woman thought to be "too fat and ugly" for a career in music -- today it works better than ever The greatest threat to your music business success (it's not piracy) and how to neutralize it. A songwriting secret from successful drag queens and pissed off karaoke singers so potent, it almost guarantees a great song How a $10 "kitchen appliance" will make you a better songwriter 4 proven "cures" for music business burnout and overwhelm What it takes for a musician to make $150,000/year (with only 500 fans) Rules for social media. Ignore these at your own risk. "Superfan" Secrets - How to develop fans who buy everything you sell. How to sell lots of music... without being obnoxious or turning people off Are you a musician over 40? Why age doesn't matter anymore... Proven, word-for-word "scripts" and emails that get people to buy your music 8 ways to make money giving your music away for free A small change in the way you release new music that is so powerful, you will double the money you make.

And that's just for starters. There's a lot of money to be made in the music business and this book will make sure you don't miss out.

Now is your chance. If you want a successful career as a musician, this book will help you.

Marketing 101 (Paperback): James A. Richards Marketing 101 (Paperback)
James A. Richards
R237 Discovery Miles 2 370 Ships in 18 - 22 working days

Marketing 101 is a concise, practical guide for anyone at any level of the music business to understand and apply fundamental marketing concepts and tools. James A. Richards is an author and marketing professional that has been working in Pittsburgh's amazingly vibrant arts and entertainment community for nearly three decades. To learn more about him, visit www.james-richards.com

Music 4.0 - A Survival Guide for Making Music in the Internet Age (Paperback, 3 Revised Edition): Bobby Owsinski Music 4.0 - A Survival Guide for Making Music in the Internet Age (Paperback, 3 Revised Edition)
Bobby Owsinski
R950 Discovery Miles 9 500 Ships in 18 - 22 working days

Featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industry's top movers and shakers, Music 3.0: A Survival Guide for Making Music in the Internet Age, Third Edition is a completely updated version of the previous best-selling editions! How has streaming music impacted the artist and the industry? Who are the new industry players? Why do traditional record labels, television, and radio have increasingly less influence in an artist's success? How should music be marketed and distributed in this new world? How do you make money when listeners stream your music? What's the best way to develop your brand? How are Facebook, Twitter, and YouTube best used as marketing tools? What are the new technologies being introduced that will influence how we sell and market our work? All these questions are answered in this updated version of Music 3.0, along with some new high- and low-tech tips for inexpensive marketing and promotion.

How To Make It In The New Music Business - Now With The Tips You've Been Asking For! (Paperback): Robert Wolff How To Make It In The New Music Business - Now With The Tips You've Been Asking For! (Paperback)
Robert Wolff
R487 Discovery Miles 4 870 Ships in 18 - 22 working days

The Music Business Has Completely Changed.
It's Time You Take Control Of It With The Book That Will Show You How.
Music's Legends Show You How To...
* Write Your Best Song with Pop Songwriting Superstar Diane Warren
* Record and Mix Your Best Sounding Record with Bob Clearmountain
* Master a Hit Record with Bob Ludwig
* The Must Read "Real Inside Story" of the Music Business Told by Steve Lukather
* Get the Sound You've Always Wanted with Bob Bradshaw
* Plus tons of killer business, marketing and PR strategies that can help you today
The Reviews...
From ASCAP
What if you could talk one-on-one with some of the greatest names in music today, like Grammy winning ASCAP songwriter Diane Warren, Grammy winning artist/legendary guitarist/founding member of "Toto" Steve Lukather, the famed record engineer and producer Bob Clearmountain, and mastering engineer to the stars Bob Ludwig and others, and they gave you their much sought-after advice on how to make music just like the biggest and best music stars.
In How To Make It In The New Music Business, Robert Wolff not only gives you this information from his interviews with these music legends, but reveals to you the technology and equipment that the "real music artists and producers" use to make their hit records and shows you how to use it to make hit sounding major record label quality music and records anywhere.
Think of this book as your "Music Road Map" that will take you from where you are to where you want to be, simply by following its step-by-step plan.
Far too many songwriters and musicians spend years and years of their lives becoming great at their craft, but rarely, do many of them know how the real world music game is played, or how to create a hugely successful career and do it all on their own terms. With this book, those days are over.
From Readers...
"Having received significant interest from DreamWorks, Hollywood and Maverick all within the last three months, I have fast come to the realization of which you have categorically confirmed for me in your book. Thank you for an extremely interesting read." --Mike C.
"The book is a bible for those just starting in the music industry, and a revelation for people that have been in the business for a long time." --Crystal (MusicContracts101.com)
"What is needed in order to succeed in todays music industry. Well written and inspiring it is a very enjoyable read for anyone just starting out in the business or veterans who wish to touch up on all aspects of the industry. I enjoyed the inspiring words from Bob Clearmountain and Bob Ludwig." --Brian T.
"Recently I was looking for a book to learn more about the music business, contracts, marketing, new ways of distribution, etc. I encountered this book and decided to get a sample into my Kindle and read the first chapter. After that I bought it and kept reading. The book is divided into different lessons, which are organized in a logical manner analogous to the way you go into starting a business, producing and album and selling it. The book covers a lot of material and it is written in a very friendly way, easy to understand. If you are interested in music and music business you will definitely find some sound advice and a lot of inspiration in this book. It opened my mind in many ways." --J.P. Mantilla

My Music is Done. What's Next? - The Promoter's Almanac (Paperback): Barron Smith My Music is Done. What's Next? - The Promoter's Almanac (Paperback)
Barron Smith
R258 Discovery Miles 2 580 Ships in 18 - 22 working days

This book is designed to help you become a better promoter or artist. Through my experiences, I have found that there are certain procedure to go through to have a successful show. Also, this book will give an artist the proper information to prepare him or her for the Music Industry. If you're in the Music Industry or need some advice on promoting, this book is for you

Music Distribution - Selling Music in the New Entertainment Marketplace (Paperback, 5th ed.): C Michael Brae Music Distribution - Selling Music in the New Entertainment Marketplace (Paperback, 5th ed.)
C Michael Brae
R527 Discovery Miles 5 270 Ships in 18 - 22 working days

This Book is a comprehensive study of the music industry distribution system. The intent is to convey total understanding of the process of music distribution as well as the significance of that process and all it's variables. Marketing through cutting-edge web-technology and how to incorporate into digital and retail distribution networks supporting soundscan capabilities, is discussed. Distribution is but one aspect of the business end of this industry, arguably the most vital. The importance of distribution is stressed along with the importance of other contiguous aspects such as global sales, marketing and promotions including radio-internet radio, retail, trades, music aggregators, street-promotions, and college-networks. This edition includes current industry statistics, trends and new innovative ways in selling your music through both digital and physical. Focus on additional revenue streams as licensing, publishing, digital download cards with Soundscan support is also examined.

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