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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Propaganda
Only weeks after the D-Day invasion of June 6, 1944, a surprising
cargo-crates of books-joined the flood of troop reinforcements,
weapons and ammunition, food, and medicine onto Normandy beaches.
The books were destined for French bookshops, to be followed by
millions more American books (in translation but also in English)
ultimately distributed throughout Europe and the rest of the world.
The British were doing similar work, which was uneasily coordinated
with that of the Americans within the Psychological Warfare
Division of General Eisenhower's Supreme Headquarters, Allied
Expeditionary Force, under General Eisenhower's command. Books As
Weapons tells the little-known story of the vital partnership
between American book publishers and the U.S. government to put
carefully selected recent books highlighting American history and
values into the hands of civilians liberated from Axis forces. The
government desired to use books to help "disintoxicate" the minds
of these people from the Nazi and Japanese propaganda and
censorship machines and to win their friendship. This objective
dovetailed perfectly with U.S. publishers' ambitions to find new
profits in international markets, which had been dominated by
Britain, France, and Germany before their book trades were
devastated by the war. Key figures on both the trade and government
sides of the program considered books "the most enduring propaganda
of all" and thus effective "weapons in the war of ideas," both
during the war and afterward, when the Soviet Union flexed its
military might and demonstrated its propaganda savvy. Seldom have
books been charged with greater responsibility or imbued with more
significance. John B. Hench leavens this fully international
account of the programs with fascinating vignettes set in the war
rooms of Washington and London, publishers' offices throughout the
world, and the jeeps in which information officers drove over
bomb-rutted roads to bring the books to people who were hungering
for them. Books as Weapons provides context for continuing debates
about the relationship between government and private enterprise
and the image of the United States abroad. To see an interview with
John Hench conducted by C-SPAN at the 2010 annual conference of the
Organization of American Historians, visit:
http://www.c-spanvideo.org/program/id/222522.
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Obey
(Paperback)
New World Order
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R173
Discovery Miles 1 730
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Ships in 10 - 15 working days
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This classic text provides a scathing critiques of U.S. political
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