Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed-decades before there was any written theory about marketing. This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen. All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.

This Pivot investigates the impact of the digital on literary culture through the analysis of selected marketing narratives, social media stories, and reading communities. Drawing on the work of contemporary writers, from Bernardine Evaristo to Patricia Lockwood, each chapter addresses a specific tension arising from the overarching question: How has writing culture changed in this digital age? By examining shifting modes of literary production, this book considers how discourses of writing and publishing and hierarchies of cultural capital circulate in a socially motivated post-digital environment. Writing Cultures and Literary Media combines compelling accounts of book trends, reader reception, and interviews with writers and publishers to reveal fresh insights for students, practitioners, and scholars of writing, publishing, and communications.

The lineage of American schoolbooks, like that of our educational system, goes back to Europe and, particularly, to England. The first schoolbooks used in the United States were printed in England and for two hundred years a great influx of books came from sources outside this country. However, with the break from England and the emergence of the United States as a nation, text book publishing came into being in America. This book presents a general portrayal of American textbooks, and along with this, as a requisite accompaniment, a picture of the pioneer-day school system insofar as it had to do with production and early usage of schoolbooks. The author shows how the first textbooks came to be, tells of textbook writers, and traces through the bulk of the material presented the changes that most of the textbook authors brought about. The types of books discussed include the New England primers as well as other types of primers; readers, specially the McGuffey readers; rhetoric and foreign language books; arithmetics; spelling books; literature texts; elocution texts; handwriting and copy books; histories; and many other books that made our school systems what they are today. Besides being a study of the textbook field in America, History of American Schoolbooks is also a history of the United States as reflected in the type of teaching and instructional aids used to educate Americans. A study of this subject is by no means just an interesting side trip into America's past. Many of the books are still influential, and many of the old methods are staging a come back in the educational field, History of American Schoolbooks should be of interest to educators and historians, as well as teachers, librarians, book collectors, publishers, and general readers who are interested in the evolution and growth of a segment of education and educational publishing that is one of the most important and vital in our country.

This book is a volume in the Penn Press Anniversary Collection. To mark its 125th anniversary in 2015, the University of Pennsylvania Press rereleased more than 1,100 titles from Penn Press's distinguished backlist from 1899-1999 that had fallen out of print. Spanning an entire century, the Anniversary Collection offers peer-reviewed scholarship in a wide range of subject areas.

United States Government publications are books collectors have not sought, bibliographers have not analyzed, historians have rarely considered. But publication is a necessary part of law-making and law-enforcing, and as the historian J. H. Powell traces national printing through its first forty years (until the British fired the capital in 1814) these dry-as-dust public documents become vivid, exciting elements in the lively story of how a new nation was built. In this volume collectors will find many "firsts" in public documents, bibliographers will discover unknown chapters in the history of printing in America, and historians will be challenged by the new points of view government publications suggest for interpreting national history. Lecture I describes the printing of the Continental Congress before Independence, 1774-1176. Lecture II deals with official publications during the Revolution, 1776-1787, the printing history of the Federal Convention of 1787, and public issues of the new government during its sojourn in New York and Philadelphia, 1789-1800. Lecture III describes publication problems in the new capital, Washington City, the printing contracts and contractors, the complex process of drafting and emitting the laws for a free people to know and understand. Books-even statutes, reports, debates, such books as a government makes-are bits of human history, each with a story of its own. As Dr. Powell makes clear in these lectures, which bring to light one of the largest, most important, but most neglected subjects in American Studies, the charm of any book comes partly from the men behind it, in this case men new to American history but bound to become familiar as the field opened up by these lectures is more thoroughly explored: Adolphus Washington Greely, the Polar explorer; Samuel A. Otis, the elegant Secretary of the Senate; Roger Chew Weightman, the boy printer in Washington; Clerk Beckley of the House whom the playing fields of Eton had prepared for Jeffersonian party battles; and the printers, the politicians, the civil and military servants of the government as it grew from small beginnings to what Hamilton finally described as-"majestic, efficient, and operative of great things."

This book is a volume in the Penn Press Anniversary Collection. To mark its 125th anniversary in 2015, the University of Pennsylvania Press rereleased more than 1,100 titles from Penn Press's distinguished backlist from 1899-1999 that had fallen out of print. Spanning an entire century, the Anniversary Collection offers peer-reviewed scholarship in a wide range of subject areas.

J. W. Holtrop's Monuments typographiques des Pays-Bas au quinzieme siecle appeared in 1868, and were followed in 1874 by M. F. A. G. Campbell's Annales de la typographie nierlandaise au XVe siecle,* both works were published by Martinus Nijhoff at The Hague. These two books marked an epoch at a time when incunabula were only beginning to be considered worthy objects of study. With some help from older bibliographies and catalogues, but mostly by person- al inspection of the early editions, Campbell built up his Annales from the very foundations. Since then incunabula have attracted more and more attention, and thanks to international cooperation successful researches have been made about their printers, their contents and the location of copies. Consequently some hundreds of Low Country editions of the XVth century have been added to those listed by Campbell, and a new edition of his Annales is needed. Who will undertake this task? Were I twenty years . younger, I would certainly do so myself, and thus, after having been occupied with the Low Country post-incunabula for nearly forty years, return to the starting point of my bibliographical career.

It is thirty-two years now since BohunLynch wrote his little book entitled Max Beerbohm in Perspective. As its subject was not quite fifty then and at the height of his creative power, the book naturally lacked the air of finality that one usually associates with studies of this kind. But even apart from the in evitable limitation imposed by the time of writing Bohun Lynch's book leaves much to be desired. It is an informal, sympathetic and well-written appreciation of certain selected aspects ofBeerbohm's art, rather than a careful and systematic analysis of all the then available facts. This is especially evident from the author's virtual neglect of such topics as Beerbohm's literary ancestry, his technique, and his place as a critic, and from the scant treatment accorded to his personality and to some of his works. Bibliographical documentation about the writings and caricatures of Sir Max Beerbohm is equally inadequate. The first important contribution in this field was made by A. E. Gallatin, whose Sir Max Beerbohm: Bibliographical Notes appeared in 1944. A revised version of part of this book, by A. E. Gallatin and L. M. Oliver, was serialized in the Harvard Library Bulletin in 1951, and published in 1952 as No. ill of the Soho Bibliographies under the title A Bibliography of the Works of Max Beerbohm."

This is an exciting period for the book, a time of innovation, experimentation, and change. It is also a time of considerable fear within the book industry as it adjusts to changes in how books are created and consumed. The movement to digital has been taking place for some time, but with consumer books experiencing the transition, the effects of digitization can be clearly seen to everybody. In Turning the Page Angus Phillips analyses the fundamental drivers of the book publishing industry - authorship, readership, and copyright - and examines the effects of digital and other developments on the book itself. Drawing on theory and research across a range of subjects, from business and sociology to neuroscience and psychology, and from interviews with industry professionals, Phillips investigates how the fundamentals of the book industry are changing in a world of ebooks, self-publishing, and emerging business models. Useful comparisons are also made with other media industries which have undergone rapid change, such as music and newspapers. This book is an ideal companion for anyone wishing to understand the transition of the book, writing and publishing in recent years and will be particularly relevant to students studying publishing, media and communications.

This study of the history of the Jewish Publishing House in Berlin, from its establishment in 1902 to its destruction in late 1938, are primarily the company itself, its founders, managers, owners and the broad range of books it published. Above and beyond that, its contacts with institutions, authors and other publishers provide new insights into Zionism and its representatives in Germany, among them Martin Buber, David Wolfssohn and Salman Schocken.

A Re-Examination Of The Evidence Concerning The Bay Psalm Book And The Eliot Indian Bible As Well As Other Contemporary Books And People.

This is the first-ever book length study of one of the most important and constantly innovative 19th century book and periodical publishers. The mysterious and often elusive but enormously influential Henry Colburn (c.1784 - 16 August 1855) was the pre-eminent publisher of 'silver-fork' novels, and of many influential new writers. Colburn's main claim to rehabilitation are his troop of 'name' authors: Lady Morgan, Disraeli, Bulwer-Lytton, Captain Marryat, G.P.R James, Mrs. Margaret Oliphant, Mrs. Catherine Gore, Mrs. Caroline Norton. Frances Trollope, Anthony Trollope, Richard Cobbold, R. S. Surtees. Many would not have had a start in the careers they later enjoyed were it not for Colburn. This is a lively, and important new work on early 19th-century publishing and the patterns for the century which Colburn set. It sketches in tantalizing outlines the Regency, early nineteenth-century and Victorian book trades - and the consequences of Colburn's impact on those worlds. In addition, the work centres on Colburn's most celebrated authors. The book - which is well illustrated - contains the first catalogue of Colburn's publications.Thus far, literary and Publishing History have drawn a formidable charge sheet against Henry Colburn. In personal pedigree he is slandered as a 'guttersnipe', or a 'royal bastard'. In Disraeli's pungent description he was a publishing 'bawd', engaged in wholesale literary prostitution. A very bad thing. And yet this publishing Barabbas can be argued to have been innovative and a force for constructive change in the rapidly evolving book trade and---paradoxically---a man of taste. Various rumours circulated that he was either a bastard of the Duke of York or of Lord Landsdowne. Date uncertain. He liked to weave illustrious (typically mendacious) pedigrees for himself as much as for his dubiously aristocratic purveyors of silver forkery. What, precisely, did Colburn do that should raise his reputation and make us see him as a good thing? In the largest sense he demonstrated, by example and practice, the need for consolidation between hitherto dismembered arms of the London book world.Beginning his career at apprentice level in the London West End circulating-library business he went on, having learned at the counter what the customer wanted, to become the undisputed market leader in the publication of three-volume novels and (sub-Murray) travel books. The three-decker went on to become the foundation-stone of the 'Leviathan' library system (Mudie's and Smith's) and created a seventy-year stability in the publishing, distribution and reception of English fiction. In 1814 Colburn founded the New Monthly Magazine. In 1817, he set up England's first serious weekly review, the Literary Gazette. In 1828 he helped found the Athenaeum (distant parent of today's New Statesman). His behaviour, as a magazine proprietor and editor at large was typically outrageous. But the link he forged between higher journalism and literature was momentous.

After the end of the Second World War, the book-trade in the Soviet Occupation Zone of Germany was faced with major upheavals. Books were censored, and publishers needed a licence from the occupying power before they could conduct their business. The study provides a detailed, handbook-like description of the licensing procedure, presents the institutions and individuals involved in the process and explains the legal regulations and different conditions publishers were confronted with in the respective states and provinces.

This book explores the literary culture of Britain's radical press from 1880 to 1910, a time that saw a flourishing of radical political activity as well as the emergence of a mass print industry. While Enlightenment radicals and their heirs had seen free print as an agent of revolutionary transformation, socialist, anarchist and other radicals of this later period suspected that a mass public could not exist outside the capitalist system. In response, they purposely reduced the scale of print by appealing to a small, counter-cultural audience. "Slow print," like "slow food" today, actively resisted industrial production and the commercialization of new domains of life.
Drawing on under-studied periodicals and archives, this book uncovers a largely forgotten literary-political context. It looks at the extensive debate within the radical press over how to situate radical values within an evolving media ecology, debates that engaged some of the most famous writers of the era (William Morris and George Bernard Shaw), a host of lesser-known figures (theosophical socialist and birth control reformer Annie Besant, gay rights pioneer Edward Carpenter, and proto-modernist editor Alfred Orage), and countless anonymous others.

First taking shape during the seventeenth century, the European encyclopedia was an alphabetical book of knowledge. For the next three centuries, printed encyclopedias in the European tradition were an element of culture and peoples' lives, initially just among Europe's educated elite but ultimately through much of the literate world. Organized around themes such as genre, economics, illustration, and publishing, The European Encyclopedia is the first comprehensive survey of encyclopedias to be written in English in more than fifty years. Engaging with printed encyclopedias, now largely extinct and the object of nostalgia, as well as the global phenomenon of Wikipedia, Jeff Loveland brings together encyclopedias from multiple languages (notably English, French, and German, amongst others). This book will be of interest to anyone, from academics in the humanities to non-academic readers, with an interest in encyclopedias and their history.

Now in its second edition, this internationally best-selling book has been revised and updated. It focuses on helping people overcome some of the most common obstacles to successful publication. Lack of time? An unconscious fear of rejection? Conflicting priorities? In this, the first book to address the subject, Abby Day explains how to overcome these obstacles and create publishable papers for journals most likely to publish them. She shows how to identify a suitable journal and how to plan, prepare and compile a paper that will satisfy its requirements. She pays particular attention to the creative aspects of the process. As an experienced journal editor and publisher, Dr Day is well placed to reveal the inside workings of the reviewing procedure - and the more fully you understand this, the greater the chance that what you submit will be accepted and published. For academic and research staff, in whatever discipline, a careful study of Dr Day's book could be your first step on the road to publication.

Publishing is one of the oldest and most influential businesses in the world. It remains an essential creative and knowledge industry, worth over $140 billion a year, which continues to shape our education and culture. Two trends make this a particularly exciting time. The first is the revolution in communications technology that has transformed what it means to publish; far from resting on their laurels and retreating into tradition, publishers are doing as they always have - staying on the cutting edge. The second is the growing body of academic work that studies publishing in its many forms. Both mean that there has never been a more important time to examine this essential practice and the current state of knowledge. The Oxford Handbook of Publishing marks the coming of age of the scholarship in publishing studies with a comprehensive exploration of current research, featuring contributions from both industry professionals and internationally renowned scholars on subjects such as copyright, corporate social responsibility, globalizing markets, and changing technology. This authoritative volume looks at the relationship of the book publishing industry with other media, and how intellectual property underpins what publishers do. It outlines the complex and risky economics of the industry and examines how marketing, publicity, and sales have become ever more central aspects of business practice, while also exploring different sectors in depth and giving full treatment to the transformational and much discussed impact of digital publishing. This Handbook is essential reading for anyone interested in publishing, literature, and the business of media, entertainment, culture, communication, and information.

In 1930 A. S. W. Rosenbach founded a Fellowship in Bibliography at the University of Pennsylvania. Christopher Morley was appointed the first fellow under this foundation. The present volume contains the five informal talks Morley delivered, on book collecting and literary anecdotes, at the University in the Autumn of 1931 and also includes a list of the author's eighty-five favorite books.

The first biography in over thirty years of Conde Nast, the pioneering publisher of Vogue and Vanity Fair and main rival to media magnate William Randolph Hearst. Conde Nast's life and career was as high profile and glamourous as his magazines. Moving to New York in the early twentieth century with just the shirt on his back, he soon became the highest paid executive in the United States, acquiring Vogue in 1909 and Vanity Fair in 1913. Alongside his editors, Edna Woolman Chase at Vogue and Frank Crowninshield at Vanity Fair, he built the first-ever international magazine empire, introducing European modern art, style, and fashions to an American audience. Credited with creating the "cafe society," Nast became a permanent fixture on the international fashion scene and a major figure in New York society. His superbly appointed apartment at 1040 Park Avenue, decorated by the legendary Elsie de Wolfe, became a gathering place for the major artistic figures of the time. Nast launched the careers of icons like Cecil Beaton, Clare Boothe Luce, Lee Miller, Dorothy Parker and Noel Coward. He left behind a legacy that endures today in media powerhouses such as Anna Wintour, Tina Brown, and Graydon Carter. Written with the cooperation of his family on both sides of the Atlantic and a dedicated team at Conde Nast Publications, critically acclaimed biographer Susan Ronald reveals the life of an extraordinary American success story.

There’s never been a better time to be an author. Books like the Harry Potter series create a media phenomenon, with people lining up and camping outside bookstores to purchase newly released titles. Yet book sales overall – not just those of mega-sellers – are on the rise, as more and more people seek knowledge and entertainment through reading. The Library of Congress currently registers about 60,000 new titles for copyright each year. 60,000 books by 60,000 authors. Imagine yourself as one.

Getting Your Book Published For Dummies is your complete guide to realizing whatever gem of an idea you’ve been carrying with you. If you’ve ever thought, “this would make a really good book,” be it the next great American novel or a guide to naming babies, here’s your chance to put pen to paper and find out! Written from both sides of the editor’s desk – by a widely published writer and a HarperCollins veteran publisher – this guide puts in your hand the advice you need to:

• Pick an idea
• Approach the publisher
• Craft proposals and queries
• Work with agents, or act as your own
• Self-publish
• Negotiate a contract
• Create the actual book
• Sell your published book

Full of examples, proposals, query letters, and war stories drawn from the authors’ extensive experience, Getting Your Book Published For Dummies shows you how to clear all the hurdles faced by today’s writers – freeing up precious time for you to refine your manuscript. You’ll get the inside scoop on:

• Titling your book
• Major publishers, smaller houses, niche publishers, university presses, and spiritual and religious publishers
• The 12 elements of a successful nonfiction proposal
• How editors read queries
• Submitting fiction
• Publishing outside the box
• And much more

Getting Your Book Published For Dummies is the clear, A-Z handbook that makes the entire process  plain and practicable. You don’t need to be a celebrity. You don’t need to be some kind of publishing insider. All you need to do is write.