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Books > Business & Economics > Business & management > Management & management techniques > Operational research

Models and Algorithms of Time-Dependent Scheduling (Paperback, 2nd ed. 2020): Stanislaw Gawiejnowicz Models and Algorithms of Time-Dependent Scheduling (Paperback, 2nd ed. 2020)
Stanislaw Gawiejnowicz
R4,307 Discovery Miles 43 070 Ships in 10 - 15 working days

This is a comprehensive study of various time-dependent scheduling problems in single-, parallel- and dedicated-machine environments. In addition to complexity issues and exact or heuristic algorithms which are typically presented in scheduling books, the author also includes more advanced topics such as matrix methods in time-dependent scheduling, time-dependent scheduling with two criteria and time-dependent two-agent scheduling. The reader should be familiar with the basic notions of calculus, discrete mathematics and combinatorial optimization theory, while the book offers introductory material on theory of algorithms, NP-complete problems, and the basics of scheduling theory. The author includes numerous examples, figures and tables, he presents different classes of algorithms using pseudocode, he completes all chapters with extensive bibliographies, and he closes the book with comprehensive symbol and subject indexes. The previous edition of the book focused on computational complexity of time-dependent scheduling problems. In this edition, the author concentrates on models of time-dependent job processing times and algorithms for solving time-dependent scheduling problems. The book is suitable for researchers working on scheduling, problem complexity, optimization, heuristics and local search algorithms.

Decision Making with Spherical Fuzzy Sets - Theory and Applications (Paperback, 1st ed. 2021): Cengiz Kahraman, Fatma Kutlu... Decision Making with Spherical Fuzzy Sets - Theory and Applications (Paperback, 1st ed. 2021)
Cengiz Kahraman, Fatma Kutlu Gundogdu
R2,867 Discovery Miles 28 670 Ships in 10 - 15 working days

This book introduces readers to the novel concept of spherical fuzzy sets, showing how these sets can be applied in practice to solve various decision-making problems. It also demonstrates that these sets provide a larger preference volume in 3D space for decision-makers. Written by authoritative researchers, the various chapters cover a large amount of theoretical and practical information, allowing readers to gain an extensive understanding of both the fundamentals and applications of spherical fuzzy sets in intelligent decision-making and mathematical programming.

Generalized Intuitionistic Multiplicative Fuzzy Calculus Theory and Applications (Paperback, 1st ed. 2020): Shan Yu, Zeshui Xu Generalized Intuitionistic Multiplicative Fuzzy Calculus Theory and Applications (Paperback, 1st ed. 2020)
Shan Yu, Zeshui Xu
R2,789 Discovery Miles 27 890 Ships in 10 - 15 working days

This book mainly introduces the latest development of generalized intuitionistic multiplicative fuzzy calculus and its application. The book pursues three major objectives: (1) to introduce the calculus models with concrete mathematical expressions for generalized intuitionistic multiplicative fuzzy information; (2) to introduce new information fusion methods based on the definite integral models; and (3) to clarify the involved approaches bymilitary case. The book is especially valuable for readers to understand how the theoretical framework of generalized intuitionistic multiplicative fuzzy calculus is constructed, not only discrete or continuous but also correlative (generalized) intuitionistic (multiplicative) fuzzy information is aggregated based on the definite integral models and the theory with a military practice is integrated, which would deepen the understanding and give researchers more inspiration in practical decision analysis under uncertainties.

Institutional Memory as Storytelling - How Networked Government Remembers (Paperback): Jack Corbett, Dennis Christian Grube,... Institutional Memory as Storytelling - How Networked Government Remembers (Paperback)
Jack Corbett, Dennis Christian Grube, Heather Caroline Lovell, Rodney James Scott
R520 Discovery Miles 5 200 Ships in 12 - 17 working days

How do bureaucracies remember? The conventional view is that institutional memory is static and singular, the sum of recorded files and learned procedures. There is a growing body of scholarship that suggests contemporary bureaucracies are failing at this core task. This Element argues that this diagnosis misses that memories are essentially dynamic stories. They reside with people and are thus dispersed across the array of actors that make up the differentiated polity. Drawing on four policy examples from four sectors (housing, energy, family violence and justice) in three countries (the UK, Australia and New Zealand), this Element argues that treating the way institutions remember as storytelling is both empirically salient and normatively desirable. It is concluded that the current conceptualisation of institutional memory needs to be recalibrated to fit the types of policy learning practices required by modern collaborative governance.

Organisational Diagnosis - Tools And Applications For Practitioners And Researchers (Paperback): Nico Martins, Ellen Caroline... Organisational Diagnosis - Tools And Applications For Practitioners And Researchers (Paperback)
Nico Martins, Ellen Caroline Martins, Rica Viljoen
R798 Discovery Miles 7 980 Ships in 10 - 15 working days

The highly experienced and knowledgeable authors of Organisational Diagnosis provide the reader with the necessary advice, tools and applications to conduct a successful organisational diagnosis. Readers will come to understand how to diagnose concerns/problems and leverage untapped possibilities in the organisation in order to improve and be successful in a competitive, fast-changing world.

Organisational Diagnosis covers the core concepts in conducting an organisational diagnosis.

Content includes:

  • Planning and coordinating an organisational diagnosis
  • Preparing and involving all stakeholders
  • Developing and sourcing assessment instruments
  • Survey administration process
  • Data gathering in groups – an inclusive way of gathering
  • Analysing and interpretation of results
  • Follow-up process – clarifying survey results
  • Report writing and feedback
  • Action planning and learning
  • Conducting multicultural research insights gained from theory and practice
  • The organisational and psychological impact of Organisational Diagnosis
  • Ethical and privacy considerations for research
Decision-making Strategies for Automated Driving in Urban Environments (Paperback, 1st ed. 2020): Antonio Artunedo Decision-making Strategies for Automated Driving in Urban Environments (Paperback, 1st ed. 2020)
Antonio Artunedo
R2,789 Discovery Miles 27 890 Ships in 10 - 15 working days

This book describes an effective decision-making and planning architecture for enhancing the navigation capabilities of automated vehicles in the presence of non-detailed, open-source maps. The system involves dynamically obtaining road corridors from map information and utilizing a camera-based lane detection system to update and enhance the navigable space in order to address the issues of intrinsic uncertainty and low-fidelity. An efficient and human-like local planner then determines, within a probabilistic framework, a safe motion trajectory, ensuring the continuity of the path curvature and limiting longitudinal and lateral accelerations. LiDAR-based perception is then used to identify the driving scenario, and subsequently re-plan the trajectory, leading in some cases to adjustment of the high-level route to reach the given destination. The method has been validated through extensive theoretical and experimental analyses, which are reported here in detail.

Great Writers on Organizations - The Third Omnibus Edition (Paperback, 3rd edition): Derek S. Pugh, David J. Hickson Great Writers on Organizations - The Third Omnibus Edition (Paperback, 3rd edition)
Derek S. Pugh, David J. Hickson
R1,143 Discovery Miles 11 430 Ships in 12 - 17 working days

Great Writers on Organizations presents succinctly each of the contributions made by 80 of the most prominent management thinkers to the understanding of organizational behaviour and managerial thinking. Among those included are early theorists such as Henri Fayol, Frederick W. Taylor and Max Weber, classical writers such as Alfred D. Chandler, Peter Drucker and Frederick Herzberg, through to modern thinkers such as Oliver Williamson, Rosabeth Moss Kanter, and Charles Handy. New writers included in the Third Omnibus Edition are: Lex Donaldson, Stewart Clegg, Richard Whitley, Michel Foucault and Kathleen Eisenhardt. The volume is an indispensable resource for academics, students and managers on what the great writers have to say about the key managerial tasks of how to organize and motivate.

Advances in Social Simulation - Looking in the Mirror (Paperback, 1st ed. 2020): Harko Verhagen, Melania Borit, Giangiacomo... Advances in Social Simulation - Looking in the Mirror (Paperback, 1st ed. 2020)
Harko Verhagen, Melania Borit, Giangiacomo Bravo, Nanda Wijermans
R7,419 Discovery Miles 74 190 Ships in 10 - 15 working days

This book presents the state-of-the-art in social simulation as presented at the Social Simulation Conference 2018 in Stockholm, Sweden. It covers the developments in applications and methods of social simulation, addressing societal issues such as socio-ecological systems and policy making. Methodological issues discussed include large-scale empirical calibration, model sharing and interdisciplinary research, as well as decision making models, validation and the use of qualitative data in simulation modeling. Research areas covered include archaeology, cognitive science, economics, organization science, and social simulation education. This collection gives readers insight into the increasing use of social simulation in both its theoretical development and in practical applications such as policy making whereby modelling and the behavior of complex systems is key. The book will appeal to students, researchers and professionals in the various fields.

Applying Theories for Information Systems Research (Hardcover): Tiko Iyamu Applying Theories for Information Systems Research (Hardcover)
Tiko Iyamu
R3,879 Discovery Miles 38 790 Ships in 12 - 17 working days

This book sets out to provide postgraduate researchers with guidance on selecting and applying sociotechnical theories to the study of information systems, including how they can be combined to complement each other. Until now it has been difficult to source advice on the application of these theories, and there has been no single book that combines multiple theories as this does. Examining the impacts of technological developments and seeking to understand how humans interact with computers and systems is a dynamic field but can often confuse researchers with the overwhelming number of social theories that are utilised to derive insights. Instead, the author in this book breaks down some of the most popular theories used to underpin information system research, such as activity theory (AT), actor-network theory (ANT), contingency theory (CT), diffusion of innovation (DOI) theory, structuration theory (ST), and the technology acceptance model (TAM). By doing so, this book serves to enable a simpler, faster selection of appropriate theories, and a more effective and productive application that leads to richer, more rigorous research outcomes. Written for postgraduates, researchers, and academics in the fields of information technology and information systems, this book provides a valuable resource of sociotechnical research methodologies that will enable and enhance future studies.

Industrial Engineering in the Digital Disruption Era - Selected papers from the Global Joint Conference on Industrial... Industrial Engineering in the Digital Disruption Era - Selected papers from the Global Joint Conference on Industrial Engineering and Its Application Areas, GJCIE 2019, September 2-3, 2019, Gazimagusa, North Cyprus, Turkey (Paperback, 1st ed. 2020)
Fethi Calisir, Orhan KORHAN
R5,455 Discovery Miles 54 550 Ships in 10 - 15 working days

This book gathers extended versions of the best papers presented at the Global Joint Conference on Industrial Engineering and Its Application Areas (GJCIE), held on September 2-3, 2019, in Gazimagusa, North Cyprus, Turkey. It covers a wide range of topics, including decision analysis, supply chain management, systems modelling and quality control. Further, special emphasis is placed on the state of the art and the challenges of digital disruption, as well as effective strategies that can be used to change organizational structures and eliminate the barriers that are keeping industries from taking full advantage of today's digital technologies.

Strategic Planning for Urban Transportation - A Dynamic Performance Management Approach (Paperback, 1st ed. 2020): Guido Noto Strategic Planning for Urban Transportation - A Dynamic Performance Management Approach (Paperback, 1st ed. 2020)
Guido Noto
R3,508 Discovery Miles 35 080 Ships in 10 - 15 working days

This book focuses on the adoption of a Dynamic Performance Management (DPM) approach to support the planning and management of urban transportation systems. DPM allows one to embrace a dynamic and systemic perspective and, as a result, to frame the contribution of different stakeholders, in terms of outcome-based performance, at an inter-institutional level. The discussed DPM approach allows one to focus on the causal relationships and feedback processes that characterize urban transportation systems' governance. Particularly, through the adoption of such an approach, it is possible to identify outcome-based performance measures that help to monitor and drive the governance network toward the creation of public value for the reference communities.Strategic Planning for Urban Transportation: A Dynamic Performance Management Approach begins with an examination of urban transportation, highlighting the main criticalities and future challenges of managing it. Next, the book examines the governance of urban transportation including how to identify and engage stakeholders. Finally, the book introduces the main application of DPM and system dynamics to urban areas, with specific regards to transportation. The framework is outlined, and a case study is provided as a practical example of how to apply the model. This book should be useful to urban transportation decision-makers at both the managerial and political level.

Designing and Using Organizational Surveys - A Seven-Step Process (Hardcover, 1st Jossey-Bass ed): Allan H. Church, Janine... Designing and Using Organizational Surveys - A Seven-Step Process (Hardcover, 1st Jossey-Bass ed)
Allan H. Church, Janine Waclawski; Foreword by Allen I. Kraut
R2,206 Discovery Miles 22 060 Ships in 12 - 17 working days

The survey process is a highly complex and situationally dependent one, in need of careful management. If poorly designed and administered, surveys can create disappointment and even disaster. Little has been written so far for those responsible for designing and implementing surveys in organizations. These authors have drawn on their extensive consulting experience to develop a concise, pragmatic, seven-step model covering the entire process, from initiation, to final evaluation, to making the results meaningful to the future of the organization. They pay special attention to the political and human sensitivities concerned and show how to overcome the many potential barriers to a successful outcome.

Operational Research in Agriculture and Tourism - 7th International Symposium and 29th National Conference on Operational... Operational Research in Agriculture and Tourism - 7th International Symposium and 29th National Conference on Operational Research, Chania, Greece, June 2018 (Paperback, 1st ed. 2020)
Evangelia Krassadaki, George Baourakis, Constantin Zopounidis, Nikolaos Matsatsinis
R2,789 Discovery Miles 27 890 Ships in 10 - 15 working days

This book presents a diverse range of recent operational research techniques that have been applied to agriculture and tourism management. It covers both the primary sector of agriculture and agricultural economics, and the tertiary sector of the tourism industry. Findings and lessons learned from these innovations can be readily applied to various other contexts. The book chiefly focuses on cooperative management issues, and on developing solutions to provide decision support in multi-criteria scenarios.

Proceedings of the Eighth International Forum on Decision Sciences (Paperback, 1st ed. 2021): Xiang Li, Xiaofeng Xu Proceedings of the Eighth International Forum on Decision Sciences (Paperback, 1st ed. 2021)
Xiang Li, Xiaofeng Xu
R4,228 Discovery Miles 42 280 Ships in 10 - 15 working days

This book focuses on selected aspects of the current and upcoming trends in transportation, logistics and decision-making, which comes from the selected articles on the Eighth International Forum on Decision Sciences held in Kunming, China, in 2020. In detail, the included scientific papers analyze the problems and challenges of decision-making under uncertainty, supply chain management, green transportation management, cold chain logistics and intelligent business, especially under the new background of COVID-19. The variety of the papers delivers added value for both scholars and practitioners.

4th EAI International Conference on Management of Manufacturing Systems - MMS 2019 (Paperback, 1st ed. 2020): Lucia Knapcikova,... 4th EAI International Conference on Management of Manufacturing Systems - MMS 2019 (Paperback, 1st ed. 2020)
Lucia Knapcikova, Michal Balog, Dragan Perakovic, Marko Perisa
R4,238 Discovery Miles 42 380 Ships in 10 - 15 working days

The book presents the proceedings of the 4th EAI International Conference on Management of Manufacturing Systems (MMS 2019), which took place in Krynica Zdroj, Poland, on October 8-10, 2019. The conference covered Management of Manufacturing Systems with support for Industry 4.0, Logistics and Intelligent Manufacturing Systems and Applications, Cooperation management and its effective applications. Topics include RFID Applications, Economic Impacts in Logistics, ICT Support for Industry 4.0, Industrial and Smart Logistics, Intelligent Manufacturing Systems and Applications, and much more.

High Velocity Business Operations (Paperback): Yemmanur Jayachandra High Velocity Business Operations (Paperback)
Yemmanur Jayachandra
R535 Discovery Miles 5 350 Ships in 12 - 17 working days

This Element deals with the know-how and show-how to accomplish high velocity business operations. The basis of these operations is real-time data and low latency processing. Relevant applications are pervasive due to the emerging technologies of IoT, 5G, AI and data analytics. This Element explores theories and methods of configuring, formulating and implementing high velocity business operations with properly designed and developed platforms and processes. Current mobile transformation is enabling the unwiring of businesses, de-territorializing them, and creating more opportunities for these operations. High velocity business processes increase throughput and efficiency, offering first-mover advantage. They also provide location-independence due to use of mobile platforms and devices (smartphones, tablets and wearables). This Element present mobility as a critical attribute of high velocity business operations, taking advantage of world-wide resources and expertise with well-designed mobile platforms and their data.

Games and Dynamics in Economics - Essays in Honor of Akio Matsumoto (Paperback, 1st ed. 2020): Ferenc Szidarovszky, Gian-Italo... Games and Dynamics in Economics - Essays in Honor of Akio Matsumoto (Paperback, 1st ed. 2020)
Ferenc Szidarovszky, Gian-Italo Bischi
R3,275 Discovery Miles 32 750 Ships in 10 - 15 working days

This book focuses on the latest advances in nonlinear dynamic modeling in economics and finance, mainly-but not solely-based on the description of strategic interaction by using concepts and methods from dynamic and evolutionary game theory. The respective chapters cover a range of theoretical issues and examples concerning how the qualitative theory of dynamical systems is used to analyze the local and global bifurcations that characterize complex behaviors observed in social systems where heterogeneous and boundedly rational economic agents interact. Nonlinear dynamical systems, represented by difference and differential and functional equations, are extensively used to simulate the behavior of time-evolving economic systems, also in the presence of time lags, discontinuities, and hysteresis phenomena. In addition, some theoretical issues and particular applications are discussed, as well. The contributions gathered here offer an up-to-date review of the latest research in this rapidly developing research area.

Active Balancing of Bike Sharing Systems (Paperback, 1st ed. 2020): Jan Brinkmann Active Balancing of Bike Sharing Systems (Paperback, 1st ed. 2020)
Jan Brinkmann
R2,789 Discovery Miles 27 890 Ships in 10 - 15 working days

This book reports on an operational management approach to improving bike-sharing systems by compensating for fluctuating demand patterns. The aim is to redistribute bikes within the system, allowing it to be "actively" balanced. The book describes a mathematical model, as well as data-driven and simulation-based approaches. Further, it shows how these elements can be combined in a decision-making support system for service providers. In closing, the book uses real-world data to evaluate the method developed and demonstrates that it can successfully anticipate changes in demand, thus supporting efficient scheduling of transport vehicles to manually relocate bikes between stations.

Reliability and Statistics in Transportation and Communication - Selected Papers from the 20th International Conference on... Reliability and Statistics in Transportation and Communication - Selected Papers from the 20th International Conference on Reliability and Statistics in Transportation and Communication, RelStat2020, 14-17 October 2020, Riga, Latvia (Paperback, 1st ed. 2021)
Igor Kabashkin, Irina Yatskiv, Olegas Prentkovskis
R5,603 Discovery Miles 56 030 Ships in 10 - 15 working days

This book reports on cutting-edge theories and methods for analyzing complex systems, such as transportation and communication networks and discusses multi-disciplinary approaches to dependability problems encountered when dealing with complex systems in practice. The book presents the most noteworthy methods and results discussed at the International Conference on Reliability and Statistics in Transportation and Communication (RelStat), which took place remotely from Riga, Latvia, on October 14 - 17, 2020. It spans a broad spectrum of topics, from mathematical models and design methodologies, to software engineering, data security and financial issues, as well as practical problems in technical systems, such as transportation and telecommunications, and in engineering education.

Chaos, Complexity and Leadership 2018 - Explorations of Chaotic and Complexity Theory (Paperback, 1st ed. 2020): Sefika Sule... Chaos, Complexity and Leadership 2018 - Explorations of Chaotic and Complexity Theory (Paperback, 1st ed. 2020)
Sefika Sule Ercetin, Suay Nilhan Acikalin
R5,430 Discovery Miles 54 300 Ships in 10 - 15 working days

This book constitutes the proceedings of the 6th International Symposium on Chaos, Complexity and Leadership (ICCLS). Written by interdisciplinary researchers and students from the fields of mathematics, physics, education, economics, political science, statistics, the management sciences and social sciences, the peer-reviewed contributions explore chaotic and complex systems, as well as chaos and complexity theory in the context of their applicability to management and leadership. The book discusses current topics, such as complexity leadership in the healthcare fields and tourism industry, conflict management and organization intelligence, and presents practical applications of theoretical concepts, making it a valuable resource for managers and leaders.

Analytics for the Sharing Economy: Mathematics, Engineering and Business Perspectives (Paperback, 1st ed. 2020): Emanuele... Analytics for the Sharing Economy: Mathematics, Engineering and Business Perspectives (Paperback, 1st ed. 2020)
Emanuele Crisostomi, Bissan Ghaddar, Florian Hausler, Joe Naoum-Sawaya, Giovanni Russo, …
R3,526 Discovery Miles 35 260 Ships in 10 - 15 working days

The book provides an encompassing overview of all aspects relating to the sharing economy paradigm in different fields of study, and shows the ongoing research efforts in filling previously identified gaps in understanding in this area. Control and optimization analytics for the sharing economy explores bespoke analytics, tools, and business models that can be used to help design collaborative consumption services (the shared economy). It provides case studies of collaborative consumption in the areas of energy and mobility. The contributors review successful examples of sharing systems, and explore the theory for designing effective and stable shared-economy models. They discuss recent innovations in and uses of shared economy models in niche areas, such as energy and mobility. Readers learn the scientific challenging issues associated with the realization of a sharing economy. Conceptual and practical matters are examined, and the state-of-the-art tools and techniques to address such applications are explained. The contributors also show readers how topical problems in engineering, such as energy consumption in power grids, or bike sharing in transportation networks, can be formulated and solved from a general collaborative consumption perspective. Since the book takes a mathematical perspective to the topic, researchers in business, computer science, optimization and control find it useful. Practitioners also use the book as a point of reference, as it explores and investigates the analytics behind economy sharing.

Decision Making Theories and Methods Based on Interval-Valued Intuitionistic Fuzzy Sets (Paperback, 1st ed. 2020): Shuping Wan,... Decision Making Theories and Methods Based on Interval-Valued Intuitionistic Fuzzy Sets (Paperback, 1st ed. 2020)
Shuping Wan, Jiuying Dong
R2,800 Discovery Miles 28 000 Ships in 10 - 15 working days

This is the first book to provide a comprehensive and systematic introduction to the ranking methods for interval-valued intuitionistic fuzzy sets, multi-criteria decision-making methods with interval-valued intuitionistic fuzzy sets, and group decision-making methods with interval-valued intuitionistic fuzzy preference relations. Including numerous application examples and illustrations with tables and figures and presenting the authors' latest research developments, it is a valuable resource for researchers and professionals in the fields of fuzzy mathematics, operations research, information science, management science and decision analysis.

Mathematical Topics on Representations of Ordered Structures and Utility Theory - Essays in Honor of Professor Ghanshyam B.... Mathematical Topics on Representations of Ordered Structures and Utility Theory - Essays in Honor of Professor Ghanshyam B. Mehta (Paperback, 1st ed. 2020)
Gianni Bosi, Maria J. Campion, Juan C. Candeal, Esteban Indurain
R2,817 Discovery Miles 28 170 Ships in 10 - 15 working days

This book offers an essential review of central theories, current research and applications in the field of numerical representations of ordered structures. It is intended as a tribute to Professor Ghanshyam B. Mehta, one of the leading specialists on the numerical representability of ordered structures, and covers related applications to utility theory, mathematical economics, social choice theory and decision-making. Taken together, the carefully selected contributions provide readers with an authoritative review of this research field, as well as the knowledge they need to apply the theories and methods in their own work.

Handbook of Optimization in Electric Power Distribution Systems (Paperback, 1st ed. 2020): Mariana Resener, Steffen Rebennack,... Handbook of Optimization in Electric Power Distribution Systems (Paperback, 1st ed. 2020)
Mariana Resener, Steffen Rebennack, Panos M. Pardalos, Sergio Haffner
R4,977 Discovery Miles 49 770 Ships in 10 - 15 working days

This handbook gathers state-of-the-art research on optimization problems in power distribution systems, covering classical problems as well as the challenges introduced by distributed power generation and smart grid resources. It also presents recent models, solution techniques and computational tools to solve planning problems for power distribution systems and explains how to apply them in distributed and variable energy generation resources. As such, the book therefore is a valuable tool to leverage the expansion and operation planning of electricity distribution networks.

Channel Strategies and Marketing Mix in a Connected World (Paperback, 1st ed. 2020): Saibal Ray, Shuya Yin Channel Strategies and Marketing Mix in a Connected World (Paperback, 1st ed. 2020)
Saibal Ray, Shuya Yin
R3,988 Discovery Miles 39 880 Ships in 10 - 15 working days

This book aims to revisit the "traditional" interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner studies along these dimensions that could enhance the understanding of the potential impact that new technologies and strategies can have on practice in the near future. When launching a new product/service to market, firms usually consider various components of the marketing mix to influence consumers' purchase behaviors, such as product design, convenience, value proposition, promotions, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers.

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