Collect data and build trust. With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to understand what qualifies as reasonable use and then determine how to act in the best interest of their customers. How do they build, not erode, trust? Customer Data and Privacy: The Insights You Need from Harvard Business Review brings you today's most essential thinking on customer data and privacy to help you understand the tangled interdependencies and complexities of this evolving issue. The lessons in this book will help you develop strategies that allow your company to be a good steward, collecting, using, and storing customer data responsibly. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues&#8212blockchain, cybersecurity, AI, and more&#8212each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas&#8212and prepare you and your company for the future.

This book provides a practical guide to the DPO role, encompassing the key activities you'll need to manage to succeed in the role. Coverage includes data protection fundamentals and processes, understanding risk and relevant standards, frameworks and tools, with DPO tips also embedded throughout the book and case studies included to support practice-based learning.

The notion of surveillance has become increasingly more crucial in public conversation as new tools of observation are obtained by many different players. The traditional notion of "overseeing" is being increasingly replaced by multi-level surveillance where many different actors, at different levels of hierarchy, from the child surveilling the parent to the state surveilling its citizens, are entering the surveillance theater. This creates a unique surveillance ecosystem where the individual is observed not only as an analog flesh-and-blood body moving through real spaces such as a shopping mall, but also tracked as a data point where the volume of data is perpetually and permanently expanding as the digital life story is inscribed in the digital spaces. The combined narrative of the individual is now under surveillance. Modern Day Surveillance Ecosystem and Impacts on Privacy navigates the reader through an understanding of the self as a narrative element that is open for observation and analysis. This book provides a broad-based and theoretically grounded look at the overall processes of surveillance in a global system. Covering topics including commodity, loss of privacy, and big data, this text is essential for researchers, government officials, policymakers, security analysts, lawmakers, teachers, professors, graduate and undergraduate students, practitioners, and academicians interested in communication, technology, surveillance, privacy, and more.

In Online Predators, An Internet Insurgency: A Field Manual for Teaching and Parenting in the Digital Arena Jeffrey A. Lee brings his ten plus years' experience in the fight against online child exploitation to bear in an easy to follow guide for all with a stake in the life of a child. This book equips parents, guardians, extended family, and educational professionals with practical strategies to help keep kids safe in a technology connected world. Instead of focusing on ever changing technology, Lee proposes a key fundamental change in the fight against online predation-to develop an insatiable curiosity about their child's online life, then get in the front lines and stay there.

A practical, user-friendly handbook for understanding and protecting our personal data and digital privacy. Our Data, Ourselves addresses a common and crucial question: What can we as private individuals do to protect our personal information in a digital world? In this practical handbook, legal expert Jacqueline D. Lipton guides readers through important issues involving technology, data collection, and digital privacy as they apply to our daily lives. Our Data, Ourselves covers a broad range of everyday privacy concerns with easily digestible, accessible overviews and real-world examples. Lipton explores the ways we can protect our personal data and monitor its use by corporations, the government, and others. She also explains our rights regarding sensitive personal data like health insurance records and credit scores, as well as what information retailers can legally gather, and how. Who actually owns our personal information? Can an employer legally access personal emails? What privacy rights do we have on social media? Answering these questions and more, Our Data, Ourselves provides a strategic approach to assuming control over, and ultimately protecting, our personal information.