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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry

The Essential Guide to Getting Your Book Published - How to Write it, Sell it, and Market it - Successfully (Paperback):... The Essential Guide to Getting Your Book Published - How to Write it, Sell it, and Market it - Successfully (Paperback)
Arielle Eckstut, David Henry Sterry
R534 Discovery Miles 5 340 Ships in 10 - 15 working days

The best, most comprehensive book for writers is now completely revised and updated to address ongoing changes in publishing. Published in 2005 as "Putting Your Passion Into Print," this is the book that s been praised by both industry professionals ( Refreshingly honest, knowledgeable and detailed. . . . An invaluable resource Jamie Raab, publisher, Grand Central Publishing) and bestselling authors ( A must-have for every aspiring writer. Khaled Hosseini, author of "The Kite Runner"). With its extensive coverage of e-books, self-publishing, and online marketing, "The Essential Guide to Getting Your Book Published" is more vital than ever for anyone who wants to mine that great idea and turn it into a successfully published book. Written by experts with thirteen books between them as well as many years experience as a literary agent (Eckstut) and a book doctor (Sterry), this nuts-and-bolts guide demystifies every step of the publishing process: how to come up with a blockbuster title, create a selling proposal, find the right agent, understand a book contract, develop marketing and publicity savvy, and self-publish. There s new information on how to build up a following (and even publish a book) online; the importance of a search-engine-friendly title; producing a video book trailer; and e-book pricing and royalties. Includes interviews with hundreds of publishing insiders and authors, including Seth Godin, Neil Gaiman, Amy Bloom, Margaret Atwood, Larry Kirshbaum, Leonard Lopate, plus agents, editors, and booksellers; sidebars featuring real-life publishing success stories; sample proposals, query letters, and a feature-rich website and community for authors."

The Concept of the Book: The Production, Progression and Dissemination of Information (Paperback): Cynthia Johnston The Concept of the Book: The Production, Progression and Dissemination of Information (Paperback)
Cynthia Johnston
R912 Discovery Miles 9 120 Ships in 10 - 15 working days
Magazine Production (Paperback, 2nd edition): Jason Whittaker Magazine Production (Paperback, 2nd edition)
Jason Whittaker
R1,244 Discovery Miles 12 440 Ships in 10 - 15 working days

Magazine Production presents a guide to the practical processes of taking a magazine from initial idea to final product. This second edition provides important revisions on these production processes by examining the technological and business advancements which have reshaped the magazine industry in the last decade. Brand new chapters document the rise of digital media and identify its impact on magazine creation. They also include new guidance on designing online, tablet and mobile editions, as well as for print. Magazine Production explains the business of magazines in the UK, Europe and North America, and the roles of marketing, publishing and advertising in establishing a successful title. This edition also addresses the move by publishers towards e-commerce, multimedia content and events to promote their brands and sell products. With information on professional bodies such as the Professional Publishers Association, an expert overview of magazine markets and a breakdown of roles within editorial and design departments, this book offers readers practical steps to achieving success in magazine publishing today. Magazine Production includes: * an introduction to the history, markets and audiences of magazines * explanations of the roles of publishers and advertising teams as part of the business of magazines * a comparison between print and new systems of digital circulation, with particular focus on mobile platforms; * guidance on setting up editorial teams, and best practice for producing feature, news and review copy * information on designing and laying out a title for print or digital distribution * legal and ethical issues affecting magazine editors and publishers * a consideration of the future of magazines.

Medien. Erzahlen. Gesellschaft. - Transmediales Erzahlen im Zeitalter der Medienkonvergenz (German, Hardcover): Karl Nikolaus... Medien. Erzahlen. Gesellschaft. - Transmediales Erzahlen im Zeitalter der Medienkonvergenz (German, Hardcover)
Karl Nikolaus Renner, Dagmar Hoff, Matthias Krings
R3,613 Discovery Miles 36 130 Ships in 10 - 15 working days

Durch die Medienkonvergenz ergeben sich neue Moeglichkeiten, mediale Inhalte zu gestalten und auf sie Einfluss zu nehmen. Dies fuhrt zu einer Vielzahl neuer Formen transmedialen Erzahlens. Sie sind Gegenstand dieses Sammelbands, zu dem Fachvertreter der Literatur- und Kulturwissenschaft, der Theater- Film und Medienwissenschaft, der Ethnologie und der Journalistik beigetragen haben.

How to Read Slowly - How to Read Slowly: Reading for Comprehension (Paperback, 2): James W. Sire How to Read Slowly - How to Read Slowly: Reading for Comprehension (Paperback, 2)
James W. Sire
R412 Discovery Miles 4 120 Ships in 10 - 15 working days

Your eyes see the words, but do you read what you see? Every article, poem, book not only carries information but also projects a way of looking at life. This book helps readers detect not only what writers say but what lies behind what they say. The careful reading of any book requires that we seek out the author's standpoint. What is this author's larger philosophical commitment? What does he or she think life is about? Slowing down will increase our comprehension. Widely used in higher education classrooms.

Friedrich Justin Bertuch (1747-1822) - Verleger, Schriftsteller Und Unternehmer Im Klassischen Weimar (German, Hardcover,... Friedrich Justin Bertuch (1747-1822) - Verleger, Schriftsteller Und Unternehmer Im Klassischen Weimar (German, Hardcover, Reprint 2012 ed.)
Gerhard R Kaiser, Seifert
R6,621 Discovery Miles 66 210 Ships in 10 - 15 working days

Why Bertuch? In the Weimar of Goethe and Carl August, Friedrich Justin Bertuch (1747-1822) was an important and still largely underestimated figure. He was privy chancellor and private secretary to the Duke, author, translator and editor, bookseller, publisher, industrialist and, not least, a local politician and political pamphleteer. The articles reflect his many-sided gifts and activities alongside the programmatic and practical tenacity he displayed in all his doings. It was this latter quality that enabled him to assert himself in a challenging environment, not only personally and economically but as a conceptual and (temporarily at least) political force to be reckoned with.

Archiv Fur Geschichte Des Buchwesens. Band 58 (German, Hardcover): Monika Estermann, Ursula Rautenberg, Reinhard Wittmann Archiv Fur Geschichte Des Buchwesens. Band 58 (German, Hardcover)
Monika Estermann, Ursula Rautenberg, Reinhard Wittmann
R5,759 Discovery Miles 57 590 Ships in 10 - 15 working days
War and Press Freedom - The Problem of Prerogative Power (Paperback, New): Jeffery A. Smith War and Press Freedom - The Problem of Prerogative Power (Paperback, New)
Jeffery A. Smith
R1,218 Discovery Miles 12 180 Ships in 10 - 15 working days

Journalists have often lost constitutional rights for coverage and commentary during America's wars. Based on analysis of two hundred years of law and history, this study argues that press freedom cannot and should not be suspended during armed conflict. The military and the media must work together because neither has authority over the other.

Elements of Hypermedia Design: Techniques for Navigation & Visualization in Cyberspace (Paperback, 1997 ed.): Peter Gloor Elements of Hypermedia Design: Techniques for Navigation & Visualization in Cyberspace (Paperback, 1997 ed.)
Peter Gloor
R1,751 Discovery Miles 17 510 Ships in 10 - 15 working days

The hypermedia authoring process has been vividly described in a special issue of the Economist as a combination of writing a book, a play, a film, and a radio or television show: A hypermedia document combines all these elements and adds some of its own. The author' s first job is to structure and explain all of the infor mation. The author then must distill the information into brief, descriptive nodes. Each node has to contain a Iist of the ingredients, and instructions on how the ingredients are mixed together to the greatest advantage. The structure of the material provided is translated into an architectural metaphor of some kind; much of the designer' s work is the creation of this imaginary space. Then, the designers must chart the details of what to animate, what to film, who to inter view, and how to arrange the information in the space tobe built Eco95a]. This book presents guidelines, tools, and techniques for prospective authors such that they can design better hypermedia documents and applications. lt surveys the different techniques used to organize, search, and structure infor mation in a large information system. It then describes the algorithms used to locate, reorganize, and link data to enable navigation and retrieval. It Iooks in detail at the creation and presentation of certain types of visual information, namely algorithm animations. It introduces new mechanisms for editing audio and video data streams."

Cult Fiction - Popular Reading and Pulp Theory (Paperback, 1996 Ed.): C Bloom Cult Fiction - Popular Reading and Pulp Theory (Paperback, 1996 Ed.)
C Bloom
R2,854 Discovery Miles 28 540 Ships in 10 - 15 working days

Here is an exploration of pulp literature and pulp mentalities: an investigation into the nature and theory of the contemporary mind in art and in life. Here too, the violent, the sensational and the erotic signify different facets of the modern experience played out in the gaudy pages of kitsch literature. Clive Bloom offers the reader a chance to investigate the underworld of literary production and from it find a new set of co-ordinates for questions regarding publishing and reading practices in America and Britain, ideas of genre, problems related to commercial production, concerns regarding high and low culture, the canon and censorship, as well as a discussion of the rhetoric of current critical debate.;Concentrating on remembered authors as well as many long disregarded or forgotten, Cult Fiction provides a theory of kitsch art that radically alters our perceptions of literature and literary values whilst providing a panorama of an almost forgotten history: the history of pulp.

Passion & Kalkul - Der Verleger Georg Andreas Reimer (1776-1842) (German, Hardcover, Reprint 2012): Doris Reimer Passion & Kalkul - Der Verleger Georg Andreas Reimer (1776-1842) (German, Hardcover, Reprint 2012)
Doris Reimer
R5,059 R3,916 Discovery Miles 39 160 Save R1,143 (23%) Ships in 10 - 15 working days

This book presents the history of the publishing house of Georg Andreas Reimer (1776-1842), the most important publisher of the German Romantics, a friend of Friedrich Schleiermacher s, Ernst Moritz Arndt s and Caspar David Friedrich s; at the same time, it is the history of one of the most important educational and academic publishing houses in the first half of the 19th century. The first part of the account is largely biographical and traces the early years of the Berlin publishing house up to the Wars of Liberation and the reactions against the demagogues around 1820. During this time, Reimer s business grew significantly ? partly through the acquisition of the Weidmann sche Buchhandlung in Leipzig. The individual accounts of the day-to-day running of the publishing house utilise hitherto unknown sources ? correspondence, journals and contracts. Tables and selected transcriptions of the material can be accessed on the accompanying CD-ROM. Reimer s role as publisher of the Romantics is illustrated using his relationships with August Wilhelm Schlegel and E.T.A. Hoffmann. Previously disregarded correspondence on the Kinder- und Hausmarchen casts a new light on the publisher s relationships with the Brothers Grimm. A critical analysis of financial records relating to Ludwig Tieck permits a new interpretation of the position of the publisher s most productive literary author, translator and editor."

The Adman in the Parlor - Magazines and the Gendering of Consumer Culture, 1880s to 1910s (Paperback, New): Ellen Gruber Garvey The Adman in the Parlor - Magazines and the Gendering of Consumer Culture, 1880s to 1910s (Paperback, New)
Ellen Gruber Garvey
R1,193 Discovery Miles 11 930 Ships in 10 - 15 working days

Reading the turn-of-the-century magazine in its entirety as a text, rather than as a vehicle for literary publishing, Garvey resituates the writing of Chopin, Cather, Howells, and numerous unknown writers in relation to commercial as well as literary culture. Her book surveys a range of high and popular culture materials to investigate readers' responses to the magazines and the reading practices that develop around them.

American Literary Publishing in the Mid-nineteenth Century - The Business of Ticknor and Fields (Hardcover, New): Michael... American Literary Publishing in the Mid-nineteenth Century - The Business of Ticknor and Fields (Hardcover, New)
Michael Winship
R2,711 Discovery Miles 27 110 Ships in 10 - 15 working days

This is a study of some of the central questions in literary publishing in mid-nineteenth-century North America and Britain, addressed through examination of the unusually rich archives of a unique publishing firm. Boston-based Ticknor and Fields, one of the pre-eminent literary publishers of its time, enjoyed close links with Britain, and also developed new production, distribution, and marketing skills as the settlement of North America pushed ever further west. Michael Winship has studied the firm's business records and publications in detail: he reveals what Ticknor and Fields published, its costs of production, the ways it marketed and distributed its books, and the profits it made. Winship goes on to explore the implications of the firm's work for the book trade in general, and to show how an investigation of Ticknor and Fields enriches our understanding of the literary and cultural history of Britain and North America.

Der Paul Zsolnay Verlag - Von Der Grundung Bis Zur Ruckkehr Aus Dem Exil (German, Hardcover, Reprint 2011 ed.): Murray G Hall Der Paul Zsolnay Verlag - Von Der Grundung Bis Zur Ruckkehr Aus Dem Exil (German, Hardcover, Reprint 2011 ed.)
Murray G Hall
R7,612 Discovery Miles 76 120 Ships in 10 - 15 working days

The Paul Zsolnay publishing house was established in Vienna in the late fall of 1923. It was Austria's leading literary publisher in the years between the two World Wars and focused on literature from abroad alongside works in German. The present study draws on material from the extensive company archives. It describes the establishment of the firm, the development of its publishing program, the production conditions prevailing, the intensive relations between publisher and authors, and the interconnections between literature and politics up to the end of the War. The appendix contains a complete listing of the works published by Zsolnay between 1924 and 1945.

Heart. Soul. Mind. Strength. - A Narrative History of InterVarsity Press, 1947-2022 (Paperback, Expanded Edition): Andrew T. Le... Heart. Soul. Mind. Strength. - A Narrative History of InterVarsity Press, 1947-2022 (Paperback, Expanded Edition)
Andrew T. Le Peau, Linda Doll, Albert Y Hsu, Jeff Crosby, Robert A. Fryling
R578 R517 Discovery Miles 5 170 Save R61 (11%) Ships in 9 - 17 working days

"Some publishers tell you what to believe. Other publishers tell you what you already believe. But InterVarsity Press helps you believe." J. I. Packer The history of evangelicalism cannot be understood apart from the authors and books that shaped it. Over the past century, leading figures such as pastor-scholar John Stott, apologist James W. Sire, evangelist Rebecca Manley Pippert and spiritual formation writer Eugene Peterson helped generations of readers to think more biblically and engage the world around them. For many who take their Christianity seriously, books that equip them for a life of faith have frequently come from one influential publisher: InterVarsity Press. Andy Le Peau and Linda Doll provide a narrative history of InterVarsity Press, from its origins as the literature division of a campus ministry to its place as a prominent Christian publishing house. Here is a behind-the-scenes look at the stories, people, and events that made IVP what it is today. Recording good times and bad, celebrations and challenges, they place IVP in its historical context and demonstrate its contribution to the academy, church and world. In honor of IVP's seventy-fifth anniversary, senior editor Al Hsu has updated this edition with new content, bringing the story up to 2022 and including stories about contemporary authors such as Esau McCaulley and Tish Harrison Warren. As IVP continues to adapt to changes in publishing and the global context, the mission of publishing thoughtful Christian books has not changed. IVP stands as a model of integrative Christianity for the whole person-heart, soul, mind and strength.

Paul Cassirer Verlag Berlin 1898-1933 (German, Hardcover, Reprint 2012 ed.): Rahel E Feilchenfeldt, Markus Brandis Paul Cassirer Verlag Berlin 1898-1933 (German, Hardcover, Reprint 2012 ed.)
Rahel E Feilchenfeldt, Markus Brandis
R5,552 Discovery Miles 55 520 Ships in 10 - 15 working days
Zeichensprachen Des Literarischen Buchs in Der Fruhen Neuzeit - Die >Melusine (German, Hardcover): Ursula Rautenberg,... Zeichensprachen Des Literarischen Buchs in Der Fruhen Neuzeit - Die >Melusine (German, Hardcover)
Ursula Rautenberg, Hans-Joerg Kunast, Mechthild Habermann, Heidrun Stein-Kecks
R4,833 Discovery Miles 48 330 Ships in 10 - 15 working days

To date Melusine as an example of a literary book that has over the centuries reached different groups of readers has above all been an object of research for scholars of literary studies.This volume is the first time that the entire history of the transmission of the work from the 15th to the early 19th centuries has been studied from an interdisciplinary approach."

Gatewatching and News Curation - Journalism, Social Media, and the Public Sphere (Hardcover, New edition): Axel Bruns Gatewatching and News Curation - Journalism, Social Media, and the Public Sphere (Hardcover, New edition)
Axel Bruns
R2,755 Discovery Miles 27 550 Ships in 10 - 15 working days

Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere documents an emerging news media environment that is characterised by an increasingly networked and social structure. In this environment, professional journalists and non-professional news users alike are increasingly cast in the role of gatewatcher and news curator, and sometimes accept these roles with considerable enthusiasm. A growing part of their everyday activities takes place within the spaces operated by the major social media providers, where platform features outside of their control affect how they can post, find, access, share, curate, and otherwise engage with news, rumours, analysis, comments, opinion, and related forms of information. If in the current social media environment the majority of users are engaged in sharing news; if the networked structure of these platforms means that users observe and learn from each other's sharing practices; if these practices result in the potential for widespread serendipitous news discovery; and if such news discovery is now overtaking search engines as the major driver of traffic to news sites-then gatewatching and news curation are no longer practiced only by citizen journalists, and it becomes important to fully understand the typical motivations, practices, and consequences of habitual news sharing through social media platforms. Professional journalism and news media have yet to fully come to terms with these changes. The first wave of citizen media was normalised into professional journalistic practices-but this book argues that what we are observing in the present context instead is the normalisation of professional journalism into social media.

Ascent to Glory - How One Hundred Years of Solitude Was Written and Became a Global Classic (Paperback): Alvaro Santana-Acuna Ascent to Glory - How One Hundred Years of Solitude Was Written and Became a Global Classic (Paperback)
Alvaro Santana-Acuna
R624 Discovery Miles 6 240 Ships in 10 - 15 working days

Gabriel Garcia Marquez's novel One Hundred Years of Solitude seemed destined for obscurity upon its publication in 1967. The little-known author, small publisher, magical style, and setting in a remote Caribbean village were hardly the usual ingredients for success in the literary marketplace. Yet today it ranks among the best-selling books of all time. Translated into dozens of languages, it continues to enter the lives of new readers around the world. How did One Hundred Years of Solitude achieve this unlikely success? And what does its trajectory tell us about how a work of art becomes a classic? Ascent to Glory is a groundbreaking study of One Hundred Years of Solitude, from the moment Garcia Marquez first had the idea for the novel to its global consecration. Using new documents from the author's archives, Alvaro Santana-Acuna shows how Garcia Marquez wrote the novel, going beyond the many legends that surround it. He unveils the literary ideas and networks that made possible the book's creation and initial success. Santana-Acuna then follows this novel's path in more than seventy countries on five continents and explains how thousands of people and organizations have helped it to become a global classic. Shedding new light on the novel's imagination, production, and reception, Ascent to Glory is an eye-opening book for cultural sociologists and literary historians as well as for fans of Garcia Marquez and One Hundred Years of Solitude.

Journalism Under Fire - Protecting the Future of Investigative Reporting (Paperback): Stephen Gillers Journalism Under Fire - Protecting the Future of Investigative Reporting (Paperback)
Stephen Gillers
R751 R674 Discovery Miles 6 740 Save R77 (10%) Ships in 10 - 15 working days

A healthy democracy requires vigorous, uncompromising investigative journalism. But today the free press faces a daunting set of challenges: in the face of harsh criticism from powerful politicians and the threat of lawsuits from wealthy individuals, media institutions are confronted by an uncertain financial future and stymied by a judicial philosophy that takes a narrow view of the protections that the Constitution affords reporters. In Journalism Under Fire, Stephen Gillers proposes a bold set of legal and policy changes that can overcome these obstacles to protect and support the work of journalists. Gillers argues that law and public policy must strengthen the freedom of the press, including protection for news gathering and confidential sources. He analyzes the First Amendment's Press Clause, drawing on older Supreme Court cases and recent dissenting opinions to argue for greater press freedom than the Supreme Court is today willing to recognize. Beyond the First Amendment, Journalism Under Fire advocates policies that facilitate and support the free press as a public good. Gillers proposes legislation to create a publicly funded National Endowment for Investigative Reporting, modeled on the national endowments for the arts and for the humanities; improvements to the Freedom of Information Act; and a national anti-SLAPP law, a statute to protect media organizations from frivolous lawsuits, to help journalists and the press defend themselves in court. Gillers weaves together questions of journalistic practice, law, and policy into a program that can ensure a future for investigative reporting and its role in our democracy.

Poets on Writing - Britain, 1970-1991 (Paperback): Denise Riley Poets on Writing - Britain, 1970-1991 (Paperback)
Denise Riley
R1,632 Discovery Miles 16 320 Ships in 10 - 15 working days

For this collection, a number of contemporary poets, distinguished by their energy and thoughtfulness, were asked to write on aspects of the working processes of poetry in whatever ways they believed would be helpful to readers. The result is an invaluable account of their reflections on writing and its conditions, on their enthusiasms, and on their sense of the directions of others' poetry as well as of their own. Some poems, preoccupied by the questions of this book, are included. A scarcely-documented history of sustained work in Britain, non-parochial and outside a restricted "mainstream" is illuminated in these essays; many of the contributors here are or have been small-press publishers and journal editors too. This engaging book will serve as an introduction to the work of some fine writers, as it debates questions of significance for readers and writers of contemporary poetry.

Scribal Publication in Seventeenth-Century England (Hardcover, New): Harold Love Scribal Publication in Seventeenth-Century England (Hardcover, New)
Harold Love
R5,636 R2,263 Discovery Miles 22 630 Save R3,373 (60%) Ships in 10 - 15 working days

BL Contains substantial discussions of Donne, Shakespeare, Rochester, and Swift Long after the establishment of printing in England, many writers and composers still preferred to publish their work through handwritten copies. Texts so transmitted included some of the most distinguished poetry and music of the seventeenth century, along with a rich variety of political. scientific, antiquarian, and philosophical writings. While censorship was one reason for this persistence of the older practice, scribal publication remained the norm for texts which were required only in small numbers, or whose authors wished to avoid `the stigma of print'. The present study is the first to consider the trade in manuscripts as an important supplement to that in printed books, and to descrice the agencies that met the need for rapid duplication of key texts. By integrating the large body of findings already available concerning particular texts and authors it provides an arresting new perspective on authorship and the communication of ideas.

Decoding Women's Magazines - From Mademoiselle to Ms. (Paperback): Ellen McCracken Decoding Women's Magazines - From Mademoiselle to Ms. (Paperback)
Ellen McCracken
R1,644 Discovery Miles 16 440 Ships in 10 - 15 working days

This is a study of more than 50 glossy publications for women in the United States today, including the beauty and fashion titles, the service and home magazines, those aimed at minority readership, new female workers, and women with special-interests and spending power. The analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism and the contradictory semiotic structures at work within and between purchased advertisements, covert advertisements and editorial features.

Der Springer-Verlag - Stationen Seiner Geschichte Teil 2: 1945 - 1992 (German, Hardcover, 1994 ed.): Heinz Goetze Der Springer-Verlag - Stationen Seiner Geschichte Teil 2: 1945 - 1992 (German, Hardcover, 1994 ed.)
Heinz Goetze
R1,339 R1,173 Discovery Miles 11 730 Save R166 (12%) Ships in 10 - 15 working days

Der zweite Teil der 150jAhrigen Geschichte des Springer-Verlages umschlieAt das Geschehen vom Neuanfang nach dem 2. Weltkrieg bis zum Wechsel in der VerlagsfA1/4hrung Ende 1992. Es bildet eine Einheit sowohl hinsichtlich des Wirkens der prAgenden PersAnlichkeiten als auch der von ihnen vertretenen Verlagspolitik. Zwei Hauptabschnitte sind erkennbar: ZunAchst die Zeit des Aufbaus in Berlin, Heidelberg, GAttingen und MA1/4nchen sowie in Wien. Dabei wurde an die guten Traditionen der Pflege von QualitAt des Inhalts und der Form angeknA1/4pft. Es folgt das Ausgreifen in den internationalen Bereich, fA1/4r das die GrA1/4ndung einer Niederlassung in New York 1964 als Stichtag gelten kann. Damit war zwangslAufig der Aoebergang auf die englische Sprache fA1/4r unsere wissenschaftlichen BA1/4cher und Zeitschriften verbunden. Ein weiterer, wohl ebenso bedeutender Schritt folgte der frA1/4hen Erkenntnis der wachsenden Bedeutung Ostasiens. Auf den Erwerb einer Vertriebsfirma 1978 folgte 1983 die Aufnahme eigener VerlagstAtigkeit in Tokyo. Schon frA1/4her waren von New Delhi aus AktivitAten auf dem indischen Subkontinent entwickelt worden. In Hong Kong, das fA1/4r den Kontakt mit China und SA1/4dostasien eine SchlA1/4sselposition einnimmt, wurde 1986 eine Niederlassung gegrA1/4ndet. In Europa waren London und Paris die ersten StA1/4tzpunkte: in jA1/4ngerer Zeit folgten Moskau mit St. Petersburg und Novosibirsk. Barcelona reprAsentiert den spanischsprechenden Teil der Welt. SchlieAlich folgten Budapest und Mailand. Der Erwerb der Verlage J.F. Steinkopff, Darmstadt, Physica, WA1/4rzburg, und BirkhAuser, Basel, ergAnzt durch die Buchhandlung Freihofer in ZA1/4rich, stArkte die PrAsenz im deutschsprachigen Bereich. Damit sind am Ende der Berichtszeit die Voraussetzungen geschaffen fA1/4r den weiteren Ausbau einer global orientierten Verlagspolitik. Der Autor war seit 1949 im Springer-Verlag tAtig - von 1957 bis 1992 als Mitinhaber und geschAftsfA1/4hrender Gesellschafter.

Aufklarung in Zurich - Die Verlagsbuchhandlung Orell, Gessner, Fussli & Comp. in Der Zweiten Halfte Des 18. Jahrhunderts. Mit... Aufklarung in Zurich - Die Verlagsbuchhandlung Orell, Gessner, Fussli & Comp. in Der Zweiten Halfte Des 18. Jahrhunderts. Mit Einer Bibliographie Der Verlagswerke 1761-1798 (German, Hardcover, Reprint 2011 ed.)
Thomas Burger
R5,146 Discovery Miles 51 460 Ships in 10 - 15 working days
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