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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry
This collection of essays traces a scientific journey bookmarked by
remarkable mentors and milestones of science. It provides
fascinating reading for everyone interested in the history, public
appreciation, and value of science, as well as giving first-hand
accounts of many key events and prominent figures. The author was
one of the "sputnik kids" growing up in the US at the start of the
space age. He built a working laser just two years after they were
first invented, an experience that convinced him to become a
physicist. During his 50-year career in physics, many personalities
and notable events in science and technology helped to form his
view of how science contributes to the modern world , including his
conviction that the impact of science can be most effective when
introduced within the context of the humanities - especially
history, literature and the arts. From the Foreword by former U.S.
Congressman, Rush D. Holt: In this volume, we have the wide-ranging
thoughts and observations of Fred Dylla, an accomplished physicist
with an engineer's fascination for gadgets, a historian's long
perspective, an artist's aesthetic eye, and a teacher's passion for
sharing ideas. Throughout his varied career [...] his curiosity has
been his foremost characteristic and his ability to see the
connection between apparently disparate things his greatest skill.
[...] Here he examines the roots and growth of innovation in
examples from Bell Laboratories, Edison Electric Light Company, and
cubist painter Georges Braque. He considers the essential place of
publishing in science, that epochal intellectual technique for
learning how the world works. He shows the human enrichment and
practical benefits that derive from wise investments in scientific
research, as well as the waste resulting from a failure to embrace
appropriate technologies.
The digital revolution has brought with it a wider range of options for creating and producing print on paper products than ever seen before. With the growing demand for skills and knowledge with which to exploit the potential of digital technology, comes the need for a comprehensive book that not only makes it possible for production staff, editors, and designers to understand how the technology affects the industry they work in, but also provides them with the skills and competencies they need to work in it smartly and effectively. This book is designed to satisfy this need.
Book Production falls into two parts:
The first part deals with the increasingly important role of production as project managers, a role which has not been adequately written about in any of the recent literature on publishing.
The second part deals with the processes and raw materials used in developing and manufacturing print on paper products. Case studies are used to illustrate why and how some processes or raw materials may or may not be appropriate for a particular job.
With expert opinions and case studies, and a consideration of the practices and issues involved, this offers a comprehensive overview of book production for anyone working, or training to work in or in conjunction with the books industry.
Table of Contents
Introduction Part 1: Production and project management 1. Project and production management 2. Planning the product 3. Implementation, Monitoring and Controlling Part 2: Processes and raw materials 4. Pre-press 5. Raw materials 6. Printing 7. Binding 8.Getting stock to the warehouse Appendices: Technical data related to standard sheet, reel, and book sizes; a section on paper measurements and calculations Glossary List of trade journals and useful reference books Index
In a brief historic moment, printing presses, publishing ventures,
a periodical press, circulation networks, and a mass readership
came into being all at once in the Middle East, where none had
previously existed, with ramifications in every sphere of the
community's life. Among other outcomes, this significant change
facilitated the cultural and literary movement known as the Arab
'nahda' ('awakening'). Ayalon's book offers both students and
scholars a critical inquiry into the formative phase of that shift
in Arab societies. This comprehensive analysis explores the advent
of printing and publishing; the formation of mass readership; and
the creation of distribution channels, the vital and often
overlooked nexus linking the former two processes. It considers
questions of cultural and religious tradition, social norms and
relations, and concepts of education, offering a unique
presentation of the emerging print culture in the Middle East.
A Tactical Guide to Science Journalism brings together
award-winning journalists from around the world to share
fascinating tales of science and how it works and to provide
guidance into reporting specialties like infectious disease,
climate change, astronomy, public health, physics, and statistics.
From practical advice on finding sources and distilling complex
research subjects for a general audience, to tips on how to cover
science in authoritarian regimes, the book serves as an essential
survey of the best in science reporting today-and a testament to
the importance of independent journalistic inquiry in understanding
research and building trust with audiences. Drawing insights from
writers based at publications including The New York Times, the
BBC, The Washington Post, Science, The New Yorker, National
Geographic and more, this guide is designed to help journalists
everywhere improve their craft and serve as a valuable resource for
those seeking to understand the profession at its best.
How is academia portrayed in children's literature? This Element
ambitiously surveys fictional professors in texts marketed towards
children. Professors are overwhelmingly white and male, tending to
be elderly scientists who fall into three stereotypes: the vehicle
to explain scientific facts, the baffled genius, and the evil
madman. By the late twentieth century, the stereotype of the male,
mad, muddlehead, called Professor SomethingDumb, is formed in
humorous yet pejorative fashion. This Element provides a publishing
history of the role of academics in children's literature,
questioning the book culture which promotes the enforcement of
stereotypes regarding intellectual expertise in children's media.
The Element is also available, with additional material, as Open
Access.
Selling Shakespeare tells a story of Shakespeare's life and career
in print, a story centered on the people who created, bought, and
sold books in the early modern period. The interests and
investments of publishers and booksellers have defined our ideas of
what is 'Shakespearean', and attending to their interests
demonstrates how one version of Shakespearean authorship surpassed
the rest. In this book, Adam G. Hooks identifies and examines four
pivotal episodes in Shakespeare's life in print: the debut of his
narrative poems, the appearance of a series of best-selling plays,
the publication of collected editions of his works, and the
cataloguing of those works. Hooks also offers a new kind of
biographical investigation and historicist criticism, one based not
on external life documents, nor on the texts of Shakespeare's
works, but on the books that were printed, published, sold,
circulated, collected, and catalogued under his name.
What was a book in early modern England? By combining book history,
bibliography and literary criticism, Material Texts in Early Modern
England explores how sixteenth- and seventeenth-century books were
stranger, richer things than scholars have imagined. Adam Smyth
examines important aspects of bibliographical culture which have
been under-examined by critics: the cutting up of books as a form
of careful reading; book destruction and its relation to canon
formation; the prevalence of printed errors and the literary
richness of mistakes; and the recycling of older texts in the
bodies of new books, as printed waste. How did authors, including
Herbert, Jonson, Milton, Nashe and Cavendish, respond to this sense
of the book as patched, transient, flawed, and palimpsestic?
Material Texts in Early Modern England recovers these traits and
practices, and so crucially revises our sense of what a book was,
and what a book might be.
University literary journals allow students to create their own
venue for learning, have a hands-on part of their development in
real-world skills and strive towards professional achievement. But
producing an undergraduate literary magazine requires commitment,
funding and knowledge of the industry. This practical guide assists
students and faculty in choosing a workable structure for setting
up, and then successfully running, their own literary publication.
Whether the journal is print or online, in-house or international,
Creating an Undergraduate Literary Journal is a step-by-step
handbook, walking the reader through the process of literary
journal production. Chapters focus on: defining the journal; the
financial logistics; editing the journal; distribution; and what
could come next for a student writer-editor after graduation. The
first book of its kind to offer instruction directly to those
running university-based literary magazines, this book includes
insights from former editors, advisers, students and features an
extensive list of active student-run literary magazines key
literary organizations for writers/ editors who serve literary
publications. From Audrey Colombe, faculty adviser on the
award-winning Glass Mountain magazine from the University of
Houston, this is a text for both newcomers and those more informed
on the production process to help them navigate through a
successful publishing experience.
Museum and Gallery Publishing examines the theory and practice of
general and scholarly publishing associated with museum and art
gallery collections. Focusing on the production and reception of
these texts, the book explains the relevance of publishing to the
cultural, commercial and social contexts of collections and their
institutions. Combining theory with case studies from around the
world, Sarah Anne Hughes explores how, why and to what effect
museums and galleries publish books. Covering a broad range of
publishing formats and organisations, including heritage sites,
libraries and temporary exhibitions, the book argues that the
production and consumption of printed media within the context of
collecting institutions occupies a unique and privileged role in
the creation and communication of knowledge. Acknowledging that
books offer functions beyond communication, Hughes argues that this
places books published by museums in a unique relationship to
institutions, with staff acting as producers and visitors as
consumers.The logistical and ethical dimensions of museum and
gallery publishing are also examined in depth, including
consideration of issues such as production, the impact of digital
technologies, funding and sponsorship, marketing, co-publishing,
rights, and curators' and artists' agency. Focusing on an important
but hitherto neglected topic, Museum and Gallery Publishing is key
reading for researchers in the fields of museum, heritage, art and
publishing studies. It will also be of interest to curators and
other practitioners working in museums, heritage and science
centres and art galleries.
Over five editions, How to Market Books has established itself as
the standard text on marketing for both the publishing industry and
the wider creative economy. Industry professionals and students of
Publishing Studies rely on the techniques and tactics in this
invaluable book. With the publishing industry changing fast, and
the marketing and selling of content now delivered worldwide
through technology, this much needed guide highlights the critical
role of the marketeer, and the strategies and techniques at their
disposal. The book's approach is logical and calming; beginning
with marketing theory and moving into how this works in practice.
Readers benefit from a blend of practical advice on how to organise
and deliver marketing plans - and an objectivity which supports
their future management of issues not yet on the horizon.
Thoroughly updated, this 6th edition maintains the book's popular,
accessible and supportive style, and now offers: A fully
international perspective for today's global industry New case
studies to illustrate changing industry issues and application
Completely updated coverage of digital and social marketing and
GDPR Topical updates, more case studies and tips on getting work in
publishing on a companion website Detailed coverage of individual
market segments, bringing relevance to every area of publishing
In a brief historic moment, printing presses, publishing ventures,
a periodical press, circulation networks, and a mass readership
came into being all at once in the Middle East, where none had
previously existed, with ramifications in every sphere of the
community's life. Among other outcomes, this significant change
facilitated the cultural and literary movement known as the Arab
'nahda' ('awakening'). Ayalon's book offers both students and
scholars a critical inquiry into the formative phase of that shift
in Arab societies. This comprehensive analysis explores the advent
of printing and publishing; the formation of mass readership; and
the creation of distribution channels, the vital and often
overlooked nexus linking the former two processes. It considers
questions of cultural and religious tradition, social norms and
relations, and concepts of education, offering a unique
presentation of the emerging print culture in the Middle East.
Asked to name their ideal job, more people in the UK say they would
like to be an author than anything else. Yet with more than 200,000
books now being published here a year and over two million
worldwide, the competition is getting fiercer by the minute. As
editor in chief of a successful self-publishing house, Chris Newton
spends most of his waking hours editing and ghostwriting books for
other people, and he knows all about how books can go wrong and how
they can be put right. He is also a successful published author,
one of his books having been acclaimed by a professional reviewer
as having 'a good claim to be the finest biography of an angler
ever written'.
Literature is at the heart of popular understandings of the First
World War in Britain, and has perpetuated a popular memory of the
conflict centred on disillusionment, horror and futility. This book
examines how and why literature has had this impact, exploring the
role played by authors, publishers and readers in constructing the
memory of the war since 1918. It demonstrates that publishers were
as influential as authors in shaping perceptions of the conflict,
and it provides a detailed analysis of critical and popular
responses to war books, tracing the evolution of readers' attitudes
to the war between 1918 and 2014. By exploring the cultural legacy
of the war from these two previously overlooked perspectives,
Vincent Trott offers fresh insights regarding the emergence of a
collective memory of the First World War in Britain. Drawing on a
broad range of primary source material, including publishers'
correspondence, dust jackets, adverts, book reviews and diary
entries, and examining canonical authors such as Wilfred Owen,
Siegfried Sassoon and Vera Brittain alongside long-forgotten texts
and more recent autobiographical works by Harry Patch and Henry
Allingham, Publishers, Readers and the Great War provides a rich
and nuanced analysis of the climate within which First World War
literature was written, published and received since 1918.
This book provides a unique perspective on journalism and
communication education, drawing on extensive, detailed data across
time to examine the evolution of education for journalism and
related communication occupations such as public relations and
advertising. It demonstrates how journalism and communication
education adapted to forces within the university as well as forces
from outside the university. Particular attention is given to the
impact of the labor markets to which journalism and communication
education is linked. The analysis shows dramatically how dependent
employers are on journalism and communication education, how
educational institutions have changed to accommodate female and
minority students, and how the labor market has responded to the
graduates produced. Part history, part sociological analysis, this
book will change the reader's understanding of education for
journalism, public relations, advertising and the related
occupations. It also offers insights about what the future of
education in these fields holds.
Yankee Reporters and Southern Secrets: Journalism, Open Source
Intelligence, and the Coming of the Civil War reveals the evidence
of secessionist conspiracy that appeared in American newspapers
from the end of the 1860 presidential campaign to just before the
first major battle of the American Civil War. This book tells the
story of the Yankee reporters who risked their lives by going
undercover in hostile places that became the Confederate States of
America. By observing the secession movement and sending reports
for publication in Northern newspapers, they armed the Union with
intelligence about the enemy that civil and military leaders used
to inform their decisions in order to contain damage and answer the
movement to break the Union apart and establish a separate
slavery-based nation in the South.
This book provides a unique perspective on journalism and
communication education, drawing on extensive, detailed data across
time to examine the evolution of education for journalism and
related communication occupations such as public relations and
advertising. It demonstrates how journalism and communication
education adapted to forces within the university as well as forces
from outside the university. Particular attention is given to the
impact of the labor markets to which journalism and communication
education is linked. The analysis shows dramatically how dependent
employers are on journalism and communication education, how
educational institutions have changed to accommodate female and
minority students, and how the labor market has responded to the
graduates produced. Part history, part sociological analysis, this
book will change the reader's understanding of education for
journalism, public relations, advertising and the related
occupations. It also offers insights about what the future of
education in these fields holds.
Selling Shakespeare tells a story of Shakespeare's life and career
in print, a story centered on the people who created, bought, and
sold books in the early modern period. The interests and
investments of publishers and booksellers have defined our ideas of
what is 'Shakespearean', and attending to their interests
demonstrates how one version of Shakespearean authorship surpassed
the rest. In this book, Adam G. Hooks identifies and examines four
pivotal episodes in Shakespeare's life in print: the debut of his
narrative poems, the appearance of a series of best-selling plays,
the publication of collected editions of his works, and the
cataloguing of those works. Hooks also offers a new kind of
biographical investigation and historicist criticism, one based not
on external life documents, nor on the texts of Shakespeare's
works, but on the books that were printed, published, sold,
circulated, collected, and catalogued under his name.
The 1970s witnessed a renaissance in women's print culture, as
feminist presses and bookshops sprang up in the wake of the
second-wave women's movement. At four decades' remove from that
heady era, however, the landscape looks dramatically different,
with only one press from the period still active in contemporary
publishing: Virago. This engaging history explains how, from modest
beginnings, Virago managed to weather epochal transformations in
gender politics, literary culture, and the book publishing
business. Drawing on original interviews with many of the press's
principal figures, it gives a compelling account of Virago's place
in recent women's history while also reflecting on the fraught
relationship between activism and commerce.
The Thousand Families by Ali Shabani, former court journalist and
writer under Mohammad Reza Shah, is a lively and entertaining
anecdotal history of the Qajar family, who ruled Iran from 1796 to
1925, as well as a number of their associates. Using memoirs,
diaries, government documents, and nineteenth century histories,
the author paints a vivid picture of the strengths and weaknesses,
character and habits, and family backgrounds and familial legacies
of the leading figures of the day. He comments, often ironically
and with novel metaphors and sometimes biting criticism, on the
behavior of these leaders, and he provides concise observations
concerning the effects of their actions on the country and people
of Iran. He outlines as well the policies and practices of the
Qajars with respect to governance and traces the changes effected
in the overall governmental structure of Iran during the nineteenth
and early twentieth century. The gradually increasing influence of
foreign powers (primarily Great Britain and Russia) throughout this
era does not escape the author's acerbic comments. Appendices
provide extensive documentation on kinship relationships within the
royal family. The translators have added notes, bracketed in the
text and in footnotes, to help orient readers less familiar with
Iranian history than the author's original audience. These include
key dates, more detail on sources (when available), reference to
easily accessible additional information on key figures, and
explanations of selected Persian sayings, customs, and practices.
Scholars and students of Iran, the Middle East, and the nineteenth
century in general will find this book of interest, as will the
general reader interested in royalty, political systems,
revolution, and center-periphery relationships.
Shakespeare and the Book Trade follows on from Lukas Erne's
groundbreaking Shakespeare as Literary Dramatist to examine the
publication, constitution, dissemination and reception of
Shakespeare's printed plays and poems in his own time and to argue
that their popularity in the book trade has been greatly
underestimated. Erne uses evidence from Shakespeare's publishers
and the printed works to show that in the final years of the
sixteenth century and the early part of the seventeenth century,
'Shakespeare' became a name from which money could be made, a book
trade commodity in which publishers had significant investments and
an author who was bought, read, excerpted and collected on a
surprising scale. Erne argues that Shakespeare, far from
indifferent to his popularity in print, was an interested and
complicit witness to his rise as a print-published author. Thanks
to the book trade, Shakespeare's authorial ambition started to
become bibliographic reality during his lifetime.
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