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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry
This collection brings together published papers on key themes
which book historians have identified as of particular significance
in the history of twentieth-century publishing. It reprints some of
the best comparative perspectives and most insightful and
innovatively presented scholarship on publishing and book history
from such figures as Philip Altbach, Lewis Coser, James Curran,
Elizabeth Long, Laura Miller, Angus Phillips, Janice Radway,
Jonathan Rose, Shafquat Towheed, Catherine Turner, Jay Satterfield,
Clare Squires, Eva Hemmungs Wirten. It is arranged into six
sections which examine the internationalisation of publishing
businesses, changing notions of authorship, innovation in the
design and marketing of books, the specific effects of
globalisation on creative property and the book in a multimedia
marketplace. Twentieth-century book history attracts an audience
beyond the traditional disciplines of librarianship, bibliography,
history and literary studies. It will appeal to publishing
educators, editors, publishers, booksellers, as well as academics
with an interest in media and popular culture.
This selection of papers by major scholars introduces students to
the history of the book in the West from late Antiquity to the
publication of the Gutenberg Bible and the beginning of the print
revolution. The collection opens with wide-ranging papers on
handwriting and the physical make-up of the book. In the second
group of papers the emphasis is on the 'look' of the book,
complemented by a third group dealing with scribes, readers and the
availability of books. The editors' introduction provides an
overview of the medieval book.
This collection of published papers on the development of the
publishing cycle from author to reader includes work by many of the
leading authorities on the history of the book in the nineteenth
century, including James Barnes, Simon Eliot, Kate Flint, Elizabeth
McHenry, Robert Patten, David Vincent and Ronald Zboray. It
contains examples of different approaches, reflecting the fact that
scholars come from a variety of disciplinary traditions, such as
bibliography, typography, literary studies, library studies and the
history of science. The introduction provides an overview of both
the historical context and recent work on the subject. The volume
is divided into five sections: National Publishing Structures in
America, France, and Russia; International Trade; Publishing
Practices; Distribution; Reading. The collection includes work in
the tradition of French book history which has focussed on the
systems and structures of the publishing industry and
Anglo-American book history characterised by detailed analyses of
the publication of a specific title or the practices of an
individual reader.
Avant-Folk is the first comprehensive study of a loose collective
of important British and American poets, publishers, and artists
(including Lorine Niedecker, Ian Hamilton Finlay, and Jonathan
Williams) and the intersection of folk and modernist, concrete and
lyric poetics within the small press poetry networks that developed
around these figures from the 1950s up to the present day.
Avant-Folk argues that the merging of the demotic with the
avant-garde is but one of the many consequences of a particularly
vibrant period of creative exchange when this network of poets,
publishers, and artists expanded considerably the possibilities of
small press publishing. Avant-Folk explores how, from this still
largely unexplored body of work, emerge new critical relations to
place, space, and locale. Paying close attention to the
transmission of demotic cultural expressions, this study of small
press poetry networks also revises current assessments regarding
the relationship between the cosmopolitan and the regional and
between avant-garde and vernacular, folk aesthetics. Readers of
Avant-Folk will gain an understanding of how small press publishing
practices have revised these familiar terms and how they reconceive
the broader field of twentieth-century British and American poetry.
The romantic idea of the writer as an isolated genius has been
discredited, but there are few empirical studies documenting the
role of "gatekeeping" in the literary process. How do friends,
agents, editors, translators, small publishers, and reviewers-not
to mention the changes in technology and the publishing
industry-shape the literary process? This matrix is further
complicated when books cross cultural and language barriers, that
is, when they become part of World Literature. This study builds on
the work of Pierre Bourdieu, Randall Collins, James English and
Mark McGurl, describing the multi-layered gatekeeping process in
the context of World Literature after the 1960s. It focuses on four
case studies: Gabriel Garcia Marquez, Charles Bukowski, Paul Auster
and Haruki Murakami. The two American authors achieved remarkable
success overseas owing to perspicacious gatekeepers; the two
international authors benefited tremendously from well-curated
translation into English. Rich in archival materials
(correspondence between authors, editors, and translators, and
publishing industry analyses), interviews with publishers and
translators, and close readings of translations, this study shows
how the process and production of literature depends on the larger
social forces of a given historical moment. The book also documents
the ever-increasing Anglo-centric dictate on the gatekeeping
process of World Literature. World Literature, the study argues, is
not so much a "republic of letters" as a field of opportunities on
which the conversation is partly bracketed by historic events and
technological opportunities.
Interactive journalism has transformed the newsroom. Emerging out
of changes in technology, culture, and economics, this new
specialty uses a visual presentation of storytelling that allows
users to interact with the reporting of information. Today it
stands at a nexus: part of the traditional newsroom, yet still
novel enough to contribute innovative practices and thinking to the
industry. Nikki Usher brings together a comprehensive portrait of
nothing less than a new journalistic identity. Usher provides a
history of the impact of digital technology on reporting,
photojournalism, graphics, and other disciplines that define
interactive journalism. Her eyewitness study of the field's
evolution and accomplishments ranges from the interactive creation
of Al Jazeera English to the celebrated data desk at the Guardian
to the New York Times' Pulitzer-endowed efforts in the new field.
What emerges is an illuminating, richly reported profile of the
people coding a revolution that may reverse the decline and fall of
traditional journalism.
In the first third of the twentieth century, the publishing
industry in the United Kingdom and the United States was marked by
well-established and comfortable traditions pursued by
family-dominated firms. The British trade was the preserve of
self-satisfied men entirely certain of their superiority in the
world of letters; their counterparts in North America were
blissfully unaware of development and trends outside their borders.
In this unique historical analysis, Richard Abel and Gordon Graham
show how publishing evolved post-World War II to embrace a
different, more culturally inclusive, vision.
Unfortunately, even among the learned classes, only a handful
clearly understood either the nature or the likely consequences of
the mounting geopolitical tensions that gripped pre-war Europe. The
world was largely caught up in the ill-informed and unexamined but
widely held smug and shallow belief that the huge price paid in
"the war to end all wars" had purchased perpetual peace, a peace to
be maintained by the numerous, post-war high-minded treaties
ceremoniously signed thereafter.
The history presented here has as its principals a handful of
those who fled to the Anglo-Saxon shores in the pre-World War II
era. The remainder made their way to Britain and the United States
following that war. They brought an entirely new vision of and
energetic pursuit of the cultural role of the book and journal in a
society, a vision which was quickly adopted and naturalized by a
perspicacious band of post-war native-born book people.
The larger-than-life story of Bernarr Macfadden, a bodybuilder who
turned his obsession with muscles, celebrity, and confession into a
publishing empire that transformed global media. In True Story,
Shanon Fitzpatrick tells the unlikely story of an orphan from the
Ozarks who became one of history's most powerful media moguls. Born
in 1868 in Mill Spring, Missouri, Bernarr Macfadden turned to
bodybuilding to transform himself from a sickly "boy" into a
creature of masculine perfection. He then channeled his passion
into the magazine Physical Culture, capitalizing on the wider
turn-of-the-century mania for fitness. Macfadden Publications soon
become a pioneer in mass media, helping to inaugurate our
sensational, confessional, and body-obsessed global marketplace.
With publications like True Story, a magazine purportedly written
and edited by its own readers, as well as scores of romance, crime,
and fan magazines, Macfadden specialized in titles that targeted
women, immigrants, and the working class. Although derided as pulp
by critics of the time, Macfadden's publications were not merely
profitable. They were also influential. They championed reader
engagement and interactivity long before these were buzzwords in
the media industry, breaking down barriers between producers and
consumers of culture. At the same time, Macfadden Publications
inspired key elements of modern media strategy by privileging rapid
production of new content and equally rapid disintegration and
reconfiguration of properties in the face of shifting market
conditions. No less than the kings of Hollywood and Madison Avenue,
Macfadden was a crucial player in shaping American consumer culture
and selling it to the world at large. Though the Macfadden media
empire is overlooked today, its legacies are everywhere, from
true-crime journalism to celebrity gossip rags and fifteen-minute
abs.
This book includes a selection of reviewed papers presented at the
11th China Academic Conference on Printing and Packaging, held on
November 26-29, 2020, Guangzhou, China. The conference is jointly
organized by China Academy of Printing Technology and South China
University of Technology. With 10 keynote talks and 200 presented
papers on graphic communication and packaging technologies, the
conference attracted more than 300 scientists. The proceedings
cover the recent findings in color science and technology, image
processing technology, digital media technology, mechanical and
electronic engineering and numerical control, materials and
detection, digital process management technology in printing and
packaging, and other technologies. As such, the book is of interest
to university researchers, R&D engineers and graduate students
in the field of graphic arts, packaging, color science, image
science, material science, computer science, digital media, network
technology and smart manufacturing technology.
Interactive journalism has transformed the newsroom. Emerging out
of changes in technology, culture, and economics, this new
specialty uses a visual presentation of storytelling that allows
users to interact with the reporting of information. Today it
stands at a nexus: part of the traditional newsroom, yet still
novel enough to contribute innovative practices and thinking to the
industry. Nikki Usher brings together a comprehensive portrait of
nothing less than a new journalistic identity. Usher provides a
history of the impact of digital technology on reporting,
photojournalism, graphics, and other disciplines that define
interactive journalism. Her eyewitness study of the field's
evolution and accomplishments ranges from the interactive creation
of Al Jazeera English to the celebrated data desk at the Guardian
to the New York Times' Pulitzer-endowed efforts in the new field.
What emerges is an illuminating, richly reported profile of the
people coding a revolution that may reverse the decline and fall of
traditional journalism.
This inaugural volume in the African Perspectives series features
the workof new and well-established scholars on the diversity and
heterogeneityof African newspapers published from 1880 through the
present.Newspapers played a critical role in spreading political
awareness amongreaders who were subject to European colonial rule,
often engaging inanticolonial and nationalist discourse or
popularizing support for Africannationalism and Pan-Africanism.
Newspapers also served as incubatorsof literary experimentation and
new and varied cultural communities. The contributors highlight the
actual practices of newspaper productionat different regional sites
and historical junctures, while also developinga set of
methodologies and theories of wider relevance to socialhistorians
and literary scholars. The first of four thematic
sections,“African Newspaper Networks,” considers the work of
newspapereditors and contributors in relating local events and
concerns to issuesaffecting others across the continent and beyond.
“Experiments withGenre” explores the literary culture of
newspapers that nurtured thedevelopment of new literary genres,
such as newspaper poetry, realistfiction, photoplays, and travel
writing in African languages and inEnglish. “Newspapers and Their
Publics” looks at the ways in whichAfrican newspapers fostered
the creation of new kinds of communitiesand served as networks for
public interaction, political and otherwise.The final section,
“Afterlives,” is about the longue durée of history
thatnewspapers helped to structure, and how, throughout the
twentiethcentury, print allowed contributors to view their writing
as material meantfor posterity.
This topical, lively and wide-ranging book examines the material
conditions under which the contemporary English novel is produced
and consumed. Its starting point is the general economic emergency
which showed up these conditions with unusual clarity in the early
1970s. The first section of the book, 'Crisis and Change',
considers the changing patterns of institutional book-purchase,
inflation and novel-production, the 'Americanisation' of the
British book trade, and the present state of fiction reviewing. The
second section, 'State Remedies', surveys such interventions, and
failed interventions, as Public Lending Right, Arts Council
patronage, and university support for creative writers. The third
section, 'Trends, Mainly American', selects specific areas
(paperback publishing, self-publishing, book-clubs, television
work) which offer pointers to significant future developments in
British literary culture. Fiction and the Fiction Industry pays
close attention to actual novels, combining literary criticism with
its examination of the book trade.
This is the first book-length study of Tennyson's record of
publication in Victorian periodicals. Despite Tennyson's supposed
hostility to periodicals, Ledbetter shows that he made a
career-long habit of contributing to them and in the process
revealed not only his willingness to promote his career but also
his status as a highly valued commodity. Tennyson published more
than sixty poems in serial publications, from his debut as a
Cambridge prize-winning poet with "Timbuctoo" in the Cambridge
Chronicle and Journal to his last public composition as Poet
Laureate with "The Death of the Duke of Clarence and Avondale" in
The Nineteenth Century. In addition, poems such as "The Charge of
the Light Brigade" were shaped by his reading of newspapers.
Ledbetter explores the ironies and tensions created by Tennyson's
attitudes toward publishing in Victorian periodicals and the
undeniable benefits to his career. She situates the poet in an
interdependent commodity relationship with periodicals, viewing his
individual poems as textual modules embedded in a page of meaning
inscribed by the periodical's history, the poet's relationship with
the periodical's readers, an image sharing the page whether or not
related to the poem, and cultural contexts that create new meanings
for Tennyson's work. Her book enriches not only our understanding
of Tennyson's relationship to periodical culture but the textual
implications of a poem's relationship with other texts on a
periodical page and the meanings available to specific groups of
readers targeted by individual periodicals.
Marginal Notes: Social Reading and the Literal Margins offers an
account of literary marginalia based on original research from a
range of unique archival sources, from mid-16th-century France to
early 20th-century Tasmania. Chapters examine marginal commentary
from 17th-century China, 18th-century Britain, and 19th-century
America, investigating the reputations, as reflected by attentive
readers, of He Zhou, Pierre Bayle, Samuel Johnson, Thomas Warton,
and Sir Walter Scott. The marginal writers include Jacques Gohory,
Mary Astell, Hester Thrale, Herman Melville, the young daughters of
the Broome family in Gloucestershire, and the patrons of the
library of the Huon Mechanics' Institute, Tasmania. Though
marginalia is often proscribed and frequently hidden or overlooked,
the collection reveals the enduring power of marginalia, concluding
with studies of the ethics of annotation and the resurrected life
of marginalia in digital environments.
Examines the forces that have deflected U.S. Government publication
from becoming the public enterprise that Congress had conceived in
the nineteenth century. Walters covers everything from the deeply
embedded ideas of the American political consciousness and its
inhibitive effect on the production, distribution, preservation,
and quality of U.S. Government documents to reasons why the
executive department circumvented the U.S. Government Printing
Office to the causes behind the conspicuous lawlessness of
government publication to how the folkways of science served to
constrict the sphere of government publication to a narrow strip.
In Stranded Encyclopedias, 1700-2000: Exploring Unfinished,
Unpublished, Unsuccessful Encyclopedic Projects, fourteen scholars
turn to the archives to challenge the way the history of modern
encyclopedism has long been told. Rather than emphasizing
successful publications and famous compilers, they explore
encyclopedic enterprises that somehow failed. With a combined
attention to script, print, and digital cultures, the volume
highlights the many challenges facing those who have pursued
complete knowledge in the past three hundred years. By introducing
the concepts of stranded and strandedness, it also provides an
analytical framework for approaching aspects often overlooked in
histories of encyclopedias, books, and learning: the unpublished,
the unfinished, the incomplete, the unsuccessfully disseminated,
and the no-longer-updated. By examining these aspects in a new and
original way, this book will be of value to anyone interested in
the history of encyclopedism and lexicography, the history of
knowledge, language, and ideas, and the history of books, writing,
translating, and publishing. Chapters 1 and 4 are available open
access under a Creative Commons Attribution 4.0 International
License via link.springer.com.
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