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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry
Im dokumentarischen Film - und Film im Netz - agiert der Filmtext
dramaturgisch als eine unsichtbare Nebenfigur. Das Publikum spurt
einen JEMAND - gleich ob Autorin oder Sprecher - und reagiert auf
den Text wie auf eine Person. Diese Person-Wirkung entsteht immer,
auch unbeabsichtigt und unbewusst vonseiten der Autoren. Unbewusst
und unbeabsichtigt kann sie dem Inhalt und der Dramaturgie eines
Film aber erheblich schaden. Daher ist die Textperson als bewusst
gewahlte und sprachlich gestaltete Rolle die kreativ-handwerkliche
Loesung. Sie ermoeglicht Filmautoren eine dramaturgisch und
inhaltlich spannungsreiche Steuerung ihres dokumentarischen Films.
14 Textperson-Typen stehen fur die relevanten journalistischen
Aufgaben zur Verfugung. Ein Textperson-Profil ist das Werkzeug, um
Formulierung, Charakter und dramaturgischen Kontrast einer das
Publikum uberzeugenden plausiblen Textperson zu gestalten.
Orietta Da Rold provides a detailed analysis of the coming of paper
to medieval England, and its influence on the literary and
non-literary culture of the period. Looking beyond book production,
Da Rold maps out the uses of paper and explains the success of this
technology in medieval culture, considering how people interacted
with it and how it affected their lives. Offering a nuanced
understanding of how affordance influenced societal choices, Paper
in Medieval England draws on a multilingual array of sources to
investigate how paper circulated, was written upon, and was
deployed by people across medieval society, from kings to
merchants, to bishops, to clerks and to poets, contributing to an
understanding of how medieval paper changed communication and
shaped modernity.
An innovative study of books and reading that focuses on
papermaking in the Renaissance In The Nature of the Page, Joshua
Calhoun tells the story of handmade paper in Renaissance England
and beyond. For most of the history of printing, paper was made
primarily from recycled rags, so this is a story about using old
clothes to tell new stories, about plants used to make clothes, and
about plants that frustrated papermakers' best attempts to replace
scarce natural resources with abundant ones. Because plants, like
humans, are susceptible to the ravages of time, it is also a story
of corruption and the hope that we can preserve the things we love
from decay. Combining environmental and bibliographical research
with deft literary analysis, Calhoun reveals how much we have left
to discover in familiar texts. He describes the transformation of
plant material into a sheet of paper, details how ecological
availability or scarcity influenced literary output in the
sixteenth and seventeenth centuries, and examines the impact of the
various colors and qualities of paper on early modern reading
practices. Through a discussion of sizing-the mixture used to coat
the surface of paper so that ink would not blot into its fibers-he
reveals a surprising textual interaction between animals and
readers. He shows how we might read an indistinct stain on the page
of an early modern book to better understand the mixed media
surfaces on which readers, writers, and printers recorded and
revised history. Lastly, Calhoun considers how early modern writers
imagined paper decay and how modern scholars grapple with
biodeterioration today. Exploring the poetic interplay between
human ideas and the plant, animal, and mineral forms through which
they are mediated, The Nature of the Page prompts readers to
reconsider the role of the natural world in everything from old
books to new smartphones.
In diesem Essential stehen jene im Rampenlicht, die sonst eher ein
Schattendasein fristen: die Fuhrungskrafte aus der zweiten Reihe.
Stellvertretern kommt eine Schlusselrolle zu, wenn der digitale
Wandel in den Unternehmen gelingen soll. Sie verstehen eine Menge
davon, Teams durch Kommunikation und Motivation, durch Delegation
und Beteiligung zu steuern. Sie sind Experten fur laterale Fuhrung
und damit die potenziell besten Change-Manager und Projektleiter.
Doch zu selten koennen Stellvertreter ihre volle Wirkungsmacht
entfalten, wie eine neue empirische Untersuchung zeigt, die
Redaktionsleitungen regionaler Zeitungsverlage in Deutschland unter
die Lupe genommen hat. Dabei ist "ideale Stellvertretung" kein
Hexenwerk. Wer in den Paradoxien, die in dieser Rolle stecken, mehr
Chancen als Gefahren sieht, kommt der Loesung schon ganz nah.
Ephemeral city explores the rapid rise of cheap print and how it
permeated Venetian urban culture in the Renaissance. It offers the
first view of one of the city's most productive and creative
industries from the bottom up and a new and unexpected vision of
Renaissance culture, characterised by the fluid mobility and
dynamic intermingling of texts, ideas, goods and people. Closely
intertwined with oral culture and often peddled in the streets,
cheap printed texts helped to open up new audiences for literature,
providing information and entertainment to a diverse public and
transforming the city into an epicentre of vernacular literature
and performance. Examining the ways in which the production and
dissemination of cheap print infiltrated Venice's urban environment
and changed the course of its cultural life, the book also traces
how local authorities responded by escalating censorship and
control over the course of the sixteenth century. Ephemeral city
will be of interest to scholars and students of early modern
European and Italian Renaissance culture and society and the
history of the book and communication. -- .
Of all the cultural "revolutions" brought about by the development
of printing technology during the sixteenth century, perhaps the
most remarkable but least understood is the purported rise of
European vernacular languages. It is generally accepted that the
invention of printing constitutes an event in the history of
language that has profoundly shaped modernity, and yet the exact
nature of this transformation—the mechanics of the event—has
remained curiously unexamined. In The Prosthetic Tongue, Katie
Chenoweth explores the relationship between printing and the
vernacular as it took shape in sixteenth-century France and charts
the technological reinvention of French across a range of domains,
from typography, orthography, and grammar to politics, pedagogy,
and poetics. Under François I, the king known in his own time as
the "Father of Letters," both printing and vernacular language
emerged as major cultural and political forces. Beginning in 1529,
French underwent a remarkable transformation, as printers and
writers began to reimagine their mother tongue as mechanically
reproducible. The first accent marks appeared in French texts, the
first French grammar books and dictionaries were published,
phonetic spelling reforms were debated, modern Roman typefaces
replaced gothic scripts, and French was codified as a legal idiom.
This was, Chenoweth argues, a veritable "new media" moment, in
which the print medium served as the underlying material apparatus
and conceptual framework for a revolutionary reinvention of the
vernacular. Rather than tell the story of the origin of the modern
French language, however, she seeks to destabilize this very notion
of "origin" by situating the cultural formation of French in a
scene of media technology and reproducibility. No less than the
paper book issuing from sixteenth-century printing presses, the
modern French language is a product of the age of mechanical
reproduction.
Highlights the transformative impact that book publishers had on
the modernist movement Publishing houses are nearly invisible in
modernist studies. Looking beyond little magazines and other
periodicals, this collection highlights the importance of book
publishers in the diffusion of modernism. It also participates in
the transnational turn in modernist studies, demonstrating that
book publishers created new markets for modernist texts in the
United States, Europe and the rest of the world. Key Features: The
first volume on Anglo-American book publishers that sold difficult
modernist texts to a wide range of readers around the world Sheds
new light on the relationship between publishers and major
modernist writers Includes essays of broad significance written in
an accessible prose Draws on extensive work in neglected archives
Getrieben durch das steigende Interesse von Medien, Sponsoren und
Fans ist der Spitzensport fur Trainer zu einem gnadenlosen
Wettbewerb geworden. Zur Beschreibung ihrer Position untersucht
Jonas Schutzeneder zunachst mithilfe einer quantitativen
Inhaltsanalyse die mediale Darstellung von Trainern. Danach folgen
eine quantitative Online-Befragung unter knapp 200 deutschen
Sportjournalisten und Leitfaden-Interviews mit zwoelf
Pressesprechern aus dem Spitzensport. Dieser Methoden-Mix
ermoeglicht einen intensiven Einblick in die aktuellen
Entwicklungen im Spitzensport und zeigt, dass Trainer (und nicht
mehr die Spieler) die pragenden Gesichter eines Vereins sind.
Medien koennen hingegen einen Trainer "ins Abseits schreiben" und
seine Entlassung forcieren. Unter diesen Aspekten liefert die
vorliegende Arbeit neue Erkenntnisse, die vor allem durch die
kritische Reflexion der befragten Akteure greifbar werden.
Crossmedialitat - das Kreuzen der Medien - ist einer der grossen
Trends im Journalismus und in der Unternehmenskommunikation.
Inhalte werden uber mehrere Plattformen publiziert, Organisation,
Planung, Recherche und Qualitatssicherung passen sich an.
Medienkonvergenz wird von einem theoretischen Konzept zur
Medienpraxis. Dieser Band beschreibt den crossmedialen Wandel und
erfasst dessen Stand. Dies erfolgt sowohl auf theoretischer als
auch auf empirischer Ebene. Zudem werden die Auswirkungen des
crossmedialen Wandels auf die Rezeption von Medien empirisch
beschrieben und Konzepte dargestellt.
A step-by-step guide to crafting a compelling scholarly book
proposal-and seeing your book through to successful publication The
scholarly book proposal may be academia's most mysterious genre.
You have to write one to get published, but most scholars receive
no training on how to do so-and you may have never even seen a
proposal before you're expected to produce your own. The Book
Proposal Book cuts through the mystery and guides prospective
authors step by step through the process of crafting a compelling
proposal and pitching it to university presses and other academic
publishers. Laura Portwood-Stacer, an experienced developmental
editor and publishing consultant for academic authors, shows how to
select the right presses to target, identify audiences and
competing titles, and write a project description that will grab
the attention of editors-breaking the entire process into discrete,
manageable tasks. The book features over fifty time-tested tips to
make your proposal stand out; sample prospectuses, a letter of
inquiry, and a response to reader reports from real authors;
optional worksheets and checklists; answers to dozens of the most
common questions about the scholarly publishing process; and much,
much more. Whether you're hoping to publish your first book or
you're a seasoned author with an unfinished proposal languishing on
your hard drive, The Book Proposal Book provides honest,
empathetic, and invaluable advice on how to overcome common
sticking points and get your book published. It also shows why, far
from being merely a hurdle to clear, a well-conceived proposal can
help lead to an outstanding book.
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