Publishing is one of the oldest and most influential businesses in the world. It remains an essential creative and knowledge industry, worth over $140 billion a year, which continues to shape our education and culture. Two trends make this a particularly exciting time. The first is the revolution in communications technology that has transformed what it means to publish; far from resting on their laurels and retreating into tradition, publishers are doing as they always have - staying on the cutting edge. The second is the growing body of academic work that studies publishing in its many forms. Both mean that there has never been a more important time to examine this essential practice and the current state of knowledge. The Oxford Handbook of Publishing marks the coming of age of the scholarship in publishing studies with a comprehensive exploration of current research, featuring contributions from both industry professionals and internationally renowned scholars on subjects such as copyright, corporate social responsibility, globalizing markets, and changing technology. This authoritative volume looks at the relationship of the book publishing industry with other media, and how intellectual property underpins what publishers do. It outlines the complex and risky economics of the industry and examines how marketing, publicity, and sales have become ever more central aspects of business practice, while also exploring different sectors in depth and giving full treatment to the transformational and much discussed impact of digital publishing. This Handbook is essential reading for anyone interested in publishing, literature, and the business of media, entertainment, culture, communication, and information.

In 1930 A. S. W. Rosenbach founded a Fellowship in Bibliography at the University of Pennsylvania. Christopher Morley was appointed the first fellow under this foundation. The present volume contains the five informal talks Morley delivered, on book collecting and literary anecdotes, at the University in the Autumn of 1931 and also includes a list of the author's eighty-five favorite books.

Throughout human history the world's knowledge, and fruits of the creative imagination, have been produced, circulated, and received through the medium of the material text. This Companion provides a wide-ranging account of the history of the book and its ways of thinking about works from ancient inscription to contemporary e-books, discussing thematic, chronological and methodological aspects of this interdisciplinary field. The first section considers book cultures from local, national and global perspectives. Section two, organized around the dynamic relationship between the material book and the mutable text, develops a loosely chronological narrative from early writing, through manuscript and early printing, to the institution of a mechanized book trade, and on to the globalization of publishing and the introduction of the electronic book. A third section takes a practical turn, discussing methods, sources and approaches: bibliographical, archival and reading experience methodologies, as well as pedagogical strategies.

Publishing is one of the oldest and most influential businesses in the world. It remains an essential creative and knowledge industry, worth over $140 billion a year, which continues to shape our education and culture. Two trends make this a particularly exciting time. The first is the revolution in communications technology that has transformed what it means to publish; far from resting on their laurels and retreating into tradition, publishers are doing as they always have - staying on the cutting edge. The second is the growing body of academic work that studies publishing in its many forms. Both mean that there has never been a more important time to examine this essential practice and the current state of knowledge. The Oxford Handbook of Publishing marks the coming of age of the scholarship in publishing studies with a comprehensive exploration of current research, featuring contributions from both industry professionals and internationally renowned scholars on subjects such as copyright, corporate social responsibility, globalizing markets, and changing technology. This authoritative volume looks at the relationship of the book publishing industry with other media, and how intellectual property underpins what publishers do. It outlines the complex and risky economics of the industry and examines how marketing, publicity, and sales have become ever more central aspects of business practice, while also exploring different sectors in depth and giving full treatment to the transformational and much discussed impact of digital publishing. This Handbook is essential reading for anyone interested in publishing, literature, and the business of media, entertainment, culture, communication, and information.

Now in its second edition, this internationally best-selling book has been revised and updated. It focuses on helping people overcome some of the most common obstacles to successful publication. Lack of time? An unconscious fear of rejection? Conflicting priorities? In this, the first book to address the subject, Abby Day explains how to overcome these obstacles and create publishable papers for journals most likely to publish them. She shows how to identify a suitable journal and how to plan, prepare and compile a paper that will satisfy its requirements. She pays particular attention to the creative aspects of the process. As an experienced journal editor and publisher, Dr Day is well placed to reveal the inside workings of the reviewing procedure - and the more fully you understand this, the greater the chance that what you submit will be accepted and published. For academic and research staff, in whatever discipline, a careful study of Dr Day's book could be your first step on the road to publication.

The best, most comprehensive book for writers is now completely revised and updated to address ongoing changes in publishing. Published in 2005 as "Putting Your Passion Into Print," this is the book that s been praised by both industry professionals ( Refreshingly honest, knowledgeable and detailed. . . . An invaluable resource Jamie Raab, publisher, Grand Central Publishing) and bestselling authors ( A must-have for every aspiring writer. Khaled Hosseini, author of "The Kite Runner"). With its extensive coverage of e-books, self-publishing, and online marketing, "The Essential Guide to Getting Your Book Published" is more vital than ever for anyone who wants to mine that great idea and turn it into a successfully published book. Written by experts with thirteen books between them as well as many years experience as a literary agent (Eckstut) and a book doctor (Sterry), this nuts-and-bolts guide demystifies every step of the publishing process: how to come up with a blockbuster title, create a selling proposal, find the right agent, understand a book contract, develop marketing and publicity savvy, and self-publish. There s new information on how to build up a following (and even publish a book) online; the importance of a search-engine-friendly title; producing a video book trailer; and e-book pricing and royalties. Includes interviews with hundreds of publishing insiders and authors, including Seth Godin, Neil Gaiman, Amy Bloom, Margaret Atwood, Larry Kirshbaum, Leonard Lopate, plus agents, editors, and booksellers; sidebars featuring real-life publishing success stories; sample proposals, query letters, and a feature-rich website and community for authors."

The first biography in over thirty years of Conde Nast, the pioneering publisher of Vogue and Vanity Fair and main rival to media magnate William Randolph Hearst. Conde Nast's life and career was as high profile and glamourous as his magazines. Moving to New York in the early twentieth century with just the shirt on his back, he soon became the highest paid executive in the United States, acquiring Vogue in 1909 and Vanity Fair in 1913. Alongside his editors, Edna Woolman Chase at Vogue and Frank Crowninshield at Vanity Fair, he built the first-ever international magazine empire, introducing European modern art, style, and fashions to an American audience. Credited with creating the "cafe society," Nast became a permanent fixture on the international fashion scene and a major figure in New York society. His superbly appointed apartment at 1040 Park Avenue, decorated by the legendary Elsie de Wolfe, became a gathering place for the major artistic figures of the time. Nast launched the careers of icons like Cecil Beaton, Clare Boothe Luce, Lee Miller, Dorothy Parker and Noel Coward. He left behind a legacy that endures today in media powerhouses such as Anna Wintour, Tina Brown, and Graydon Carter. Written with the cooperation of his family on both sides of the Atlantic and a dedicated team at Conde Nast Publications, critically acclaimed biographer Susan Ronald reveals the life of an extraordinary American success story.

My Bookstore our favorite writers-from Elin Hilderbrand, to John Grisham, to Dave Eggers-express their adoration and admiration for their favorite bookstores and booksellers. The relationship between a writer and her local bookstore can last for years or even decades. Often it is the author's local store that supported her during the early days of her career and that works tirelessly to introduce her work to new readers. But authors are also readers and customers, just like us. For them, as for most of us, bookstores serve as the anchor for our communities, the place that introduces us to new ideas (and new neighbors), and that sets our children on the path to becoming lifelong readers and lovers of books. Brimming with original, deeply moving, funny, and exceedingly well-crafted tributes to bookstores, from Longfellow Books in Portland, Maine (Ron Currie, Jr.) to Powells City of Books in Portland, Oregon (Chuck Palahniuk) and everywhere in between, My Bookstore is a joyful celebration of our bricks-and-mortar stores and a clarion call to readers everywhere at a time when the value and importance of these stores should be shouted from the rooftops.

The financial, technological, and institutional challenges facing scholarly presses are more critical now than they have ever been. Sales channels have narrowed, costs have risen, and technological change and the push toward open access have drastically changed the economic landscape. However, the publishing and dissemination of scholarly books and journals remains essential to academic research. How are publishers adapting this evolving environment? In The Business of Scholarly Publishing, Albert N. Greco examines this question through a detailed analysis of the business of the scholarly publishing in the United States since World War II. Drawing on an extensive review of the literature, statistical sources, and real examples from the author's experience in the industry, this book analyzes the changing circumstances of scholarly publishing. Greco turns a critical eye to the product, price, placement, promotion, and costs of scholarly books and journals with a primary emphasis on the trajectory over the last ten years. By including books, journals, pre-prints, and online repositories, the book covers the diverse range of academic publications and explains how publishers can address contemporary challenges across formats. Greco also pays special attention to the history and development of scholarly books and journals, intellectual property issues, contracts, and the impact of technology. The first study wholly devoted to the subject, The Business of Scholarly Publishing offers critical insights into the evolving business strategies and structures of a resilient industry.

From the colonial era to the onset of the Civil War, Magazines and the Making of America looks at how magazines and the individuals, organizations, and circumstances they connected ushered America into the modern age. How did a magazine industry emerge in the United States, where there were once only amateur authors, clumsy technologies for production and distribution, and sparse reader demand? What legitimated magazines as they competed with other media, such as newspapers, books, and letters? And what role did magazines play in the integration or division of American society? From their first appearance in 1741, magazines brought together like-minded people, wherever they were located and whatever interests they shared. As America became socially differentiated, magazines engaged and empowered diverse communities of faith, purpose, and practice. Religious groups could distinguish themselves from others and demarcate their identities. Social-reform movements could energize activists across the country to push for change. People in specialized occupations could meet and learn from one another to improve their practices. Magazines built translocal communities-collections of people with common interests who were geographically dispersed and could not easily meet face-to-face. By supporting communities that crossed various axes of social structure, magazines also fostered pluralistic integration. Looking at the important role that magazines had in mediating and sustaining critical debates and diverse groups of people, Magazines and the Making of America considers how these print publications helped construct a distinctly American society.

In 1822 Rudolph Ackermann's Forget Me Not [...] for 1823 established a fashion for handsomely produced and copiously illustrated annual anthologies of short literary works. Books of this kind were designed as Christmas and New Year's presents, and in the 1820s and 1830s they became a significant publishing phenomenon. Like other well-known writers of the time (including Wordsworth, Scott, and Letitia Elizabeth Landon), Hogg was a contributor to the annuals, and Contributions to Annuals and Gift-Books brings together all the Hogg texts that were either written for, or first published in, annuals and gift-books. 'Invocation to the Queen of the Fairies' in the Literary Souvenir for 1825 was Hogg's first known contribution to an annual, and thereafter writing for the annuals became 'a kind of business' for him during the economic slump of the late 1820s. Contributions to Annuals and Gift-Books contains some of Hogg's finest short stories (for example 'The Cameronian Preacher's Tale' and 'Scottish Haymakers'), as well as some of his best-known poems (for example 'A Boy's Song' and 'The Sky Lark'). This volume highlights a coherent part of Hogg's total literary output, and in doing so provides new insights into an area of nineteenth-century publishing history that is attracting increasing interest and attention. Hogg was a professional writer with an acute awareness of the shifting trends of the literary marketplace during the 1820s and 1830s, when annuals were at their peak of popularity. However, his literary objectives did not always match the needs of the annuals, and as a result some of his contributions were returned as unsuitable for a family-oriented audience. Hogg's sometimes complex negotiations with the editors and publishers of the annuals are meticulously documented in Contributions to Annuals and Gift-Books. In this context, the volume (for example) reprints both Hogg's manuscript version of 'What is Sin?', and the version actually published in Ackermann's Juvenile Forget Me Not. The engravings for which Hogg wrote are included in the present volume.

"A lot of people will be interested in the famous bookshops of the world: Jorge Carrion has gone and visited them all. We can't travel right now, but we can travel in books." MARGARET ATWOOD Why do bookshops matter? How do they filter our ideas and literature? In this inventive and highly entertaining extended essay, Jorge Carrion takes his reader on a journey around the world, via its bookshops. His travels take him to Shakespeare & Co in Paris, Wells in Winchester, Green Apple Books in San Francisco, Librairie des Colonnes in Tangier, the Strand Book Store in New York and provoke encounters with thinkers, poets, dreamers, revolutionaries and readers. Bookshops is the travelogue of a lucid and curious observer, filled with anecdotes and stories from the universe of writing, publishing and selling books. A bookshop in Carrion's eyes never just a place for material transaction; it is a meeting place for people and their ideas, a setting for world changing encounters, a space that can transform lives. Written in the midst of a worldwide recession, Bookshops examines the role of these spaces in today's evershifting climate of globalisation, vanishing high streets, e-readers and Amazon. But far from taking a pessimistic view of the future of the physical bookshop, Carrion makes a compelling case for hope, underlining the importance of these places and the magic that can happen there. A vital manifesto for the future of the traditional bookshop, and a delight for all who love them. Translated from the Spanish by Peter Bush

Every bookshop has a story.

We're not talking about rooms that are just full of books. We're talking about bookshops in barns, disused factories, converted churches and underground car parks. Bookshops on boats, on buses, and in old run-down train stations. Fold-out bookshops, undercover bookshops, this-is-the-best-place-I've-ever-been-to-bookshops.

Meet Sarah and her Book Barge sailing across the sea to France; meet Sebastien, in Mongolia, who sells books to herders of the Altai mountains; meet the bookshop in Canada that's invented the world's first antiquarian book vending machine. And that's just the beginning.

From the oldest bookshop in the world, to the smallest you could imagine, The Bookshop Book examines the history of books, talks to authors about their favourite places, and looks at over three hundred weirdly wonderful bookshops across six continents (sadly, we've yet to build a bookshop down in the South Pole).

The Bookshop Book is a love letter to bookshops all around the world.

Contemporary Publishing and the Culture of Books is a comprehensive resource that builds bridges between the traditional focus and methodologies of literary studies and the actualities of modern and contemporary literature, including the realities of professional writing, the conventions and practicalities of the publishing world, and its connections between literary publishing and other media. Focusing on the relationship between modern literature and the publishing industry, the volume enables students and academics to extend the text-based framework of modules on contemporary writing into detailed expositions of the culture and industry which bring these texts into existence; it brings economic considerations into line alongside creative issues, and examines how employing marketing strategies are utilized to promote and sell books. Sections cover: The standard university-course specifications of contemporary writing, offering an extensive picture of the social, economic, and cultural contexts of these literary genres The impact and status of non-literary writing, and how this compares with certain literary genres as an index to contemporary culture and a reflection of the state of the publishing industry The practicalities and conventions of the publishing industry Contextual aspects of literary culture and the book industry, visiting the broader spheres of publishing, promotion, bookselling, and literary culture Carefully linked chapters allow readers to tie key elements of the publishing industry to the particular demands and features of contemporary literary genres and writing, offering a detailed guide to the ways in which the three core areas of culture, economics, and pragmatics intersect in the world of publishing. Further to being a valuable resource for those studying English or Creative Writing, the volume is a key text for degrees in which Publishing is a component, and is relevant to those aspects of Media Studies that look at interactions between the media and literature/publishing.

This is the innovative, trail-blazing enquiry into the importance, range, and history of the publishers series in America and in Britain, by the leading expert in this field."

Histories you can trust. In 14 original essays, The Oxford History of the Book reveals the history of books in all their various forms, from the ancient world to the digital present. Leading international scholars offer an original and richly illustrated narrative that is global in scope. The history of the book is the history of millions of written, printed, and illustrated texts, their manufacture, distribution, and reception. Here are different types of production, from clay tablets to scrolls, from inscribed codices to printed books, pamphlets, magazines, and newspapers, from written parchment to digital texts. The history of the book is a history of different methods of circulation and dissemination, all dependent on innovations in transport, from coastal and transoceanic shipping to roads, trains, planes and the internet. It is a history of different modes of reading and reception, from learned debate and individual study to public instruction and entertainment. It is a history of manufacture, craftsmanship, dissemination, reading and debate. Yet the history of books is not simply a question of material form, nor indeed of the history of reading and reception. The larger question is of the effect of textual production, distribution and reception - of how books themselves made history. To this end, each chapter of this volume, succinctly bounded by period and geography, offers incisive and stimulating insights into the relationship between books and the story of their times.

Whether you are a faculty member, a librarian, an independent scholar, the junior member of a research team, or a writer outside academia, Handbook for Academic Authors will help you select the right publisher, submit a winning proposal, negotiate a favorable contract, and work with your editor to ensure your research reaches the largest possible audience. The book provides advice on writing for different audiences and managing the mechanics of authorship, including manuscript preparation, acquiring illustrations, proofreading, and indexing. To address the major changes in scholarly publishing over the last decade, the sixth edition has been revised and updated to include discussions about open access and digital publishing, the use of social media as a marketing tool, changes within academia, and concerns of new entrants into academia. Written in a personalized, accessible style, Handbook for Academic Authors offers sound advice and encouragement to a wide range of aspiring academic authors.

In the twenty-first century, leading publishers are under intense pressure from their conglomerate owners and shareholders to generate growth and profits. This book shows how these pressures have transformed the contemporary novel. Paul Crosthwaite argues that recent British and American authors have internalized the market logics of the financial sector and book trade, resulting in the production of works of 'market metafiction' in which authors reflect obsessively on their writing's positioning in the literary marketplace. The Market Logics of Contemporary Fiction reveals the entanglement of fictional narrative and market dynamics to be the central phenomenon of contemporary literary culture. It engages with work by key authors including Iain Sinclair, Don DeLillo, Kathy Acker, Bret Easton Ellis, Chris Kraus, Percival Everett, David Foster Wallace, Colson Whitehead, Anne Billson, Hari Kunzru, Barbara Browning, Teju Cole, Ben Lerner, Tao Lin, Nell Zink, Joshua Cohen, Sheila Heti, and Garth Risk Hallberg.

Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book.

With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans – and an objectivity which supports their future management of issues not yet on the horizon.

Thoroughly updated, this 6th edition maintains the book’s popular, accessible and supportive style, and now offers:

A fully international perspective for today’s global industry

New case studies to illustrate changing industry issues and application

Completely updated coverage of digital and social marketing and GDPR

Topical updates, more case studies and tips on getting work in publishing on a companion website

Detailed coverage of individual market segments, bringing relevance to every area of publishing

Table of Contents

Part I

General principles and understanding

Chapter one: Marketing and marketing in publishing

Chapter two: What’s for sale?

Chapter three: Market research and other sources of marketing information

Chapter four: The role of marketing within the business of publishing

Part II

Putting principles into practice

Chapter five: Reaching the market: how best to approach your customers

Chapter six: How to write a marketing plan

Chapter seven: Selling

Chapter eight: Direct marketing

Chapter nine: Digital marketing

Chapter ten: Publicity and PR

Chapter eleven: Working with authors and other vital partnerships

Chapter twelve: Organising events, presentations and other opportunities to share content

Chapter thirteen: Techniques for writing effective copy

Chapter fourteen: The layout and design of marketing materials

Part III

Specific advice for particular markets

Chapter fifteen: Approaching specific interest markets

Appendix: GDPR and privacy

The Best American Magazine Writing 2019 presents articles honored by this year's National Magazine Awards, showcasing outstanding writing that addresses urgent topics such as justice, gender, power, and violence, both at home and abroad. The anthology features remarkable reporting, including the story of a teenager who tried to get out of MS-13, only to face deportation (ProPublica); an account of the genocide against the Rohingya in Myanmar (Politico); and a sweeping California Sunday Magazine profile of an agribusiness empire. Other journalists explore the indications of environmental catastrophe, from invasive lionfish (Smithsonian) to the omnipresence of plastic (National Geographic). Personal pieces consider the toll of mass incarceration, including Reginald Dwayne Betts's "Getting Out" (New York Times Magazine); "This Place Is Crazy," by John J. Lennon (Esquire); and Robert Wright's "Getting Out of Prison Meant Leaving Dear Friends Behind" (Marshall Project with Vice). From the pages of the Atlantic and the New Yorker, writers and critics discuss prominent political figures: Franklin Foer's "American Hustler" explores Paul Manafort's career of corruption; Jill Lepore recounts the emergence of Ruth Bader Ginsburg; and Caitlin Flanagan and Doreen St. Felix reflect on the Kavanaugh hearings and #MeToo. Leslie Jamison crafts a portrait of the Museum of Broken Relationships (Virginia Quarterly Review), and Kasey Cordell and Lindsey B. Koehler ponder "The Art of Dying Well" (5280). A pair of never-before-published conversations illuminates the state of the American magazine: New Yorker writer Ben Taub speaks to Eric Sullivan of Esquire about pursuing a career as a reporter, alongside Taub's piece investigating how the Iraqi state is fueling a resurgence of ISIS. And Karolina Waclawiak of BuzzFeed News interviews McSweeney's editor Claire Boyle about challenges and opportunities for fiction at small magazines. That conversation is inspired by McSweeney's winning the ASME Award for Fiction, which is celebrated here with a story by Lesley Nneka Arimah, a magical-realist tale charged with feminist allegory.

The streets of Cairo make strange music. The echoing calls to prayer; the raging insults hurled between drivers; the steady crescendo of horns honking; the shouts of street vendors; the television sets and radios blaring from every sidewalk. Nadia Wassef knows this song by heart. In 2002, with her sister, Hind, and their friend, Nihal, she founded Diwan, a fiercely independent bookstore. They were three young women with no business degrees, no formal training, and nothing to lose. At the time, nothing like Diwan existed in Egypt. Culture was languishing under government mismanagement, and books were considered a luxury, not a necessity. Ten years later, Diwan had become a rousing success, with ten locations, 150 employees, and a fervent fan base. Frank, fresh, and very funny, Nadia Wassef's memoir tells the story of this journey. Its eclectic cast of characters features Diwan's impassioned regulars, like the demanding Dr. Medhat; Samir, the driver with CEO aspirations; meditative and mythical Nihal; silent but deadly Hind; dictatorial and exacting Nadia, a self-proclaimed bitch to work with-and the many people, mostly men, who said Diwan would never work. Chronicles of a Cairo Bookseller is a portrait of a country hurtling toward revolution, a feminist rallying cry, and an unapologetic crash course in running a business under the law of entropy. Above all, it is a celebration of the power of words to bring us home.