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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry

Ichabod Dawks and his Newsletter - With an Account of the Dawks Family (Paperback, New): Stanley Morison Ichabod Dawks and his Newsletter - With an Account of the Dawks Family (Paperback, New)
Stanley Morison
R903 Discovery Miles 9 030 Ships in 10 - 15 working days

Dawks is the name of a family of booksellers and printers who practised their craft in London during the seventeenth century and later. The younger Thomas Dawks was honoured with the title of 'His Majesty's Printer for the British Language' in 1676. Ichabod Dawks, 'honest Ichabod' as Steel called him, and the best-known member of the family, published Dawks's NewsLetter on the evenings of Post Nights (i.e. Tuesday, Thursday and Saturday) from 1696 to 1716. For this periodical a special script type in imitation of handwriting was used, the matrices of which have recently been identified. Mr Morison's account of the Dawkses, based upon a family diary which he lately discovered, enlarges at several points our knowledge of their respective careers, and, in the case of Ichabod, demonstrates the character of his contribution to the progress of English journalism. Illustrated with type facsimiles, line blocks and nine pages of collotype facsimiles of newsletters.

Arranging Stories - Framing Social Commentary in Short Story Collections by Southern Women Writers (Hardcover): Heather A. Fox Arranging Stories - Framing Social Commentary in Short Story Collections by Southern Women Writers (Hardcover)
Heather A. Fox
R2,699 Discovery Miles 26 990 Ships in 18 - 22 working days

Between the 1880s and the 1940s, opportunities for southern white women writers increased dramatically, bolstered by readers' demands for southern stories in northern periodicals. Confined by magazine requirements and social expectations, writers often relied on regional settings and tropes to attract publishers and readers before publishing work in a collection. Selecting and ordering magazine stories for these collections was not arbitrary or dictated by editors, despite a male-dominated publishing industry. Instead, it allowed writers to privilege stories, or to contextualize a story by its proximity to other tales, as a form of social commentary. For Kate Chopin, Ellen Glasgow, Marjorie Kinnan Rawlings, and Katherine Anne Porter-the authors featured in this book-publishing a volume of stories enabled them to construct a narrative framework of their own. Arranging Stories: Framing Social Commentary in Short Story Collections by Southern Women Writers is as much about how stories are constructed as how they are told. The book examines correspondence, manuscripts, periodicals, and first editions of collections. Each collection's textual history serves as a case study for changes in the periodical marketplace and demonstrates how writers negotiated this marketplace to publish stories and garner readership. The book also includes four tables, featuring collected stories' arrangements and publication histories, and twenty-five illustrations, featuring periodical publications, unpublished letters, and manuscript fragments obtained from nine on-site and digital archives. Short story collections guide readers through a spatial experience, in which both individual stories and the ordering of those stories become a framework for interpreting meaning. Arranging Stories invites readings that complicate how we engage collected works.

Publishing Contracts and the Post Negotiation Space - Lifting the Lid on Publishing's Black Box of Aspirations, Laws and... Publishing Contracts and the Post Negotiation Space - Lifting the Lid on Publishing's Black Box of Aspirations, Laws and Money (Paperback)
Katherine Day
R1,212 Discovery Miles 12 120 Ships in 10 - 15 working days

Many writers dream of having their work published by a respected publishing house, but don't always understand publishing contract terms - what they mean for the contracting parties and how they inform book-publishing practice. In turn, publishers struggle to satisfy authors' creative expectations against the industry's commercial demands. This book challenges our perceptions of these author-publisher power imbalances by recasting the publishing contract as a cultural artefact capable of adapting to the industry's changing landscape. Based on a three-year study of publishing negotiations, Katherine Day reveals how relational contract theory provides possibilities for future negotiations in what she describes as a 'post negotiation space'. Drawing on the disciplines of cultural studies, law, publishing studies and cultural sociology, this book reveals a unique perspective from publishing professionals and authors within the post negotiation space, presenting the editor as a fundamental agent in the formation and application of publishing's contractual terms.

Specimens of Printing Types and Ornaments - At the University Press, Cambridge (Paperback): John Willis Clark Specimens of Printing Types and Ornaments - At the University Press, Cambridge (Paperback)
John Willis Clark
R1,081 Discovery Miles 10 810 Ships in 10 - 15 working days

First published in 1901, this is a rich repository of typefaces (including English, Greek, Latin, Sanskrit, Arabic, Hebrew and Cyrillic), ornaments, borders and various decorative devices used in books printed at the University Press, Cambridge, until 1900. Highlights of the compilation include a wide range of historical typefaces (including Caslon, Marr, Figgins, Blake, and Miller and Richards), stylish borders, corners and head and tail pieces, university and college shields, and a detailed catalogue of Egyptian hieroglyphs. It also contains sections on accented letters and signs, 'poster founts' and ornately styled initial letters. Prefaced with a brief 'Historical Sketch' by J. W. Clark, a noted Cambridge academic and antiquarian, Specimens is a valuable archive of the craft of lettering and design before the advent of the digital age that will delight bibliophiles, typographers and collectors.

A History of the Cambridge University Press 1521-1921 (Paperback): Sydney Castle Roberts A History of the Cambridge University Press 1521-1921 (Paperback)
Sydney Castle Roberts
R818 Discovery Miles 8 180 Ships in 10 - 15 working days

Published to mark the four hundredth anniversary of the first book to be printed in Cambridge by John Siberch in 1521, this book traces the development of the Press over four centuries. S.C. Roberts, who became Secretary to the Press Syndicate in 1922, blends archival research with an anecdotal style to produce this informative account. Appendices list the university printers up to 1921, including most famously Thomas Thomas, John Legate, Thomas Buck and John Baskerville, and the books published in each year between 1521 and 1750 by authors such as Erasmus, George Herbert, John Donne, John Milton, Isaac Newton and Thomas Browne. Aimed at the general reader, this lively account of the Press' major achievements is illustrated with a number of portraits and historical documents and remains a useful introduction to the history of the oldest publishing house in the world.

The Care of Books - An Essay on the Development of Libraries and their Fittings, from the Earliest Times to the End of the... The Care of Books - An Essay on the Development of Libraries and their Fittings, from the Earliest Times to the End of the Eighteenth Century (Paperback)
John Willis Clark
R1,110 Discovery Miles 11 100 Ships in 10 - 15 working days

John Willis Clark, a noted academic and antiquarian, published this book in 1901 after completing his work on the architectural history of Cambridge. His carefully researched study (Clark personally visited and measured every building he described, and drew many of the illustrations), provides a wide-ranging account of the history of libraries from antiquity to the early modern period. Clark describes the buildings used to store books: churches, cloisters, and purpose-built libraries; the way collections were endowed, audited and protected; the development of library furniture, including lecterns, stalls, chaining systems and wall-cases; and the characteristics of monastic, collegiate, and private collections. The book is generously illustrated, and its approachable style means it will appeal not only to academic historians of libraries, but to a wider audience of those interested in books and reading culture, historic buildings and artefacts, and medieval, renaissance and early modern studies.

Paper: An Elegy (Paperback): Ian Sansom Paper: An Elegy (Paperback)
Ian Sansom 1
R294 Discovery Miles 2 940 Ships in 10 - 15 working days

A witty, personal and entertaining reflection on the history and meaning of paper during the (passing) era of its universal importance. Paper serves nearly every function of our lives. It is the technology with which we have made sense of the world. Yet the age of paper is ending. Ebooks now outsell their physical counterparts. Still, there are some uses of paper that seem unlikely to change - Christmas won't be Christmas without wrapped presents or crackers. And the language of paper - documents, files and folders - has survived digitisation. In Paper: An Elegy Ian Sansom builds a museum of paper and explores its paradox - its vulnerability and durability. This book is a timely meditation on the very paper it's printed on.

Books in Motion in Early Modern Europe - Beyond Production, Circulation and Consumption (Hardcover, 1st ed. 2017): Daniel... Books in Motion in Early Modern Europe - Beyond Production, Circulation and Consumption (Hardcover, 1st ed. 2017)
Daniel Bellingradt, Paul Nelles, Jeroen Salman
R4,005 Discovery Miles 40 050 Ships in 10 - 15 working days

This book presents and explores a challenging new approach in book history. It offers a coherent volume of thirteen chapters in the field of early modern book history covering a wide range of topics and it is written by renowned scholars in the field. The rationale and content of this volume will revitalize the theoretical and methodological debate in book history. The book will be of interest to scholars and students in the field of early modern book history as well as in a range of other disciplines. It offers book historians an innovative methodological approach on the life cycle of books in and outside Europe. It is also highly relevant for social-economic and cultural historians because of the focus on the commercial, legal, spatial, material and social aspects of book culture. Scholars that are interested in the history of science, ideas and news will find several chapters dedicated to the production, circulation and consumption of knowledge and news media.

Magazines and Modernity in Brazil - Transnationalisms and Cross-Cultural Exchanges (Hardcover): Felipe Botelho Correa, Monica... Magazines and Modernity in Brazil - Transnationalisms and Cross-Cultural Exchanges (Hardcover)
Felipe Botelho Correa, Monica Pimenta Velloso, Valeria Guimaraes
R2,210 Discovery Miles 22 100 Ships in 10 - 15 working days
Popular Reading and Publishing in Britain 1914-1950 (Hardcover): Joseph McAleer Popular Reading and Publishing in Britain 1914-1950 (Hardcover)
Joseph McAleer
R1,632 Discovery Miles 16 320 Ships in 10 - 15 working days

Before the advent of television, reading was among the most popular of leisure activities. Light fiction--romances, thrillers, westerns--was the sustenance of millions in wartime and in peace. This lively and scholarly study examines the size and complexion of the reading public and the development of an increasingly commercialized publishing industry through the first half of the twentieth century. Joseph McAleer uses a variety of sources, from the Mass-Observation Archive to previously confidential publishers' records, to explore the nature of popular fiction and its readers. He analyzes the editorial policies which created the success of Mills & Boon, publishers of romantic fiction, and D. C. Thomson, the genius behind The Hotspur and other magazines for boys, and also charts the rise and fall of the Religious Tract Society, creator of the legendary Boy's Own Paper, as a popular publisher.

Teaching Race - Struggles, Strategies, and Scholarship for the Mass Communication Classroom (Hardcover): George Daniels, Robin... Teaching Race - Struggles, Strategies, and Scholarship for the Mass Communication Classroom (Hardcover)
George Daniels, Robin Blom; The Aejmc Minorities and Communication Division
R2,536 Discovery Miles 25 360 Ships in 10 - 15 working days

When it comes to teaching about race, journalism and mass communication faculty from various backgrounds must deliver instruction that acknowledges the challenges surrounding the topic while facilitating the learning of undergraduate and graduate students. Race should be a topic infused across the curriculum at the undergraduate and graduate level in institutions large and small, public and private. This takes a holistic approach with authors from a range of racial and ethnic backgrounds at small, mid-size, and large research institutions offering their insights. More than teaching tips, the chapters here offer wisdom grounded in the research of the scholarship of teaching and learning, which allows scholars to both inform their teaching with empirical research and share successful pedagogy with others.

Paper Trails - The US Post and the Making of the American West (Hardcover): Cameron Blevins Paper Trails - The US Post and the Making of the American West (Hardcover)
Cameron Blevins
R921 Discovery Miles 9 210 Ships in 10 - 15 working days

A groundbreaking history of how the US Post made the nineteenth-century American West. There were five times as many post offices in the United States in 1899 than there are McDonald's restaurants today. During an era of supposedly limited federal government, the United States operated the most expansive national postal system in the world. In this cutting-edge interpretation of the late nineteenth-century United States, Cameron Blevins argues that the US Post wove together two of the era's defining projects: western expansion and the growth of state power. Between the 1860s and the early 1900s, the western United States underwent a truly dramatic reorganization of people, land, capital, and resources. It had taken Anglo-Americans the better part of two hundred years to occupy the eastern half of the continent, yet they occupied the West within a single generation. As millions of settlers moved into the region, they relied on letters and newspapers, magazines and pamphlets, petitions and money orders to stay connected to the wider world. Paper Trails maps the spread of the US Post using a dataset of more than 100,000 post offices, revealing a new picture of the federal government in the West. The western postal network bore little resemblance to the civil service bureaucracies typically associated with government institutions. Instead, the US Post grafted public mail service onto private businesses, contracting with stagecoach companies to carry the mail and paying local merchants to distribute letters from their stores. These arrangements allowed the US Post to rapidly spin out a vast and ephemeral web of postal infrastructure to thousands of distant places. The postal network's sprawling geography and localized operations forces a reconsideration of the American state, its history, and the ways in which it exercised power.

Writing Terror on the Bodies of Women - Media Coverage of Violence against Women in Guatemala (Hardcover): Sarah England Writing Terror on the Bodies of Women - Media Coverage of Violence against Women in Guatemala (Hardcover)
Sarah England
R4,334 Discovery Miles 43 340 Ships in 10 - 15 working days

Writing Terror on the Bodies of Women: Media Coverage of Violence against Women in Guatemala analyzes the scope and dynamics of violence against women in Guatemala and how it is represented in the print media. Using nearly two thousand Guatemalan newspaper reports covering murders and assaults on women, this book contextualizes violence against women within the history of violence in Guatemala; gender ideologies and patriarchal social structures; and the contemporary demands of the women's movement for social and legislative change. It shows that while some newspapers cover violence against women with investigative reports and editorials that use feminist analysis and language, these are overshadowed by the large number of individual reports that reproduce narratives of terror and conceal the gendered nature of violence against women by suggesting that "delinquents," "gangs," "unknown men," and inexplicably violent husbands are the main culprits, while simultaneously upholding dichotomous gendered narratives of "good" and "bad" wives and daughters.

Heart. Soul. Mind. Strength. - A Narrative History of InterVarsity Press, 1947-2022 (Paperback, Expanded Edition): Andrew T. Le... Heart. Soul. Mind. Strength. - A Narrative History of InterVarsity Press, 1947-2022 (Paperback, Expanded Edition)
Andrew T. Le Peau, Linda Doll, Albert Y Hsu, Jeff Crosby, Robert A. Fryling
R577 R531 Discovery Miles 5 310 Save R46 (8%) Ships in 18 - 22 working days

"Some publishers tell you what to believe. Other publishers tell you what you already believe. But InterVarsity Press helps you believe." J. I. Packer The history of evangelicalism cannot be understood apart from the authors and books that shaped it. Over the past century, leading figures such as pastor-scholar John Stott, apologist James W. Sire, evangelist Rebecca Manley Pippert and spiritual formation writer Eugene Peterson helped generations of readers to think more biblically and engage the world around them. For many who take their Christianity seriously, books that equip them for a life of faith have frequently come from one influential publisher: InterVarsity Press. Andy Le Peau and Linda Doll provide a narrative history of InterVarsity Press, from its origins as the literature division of a campus ministry to its place as a prominent Christian publishing house. Here is a behind-the-scenes look at the stories, people, and events that made IVP what it is today. Recording good times and bad, celebrations and challenges, they place IVP in its historical context and demonstrate its contribution to the academy, church and world. In honor of IVP's seventy-fifth anniversary, senior editor Al Hsu has updated this edition with new content, bringing the story up to 2022 and including stories about contemporary authors such as Esau McCaulley and Tish Harrison Warren. As IVP continues to adapt to changes in publishing and the global context, the mission of publishing thoughtful Christian books has not changed. IVP stands as a model of integrative Christianity for the whole person-heart, soul, mind and strength.

Lewis Carroll and the House of Macmillan (Paperback): Morton N. Cohen, Anita Gandolfo Lewis Carroll and the House of Macmillan (Paperback)
Morton N. Cohen, Anita Gandolfo
R1,474 Discovery Miles 14 740 Ships in 10 - 15 working days

This volume contains almost all the letters that Charles Dodgson (alias Lewis Carroll) wrote to his publisher during a professional relationship that spanned the last thirty-five years of the Victorian era, a time when the reading public expanded a hundredfold, when the techniques of mass book production were being shaped, and when laws governing copyright and bookselling were first forged in the English-speaking world. Dodgson's correspondence touched critically on all these issues, and is a fascinating record of the contemporary evolution of publishing as well as of the production and distribution of his own immensely popular children's books and other works. At the same time it charts the growth of the House of Macmillan from modest beginnings to its status as a leading publisher. Professor Cohen and Professor Gandolfo have provided a useful introduction and explanatory notes to the letters.

Gender and Prestige in Literature - Contemporary Australian Book Culture (Hardcover, 1st ed. 2020): Alexandra Dane Gender and Prestige in Literature - Contemporary Australian Book Culture (Hardcover, 1st ed. 2020)
Alexandra Dane
R1,409 Discovery Miles 14 090 Ships in 18 - 22 working days

Gender and Prestige in Literature: Contemporary Australian Book Culture explores the relationship between gender, power, reputation and book publishing's consecratory institutions in the Australian literary field from 1965-2015. Focusing on book reviews, literary festivals and literary prizes, this work analyses the ways in which these institutions exist in an increasingly cooperative and generative relationship in the contemporary publishing industry, a system designed to limit field transformation. Taking an intersectional approach, this research acknowledges that a number of factors in addition to gender may influence the reception of an author or a title in the literary field and finds that progress towards equality is unstable and non-linear. By combining quantitative data analysis with interviews from authors, editors, critics, publishers and prize judges Alexandra Dane maps the circulation of prestige in Australian publishing, addressing questions around gender, identity, literary reputation, literary worth and the resilience of the status quo that have long plagued the field.

In Conversation with...Literary Journals (Paperback): Isabelle Kenyon In Conversation with...Literary Journals (Paperback)
Isabelle Kenyon
R288 R228 Discovery Miles 2 280 Save R60 (21%) Ships in 9 - 17 working days

A series of personal, curated interviews with internationally-acclaimed literary editors. This book is the chance to widen your horizons as a writer, discovering new and established literary journals across the world. Sit down with these experienced editors to find out what they really want from a submission, and allow them to demystify the publishing process, across a wide range of genres.; "Accessible and informative, In Conversation with... Literary Journals is an essential tool for emerging and established writers, publishing their work across all genres. Make space for it on your bookshelf." - Dr Jenna Clake, Senior Lecturer in Creative Writing at Teesside University

Thomas East and Music Publishing in Renaissance England (Hardcover): Jeremy L. Smith Thomas East and Music Publishing in Renaissance England (Hardcover)
Jeremy L. Smith
R4,565 Discovery Miles 45 650 Ships in 10 - 15 working days

In the London of Shakespeare and William Byrd, Thomas East was the premier, often exclusive, printer of music. As he tells the story of this influential figure in early English music publishing, Jeremy Smith also offers a vivid overall portrait of a bustling and competitive industry, in which composers, patrons, publishers, and tradesmen sparred for creative control and financial success. It provides a truly comprehensive study of music publishing and a new way of understanding the place of musical culture in Elizabethan times. In addition, Smith has compiled the first complete chronology of East's music prints, based on both bibliographical and paper-based evidence.

Social Media Marketing for Book Publishers (Paperback): Miriam J. Johnson, Helen A. Simpson Social Media Marketing for Book Publishers (Paperback)
Miriam J. Johnson, Helen A. Simpson
R1,347 Discovery Miles 13 470 Ships in 18 - 22 working days

Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors' main focus is on adult fiction publishing, but they also address other areas of the industry including children's, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists. Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.

Social Media Marketing for Book Publishers (Hardcover): Miriam J. Johnson, Helen A. Simpson Social Media Marketing for Book Publishers (Hardcover)
Miriam J. Johnson, Helen A. Simpson
R4,494 Discovery Miles 44 940 Ships in 10 - 15 working days

Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors' main focus is on adult fiction publishing, but they also address other areas of the industry including children's, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists. Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.

Foxe's 'Book of Martyrs' and Early Modern Print Culture (Hardcover): John N King Foxe's 'Book of Martyrs' and Early Modern Print Culture (Hardcover)
John N King
R3,118 Discovery Miles 31 180 Ships in 10 - 15 working days

This book was first published in 2006. Second only to the Bible and Book of Common Prayer, John Foxe's Acts and Monuments, known as the Book of Martyrs, was the most influential book published in England during the sixteenth and seventeenth centuries. The most complex and best-illustrated English book of its time, it recounted in detail the experiences of hundreds of people who were burned alive for their religious beliefs. John N. King offers the most comprehensive investigation yet of the compilation, printing, publication, illustration, and reception of the Book of Martyrs. He charts its reception across different editions by learned and unlearned, sympathetic and antagonistic readers. The many illustrations included here introduce readers to the visual features of early printed books and general printing practices both in England and continental Europe, and enhance this important contribution to early modern literary studies, cultural and religious history, and the history of the Book.

A History of Book Publishing in Contemporary Latin America (Paperback): Gustavo Sora A History of Book Publishing in Contemporary Latin America (Paperback)
Gustavo Sora
R1,412 Discovery Miles 14 120 Ships in 10 - 15 working days

This book presents a cultural history of Latin America as seen through a symbolic good and a practice - the book, and the act of publication - two elements that have had an irrefutable power in shaping the modern world. The volume combines multiple theoretical approaches and empirical landscapes with the aim to comprehend how Latin American publishers became the protagonists of a symbolic unification of their continent from the 1930s through the 1970s. The Latin American focus responds to a central point in its history: the effective interdependence of the national cultures of the continent. Americanism, until the 1950s, or Latin Americanism, from the onset of the Cold War, were moral frameworks that guided publishers' thinking and actions and had concrete effects on the process of regional integration. The illustration of how Latin American publishing markets were articulated opens up broader and comparative questions regarding the ways in which the ideas embodied in books also sought to unify other cultural areas. The intersection of cultural, political and economic themes, as well as the style of writing, makes this book an interest to a wide reading public with historical and sociological sensitivity and global cultural curiosity.

China's Publishing Industry in the Era of Big Data (Hardcover, 1st ed. 2022): Li Zhang, Junlin Qu, Jing Jie, Nannan Liang China's Publishing Industry in the Era of Big Data (Hardcover, 1st ed. 2022)
Li Zhang, Junlin Qu, Jing Jie, Nannan Liang
R3,113 Discovery Miles 31 130 Ships in 18 - 22 working days

This book introduces China's current publishing industry in the new era, especially when facing the big challenge from social media and technology transformation. Based on the calculation for the first time, the book and overall size of the content data of publications in China, the book presents 15 cases of Chinese publishers looking for opportunities to develop business, using the technology of big data and Internet. For global readers, it may help to build an overview on China's publishing industry and business innovation cases of media companies.

The Argonaut; v. 72 (Jan.-June 1913) (Hardcover): Anonymous The Argonaut; v. 72 (Jan.-June 1913) (Hardcover)
Anonymous
R984 Discovery Miles 9 840 Ships in 10 - 15 working days
Understanding Women's Magazines - Publishing, Markets and Readerships in Late-Twentieth Century Britain (Paperback, New):... Understanding Women's Magazines - Publishing, Markets and Readerships in Late-Twentieth Century Britain (Paperback, New)
Anna Gough Yates
R1,237 Discovery Miles 12 370 Ships in 10 - 15 working days


Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades.
Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.

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