Before the advent of television, reading was among the most popular of leisure activities. Light fiction--romances, thrillers, westerns--was the sustenance of millions in wartime and in peace. This lively and scholarly study examines the size and complexion of the reading public and the development of an increasingly commercialized publishing industry through the first half of the twentieth century. Joseph McAleer uses a variety of sources, from the Mass-Observation Archive to previously confidential publishers' records, to explore the nature of popular fiction and its readers. He analyzes the editorial policies which created the success of Mills & Boon, publishers of romantic fiction, and D. C. Thomson, the genius behind The Hotspur and other magazines for boys, and also charts the rise and fall of the Religious Tract Society, creator of the legendary Boy's Own Paper, as a popular publisher.

Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors' main focus is on adult fiction publishing, but they also address other areas of the industry including children's, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists. Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.

From the 1930s to the 1970s, in New York and in Paris, daring publishers and writers were producing banned pornographic literature. The books were written by young, impecunious writers, poets, and artists, many anonymously. Most of these pornographers wrote to survive, but some also relished the freedom to experiment that anonymity provided - men writing as women, and women writing as men - and some (Anaïs Nin, Henry Miller) went on to become influential figures in modernist literature. Dirty books tells the stories of these authors and their remarkable publishers: Jack Kahane of Obelisk Press and his son Maurice Girodias of Olympia Press, whose catalogue and repertoire anticipated that of the more famous US publisher Grove Press. It offers a humorous and vivid snapshot of a fascinating moment in pornographic and literary history, uncovering a hidden, earlier history of the sexual revolution, when the profits made from erotica helped launch the careers of literary cult figures. -- .

"Some publishers tell you what to believe. Other publishers tell you what you already believe. But InterVarsity Press helps you believe." J. I. Packer The history of evangelicalism cannot be understood apart from the authors and books that shaped it. Over the past century, leading figures such as pastor-scholar John Stott, apologist James W. Sire, evangelist Rebecca Manley Pippert and spiritual formation writer Eugene Peterson helped generations of readers to think more biblically and engage the world around them. For many who take their Christianity seriously, books that equip them for a life of faith have frequently come from one influential publisher: InterVarsity Press. Andy Le Peau and Linda Doll provide a narrative history of InterVarsity Press, from its origins as the literature division of a campus ministry to its place as a prominent Christian publishing house. Here is a behind-the-scenes look at the stories, people, and events that made IVP what it is today. Recording good times and bad, celebrations and challenges, they place IVP in its historical context and demonstrate its contribution to the academy, church and world. In honor of IVP's seventy-fifth anniversary, senior editor Al Hsu has updated this edition with new content, bringing the story up to 2022 and including stories about contemporary authors such as Esau McCaulley and Tish Harrison Warren. As IVP continues to adapt to changes in publishing and the global context, the mission of publishing thoughtful Christian books has not changed. IVP stands as a model of integrative Christianity for the whole person-heart, soul, mind and strength.

Gender and Prestige in Literature: Contemporary Australian Book Culture explores the relationship between gender, power, reputation and book publishing's consecratory institutions in the Australian literary field from 1965-2015. Focusing on book reviews, literary festivals and literary prizes, this work analyses the ways in which these institutions exist in an increasingly cooperative and generative relationship in the contemporary publishing industry, a system designed to limit field transformation. Taking an intersectional approach, this research acknowledges that a number of factors in addition to gender may influence the reception of an author or a title in the literary field and finds that progress towards equality is unstable and non-linear. By combining quantitative data analysis with interviews from authors, editors, critics, publishers and prize judges Alexandra Dane maps the circulation of prestige in Australian publishing, addressing questions around gender, identity, literary reputation, literary worth and the resilience of the status quo that have long plagued the field.

In the London of Shakespeare and William Byrd, Thomas East was the premier, often exclusive, printer of music. As he tells the story of this influential figure in early English music publishing, Jeremy Smith also offers a vivid overall portrait of a bustling and competitive industry, in which composers, patrons, publishers, and tradesmen sparred for creative control and financial success. It provides a truly comprehensive study of music publishing and a new way of understanding the place of musical culture in Elizabethan times. In addition, Smith has compiled the first complete chronology of East's music prints, based on both bibliographical and paper-based evidence.

After arriving in London just before the Second World War as a penniless and friendless Austrian-Jewish refugee, George Weidenfeld went on to transform not only the world of publishing but the culture of ideas. The books that he published include momentous titles such as Lolita, Double Helix, The Group and The Hedgehog and the Fox, with authors he championed ranging from Joan Didion, Mary McCarthy, Golda Meir and Edna O'Brien to Henry Miller, Harold Wilson, Saul Bellow and Henry Kissinger. In this first biography, Thomas Harding provides a full, unvarnished and at times difficult history of this complex and fascinating character. Throughout his long career, he was written about in the New York Times, the Washington Post, Time, Vanity Fair and other publications. Was he, as described by some, the 'greatest salesperson', 'the world's best networker', 'the publisher's publisher' and 'a great intellectual'? Was his lifelong effort to be the world's most famous host a cover for his desperate loneliness? Who, in fact, was the real George Weidenfeld and how did he rise so successfully within the ranks of London and New York society? Drawing on author correspondence, internal memos, and other documents buried deep in the secret publishing files of Weidenfeld & Nicolson, Harding crafts a portrait of the publisher's life that is inextricable from the efforts and intricacies of putting a book into the world. Structured around twenty books associated with George Weidenfeld, and intercut with explorations of contemporary concerns such as the right to publish, freedom of speech and separating the art from the artist, The Maverick tells the captivating story behind the life of this iconic publisher.

This book introduces China's current publishing industry in the new era, especially when facing the big challenge from social media and technology transformation. Based on the calculation for the first time, the book and overall size of the content data of publications in China, the book presents 15 cases of Chinese publishers looking for opportunities to develop business, using the technology of big data and Internet. For global readers, it may help to build an overview on China's publishing industry and business innovation cases of media companies.

Predatory Publishing covers all aspects of predatory publishing, including topics such as predatory journals, hijacked publications, alternative metrics and fraudulent conferences, the book considers the sociocultural, geopolitical, and technical impact of predatory behaviors. Demonstrating that predatory publishing has taken advantage of the open access movement, the author highlights the negative impact such publishing practices have had on science discovery and dissemination around the world. Efforts to counter unethical and destructive conduct, such as journal blacklists, peer-review sting operations, the implementation of the strict journal selection criteria by the Directory of Open Access Journals, and government regulations in some countries, are also fully described. Predatory Publishing is a useful resource for every researcher, practitioner, and student in the global scholarly community. Individuals can expect to get a whole picture of the practice by reading this book; and decision-makers will find it informative to support their decisions. This book will be of interest to those studying and working in the fields of publishing, library and information science, communication science, economics and higher education. People in other fields, particularly biomedical sciences, will also find it useful.

Originally published in 1900. This volume is a compilation of the Jatki or Western Punjabi language. The compiler has worked entirely in the South of the Punjab, and the work does not pretend to be more than a contribution to a very widely spokn and full language. No one man could hope to complete a dictionary of dialects spread over so wide an area.

This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market and demand for scholarly publications. Not only did the atomic threat necessitate a surge in scholarly research, but at the same time scholarly publishing managers prepared for the dramatic shift by anticipating the potential impact of the GI Bill on higher education, creating superb printed products, and by becoming the brand, the source of knowledge and information. The creation of strategic business units and value chains as well as the development of marketing targeting strategies resulted in brand loyalty to certain publishers and publications but also accelerated the growth of the US scholarly publishing industry. Business historians and marketing professors interested in the business strategies of scholarly publishers during World War II will find this book to be a valuable resource.

Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades.
Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.

This book breaks new ground in the social and cultural history of eighteenth-century music in Britain through the study of a hitherto neglected resource, the lists of subscribers that were attached to a wide variety of publications, including musical works. These lists shed considerable light on the nature of those who subscribed to music, including their social status, place of employment, residence, and musical interests. Through broad analysis of subscription data, the contributors reveal insights into social and economic changes during the period, and the types of music favoured by groups like music clubs, the aristocracy, the clergy, and by men and women. With chapters on female composers and listeners, music and the slave economy, musical patronage, the print trade, and nationality, this book provides innovative perspectives that enhance our understanding of music's social spheres, the emergence of music publishing, and the potential of digital musicology research.

'Remarkable lives in extraordinary times - a gripping and exceptional literary journey.' Philippe Sands 'Alexander Wolff is keen, after a generation of silence, to follow the untold stories wherever they might lead.' Claire Messud, Harpers Magazine 'As riveting as the fiction the Wolffs themselves have published, and deeply affecting.' Newsweek In 2017, acclaimed journalist Alexander Wolff moved to Berlin to take up a long-deferred task: learning his family's history. His grandfather Kurt Wolff set up his own publishing firm in 1910 at the age of twenty-three, publishing Franz Kafka, Emile Zola, Anton Chekhov and others whose books would be burned by the Nazis. In 1933, Kurt and his wife Helen fled to France and Italy, and later to New York, where they would bring books including Doctor Zhivago, The Leopard and The Tin Drum to English-speaking readers. Meanwhile, Kurt's son Niko, born from an earlier marriage, was left behind in Germany. Despite his Jewish heritage, he served in the German army and ended up in an prisoner of war camp before emigrating to the US in 1948. As Alexander gains a better understanding of his taciturn father's life, he finds secrets that never made it to America and is forced to confront his family's complex relationship with the Nazis. This stunning account of a family navigating wartime and its aftershocks brilliantly evokes the perils, triumphs and secrets of history and exile.

In this characteristically turbocharged book, now in a new post-election edition, celebrated Rolling Stone journalist Matt Taibbi provides an insider's guide to the variety of ways today's mainstream media tells us lies. Part tirade, part confessional, Hate Inc reveals that what most people think of as "the news" is, in fact, a twisted wing of the entertainment business. In the Internet age, the press have mastered the art of monetizing anger, paranoia, and distrust. Taibbi, who has spent much of his career covering elections in which this kind of manipulative activity is most egregious, provides a rich taxonomic survey of American political journalism's dirty tricks. After a 2020 election season that proved to be a Great Giza Pyramid Complex of invective and digital ugliness, Hate Inc. is an invaluable antidote to the hidden poisons dished up by those we rely on to tell us what is happening in the world.

The world of publishing is evolving at an ever-increasing speed, with developments in digital workstreams and products, customer expectation, enriched content curation, and user-generated content becoming commonplace. In Publishing in the Digital Age: How Business Can Thrive in a Rapidly Changing Environment, Ross discusses the most significant and recent developments in educational and trade publishing, educational technology, and marketing that has enabled a new generation of content creators to reach more consumers. It is the only book that addresses disruption in the industry head on. Building on the insights from his last book, Dealing with Disruption: Lessons from the Publishing Industry, Ross takes a fresh look at the publishing environment and provides the reader with a clear view of how publishing has evolved and how it has benefitted consumers regardless of their preferred medium for accessing knowledge. Through an examination of what has worked and what has not, and with Ross's unique perspective of more than 35 years of publishing success, Publishing in the Digital Age presents an indispensable overview of the publishing industry, how it has evolved during the first quarter of the 21st century, and how publishers, content providers, and consumers can benefit from the many options that are available today. With insights from industry leaders, Ross discusses new opportunities on the Web, streaming services, and audio formats. He reviews new publishing platforms and provides a practical guide for content developers to address the knowledge needs of their constituents by giving readers real-life, actionable examples of how best to publish their content consistent with users' purchasing preferences. The book will be of interest to specialists in education: K-12 and higher education, the non-fiction trade, corporate education trainers, and specialist sectors such as scholarly, technical, and medical publishing. It includes clear applications for any business that is undergoing transformation or is forced to make a radical pivot because of sudden environmental changes or market conditions.

Marginalia in early modern and medieval texts - printed, handwrit- ten, drawn, scratched, colored, and pasted in - offer a glimpse of how people, as individuals and in groups, interacted with books and manu- scripts over often lengthy periods of time. The chapters in this volume build on earlier scholarship that established marginalia as an intellec- tual method (Grafton and Jardine), as records of reading motivated by cultural, social, theological, and personal inclinations (Brayman [Hackel] and Orgel), and as practices inspired by material affordances particular to the book and the pen (Fleming and Sherman). They further the study of the practices of marginalia as a mode - a set of ways in which material opportunities and practices overlap with intellectual, social, and personal motivations to make meaning in the world. They introduce us to a set of idiosyncratic examples such as the trace marks of objects left in books, deliberately or by accident; cut-and-pasted additions to printed volumes; a marriage depicted through shared book ownership. They reveal to us in case studies the unique value of mar- ginalia as evidence of phenomena as important and diverse as religious change, authorial self-invention, and the history of the literary canon. The chapters of this book go beyond the case study, however, and raise broad historical, cultural, and theoretical questions about the strange, marvelous, metamorphic thing we call the book, and the equally mul- tiplicitous, eccentric, and inscrutable beings who accompany them through history: readers and writers.

The publisher Edward Lloyd (1815-1890) helped shape Victorian popular culture in ways that have left a legacy that lasts right up to today. He was a major pioneer of both popular fiction and journalism but has never received extended scholarly investigation until now. Lloyd shaped the modern popular press: Lloyd's Weekly Newspaper became the first paper to sell over a million copies. Along with publishing songs and broadsides, Lloyd dominated the fiction market in the early Victorian period issuing Gothic stories such as Varney the Vampire (1845-7) and other 'penny dreadfuls', which became bestsellers. Lloyd's publications introduced the enduring figure of Sweeney Todd whilst his authors penned plagiarisms of Dickens's novels, such as Oliver Twiss (1838-9). Many readers in the early Victorian period may have been as likely to have encountered the author of Pickwick in a Lloyd-published plagiarism as in the pages of the original author. This book makes us rethink the early reception of Dickens. In this interdisciplinary collection, leading scholars explore the world of Edward Lloyd and his stable of writers, such as Thomas Peckett Prest and James Malcolm Rymer. The Lloyd brand shaped popular taste in the age of Dickens and the Chartists. Edward Lloyd and his World fills a major gap in the histories of popular fiction and journalism, whilst developing links with Victorian politics, theatre and music.

Poetry is increasingly democratic in its use of different formats, but it can be difficult to know how to navigate the range of options available. In a competitive field, this information is not always easy to access, and many poets make mistakes. This handbook is here to help. How do you make the finances work? Should you release a pamphlet or a full collection? Which promoters should you work with? How can you get your work reviewed? How do you maintain a public profile if performance isn't for you? What mentoring and publication options are open for mid-career poets? The Poetry Writers' Handbook will answer all these questions and more. It provides: - practical advice on managing income and funding a career - detailed information on printing and distribution, marketing and publicity, and submission to editors, reviewers and prizes - up-to-date contacts for funding organisations, prizes, publishers and magazines for poets and their work. It gives a clear and up-to-date picture of what poets should focus on at different stages in their career.

The world of publishing is evolving at an ever-increasing speed, with developments in digital workstreams and products, customer expectation, enriched content curation, and user-generated content becoming commonplace. In Publishing in the Digital Age: How Business Can Thrive in a Rapidly Changing Environment, Ross discusses the most significant and recent developments in educational and trade publishing, educational technology, and marketing that has enabled a new generation of content creators to reach more consumers. It is the only book that addresses disruption in the industry head on. Building on the insights from his last book, Dealing with Disruption: Lessons from the Publishing Industry, Ross takes a fresh look at the publishing environment and provides the reader with a clear view of how publishing has evolved and how it has benefitted consumers regardless of their preferred medium for accessing knowledge. Through an examination of what has worked and what has not, and with Ross's unique perspective of more than 35 years of publishing success, Publishing in the Digital Age presents an indispensable overview of the publishing industry, how it has evolved during the first quarter of the 21st century, and how publishers, content providers, and consumers can benefit from the many options that are available today. With insights from industry leaders, Ross discusses new opportunities on the Web, streaming services, and audio formats. He reviews new publishing platforms and provides a practical guide for content developers to address the knowledge needs of their constituents by giving readers real-life, actionable examples of how best to publish their content consistent with users' purchasing preferences. The book will be of interest to specialists in education: K-12 and higher education, the non-fiction trade, corporate education trainers, and specialist sectors such as scholarly, technical, and medical publishing. It includes clear applications for any business that is undergoing transformation or is forced to make a radical pivot because of sudden environmental changes or market conditions.

Korean Morphosyntax: Focusing on Clitics and Their Roles in Syntax presents a theory-neutral comprehensive analysis of Korean morphosyntax for advanced students and scholars of Korean language and linguistics. This book focuses on the morphosyntactic status of particles in Korean and highlights how this understanding allows for a proper analysis of sentences. As the significance of clitics in Korean has not been highlighted by previous works in such depth, this book offers the first comprehensive study of this aspect of the Korean language. The new observations offered here will allow readers to correctly identify the basic units of syntax and to properly analyze sentences in Korean. This book will be of interest to graduates and scholars interested in Korean linguistics and morphosyntax.