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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry

The Rise and Fall of Mass Communication (Hardcover, New edition): William L. Benoit, Andrew C. Billings The Rise and Fall of Mass Communication (Hardcover, New edition)
William L. Benoit, Andrew C. Billings
R2,314 R1,424 Discovery Miles 14 240 Save R890 (38%)
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Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.

A Swindon Wordsmith - the life, times and works of George Ewart Hobbs (Paperback): Noel Ponting, Graham Carter, George Ewart... A Swindon Wordsmith - the life, times and works of George Ewart Hobbs (Paperback)
Noel Ponting, Graham Carter, George Ewart Hobbs
R591 Discovery Miles 5 910
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Dear Writer, You're Doing It Wrong (Paperback): Becca Syme Dear Writer, You're Doing It Wrong (Paperback)
Becca Syme
R416 Discovery Miles 4 160
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Leading Lady Journalists (Paperback): Mary Frances Billington Leading Lady Journalists (Paperback)
Mary Frances Billington
R348 Discovery Miles 3 480
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Developmental Editing for Fiction (Paperback): Sophie Playle Developmental Editing for Fiction (Paperback)
Sophie Playle
R372 Discovery Miles 3 720
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The Argonaut; v. 61 (July-Dec. 1907) (Paperback): Anonymous The Argonaut; v. 61 (July-Dec. 1907) (Paperback)
Anonymous
R737 Discovery Miles 7 370
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The American Legion Weekly [Volume 5, No. 47 (November 23, 1923)]; 5, no 47 (Paperback): American Legion National Headquarters The American Legion Weekly [Volume 5, No. 47 (November 23, 1923)]; 5, no 47 (Paperback)
American Legion National Headquarters
R350 Discovery Miles 3 500
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A Dissection of The North Briton, Number XLV. Paragraph by Paragraph. Inscribed to the Right Honourable Earl Temple... A Dissection of The North Briton, Number XLV. Paragraph by Paragraph. Inscribed to the Right Honourable Earl Temple (Paperback)
Philanthropos, Richard Grenville-Temple Earl Temple
R408 Discovery Miles 4 080
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Henry Oscar Houghton - a Biographical Outline (Paperback): Horace Elisha 1838-1902 Scudder Henry Oscar Houghton - a Biographical Outline (Paperback)
Horace Elisha 1838-1902 Scudder; Created by Bruce 1870-1957 Rogers, Pforzheimer Bruce Rogers Collection
R557 Discovery Miles 5 570
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Francis_beaumont_dramatist_a_portrait (Paperback): Charles Mills Gayley Francis_beaumont_dramatist_a_portrait (Paperback)
Charles Mills Gayley
R748 Discovery Miles 7 480
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Liberty of the Press! - Sir John Carr Against Hood and Sharpe: Report of the Above Case, Tried at Guildhall, the Sittings After... Liberty of the Press! - Sir John Carr Against Hood and Sharpe: Report of the Above Case, Tried at Guildhall, the Sittings After Trinity Term, Before Lord Ellenborough, and a Special Jury, on Monday, the 25th July, 1808: Taken in Short Hand by Thomas... (Paperback)
John Carr; Thomas Jenkins; Created by Arthur Annesley Earl of Mountnorris
R355 Discovery Miles 3 550
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Memoirs of Henry Villard, Journalist and Financier, 1835-1900 - in Two Volumes (Paperback): Henry 1835-1900 Villard Memoirs of Henry Villard, Journalist and Financier, 1835-1900 - in Two Volumes (Paperback)
Henry 1835-1900 Villard
R713 Discovery Miles 7 130
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The Story of a Page - Thirty Years of Public Service and Public Discussion in the Editorial Columns of the New York World... The Story of a Page - Thirty Years of Public Service and Public Discussion in the Editorial Columns of the New York World (Paperback)
John Langdon 1860-1935 Heaton
R681 Discovery Miles 6 810
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The Herald of Truth; Vol. 1 (Paperback): Anonymous The Herald of Truth; Vol. 1 (Paperback)
Anonymous
R405 Discovery Miles 4 050
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The Argonaut; v. 78 (Jan.-June 1916) (Paperback): Anonymous The Argonaut; v. 78 (Jan.-June 1916) (Paperback)
Anonymous
R716 Discovery Miles 7 160
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Woman's Exponent, 1881 - Nov 1, (Paperback): Emmeline Blanch Woodward 1828 Wells Woman's Exponent, 1881 - Nov 1, (Paperback)
Emmeline Blanch Woodward 1828 Wells
R350 Discovery Miles 3 500
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The Argonaut; v. 46 (Jan.-June 1900) (Paperback): Anonymous The Argonaut; v. 46 (Jan.-June 1900) (Paperback)
Anonymous
R713 Discovery Miles 7 130
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The Review of Reviews, Volume 12, July - December 1895 (Paperback): Albert 1857-1947 Shaw The Review of Reviews, Volume 12, July - December 1895 (Paperback)
Albert 1857-1947 Shaw
R829 Discovery Miles 8 290
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The Argonaut; v. 41 (July-Dec. 1897) (Paperback): Anonymous The Argonaut; v. 41 (July-Dec. 1897) (Paperback)
Anonymous
R713 Discovery Miles 7 130
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The Herald of Truth; Vol. 37 (Paperback): Anonymous The Herald of Truth; Vol. 37 (Paperback)
Anonymous
R468 Discovery Miles 4 680
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Dilworthian; v. III, no. 1-4, Autumn 1909-Summer 1910 (Paperback): The Students of Dilworth Hall Dilworthian; v. III, no. 1-4, Autumn 1909-Summer 1910 (Paperback)
The Students of Dilworth Hall
R471 Discovery Miles 4 710
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The Argonaut; v. 75 (July-Dec. 1914) (Paperback): Anonymous The Argonaut; v. 75 (July-Dec. 1914) (Paperback)
Anonymous
R616 Discovery Miles 6 160
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The Argonaut; v.11 (July-Dec. 1882) (Paperback): Anonymous The Argonaut; v.11 (July-Dec. 1882) (Paperback)
Anonymous
R739 Discovery Miles 7 390
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The Pictorial Press - Its Origin and Progress (Paperback): Mason 1819-1903 Nr 93006981 Jackson The Pictorial Press - Its Origin and Progress (Paperback)
Mason 1819-1903 Nr 93006981 Jackson
R679 Discovery Miles 6 790
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William Nelson [microform] - a Memoir (Paperback): Daniel Wilson William Nelson [microform] - a Memoir (Paperback)
Daniel Wilson
R612 Discovery Miles 6 120
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