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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry

Evangelicals Incorporated - Books and the Business of Religion in America (Hardcover): Daniel Vaca Evangelicals Incorporated - Books and the Business of Religion in America (Hardcover)
Daniel Vaca
R1,283 Discovery Miles 12 830 Ships in 18 - 22 working days

A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world's largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren's The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry's emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.

Getting Your Book Published for Dummies (Paperback): SP Zackheim Getting Your Book Published for Dummies (Paperback)
SP Zackheim
R557 R446 Discovery Miles 4 460 Save R111 (20%) Ships in 9 - 17 working days

There’s never been a better time to be an author. Books like the Harry Potter series create a media phenomenon, with people lining up and camping outside bookstores to purchase newly released titles. Yet book sales overall – not just those of mega-sellers – are on the rise, as more and more people seek knowledge and entertainment through reading. The Library of Congress currently registers about 60,000 new titles for copyright each year. 60,000 books by 60,000 authors. Imagine yourself as one.

Getting Your Book Published For Dummies is your complete guide to realizing whatever gem of an idea you’ve been carrying with you. If you’ve ever thought, “this would make a really good book,” be it the next great American novel or a guide to naming babies, here’s your chance to put pen to paper and find out! Written from both sides of the editor’s desk – by a widely published writer and a HarperCollins veteran publisher – this guide puts in your hand the advice you need to:

  • Pick an idea
  • Approach the publisher
  • Craft proposals and queries
  • Work with agents, or act as your own
  • Self-publish
  • Negotiate a contract
  • Create the actual book
  • Sell your published book

Full of examples, proposals, query letters, and war stories drawn from the authors’ extensive experience, Getting Your Book Published For Dummies shows you how to clear all the hurdles faced by today’s writers – freeing up precious time for you to refine your manuscript. You’ll get the inside scoop on:

  • Titling your book
  • Major publishers, smaller houses, niche publishers, university presses, and spiritual and religious publishers
  • The 12 elements of a successful nonfiction proposal
  • How editors read queries
  • Submitting fiction
  • Publishing outside the box
  • And much more

Getting Your Book Published For Dummies is the clear, A-Z handbook that makes the entire process  plain and practicable. You don’t need to be a celebrity. You don’t need to be some kind of publishing insider. All you need to do is write.

The Scientific Journal - Authorship and the Politics of Knowledge in the Nineteenth Century (Paperback): Alex Csiszar The Scientific Journal - Authorship and the Politics of Knowledge in the Nineteenth Century (Paperback)
Alex Csiszar
R1,081 Discovery Miles 10 810 Ships in 18 - 22 working days

Not since the printing press has a media object been as celebrated for its role in the advancement of knowledge as the scientific journal. From open communication to peer review, the scientific journal has long been central both to the identity of academic scientists and to the public legitimacy of scientific knowledge. But that was not always the case. At the dawn of the nineteenth century, academies and societies dominated elite study of the natural world. Journals were a relatively marginal feature of this world, and sometimes even an object of outright suspicion. The Scientific Journal tells the story of how that changed. Alex Csiszar takes readers deep into nineteenth-century London and Paris, where savants struggled to reshape scientific life in the light of rapidly changing political mores and the growing importance of the press in public life. The scientific journal did not arise as a natural solution to the problem of communicating scientific discoveries. Rather, as Csiszar shows, its dominance was a hard-won compromise born of political exigencies, shifting epistemic values, intellectual property debates, and the demands of commerce. Many of the tensions and problems that plague scholarly publishing today are rooted in these tangled beginnings. As we seek to make sense of our own moment of intense experimentation in publishing platforms, peer review, and information curation, Csiszar argues powerfully that a better understanding of the journal's past will be crucial to imagining future forms for the expression and organization of knowledge.

Visuelle Kommunikation - Wahrnehmung - Perspektive - Gestaltung (German, Paperback, 1. Aufl. 2017 ed.): Peter Buhler, Patrick... Visuelle Kommunikation - Wahrnehmung - Perspektive - Gestaltung (German, Paperback, 1. Aufl. 2017 ed.)
Peter Buhler, Patrick Schlaich, Dominik Sinner
R574 Discovery Miles 5 740 Ships in 10 - 15 working days
Parallelverlage Im Geteilten Deutschland - Entstehung, Beziehungen Und Strategien Am Beispiel Ausgewahlter Wissenschaftsverlage... Parallelverlage Im Geteilten Deutschland - Entstehung, Beziehungen Und Strategien Am Beispiel Ausgewahlter Wissenschaftsverlage (German, Paperback)
Anna-Maria Seemann
R1,159 R992 Discovery Miles 9 920 Save R167 (14%) Ships in 18 - 22 working days
Buch (German, Hardcover): Ursula Rautenberg, Dirk Wetzel Buch (German, Hardcover)
Ursula Rautenberg, Dirk Wetzel
R485 R455 Discovery Miles 4 550 Save R30 (6%) Ships in 18 - 22 working days

The volume is designed as an introduction to scholarly research on the book, approaching it as the basic and leading medium in early-modern and modern communication systems. The various aspects of the book medium are analyzed from a wide range of perspectives - the history of printing, the book and its relation to other media, social and economic factors. A further major concern is to provide an outline of basic approaches to a theory of media as a starting-point for a future theory of the book that has yet to be developed.

Prime Times, Bad Times (Paperback, 1st Anchor ed): Ed Joyce Prime Times, Bad Times (Paperback, 1st Anchor ed)
Ed Joyce
R615 Discovery Miles 6 150 Ships in 18 - 22 working days

From the perspective of the executive suite, Joyce chronicles the turmoil and back-stabbing behind the scenes at "The CBS Evening News" and "The CBS Morning News", takeover bids, and the Draconian budget cutbacks and mass layoffs that sullied the legacy of Edward R. Murrow.

Pirating and Publishing - The Book Trade in the Age of Enlightenment (Hardcover): Robert Darnton Pirating and Publishing - The Book Trade in the Age of Enlightenment (Hardcover)
Robert Darnton
R1,044 Discovery Miles 10 440 Ships in 10 - 15 working days

In the late-18th century, a group of publishers in what historian Robert Darnton calls the "Fertile Crescent" - countries located along the French border, stretching from Holland to Switzerland - pirated the works of prominent (and often banned) French writers and distributed them in France, where laws governing piracy were in flux and any notion of "copyright" very much in its infancy. Piracy was entirely legal and everyone acknowledged - tacitly or openly - that these pirated editions of works by Rousseau, Voltaire, and Diderot, among other luminaries, supplied a growing readership within France, one whose needs could not be met by the monopolistic and tightly controlled Paris Guild. Darnton's book focuses principally on a publisher in Switzerland, one of the largest and whose archives are the most complete. Through the lens of this concern, he offers a sweeping view of the world of writing, publishing, and especially bookselling in pre-Revolutionary France-a vibrantly detailed inside look at a cut-throat industry that was struggling to keep up with the times and, if possible, make a profit off them. Featuring a fascinating cast of characters - lofty idealists and down-and-dirty opportunists - this new book expands upon on Darnton's celebrated work on book-publishing in France, most recently found in A Literary Tour de France. Pirating and Publishing reveals how and why piracy brought the Enlightenment to every corner of France, feeding the ideas that would explode into revolution.

Digitales Bild - Bildgestaltung - Bildbearbeitung - Bildtechnik (German, Paperback, 1. Aufl. 2017): Peter Buhler, Patrick... Digitales Bild - Bildgestaltung - Bildbearbeitung - Bildtechnik (German, Paperback, 1. Aufl. 2017)
Peter Buhler, Patrick Schlaich, Dominik Sinner
R343 Discovery Miles 3 430 Ships in 10 - 15 working days

Dieser Band der "Bibliothek der Mediengestaltung" behandelt die Gestaltung und Bearbeitung digitaler Bilder sowie die Bildoptimierung fur die Ausgabe in Digital- und Printmedien. Fur diese Bibliothek wurden die Themen des Kompendiums der Mediengestaltung neu strukturiert, vollstandig uberarbeitet und in ein handliches Format gebracht. Leitlinien waren hierbei die Anpassung an die Entwicklungen in der Werbe- und Medienbranche sowie die Berucksichtigung der aktuellen Rahmenplane und Studienordnungen sowie Prufungsanforderungen der Ausbildungs- und Studiengange. Die Bande der "Bibliothek der Mediengestaltung" enthalten zahlreiche praxisorientierte Aufgaben mit Musterloesungen und eignen sich als Lehr- und Arbeitsbucher an Schulen und Hochschulen sowie zum Selbststudium.

Register Zum Archiv Fur Geschichte Des Buchwesens (Band I-XX) (German, Hardcover, Reprint 2017 ed.): Bernhard Fabian Register Zum Archiv Fur Geschichte Des Buchwesens (Band I-XX) (German, Hardcover, Reprint 2017 ed.)
Bernhard Fabian
R3,206 Discovery Miles 32 060 Ships in 18 - 22 working days
Writing at the Origin of Capitalism - Literary Circulation and Social Change in Early Modern England (Hardcover): Julianne... Writing at the Origin of Capitalism - Literary Circulation and Social Change in Early Modern England (Hardcover)
Julianne Werlin
R2,364 Discovery Miles 23 640 Ships in 10 - 15 working days

In the late sixteenth through seventeenth centuries, England simultaneously developed a national market and a national literary culture. Writing at the Origin of Capitalism describes how economic change in early modern England created new patterns of textual production and circulation with lasting consequences for English literature. Synthesizing research in book and media history, including investigations of manuscript and print, with Marxist historical theory, this volume demonstrates that England's transition to capitalism had a decisive impact on techniques of writing, rates of literacy, and modes of reception, and, in turn, on the form and style of texts. Individual chapters discuss the impact of market integration on linguistic standardization and the rise of a uniform English prose; the growth of a popular literary market alongside a national market in cheap commodities; and the decline of literary patronage with the monarchy's loosening grip on trade regulation, among other subjects. Peddlers' routes and price integration, monopoly licenses and bills of exchange, all prove vital for understanding early modern English writing. Each chapter reveals how books and documents were embedded in wider economic processes, and as a result, how the origin of capitalism constituted a revolutionary event in the history of English literature.

Archiv fur Geschichte des Buchwesens, Band 20, Archiv fur Geschichte des Buchwesens (1979) (German, Hardcover, Reprint 2017... Archiv fur Geschichte des Buchwesens, Band 20, Archiv fur Geschichte des Buchwesens (1979) (German, Hardcover, Reprint 2017 ed.)
Berthold Hack, Reinhard Wittmann, Marietta Kleiss
R5,927 Discovery Miles 59 270 Ships in 18 - 22 working days
Copyright - What Everyone Needs to Know (R) (Paperback): Neil Weinstock Netanel Copyright - What Everyone Needs to Know (R) (Paperback)
Neil Weinstock Netanel
R317 R288 Discovery Miles 2 880 Save R29 (9%) Ships in 9 - 17 working days

Copyright law was once an esoteric backwater, the special province of professional authors, publishers, and media companies. This is no longer the case. In the age of social media and cloud storage, we have become a copying and sharing culture. Much of our everyday communication, work, and entertainment now directly involves copyright law. Copyright law and policy are ferociously contested. Record labels, movie studios, book publishers, newspapers, and many authors rage that those who share music, video, text, and images over the Internet are astealinga their property. By contrast, copyright industry critics celebrate digital technologyas potential to make the universe of movies, music, books, and art accessible anytime and anywhere a and to empower individuals the world over to express themselves by sharing and remixing those works. These critics argue that excessive copyright enforcement threatens that promise and stifles creativity. In Copyright: What Everyone Needs to Know (R), Neil Weinstock Netanel explains the concepts needed to understand the heated debates about copyright law and policy. He identifies the combatants, unpacks their arguments, and illuminates what is at stake in the debates over copyrightas present and future.

... Fur Unseren Betrieb Lebensnotwendig ...: Georg Von Holtzbrinck ALS Verlagsunternehmer Im Dritten Reich (German, Hardcover):... ... Fur Unseren Betrieb Lebensnotwendig ...: Georg Von Holtzbrinck ALS Verlagsunternehmer Im Dritten Reich (German, Hardcover)
Thomas Garke-Rothbart
R2,608 Discovery Miles 26 080 Ships in 10 - 15 working days

This study is the first academic analysis of Georg von Holtzbrinck's business activities before 1948. His companies were on the whole rather insignificant. However, the skill with which Holtzbrinck experimented in manipulating these instruments was already an early indicator of his subsequent company strategies. The study provides insights into unexplored areas of the National Socialist book and journal trade, as well as the early history of the modern book club. Thus, it represents a piece of criticial self-examination on the beginnings of today's media structures.

Old Books, New Technologies - The Representation, Conservation and Transformation of Books since 1700 (Hardcover, New): David... Old Books, New Technologies - The Representation, Conservation and Transformation of Books since 1700 (Hardcover, New)
David McKitterick
R2,675 Discovery Miles 26 750 Ships in 10 - 15 working days

As we rely increasingly on digital resources, and libraries discard large parts of their older collections, what is our responsibility to preserve 'old books' for the future? David McKitterick's lively and wide-ranging study explores how old books have been represented and interpreted from the eighteenth century to the present day. Conservation of these texts has taken many forms, from early methods of counterfeiting, imitation and rebinding to modern practices of microfilming, digitisation and photography. Using a comprehensive range of examples, McKitterick reveals these practices and their effects to address wider questions surrounding the value of printed books, both in terms of their content and their status as historical objects. Creating a link between historical approaches and the emerging technologies of the future, this book furthers our understanding of old books and their significance in a world of emerging digital technology.

Archiv fur Geschichte des Buchwesens, Band 17, 1977/78 (German, Hardcover, Reprint 2017 ed.): Bertold Hack, Marietta Kleiss Archiv fur Geschichte des Buchwesens, Band 17, 1977/78 (German, Hardcover, Reprint 2017 ed.)
Bertold Hack, Marietta Kleiss
R7,435 Discovery Miles 74 350 Ships in 18 - 22 working days
All the Beauty at Hand - A Brief History of Hirmer Publishers (Hardcover): Thomas Zuhr All the Beauty at Hand - A Brief History of Hirmer Publishers (Hardcover)
Thomas Zuhr
R470 R400 Discovery Miles 4 000 Save R70 (15%) Ships in 10 - 15 working days

This attractively designed publication documents the work of Hirmer Verlag during the past 65 years. Since 1948 a total of over 1,100 titles have appeared under this brand name. True to the motto "Art books that set standards," the publishers have always worked in the service of art, upholding their determination to maintain the very highest quality. A book about those who make books and those who sell them, about book art and art books, about partnership with museums and loyalty to authors.

Ein Verleger sucht sein Publikum (German, Hardcover): Oliver Duntze Ein Verleger sucht sein Publikum (German, Hardcover)
Oliver Duntze
R4,847 Discovery Miles 48 470 Ships in 10 - 15 working days

Oliver Duntze's study is the first monograph to describe a new type of publisher which was becoming widespread after 1480 offering educated laymen of the region a new vernacular programme of guidebooks, light fiction and devotional literature. This study is an important contribution to research on the history of books and the book trade, and on early printing. Historians and scholars of German literature will also find it interesting, since the detailed coverage of Hupfuff 's printing programme sheds light on the literary interests of customers and readers of the late 15th century.

The Book - A Global History (Hardcover): Michael F. Suarez S.J., H.R. Woudhuysen The Book - A Global History (Hardcover)
Michael F. Suarez S.J., H.R. Woudhuysen
R1,121 Discovery Miles 11 210 Ships in 10 - 15 working days

A concise edition of the highly acclaimed Oxford Companion to the Book, this book features the 51 articles from the Companion plus 3 brand new chapters in one affordable volume. The 54 chapters introduce readers to the fascinating world of book history. Including 21 thematic studies on topics such as writing systems, the ancient and the medieval book, and the economics of print, as well as 33 regional and national histories of 'the book', offering a truly global survey of the book around the world, the Oxford History of the Book is the most comprehensive work of its kind. The three new articles, specially commissioned for this spin-off, cover censorship, copyright and intellectual property, and book history in the Caribbean and Bermuda. All essays are illustrated throughout with reproductions, diagrams, and examples of various typographical features. Beautifully produced and hugely informative, this is a must-have for anyone with an interest in book history and the written word.

Ethical Space Vol. 19 Issue 2 (Paperback): Donald Matheson, Sue Joseph, Tom Bradshaw Ethical Space Vol. 19 Issue 2 (Paperback)
Donald Matheson, Sue Joseph, Tom Bradshaw
R1,066 Discovery Miles 10 660 Ships in 18 - 22 working days
The Forest for the Trees (Revised and Updated) - An Editor's Advice to Writers (Paperback, Revised, Updated ed.): Betsy... The Forest for the Trees (Revised and Updated) - An Editor's Advice to Writers (Paperback, Revised, Updated ed.)
Betsy Lerner
R410 R384 Discovery Miles 3 840 Save R26 (6%) Ships in 18 - 22 working days

Quickly established as an essential and enduring companion for aspiring writers when it was first published, Betsy Lerner's sharp, funny, and insightful guide has been meticulously updated and revised to address the dramatic changes that have reshaped the publishing industry in the decade since. From blank page to first glowing (or gutting) review, Betsy Lerner is a knowing and sympathetic coach who helps writers discover how they can be more productive in the creative process and how they can better their odds of not only getting published, but getting published well. This is an essential trove of advice for writers and an indispensable user's manual to both the inner life of the writer and the increasingly anxious place where art and commerce meet: the boardrooms and cubicles of the publishing house.

How to Write and Publish a Scientific Paper, 9th Edition (Paperback, 9th Revised edition): Barbara Gastel, Robert A. Day How to Write and Publish a Scientific Paper, 9th Edition (Paperback, 9th Revised edition)
Barbara Gastel, Robert A. Day
R1,249 Discovery Miles 12 490 Ships in 18 - 22 working days

Thoroughly updated throughout, this classic, practical text on how to write and publish a scientific paper takes its own advice to be "as clear and simple as possible." "The purpose of scientific writing," according to Barbara Gastel and Robert A. Day, "is to communicate new scientific findings. Science is simply too important to be communicated in anything other than words of certain meaning." This clear, beautifully written, and often funny text is a must-have for anyone who needs to communicate scientific information, whether they're writing for a professor, other scientists, or the general public. The thoughtfully revised 9th edition retains the most important material-including preparing text and graphics, publishing papers and other types of writing, and plenty of information on writing style-while adding up-to-date advice on copyright, presenting online, identifying authors, creating visual abstracts, and writing in English as a non-native language. A set of valuable appendixes provide ready reference, including words and expressions to avoid, SI prefixes, a list of helpful websites, and a glossary. Students and working scientists will want to keep How to Write and Publish a Scientific Paper at their desks and refer to it at every stage of writing and publication. Provides practical, easy-to-read, and immediately applicable guidance on preparing each part of a scientific paper from the title and abstract to each section of the main text to acknowledgments and references Explains step-by-step how to decide to which journal to submit a paper, what happens to a paper after submission, and how to work effectively with a journal throughout the publication process Includes key advice on other communication important to success in scientific careers, such as giving presentations, writing proposals, and writing for a general audience Presents updated information throughout and new material on timely topics like copyright and presenting online

Endpapers - A Family Story of Books, War, Escape and Home (Hardcover, Main): Alexander Wolff Endpapers - A Family Story of Books, War, Escape and Home (Hardcover, Main)
Alexander Wolff
R701 Discovery Miles 7 010 Ships in 10 - 15 working days

'Remarkable lives in extraordinary times - a gripping and exceptional literary journey.' Philippe Sands 'Alexander Wolff is keen, after a generation of silence, to follow the untold stories wherever they might lead.' Claire Messud, Harpers Magazine 'As riveting as the fiction the Wolffs themselves have published, and deeply affecting.' Newsweek In 2017, acclaimed journalist Alexander Wolff moved to Berlin to take up a long-deferred task: learning his family's history. His grandfather Kurt Wolff set up his own publishing firm in 1910 at the age of twenty-three, publishing Franz Kafka, Emile Zola, Anton Chekhov and others whose books would be burned by the Nazis. In 1933, Kurt and his wife Helen fled to France and Italy, and later to New York, where they would bring books including Doctor Zhivago, The Leopard and The Tin Drum to English-speaking readers. Meanwhile, Kurt's son Niko, born from an earlier marriage, was left behind in Germany. Despite his Jewish heritage, he served in the German army and ended up in an prisoner of war camp before emigrating to the US in 1948. As Alexander gains a better understanding of his taciturn father's life, he finds secrets that never made it to America and is forced to confront his family's complex relationship with the Nazis. This stunning account of a family navigating wartime and its aftershocks brilliantly evokes the perils, triumphs and secrets of history and exile.

Selbstgewiss ins Ungewisse - Auftragskommunikation in der Krise (German, Paperback, 1. Aufl. 2021): Andreas Galling-Stiehler,... Selbstgewiss ins Ungewisse - Auftragskommunikation in der Krise (German, Paperback, 1. Aufl. 2021)
Andreas Galling-Stiehler, Jurgen Schulz, Robert Caspar Muller
R504 Discovery Miles 5 040 Ships in 18 - 22 working days

Das letzte Jahrzehnt war gepragt von globalen Krisen: Finanz-, Fluchtlings-, Klima- und die Corona-Pandemiekrise haben Gewissheiten in Frage gestellt. In Gesellschaft, Wirtschaft und Politik wurde und wird von Menschen eine Anpassung an neue Bedingungen gefordert. Transformation erscheint als Gebot der Stunde. Dazu braucht es den Mut von Menschen und Organisationen, Bedrohungen entgegenzutreten sowie den vitalen Willen, Chancen zu ergreifen. Voraussetzung dafur ist Selbstgewissheit. Das Problem: Ungewisse Zeiten sind meist keine selbstgewissen. Es braucht den Austausch mit anderen Menschen, um Risiken gemeinsam einzugehen. Wir mussen uns mit den neuen Bedingungen ebenso vertraut machen wie mit- und untereinander, um zu neuen Gewissheiten zu gelangen. Anstatt Verstandigung zu foerdern, setzen Politik und Wirtschaft auf das Gegenteil: Paternalismus und Verhaltensoekonomie sollen die Sinnsuche verkurzen. Das Gesprach soll durch sein Ergebnis ersetzt werden. Das ist eine Transformation, die auf Anpassungsdruck und Drohung setzt, weil sie Menschen wie Organisationen einen Wandel zum Guten letztlich nicht selbst zutraut. Die Autoren schlagen einen anderen Weg vor: selbstgewiss ins Ungewisse.

Portable Magic - A History of Books and their Readers (Paperback): Emma Smith Portable Magic - A History of Books and their Readers (Paperback)
Emma Smith
R316 R288 Discovery Miles 2 880 Save R28 (9%) Ships in 9 - 17 working days

'A fascinating journey into our relationship with the physical book...I lost count of the times I exclaimed with delight when I read a nugget of information I hadn't encountered before' Val McDermid, The Times Most of what we say about books is really about the words inside them: the rosy nostalgic glow for childhood reading, the lifetime companionship of a much-loved novel. But books are things as well as words, objects in our lives as well as worlds in our heads. And just as we crack their spines, loosen their leaves and write in their margins, so they disrupt and disorder us in turn. All books are, as Stephen King put it, 'a uniquely portable magic'. Here, Emma Smith shows us why. Portable Magic unfurls an exciting and iconoclastic new story of the book in human hands, exploring when, why and how it acquired its particular hold over us. Gathering together a millennium's worth of pivotal encounters with volumes big and small, Smith reveals that, as much as their contents, it is books' physical form - their 'bookhood' - that lends them their distinctive and sometimes dangerous magic. From the Diamond Sutra to Jilly Cooper's Riders, to a book made of wrapped slices of cheese, this composite artisanal object has, for centuries, embodied and extended relationships between readers, nations, ideologies and cultures, in significant and unpredictable ways. Exploring the unexpected and unseen consequences of our love affair with books, Portable Magic hails the rise of the mass-market paperback, and dismantles the myth that print began with Gutenberg; it reveals how our reading habits have been shaped by American soldiers, and proposes new definitions of a 'classic'-and even of the book itself. Ultimately, it illuminates the ways in which our relationship with the written word is more reciprocal - and more turbulent - than we tend to imagine.

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